Consumer attitude on behaviour of online pharmacy

Four main factors of user acceptance of online shopping:

1. consumer characteristics- personality traits, self–efficacy, demographic profiles, acceptance of

new IT applications.

2. personal perceived values - perceived risks, perceived convenience, perceived web site quality,

perceived benefits.

3. website design .

4. product.

Consumer characteristics involve personality traits like the knowledge of the internet and the social
environment, self-efficacy which refers to one’s belief of his /her ability and means to successfully
complete a certain action, demographic profile which contains variables like age, gender, education
and income and acceptance of new IT applications which refers to the user’s attitude towards the
adoption of IT

Objectives:
The main determinants of the consumer’s intention to shop medicaments on-line.

To identify the factors affecting a shift from physical format to e-pharmacy format.

To identify the determinants for e-pharmacy Services.

Hypothesis:
H 1- Ease of ordering medicines will have positive influence on attitude.

H2- the product risk (Expiry /originality/ counterfeits) will have negative effect on attitude towards

online shopping.

H3- Family members, friends and peers' suggestions will positively influence online buying
behavior.

H4- Attitude of consumers towards ordering medicines online significantly affects their online
shopping behavior.
Questionaire:
Personal details

1. Name:
2. Contact no:

3. Educational level:

-No studies

-Undergraduate

-Graduate

4. Gender:

-Male

-Female

5. Age:

-15-24

-25-34

-35-44

-45-54

-55 +

6. Employment status:

Student / Employee / Manager / Freelancer / Entrepreneur / Pensioner / Unemployed / Other

Online behavior
7. Do you have internet connection?

Yes / no
8. What do you use the Internet mostly for:

Browsing _____ Information search _____ E-mails _____ Chatting _____ Work ____ Social
networking

____ Blogging ____ Entertainment _____ Buying _____ Banking ____ Product Search ____ Do not
use

____ Others (Pls. specify) _________________________.

9.Online purchases –

-Yes / No

10.What do you prefer buying from Internet?

-Apparels - Electronic goods - Books Cinema Tickets / Online Movies /Shows - Financial Services or

Banking - Stuff available only online - Anything - Do not buy online

11. Do you know/hear about online pharmacy?

-yes/ no

Which are the online pharmacy do you know ? can you tell me the name?

-------------

12. Have you heard of ---

-1 med life

-2 easy pharma etc

13. Do you order medicines on internet

-yes/ no
14. I buy medicines online --------(complete the sentence)

-For all types of illness

-Which I not want others to know about

-Which are very expensive

-Only those which are prescribed to me by doctor

15.How easy or difficult it would be to you learn how to use online stores to purchase
prescription medicine?

On scale of 1 to 7

16. Choice of pharmacy

1. I choose e-pharmacy on the basis of doctor’s/ pharmacist’s recommendation.

2. I buy only those medicines online which are otherwise not easily available in the nearby

Pharmacy.

3. Beneficial: special price offers

4. Ordering medicines Online procedure is cumbersome and frustrating.

17. Risks

1. I might get overcharged / duped under the name of discounted price

2. I might get wrong medicine

3. I might receive counterfeits

4. I am scared of receiving medicine which have crossed expiry date.

18. Subjective

1. My friend / relative suggested me

2. They are reasonably priced/ The offer discounts.

3. Medicines were not easily available in medical stores.

4. I have internet connection so I think I will use it.

19.Usage

1. I find the procedure to be easy to use.

2. Ordering medicine online allows me to order 24X7

3. Uploading the prescription is complicated

4. Ordering medicines help keep anonymous / Secrecy of purchaser.