Chapter-1 Introduction of The Company

Chapter-1
Introduction of the
Company
1
Bajaj Auto limited is an Indian global two-wheeler company and three-wheeler
manufacturing company based in Pune, Maharashtra. It manufactures motorcycles,
auto-rickshaws and scooters. Bajaj Auto is a part of the Bajaj Group. It was founded
by Jamnalal Bajaj in Rajasthan in the 1940s. It is based in Pune, Maharashtra, with
plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The
oldest plant at Akurdi (Pune) now houses the R&D center “ahead”.
Bajaj Auto is the world’s third-largest manufacturer of motorcycles and the second-
largest in India. It is the world’s largest three-wheeler manufacturer.
On May 2015, its market capitalization was Rs.640 billion (US$9.0 billion),
making it India’s 23rd largest publicity traded company by value. The Forbes Global
2000 list for the year 2012 ranked Bajaj Auto at 1,416.
Type Public
BSE: 532977
Traded as
NSE: BAJAJ-AUTO
BSE SENSEX Constituent
CNX Nifty Constituent
ISIN INE917I01010
Industry Automotive
Founded November 29, 1945; 74 years ago
Founder Jamnalal Bajaj
Headquarters Pune, Maharashtra, India

Key people Rahul Bajaj (Chairman)
Rajiv Bajaj (CEO)
Products Motorcycles, three-wheeler vehicles and cars
Production output 63,30,000 units (2019)[1]
Revenue ₹31,804 crore (US$4.5 billion) (2019)[1]
Operating income ₹6,613 crore (US$930 million) (2019)[1]
Net income ₹4,927 crore (US$690 million) (2019)[1]
2
Total assets ₹28,834 crore (US$4.0 billion) (2019)[1]
Total equity ₹23,233 crore (US$3.3 billion) (2019)[1]

Number of employees 10,258 (2019)[1]
Parent Bajaj Group
Website www.bajajauto.com
 History:
Bajaj Auto was established on 29 November 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling importing two-and three-
wheelers in India. In 1956, it obtained a license from government of India
manufacture two-wheelers and three-wheelers and obtained License from Piaggio to
manufacture Vespa Brand Scooters in India and started making Vespa 150 scooters. It
became a public limited company in 1960. In 1970, it rolled out its 1,00,000th vehicle.
In 1997, it sold 1, 00,000 vehicles in financial years. In 1985, it started producing at
Waluj near Aurangabad. In 1986, it sold 5, 00,000 vehicles in a financial year. In
1995, it rolled out its millionth vehicle and produced and sold 10lakh vehicles in a
year. With the launch of motorcycles in 1986, the company has changed its image
from a scooter manufacturer to a two-wheelers.
In 2017, it was announced that Bajaj Auto and Triumph Motorcycles Ltd would
from an alliance to build mid-capacity motorcycles.
According to the Author of Globality: Competing with Everyone from
Everywhere for Everything, Bajaj has operations in 50 countries creating a line of
bikes targeted to preferences of entry-level buyers. 26 November 2019 Bajaj Auto has
invested $8 million (approx. Rs. 57 crore) in bicycle and electric scooter rental start-
up Yulu. In this deal, Bajaj will also manufacture customized electric scooters for
Yulu.
 Products Details:
3
Bajaj pulsar RS 200
Bajaj pulsar NS 200
Bajaj VS400
4
Bajaj Avenger Street 220
Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and mostly recently,
car. Bajaj Auto is India’s largest exporter of motorcycle’s and three-wheelers. Bajaj Auto’s
exports accounted for approx. 35% of its total sales. 47% of its exports are made to Africa.
Boxer motorcycles is the largest selling single brand of Africa.
5
Mission
 Focus on value based manufacturing.
 Fostering team work and enhancing the capability of the team.
 Total elimination of wastes.
 Pollution free and safe environment.
Vision
 To attain world Class Excellency by demonstrating Value added products to
customers.
Objectives
 Bajaj limited is to cater the market needs of transportation by providing 2 wheeler and
3 wheeler vehicles. Bajaj has been producing the catalogue products to cater to the
changing market requirements. Based on the customer feedback, improvements are
being made continuously in the existing products.
Goal
 To catapult Bajaj Auto as the country’s largest automobile company.
6
Chapter- 2
Introduction of the
Topic
7
 Consumer perception:
Perception can be defined as the process of selection, organization and interpretation
of stimuli into a meaningful and coherent picture of the word.
 Dynamics of perception:
1) Sensation
Sensation – the immediate and direct response of the sensory organs to stimuli
Eg: bright lights or colour
Stimulus -A stimulus is any unit of input to any of the senses.
Eg: Strong scents.
Sensory receptors – The human organs i.e. Eyes, Ears, Nose, Mouth and skin.
Eg: Hot surfaces or painful contact.
2) The Absolute Threshold
8
The lowest level at which an individual can experience a sensation. Detecting difference
between “something and nothing”.
Sensory Adaptation:
Is a problem that concerns many national advertisers, which is try to change their advertising
campaigns regularly.
Eg: Airtel 4g advertise.
3) The Differential Threshold
The ability of a sensory system to detect changes or differences between stimuli.
(just noticeable difference)
Ex: Packaging updates must be subtle enough over time to keep current customers.
4) Subliminal Perception
Stimuli that are too week or too brief to be consciously seen or heard may be strong enough
to be perceived by one or more receptor cells.
9
Chapter-3
Literature Review
10
Sr. Author Year Tittle Finding Factors
no Name
1 Nutan February Customer To meet their expectations it Major brands,
Sharma, , 2016 perception become a prime importance to economical
Rajesh towards study various factors and affordable,
Mehrotra major brands influencing’s their perceptions product
of two- and hence impact on purchase attributes,
wheelers decision. In case with the mileage,
purchase of an automobile, resale, and
people prefer motorcycle is credit facility.
economical and affordable. The
study aims to showcase factors
like product attributes, price,
resale value, credit facility,
mileage and advertisement plays
role in buying decision.
2 Kotresh August, Study on The study emphasises on, to Brand image,
Patil, 2018 consumer identify which particular Bajaj social,
Ravishankar perception Pulsar has find more image in psychological,
S Ulle, Dr. the market. The researcher has cultural and
Aparna J used cross-sectional descriptive competitive
Varma design for the study. The has factors, age,
taken four factors those are occupation.
social, psychological, cultural
and competitive factors. A
researcher find out a relationship
between those factors,
respondents vary or differ on
various factors in purchasing and
demographic factors- age,
occupation, income, marital
status are significantly influence
in consumer perception towards
buying bike.
3 Prof. October, Consumer Knowledge of consumer Showroom,
Manisha 2018 behaviour behaviour is helpful in business services,
Jagtap, research as the purpose of business is to engine
Dr.Anand acquire and retain customers. capacity,
Deshmukh The paper studies the concept of safety, new
consumer behaviour and also technology,
identified the factors influencing product design,
the buying decision of consumer price and
in two-wheeler industry. The engine power.
researcher also identified the
research behind the changes
noticed in the pattern of buying
behaviour of consumer in
purchase of two-wheelers.
11
4 Shakeel UI June 18, Measurement The ranks that customers place Durability,
Rehman 2013 of consumer for choosing product are: easy
perception reliability, easy maintenance, maintenance,
towards two- durability, services, a trusted services
wheelers brand name and low price, etc. benefits,
motorbikes The quality of the product has reliability,
considerable impacts towards its
performance, thus it linked with
the customer satisfaction and
customer worth’s. As a result
people also have a set of choices
and preferences overs a
company or a brand.
5 Yacan January Green Informed by regulatory focus Energy saving,
Wang, 2018 information, theory, this research contributes material
Joseph Green to this area of research by saving, green
R.Huscroft certification examining the role that certification
and consumer information regarding green
perception of attributes (energy saving,
remanufactur material saving and emission
ed reducing) of remanufactured
automobile products and green certification
parts play in influencing consumer
perception. Green certification
moderates the relationships
between both the energy saving
and material saving information
and trust.
6 Schivinski, 22, The effect of We investigated 504facebook Social media,
Brun, 2016 social media users in order to observe the brand equity,
Dabrowski, communicati impact of firm created and user brand attitude,
Dariusz on on generated (UG) social media purchase
consumer communication on brand equity intention,
perceptions (BE), brand attitude (BA) and Facebook user
of brands purchase intention (PI) by using generated
standardized online survey content.
throughout Poland.
A social media communication
has a positive influence on both
brand equity and brand attitude.
When analysing the data, we
applied the structural equation
modeling to both investigate the
interplay firm-created and user-
generated social media
communication and examine
industry-specific differences.
7 Dr. V. Rana 7, july Consumer Many brands have failed due to Mileage,
Pratap 2018 perception their inability to make the safety,
12
towards two- consumer perceive their Price.
wheelers products in a proper way.
Mileage, safety, price, etc. are
found to be some of the
important product attributes
influencing consumers buying
decision making process with
regard to two-wheelers.
8 S. Jayanthy, 8, 2019 A study on To satisfy the existing needs and Age, service,
Dr. K. consumer to create the new goods and etc.
Ilangovan preferences, services, which deeply
perception necessitated that age factor had
and influenced the level of
satisfaction satisfaction score of customers
towards bike. towards bike.
9 Mr. 2006 A study on The study on two-wheelers has Look,
subhadip two-wheelers become an expression of owners performance,
Roy, SR. bike personality. The consumer is safety, after
Mohnot making his choice does evaluate sales service.
the product in terms of utility,
fuel economy, reliability,
maintenance, performance, after
sales services at reasonable cost,
looks, safety and easy riding for
driving.
10 Busik March, Consumer This paper empirically explores Warranty,
Chosi, Jun 2010 perception of the degree to which consumers signaling ,
Ishii warranty as perceive a manufacturer’s mixed Logit
signal of warranty as a signal of
quality unobservable product quality. To
distinguish between two main
motives underlying consumer
preference of warranties,
signaling and risk aversion, the
impact of warranty length is
allowed to differ by proxies for
household risk aversion and
amount of product information
available to the household.
13
Chapter- 4
Research methodology
14
 Research Methodology:
In order to accomplish the objectives of the study, it is essential to articulate the
manner in which is to be conducted, i.e., the research process is to be carried out in a
certain framework. The research methodology, which follows, is the backbone of the
study.
 Research Design:
The research consist descriptive study.
 Sources of the data:

Sources of the data for my research study are internet, journals, magazines, books,
newspaper and respondent data.
 Data collection method:

Research work has been done from two methods
1. Primary Data
2. Secondary Data
 Primary Data was collected through the survey method, whereas we have used
data collection instrument i.e. structured questionnaire.
 Secondary Data are those data which have already been collected by someone else
and which have already been passes through statistical process.
 Sampling Method:
For my research study I have undertaken Non-Probability Convenient Sampling
Method for selecting the sample. So for the purpose of my research study I have taken
the sample size is 135.
The information collected through above methods have been tabulated, analyzed and
interpreted.
 Data Collection Instrument:
I have collected the data by taking questionaries’ of sample respondents of my

research study.
 Limitation Of The Study:
15
o The behavior of consumers is changing every day, so there may be chance that couple
of elements might not been included in this study.
o The literature review was done on the basis of electronic resources and by searching
from libraries of some reputed institutes of India. There is a probability that a few of
the literatures which were not available on these places might have been reportedand
considered for the current research.
o In a qualitative as well as quantitative methods, non-probability convrience purposive
and snow ball sampling were used, hence the limitations of these sampling techniques
exists in the study.
 Research Design:
Sr. Components Description

No
.
1 Type of Study Descriptive Study.
2 Type of Data Primary Data & Secondary Data
3 Primary Data The Primary data was collected through
questionnaire.
4 Secondary Data The secondary was collected through the
organizational websites, internets, books,
magazines, articles and other references.
5 Data Collection Method Survey Method
6 Data Collection Tools Structured Questionnaire
7 Data Analysis Tool Percentage Method, Chi-Square
8 Sampling Unit Customers of Bajaj
9 Sampling Method Non-Probability Convenient Sampling
10 Sample Size 135
 Problem Statement:
Thus our Study is to know more about the study on consumer perception towards
AAKAR BAJAJ Bikes.
16
 Objectives Of The Study:
 Primary Objective:
To study the consumer perception towards Bajaj Bikes
 Secondary Objectives:
To find out the main sources of information of the consumers.
To understand the attribute that influences the consumer buying decision for Bajaj
bike.
17
Chapter- 5
Data Analysis and
Interpretation
18
 Gender
Valid Cumulative
Frequency Percent Percent Percent
Male 102 75.6 75.6 75.6
Female 33 24.4 24.4 100.0
Total 135 100.0 100.0
33
102
Male Female
Interpretation:
The Table given above presents the gender wise distribution of the sample as per the data
received. Out of 135 respondents, 102% were male and 33% were female.
19
 Age
Valid Cumulative
Below 20 years 18 13.3 13.3 13.3
Between 31 to 40 years 49 36.3 36.3 49.6
Between 20 to 30 years 46 34.1 34.1 83.7
Above 40 years 22 16.3 16.3 100.0
Total 135 100.0 100.0
50 49
45
46
40
35
30
25
20 18
15 22
10
5
0
Below 20 years
Between 31 to 40
years Between 20 to 30 0
years Above 40 years
Interpretation:
The Table given above presents the age wise distribution of the sample as per the data
received. Out of 135 respondents, 49% of the respondent are between 31 to 40 years, 46% of
the respondent are between 20 to 30 years, 22% of the respondent are above 40 years & 18%
of the respondent are below 20 years.
20
 Occupations
Valid Cumulative
Salaried 37 27.4 27.4 27.4
Business 42 31.1 31.1 58.5
Student 33 24.4 24.4 83.0
Housewife 10 7.4 7.4 90.4
Others 13 9.6 9.6 100.0
Total 135 100.0 100.0
45
42
40
37
35 33
30
25
20
15 13
10
10
0
Salaried Business Student Housewife Others
Interpretation:
The Table given above presents the occupations wise distribution of the sample as per the
data received. Out of 135 respondents, 42% respondents were businessman, 37% respondents
were salaried, 33% respondents were students & 10% respondents were others, who buy
bikes for their own uses.
21
 Income
Valid Cumulative
Below Rs. 2,00,000 31 23.0 23.0 23.0
Rs. 2,00,000 - Rs.4,00,000 51 37.8 37.8 60.7
Rs. 4,00,000 - Rs. 6,00,000 33 24.4 24.4 85.2
Above Rs. 6,00,000 20 14.8 14.8 100.0
Total 135 100.0 100.0
Chart Title
Above Below
Rs. Rs.
6,00,00 2,00,00 Below Rs. 2,00,000
0; 20; 0; 31; Rs. 2,00,000 - Rs.4,00,000
Rs. 15% 23%
4,00,00 Rs. 4,00,000 - Rs.
0 - Rs. 6,00,000
6,00,00
0; 33; Above Rs. 6,00,000
24% Rs.
2,00,00
0-
Rs.4,00
,000;
51;
38%
Interpretation:
The Table given above presents the income wise distribution of the sample as per the data
received. Out of 135 respondents, 51% respondents were having income from Rs. 2, 00,000-
Rs.4, 00,000, 33% respondents were having income from Rs. 4,00,000- Rs. 6,00,000, 31%
respondents were having income from below Rs. 2,00,000 & 20% respondents were having
income above Rs. 6,00,000.
22
 Information
Valid Cumulative
Product Advertisement 33 24.4 24.4 24.4
Friends/ Family/ Relatives 26 19.3 19.3 43.7
Internet 22 16.3 16.3 60.0
Showroom/ Dealers 32 23.7 23.7 83.7
Automatic Mechanic 11 8.1 8.1 91.9
Auto Expo Exhibitions 11 8.1 8.1 100.0
Total 135 100.0 100.0
35 33 30
32
30 25
26
25
22 20
20
15
15
11 11 10
10
5 5
0 0
Product Friends/ Family/ Internet Showroom/ Automatic Auto Expo
Advertisement Relatives Dealers Mechanic Exhibitions
Interpretation:
The Table given above presents the information wise distribution of the sample as per the
data received. Out of 135 respondents, 32% respondents were get information from product
advertisement, 32% respondents were get information from showroom/dealers, 26%
respondents were get information from friends/family/relatives, 22% respondents were get
information from internet, 11% respondents were get information from automatic mechanic
& 11% respondents were get information from auto expo exhibitions.
23
1) Which brand of bike you have?
Valid Cumulative
Bajaj 135 100.0 100.0 100.0
Chart Title
100%
Bajaj
Interpretation:
In the above chart that refers to 100% of the respondents have Bajaj bikes.
24
2) Which type of Model you have?
Valid Cumulative
Bajaj Pulsar NS200 9 6.7 6.7 6.7
Bajaj Pulsar 220F 14 10.4 10.4 17.0
Bajaj Pulsar 150 18 13.3 13.3 30.4
Bajaj Avenger Cruise 220 23 17.0 17.0 47.4
Bajaj Dominar 400 19 14.1 14.1 61.5
Bajaj CT 110 18 13.3 13.3 74.8
Bajaj Discover 125 20 14.8 14.8 89.6
Bajaj Platina 110 14 10.4 10.4 100.0
Total 135 100.0 100.0
25 18
23
16
20
20 19 14
18 18
12
15 14 14
10
8
10 9
6
5 4
0 0
Bajaj Pulsar Bajaj Pulsar Bajaj Pulsar Bajaj Bajaj Bajaj CT Bajaj Bajaj
NS200 220F 150 Avenger Dominar 110 Discover Platina 110
Cruise 220 400 125
Interpretation:
In that question there are multiple choices are given to them to select multiple answer of the
above question. Out of 135 respondents 135 total answers are get it in multiple answers they
can choose. 23% of the respondents were using Bajaj Avenger Cruise 220 model for riding,
20 % of the respondents were using Bajaj Discover125 model for riding, 19% of the
respondents were using Bajaj Dominar 400, 18% of the respondents were using Bajaj Pulsar
150 & Bajaj CT 110 model for riding, 14% of the respondents were using Bajaj Pulsar 220F
& Bajaj Platina 110 model for riding & 9% of the respondents were using Bajaj Pulsar
Ns200.
25
3) What is/was your objective behind buying bike?
Valid Cumulative
Increase in disposable income 30 22.2 22.2 22.2
Family need/ necessity 40 29.6 29.6 51.9
Suits your life style personality 35 25.9 25.9 77.8
Increase in family size 30 22.2 22.2 100.0
Total 135 100.0 100.0
Chart Title
45
40 40
35 35
3030 30
25
20
15
10
0
Increase in disposable Family need/ necessity Suits your life style Increase in family size
income personality
Interpretation:
can choose. The objectives behind buying bikes is to increase in disposable income up to
30%, the second objectives behind buying bikes for the family need/ necessity is 40%, the
third objectives behind buying bikes because it suits life style personality i.e. 35% and the
last objectives behind buying bikes is because of increase in family size is 30%.
26
4.1) The price of my two wheeler brand is reasonable than other
brands.
Valid Cumulative
Highly Satisfied 33 24.4 24.4 24.4
Satisfied 52 38.5 38.5 63.0
Neutral 27 20.0 20.0 83.0
Dissatisfied 16 11.9 11.9 94.8
Highly Dissatisfied 7 5.2 5.2 100.0
Total 135 100.0 100.0
Chart Title
60
52
50
40
33
30
27
20
16
10
7
0
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
Axis Title
Interpretation:
can choose. 52% of the respondents are satisfied with the price of my two wheeler brand is
reasonable than other brands; 33% of the respondents are highly satisfied with the price of
my two wheeler brand is reasonable than other brands; 27% of the respondents are neutral
with the price of my two wheeler brand is reasonable than other brands; 16% of the
respondents are dissatisfied with the price of my two wheeler brand is reasonable than other
brands.7% of the respondents are highly dissatisfied with the price of two wheeler.
27
4.2) I am satisfy with fuel efficiency of my two wheeler brand as
compare to other brands.
Valid Cumulative
Satisfied 63 46.7 46.7 65.9
Neutral 33 24.4 24.4 90.4
Highly Dissatisfied 1 .7 .7 100.0
Total 135 100.0 100.0
70
63
60
50
40
33
30
26
20
12
10
0 1
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied
Interpretation:
can choose. 63% of the respondents are satisfied with fuel efficiency of my two wheeler
brand as compare to other brands. 12% of the respondents are dissatisfied with fuel efficiency
of my two wheeler brand as compare to other brands. 26% of the respondents are highly
satisfied with fuel efficiency of my two wheeler brand as compare to other brands. 33% of
the respondents are neutral with fuel efficiency of my two wheeler brand as compare to other
brands. 1% of the respondents are highly dissatisfied with the fuel efficiency of my two
wheeler brand as compare to other brand.
28
4.3) My two wheeler brand offers eye catching look/style than other
brands.
Valid Cumulative
Satisfied 42 31.1 31.1 54.1
Neutral 43 31.9 31.9 85.9
Total 135 100.0 100.0
43
45 42
40
35 31 31.1 31.9
30
23
25
20 17
15 12.6
10
5 2 1.5
0
Interpretation:
can choose. 43% of the respondents are neutral that two wheeler brand offers eye catching
look/style than other brands. 42% of the respondents are satisfied with the two wheeler brand
offers eye catching look/style than other brands. 31% of the respondents are highly satisfied
with the two wheeler brand offers eye catching look/style than other brands. 17% of the
respondents are dissatisfied with the two wheeler brand offers eye catching look/style than
other brands. 2% of the respondents are highly dissatisfied with the brand offers eye catching
look/style than other brands.
29
4.4) My two wheeler brand is quiet preferred by others than other
brands.
Valid Cumulative
Satisfied 44 32.6 32.6 51.1
Neutral 54 40.0 40.0 91.1
Total 135 100.0 100.0
60
54
50
44
40
30
25
20
10 7
5
0
Interpretation:
can choose. 54% of the respondents are neutral with the two wheeler brand is quiet preferred
by others than other brands. 44% of the respondents are satisfied with the two wheeler brand
is quiet preferred by other than others brands. 25% of the respondents are highly satisfied
with the two wheeler brand is quiet preferred by other than others brands.7% of the
respondents are dissatisfied with the two wheeler brand is quiet preferred by other than others
brand.
30
4.5) The promotion scheme of my two wheeler brand for future re-purchase.
Valid Cumulative
Satisfied 41 30.4 30.4 51.1
Neutral 48 35.6 35.6 86.7
Total 135 100.0 100.0
50
45 48
40 41
35
30
28
25
20
15
10
5 14
0
Highly Satisfied
Satisfied 4
Neutral
Dissatisfied
Highly Dissatisfied
Interpretation:
can choose. 48% of the respondents are neutral with the promotion scheme of my two
wheeler brand for future re-purchase. 41% of the respondents are satisfied with the promotion
scheme of my two wheeler brand for future re-purchase. 28% of the respondents are highly
satisfied with the promotion scheme of my two wheeler brand for future re-purchase. 14% of
the respondents are dissatisfied with the promotion scheme of my two wheeler brand for
future re-purchase. 4% of the respondents are highly dissatisfied with the promotion scheme
of my two wheeler brand for future re-purchase.
31
4.6) I am satisfied with the warranty provide by my two wheeler
brand as compare too other brands.
Valid Cumulative
Satisfied 49 36.3 36.3 51.9
Neutral 43 31.9 31.9 83.7
Total 135 100.0 100.0
60
49
50
43
40
30
21
20 18
10
4
0
Interpretation:
can choose. 49% of the respondents are satisfied with the warranty provide by my two
wheeler brand as compare to other brands; 43% of the respondents are neutral with the
warranty provide by my two wheeler brand as compare to other brands; 21% of the
respondents are highly satisfied with my two wheeler brand as compare to other brands,18%
of the respondents are neutral with my two wheeler brand as compare to other brands; 4% of
the respondents are highly dissatisfied with my two wheeler brand as compare to other
brands.
32
4.7) My two wheeler brand reflects my social status
Valid Cumulative
Satisfied 44 32.6 32.6 48.9
Neutral 47 34.8 34.8 83.7
Total 135 100.0 100.0
50 40
47
45 44
35
40
30
35
25
30
25 20
22
20 19
15
15
10
10
5
5 3
0 0
Interpretation:
can choose. 47% of the respondents are neutral because my two wheeler brand reflects my
social status; 44% of the respondents are satisfied because my two wheeler brand reflects my
social status; 22% of the respondents are highly satisfied because my two wheeler brand
reflects my social status; 19% of the respondents are dissatisfied because my two wheeler
brand reflects my social status; 3% of the respondents are highly dissatisfied because my two
wheeler brand reflects my social status.
33
4.8) I would like to consider this two wheeler brand for future re-
purchase.
Valid Cumulative
Satisfied 42 31.1 31.1 45.9
Neutral 55 40.7 40.7 86.7
Total 135 100.0 100.0
Chart Title
Highly
Dissatisfied Highly
Dissatisfied 3% Satisfied
10% 15%
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
Satisfied
31%
Neutral
41%
Interpretation:
can choose. 41%
34
4.9) Service center of my two wheeler brand are available at
convenient place.
Valid Cumulative
Satisfied 49 36.3 36.3 59.3
Neutral 38 28.1 28.1 87.4
Total 135 100.0 100.0
Highly
Dissatisfied
Chart Title
Dissatisfied 2% Highly
10% Satisfied
23%
Neutral
28%
Satisfied
36%
Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied
Interpretation:
can choose.
35
4.10) Overall satisfaction level towards your brand.
Valid Cumulative
Satisfied 54 40.0 40.0 65.2
Neutral 38 28.1 28.1 93.3
Highly Dissatisfied 1 .7 .7 100.0
Total 135 100.0 100.0
Char t Title
Highly Dissatisfied 1
Dissatisfied 8
Neutral 38
Satisfied 54
Highly Satisfied 34
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Interpretation:
can choose.
36
Chapter-6
Results and findings
37
38
Chapter-7
Suggestions
39
40
Chapter-8
Bibliography
41
Reference:
https://pdfs.semanticscholar.org/aee2/a4af9ed105da777ad590fb1b325a8b7ae771.pdf
http://www.jetir.org/papers/JETIR1808593.pd
http://researchersworld.com/ijms/vol5/issue4_9/Paper_20.pdf
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2383052
https://www.sciencedirect.com/science/article/pii/S0921344916301896#!
https://www.tandfonline.com/doi/full/10.1080/13527266.2013.871323?
scroll=top&needAccess=true
https://eprawisdom.com/jpanel/upload/articles/323pm7.Dr.%20V.%20Rana%20Pratap.pdf
https://www.academia.edu/9885723/A_STUDY_ON_CONSUMER_PERCEPTION_TOWA
RDS_TWO_WHEELER_BIKES
https://www.academia.edu/10954165/A_Comparative_Study_on_Customer_Perception_towa
rds_Honda_Activa_and_Hero_Honda_Pleasure_In_Raipur_City
42
Annexure
43
Part-A
 Gender:
[ ] Male [ ] Female
 Age:
[ ] Below 20 Years [ ] Between 31 to 40 years
[ ] Between 20 to 30 Years [ ] Above 40 years
 Occupations:
[ ] Salaried [ ] Business [ ] Student
[ ] Housewife [ ] others
 Annual Income:
[ ] Below Rs. 2, 00,000 [ ] Rs. 2, 00,001- Rs. 4, 00,000
[ ] Rs. 4, 00,001- Rs. 6, 00,000 [ ] Above Rs. 6, 00,000
 What is your source of information about bike?
[ ] Product Advertisements [ ] Friend / Family / Relatives
[ ] Internet [ ] Showroom / Dealers
[ ] Automobile Mechanic [ ] Auto expo Exhibitions
Part-B
4) Which brand of bike you have?
[ ] Honda [ ] Hero [ ] Bajaj [ ] Yamaha [ ] others
5) Which type of Model you have?

[ ] Bajaj Pulsar NS200 [ ] Bajaj Pulsar 220F
[ ] Bajaj Pulsar 150 [ ] Bajaj Avenger Cruise 220
[ ] Bajaj Dominar 400 [ ] Bajaj CT110
[ ] Bajaj Discover 125 [ ] Bajaj Platina 110
44
6) What is/was your objective behind buying bike?
[ ] Increase in disposable income [ ] Family need/necessity
[ ] Suits your life style personality [ ] Increase in family size
7) Which of the following factor that mentioned below towards bike are consider?
Request you to rate on following scale?
{1=highly satisfied, 2= satisfied, 3= neutral, 4=dissatisfied, 5= highly dissatisfied}
Statements 1 2 3 4 5
The price of my two wheeler brand is reasonable than other
brands.
I am satisfy with fuel efficiency of my two wheeler brand as
compare to other brands.
My two wheeler brand offers eye catching look/style than other
brands.
My two wheeler brand is quiet preferred by others than other
brands.
The promotion scheme of my two wheeler brand for future re-
purchase.
I am satisfied with the warranty provide by my two wheeler
brand as compare too other brands.
My two wheeler brand reflects my social status
I would like to consider this two wheeler brand for future re-
purchase.
Service center of my two wheeler brand are available at
convenient place.
Overall satisfaction level towards your brand
8) What is your suggestions towards Bajaj Bikes?
45

Chapter-1 Introduction of The Company

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Chapter-1 Introduction of The Company

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Chapter-1

Founded November 29, 1945; 74 years ago

Founder Jamnalal Bajaj

Headquarters Pune, Maharashtra, India

Total equity ₹23,233 crore (US$3.3 billion) (2019)[1]

Parent Bajaj Group

Bajaj pulsar NS 200

2) The Absolute Threshold

(just noticeable difference)

 Sources of the data:

 Data collection method:

 Data Collection Instrument:

I have collected the data by taking questionaries’ of sample respondents of my

 Limitation Of The Study:

Sr. Components Description

To study the consumer perception towards Bajaj Bikes

To find out the main sources of information of the consumers.

Highly Satisfied Satisfied Neutral

5) Which type of Model you have?

8) What is your suggestions towards Bajaj Bikes?

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