OBJECTIVE OF STUDY

 PRIMARY OBJECTIVE: -

Main objective of research study is the STUDY OF CONSUMER BEHAVIOR OF

NEWSPAPER READER based on the product feature and schemes of the English newspaper.
 SECONDERY OBJECTIVE: -

1. To study consumer behavior of daily newspaper reader

2. To find out expectation of readers in current scenario.
3. To find out the factor influencing brand loyalty.
RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem .it may be understood as a
science of studying how research is done scientifically. In it we study the various steps that are generally
adopted by a researcher in studying his problem along with the logic behind.
RESEARCH DESIGN

Descriptive type of research design has been used for the study.

Analytical Research: this has been conducted to collect information through survey method i.e. preparing
questionnaire and interviewing readers of both T.O.I and H.T based on this questionnaire.
SAMPLESIZE:

The sample size of this study is 150.

POPULATION:

The population of this study is indefinite

SAMPLING METHOD
The study involves area sampling method. area sampling method involve selecting a probability sample of
geographic areas and selecting units or individual within this selected area for the sample.
SOURCES OF DATA

The researcher had used both primary and secondary data.

PRIMARY DATA:

The primary data was collected from the respondents using questionnaire.

SECONDARY DATA:

The secondary data was collected from the company‟s official website, English magazines and from internet.

DATA ANALYSIS METHOD:

The data was collected from the main study and was analyzed using based on the result conclusion were
drawn and suggestions were made.
DATA COLLECTION SOURCES

Data collection sources are divided in the following two categories.

PRIMARY DATA: the main sources for the study of this project was the questionnaires‟ through
which data has been collected from 150 respondents so the information gathered through the
questionnaires‟ provide the best needed source for the project.
 Secondary data: Secondary data offered a great help in forming the project as it provides company
profile and other facilities like books on marketing research.
SAMPLING PLAN

 Sample Size: The data was collected from 150 samples. All the 150 readers were Delhi, ranging
from all age group of 18-65 including student, servicemen and business class and others.
The sample report can be written as follows:

Sample : 150

Occupation : Number of respondents

Students : 45

Service : 20

Business : 75

Others : 10

Sales

student
service
business
others

Occupation 18-35 35-45 45-…

student 25 20 …
Business 25 25 25
Service 5 5 10
other … 7 3
 Sampling procedure: the sample is chosen based on satisfied Random sampling.

Analytical tools:

For the project study we made use of many analytical tools such as
percentage, pie charts in order to analyze and depict the data.

ANALYSIS AND INTERPERTITION

SAMPLE SIZE:-150

1.Do you read newspaper?

a) Yes - 110(73%)
b) No - 40(27%)

Q.1
0% 0%

NO
27%

YES
73%

Analysis: Researcher found that mostly readers like to read newspaper. Few people not read newspaper.

2.what is your occupation?

a) Student b) Employee c) Business d) other

Category Student Employee Business Other

No of category of 75 20 45 10
non-TOI”S

OTHERS
7% Q2
7%

BUSINESS
30% STUDENT
50%

EMPLOYEE
13%

Analysis: As per survey conducted Study is focused on those individuals who read other English newspaper
According to above graph, student’s and businessman were major segments that consist of approx.
86% of total non-” TOI” readers.

3. How frequently you read the newspaper?

(a) Daily 145(97%)

(b) Weekly 5(3%)

WEEKELY
3% Q3

DAILY
ANALYSIS: -

As per the above chart it shows that 97% of the population use newspaper as daily basis & 3% weekly.

4 WHICH NEWSPAPER DOES YOU PRFER TO READ?

(A) ENGLISH 90(60%)

(B) HINDI 40(27%)

(C) OTHERS 20(13%)

Q4

OTHERS
13%

HINDI
27%
ENGLISH
60%

Analysis:
Researcher found that mostly reader to like read English newspaper.
Second is Hindi newspaper

5. WHICH ENGLISH NEWSPAPER YOU WOULD READ?

(A) THE TIMES OF INDIA 90(60%)

(B) HINDUSTAN TIMES 30(20%)

(C) THE HINDU 20(13%)

(D) ANY OTHER 10(7%)

 OTHERS
7% Q5
THE
HINDU
13%

HT
TOI
20%
60%

Analysis: Most of person like to read The Times of India because supplement of that newspaper is very good
or focus on information, editorial and printing is very good.

6.WHICH FACTOR PREFERED YOU TO READ THE TIMES OF INDIA MOST?

A) PRINTING 60 (40%)

(B) GRAPHICS 40 (27%)

(C) CLARITY 20 (13%)

(D) EDITORIAL 10 (7%)

(E) ANY OTHER 20 (13%)

Q6
OTHERS
13%

EDITORIA
L 7%
CLARITY PRINTING
13% 40%

GRAPHIC
S 27%
 Analysis
The times of India mainly focus on information, editorial and printing due to this reason it covers high
market.

7.WHAT DO YOU THINK ABOUT QUALITY OF INFORMATION OF THE TIMES OF

INDIA” AS COMPARE TO OTHER ENGLISH NEWSPAPER?

(A)EXCELLENT 41(27%)
(B) GOOD 60(40%)
(C) FAIR 36(23%)
(D) POOR 10(7%)
(E) CAN NOT SAY 5(3%)

CAN'T SAY 3%

POOR 7%
EXCELLENT 27%
FAIR
23%

GOOD 40%

Analysis: The quality of information provides the times of India is good because27%respondet said
excellent and 40% is good the show that The Times of India information is too specific and newspaper is so
friendly in nature.
Above mean there are two categories 1. Excellent and 2. Good. So, we can say that the most people think
The Times of India quality and information in simple language.

8.WHICH OF THE TWO SUPPLIMENTS YOU PREFER READING MORE?

(A) DELHI TIMES 80(53%)

 (B) HT CITY 60(40%)

(C) ANY OTHER 10(7%)

OTHERS
7% Q8

HT CITY DELHI TIMES

40% 53%

ANALYSIS: -
As per the above chart it shows that53% of the population are prefer DELHI TIMES & 43% are prefer HT
CITY and 7% are prefer others supplement.

9.HOW MUCH RELIBLE INFORMATION OF THE TIMES OF INDIA?

(A) VERY MUCH 50(33%)

(B) MUCH 60(40%)

(C) NEUTRAL 30(20%)

(D) NOT MUCH 10(7%)

Q9
NOT
MUCH
7%

NEUTRAL
VERY MUCH
20%
33%

MUCH
 40%

Analysis: according to our survey, we are following these three reasons.

1) Strongest brands in newspaper.

2) TOI takes opinion from reader not vise-a-versa.

10.DO YOU THINK TIMES OF INDIA NEED SOME CHANGES OR SOME

ADDITION?
A. YES 90(60%)
B. NO 60(40%)

Q 10

NO 40%

YES 60%

ANALYSIS: --

As per the above charts shows that 60% of the population wants to need some change or some addition and
40% population does not want to anymore change.
10. IF, YES IN WHICH AREA?

a. IN POLITICAL SECTION 60(40%)

b. IN WORLD SECTION 40(27%)

c. IN SPORT SECTION 30(20%)

 d. ANY OTHER 20(13%)

Q 11

OTHERS 13%

POLITICAL SEC 27%

SPOPRT SEC 20%

WORLD SEC 40%

Analysis:

As per above charts 40%population want to change in world sec,27%population want to change in
political sec,20% population want to change in sport sec and 13% population want to change in other.

LIMITATION

 The study has been completed in 60 days, this is not sufficient time to do a survey in Delhi and NCR.
 The sample size chosen is limited to 150 respondents; the study may not be applicable to the
total market.
 Hence the data collected may not be a representation of the entire population.
 There is a possibility of biased answer from the respondents; hence the information collected
might not be an accurate one.
 The study has been done in certain areas in twin cities in Delhi and NCRS. The findings are
regional and do not represent the state or country.
 As the market being very huge it was not possible to cover each area.
The questionnaire may not draw any strong conclusion as the primary object is to find the people who
can be considered as potential customer.
 RECOMMENDATION

There are a lot of English newspapers, which are attracting the potential readers

Now in order to sustain in the market and lead its segment The Times of India must work upon
certain areas: -
 Better distribution channel: -the distribution channel plays a very important role in newspaper
industry. in some cities the distribution system of The Times of India is not proper.

 More efficient sales team: - skilled workforce to convince The Times of India house to
subscribe the newspaper.

 Promotional scheme offered to the consumers helped increasing the circulation of The Times of
India.
 Finally looking at the acceptance of promotional scheme of The Times of India conclude that the
scheme offered was mostly liked by the readers and ultimately most of them were subscribing to it.

 The Times of India uses Endau‟s distribution channel for distributing newspaper to its customers but
there are so many people who are not receiving there copy after completing subscription process .for
example Sanjay Kumar, Lagpat nagar block no B has subscribed The Times of India before 10
month but till now the bank has not copy.
CONCLUSION

There is phenomenal increase in the readership of newspaper due to difference subscription schemes offered
by the both English as well as regional newspapers & substantial improvement in the literacy rate.
Developing customer loyalty & retaining readership can be huge challenge for the managers of publishing
business.
The problem become more serious because of variety of choices the reader may have today. It could be easy to
change the readership to change the readership temporarily but to sustain that change in long run can be very
difficult. Therefore, professionals busy in publishing industry must create something.
 ANNEXURE

QUESTIONNARIES OF TIMES OF INDIA

1. WHAT IS YOUR OCCUPATION?

(A)STUDENT (B) EMPLOYEE (C) BUESSNESS (D) OTHER PLEASE SPECIFY

2. HOW FREQUENTLY YOU READ THE NEWS PAPER?

(A) DAILY (B) WEEKLY

3. WHICH NEWSPAPER DOES YOU PRFER TO READ?

(A) ENGLISH (B) HINDI

4. WHICH ENGLISH NEWSPAPER YOU WOULD READ?

(A) THE TIMES OF INDIA (B) HINDUSTAN TIMES (C) THE HINDU (D) ANY OTHER

5. WHICH FACTOR PREFERED YOU TO READ THE NEWSPAPER MOST?

(A)PRINTING (B) GRAPHICS (C) CLARITY (D) EDITORIAL (E) ANY
OTHER
6WHAT DO YOU THINK ABOUT QUALITY OF INFORMATION OF THE TIMES OF
INDIA” AS COMPARE TO OTHER ENGLISH NEWSPAPER?
(A) EXCELLENT (B) GOOD (C) FAIR (D) POOR (E) CAN NOT SAY

7. WHICH OF THE TWO SUPPLIMENTS YOU PREFER READING MORE?

(A) EDUCATION TIME (B) DELHI TIMES (C) ANY OTHER

8. HOW MUCH RELIBLE INFORMATION OF THE TIMES OF INDIA?

(A) VERY MUCH (B) MUCH (C) NEUTRAL (D) NOT MUCH (E) NOT AT ALL

9. DO YOU THINK TIMES OF INDIA NEED SOME CHANGES OR SOME ADDITION?

(A) YES (B) NO

10. IF, YES IN WHICH AREA?

(A) IN POLITICAL SECTION (B) IN WORLD SECTION (C) IN SPORT SECTION (D) ANY
OTHER
 11. NAME:
AGE:
SEX:
A: male
B: female

Phone no: Location: E-mail id:

BIBLIOGRAPHY

 PHILIP KOTLER – MARKETING MANAGEMENT

 NEWS PAPER

 http://www.timesofindia.com

 http://www.indiatimes.com/

 www.financialtimes.com

 www.google.com
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