NATIONAL CONFERENCE

MEDIA LITERACY AND COMMUNICATION

FOR SUSTAINABLE DEVELOPMENT

March 20-21, 2020 Call For Papers

Gandhian
Approach

Gender
Education

Sub Themes
Environment

Economic Development

Health

Sponsored by
Indian Council of Social Science Research (ICSSR)
Ministry of Human Resource Development, Govt of India
&
Guru Gobind Singh Indraprastha University, New Delhi
Organized by
Vivekananda School of Journalism & Mass Communication
Vivekananda Institute of Professional Studies
Accredited Grade “A” by NAAC, Recognized under Section 2(f) of UGC
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
AU –Block (Outer Ring Road) Pitampura, Delhi-110034
Website: www.vips.edu
 ABOUT VIPS
Vivekananda Institute of Professional Studies (VIPS) is a pioneer institute in the arena of education
has catered to the society for almost two decades. Accredited ‘A’ Grade by the National Assessment
and Accreditation Council (NAAC) & Recognized under Section 2(f) of UGC, VIPS is, affiliated to
Guru Gobind Singh Indraprastha University (GGSIPU), Dwarka, New Delhi and has been recognized
by Bar Council of India and approved by AICTE, MCA Programme is Accredited by NBA. It is an
ISO 9001:2015 Certified Institution. VIPS comprises of seven prestigious schools and departments,
namely, Vivekananda School of Law and Legal Studies, Vivekananda School of Information
Technology, Vivekananda School of Journalism and Mass Communication, Vivekananda School of
Business Studies, Vivekananda School of Economics, Vivekananda School of English Studies and
Delhi School of Business. VIPS has around 7000 students who are pursuing their Bachelors and
Masters in the above mentioned disciplines.

ABOUT VSJMC
Vivekananda School of Journalism & Mass Communication (VSJMC) is the Centre of Excellence
for the Bachelors programme in Journalism and Mass Communication. The Centre offers rigorous
hands-on practical training and academic excellence. VSJMC boasts of being the first choice of
students year after year. It has a glad state of the art studio. It has well-qualified & skilled faculty to
chisel the budding media professionals to produce both industry leaders and university toppers. The
students of school are serving in various prestigious media organizations.

THE CONFERENCE
The prime objective of organizing this two - day national conference on “Media Literacy and
Communication for Sustainable Development ” is to provide a common platform to all the major
stakeholders to discuss and deliberate over the concern of sustainable development and the
possible role of media in promoting the same. It also aims to explore the role that media can play
in contributing towards building a sustainable society. The term sustainable development and its
vital purpose of forming a sustainable society are particularly defined in the government manifesto
especially in India. Sustainable development has been an issue for concern for mankind and the
influence of media and communication for development is undeniable. Thus, the conference aims at
exploring the role of media in contributing towards building a sustainable society.

CONFERENCE OUTCOMES
With the media and communication sector becoming more diverse and dynamic, its consumption
rate is on the rise since time ever. What is to be noted is that the along with consumption, people also
need to understand its role. In this context, the major outcome of this conference would be engaging
in terms of communication and media literacy for having a broader understanding of the limitations
and opportunities associated with Sustainable Development Goals (SDGs).
 REGISTRATION FEE
Authors Indian Delegates Publication
UG & PG Students Rs. 500/- Selected papers will be
M.Phil, PhD Scholars & Faculty Members Rs. 1500/- published in UGC listed
Corporate / Industry Delegates Rs. 2000/- Journal and Edited Book

Note: Joint author may pay separately

Account Name- Vivekananda Institute of Professional Studies Bank - Axis Bank Ltd
Account Number - 914030036749976 Branch - Lok Vihar, New Delhi
IFSC Code - UTIB0000588

SUB-THEMES
Gandhian Approach: Much before the UN articulated
the sustainable development goals, Mahatma Gandhi
raised his concern for various issues covered many years
later at the Earth Summit. We are celebrating 150th Birth
Anniversary of the Father of the Nation and it would be
in the fitness of things that a theme/session is dedicated to
his contribution especially how it predated the SDGs and
how it has continued to guide the development goals.
Health: Media play a pivotal role in educating and
creating health awareness using both traditional and
modern tools. Researches have been conducted to
understand the related issues and to formulate health
policies. Corporate along with the state and central
government are reaching out to masses through public
messages and content marketing. This sub-theme focuses
on poverty, zero hunger, good health & well-being and
clean water & sanitation.
Gender: Media has long championed the cause of
women’s representation and gender stereotyping. It has
been an initiator for gender democracy but it is often
criticized for being gendered within itself. Media is
now paving way for sensitizing younger generation and
reducing inequality through social media platforms.
Environment: Media coverage creates public
understanding for environmental discourse. Participatory
approach may affect the ideological influences on media
messages on environment. Tourism and environment too
have a direct relationship with respect to environment
management and policy making. This theme covers
affordable and clean energy, climate action, life below
water and life on land.
Economic Growth: Media promote and support
economic development through its information
networks. New media is also changing the dynamic of
Indian economy and its global representation. Social
media impact tourism industry which is already a major
part of economy  and a significant source of income
and employment. This conference theme will cater to
sustainable cities & communities along with responsible
consumption & production.
Education: Educators have examined the impact of
media on learning and Quality Education. Social media
is reshaping today’s education system by building
a stronger community and partnerships to achieve a
progressive teacher-learner attitude. Strong media and
digital literacy strengthen the means of implementation
and revitalize the global partnership for sustainable
development.

IMPORTANT DATES
Abstract with Full Paper Submission March 10, 2020

Notification for Presentation March 15, 2020

Date of Presentation March 20-21, 2020

 Submission Guidelines
The abstract and full paper should be sent through Email- conferencevsjmc@gmail.
com The selected papers will be published in a reputed UGC listed Journal/ Edited
volume with ISBN number.

The abstract should not exceed 300 words. It should include objective, methodology
and summary of results. It should also include title of the abstract, the author’s
name, designation, institutional affiliation, mailing address, contact number and
E-mail ID with the subject line “Media Literacy and Communication”.The
length of the full paper including tables, diagrams, illustrations, references, etc.
should not exceed 5000 words. The full paper should be typed in MS-Word with
Times New Roman 12 and Kruti Dev 010 font in 14 size for Hindi with 1.5 lining
space. Bibliographical references should be in the APA format.

Advisory Committee
1. Prof. Anup Singh Beniwal, Dean, University School of Mass Communication, GGS IP
University, Delhi.
2. Sh. K.G. Suresh, Senior Journalist & Former DG, Indian Institute of Mass
Communication, New Delhi.
3. Prof. (Dr.) Biswajit Das, Director, Centre for Culture, Media & Governance,
Jamia Millia Islamia, New Delhi.
4. Prof. Binod C. Agrawal, Mentor, School of Communication MAHE, Karnataka, India.
5. Dr. Rabi Narayan Kar, Principal, Shyam Lal College, University of Delhi.
6. Dr. Rama Sharma, Principal, Hans Raj College, University of Delhi
7. Dr. Durgesh Tripathi, Assistant Professor, USMC, Guru Gobind Singh
Indraprastha University, Sector 16-C, Dwarka, New Delhi.

Organizing Committee
Patron: Dr. S. C. Vats, Chairman, VIPS
Conference Chair: Prof. Sidharth Mishra – Chairperson VSJMC
Conference Head: Prof. (Dr) Charu Lata Singh, Dean VSJMC
Conference Convener: Dr. Ramesh Kumar Sharma, Associate Professor, VSJMC
Conference Co-Convener(s):
• Dr. Debarati Dhar, Assistant Professor, VSJMC
• Ms. Mona Gupta, Assistant Professor, VSJMC
• Dr. Praveen K. Singh, Assistant Professor, VSJMC
• Ms. Saloni Bhardwaj, Assistant Professor, VSJMC
For further queries: Ms. Mona Gupta, 9899494891
Dr. Ramesh Kumar Sharma, 9868404104 Dr. Praveen K. Singh, 9810344939
Dr. Debarati Dhar, 7003994928 Ms. Saloni Bhardwaj, 9711338812