1. What are the steps you take to optimize a website?

2. Write a Title by considering a keyword “electric vehicle” to create article, blog and
news (1 title each)
3. How do you do keyword research?
4. What’s the most important factor in SEO?
5. How do you go about link-building?
6. What tools do you use to perform website data analysis?
7. Prepare Lead Generation Strategy.
8. List strategies for B2B domain vs B2C domain.
9. What are differences between traditional marketing and digital marketing
10. Write 50 words about any topic from below list
a. “iot sensors
b. Digital Twin
c. Mixed Reality
d. Connected City”.

Consider a website www.insidemarketreports.com and answer the above questions in short

but accurate points.

Answers:

1. Website optimization is also known as Search Engine optimization so that the

website relevant to a particular search appears higher than the other websites.

For a website like www.insidemarketreports.com, consulting can be identified as one of

the keywords. There would definitely be a list of keywords, however, we are currently
focussing on one.
The title of the page should be keyword-based. This would help to have a theme for
the page and also provide directions for the keywords. The page content should be
properly described within the metatags inside the page HTML code.
The keywords list should be prioritized as per the target customer base as well as the
market segment.
Recent search engine queries can be used as an indicative list of how to prioritize the
keywords.
Use of phrases which can be a list of a selected keywords can be used inside the
page. The description of the page can also be done using similar keywords. This
would help to determine what the page is all about.
Making sure that the search engine bot crawls through the website and finds all
relevant keywords. This will help to index the keyword. However, it should be kept in
mind that the page is not overloaded with the keywords to manipulate the results.
 2. Article title: Boost your knowledge on electric vehicles(EV)
Blog title: Are Electric Vehicles the future | Find more here
New title: Electric vehicles and their advantages
https://unamo.com/blog/seo/title-tags-best-practices

3. As per my experience, keyword research involves the following steps:

a. Identifying the keywords relevant to my website/ business. In simpler words,
it means that we identify all the keywords that someone might use to find us.
b. Form a comprehensive list of all the relevant keywords that the target
segment might use. Also, common spell checks can be used to our advantage.
However, Google gives a spell check option.
c. This can be followed using a metric for analysing the keyword. Search volume
is one of the effective metrics used. This can be used to identify how many
times, people across the globe has used a particular keyword
d. Once this is taken into consideration, we can prioritize the list of the
keywords to our advantage

4. The speed of the website is the most important thing. With the attention span of the
customers now at an all time low, if the websites take 2-3 seconds more to load, a
potential client might leave the website

5. I do not know about this. However, I’ve googled it up as to how it can be done

6. I used Google Analytics while I was interning with my previous organisation.

However, I do not have an account for the same.

7. A Lead Generation strategy in the current scenario can be done with the help of
known associates and contacts. Then, these known associates and contacts would
help me contact with their associates and contacts. This is the only way to generate
leads under the current scenario.

8. B2B domain vs B2C domain

a. While B2B targets the solution oriented approach to provide a solution to an

existing problem or one which might appear in the future, they try to market
or sell their services or products based on Logic. While for a B2C target, it
focuses more on the emotions of the customer.
b. For B2B, the products or services are marketed, the writings are technical and
higher education level presuming all business heads have some level of
education behind them. For a B2C strategy, the language is lucid because the
target market is going to include people who might not have any sort of
education behind them
 c. For B2B, we need to focus on our strengths and benefits while aligning them
with the customer’s challenges in solutions. For B2C, it is more important to
address the solutions to their existing problems

9. Traditional VS Digital
a. While traditional marketing uses traditional methods (TV, radio, newspapers
or print media to advertise or reach its target market, the advantage being, it
is easier to use these methods. The disadvantage being there is very less
interaction between the customers and the business. Digital marketing on te
other hand uses digital methods such as Social media, Emails to reach its
customers. The advantage being, this can easily be a two way
communication.
b. The reach through the digital media is higher and wider audience can be
targeted. The scope is less so while using the traditional marketing methods
c. Digital is cost effective and the analysis and results are possible. This not so in
traditional methods.
d. A printed ad through the traditional methods is not editable while it is
definitely so in digital. Also, digital marketing can be customised and
personalised as per the target audience.
All being said, traditional marketing is still widely used as it has an impact as it has
been tried and tested. Moreover, the impact of a huge hoarding in a crowded city
has still the effect to influence masses.

10. Having already done a certification on Digital Twins, I will be talking on the same.
The 3 components of the digital twins are: the digital master, the digital shadow and the
digital twin. 
The digital master is created parallel to product development and is based on the
results of development. This includes the virtual prototypes with their simulation and
behavior models and the variants and configurations of the product. With the beginning
of the life of an individual real instance of the product, the digital shadow arises. 
These real objects cast a digital shadow into the virtual world. Simply data such as
identifiers but also more complex data such as condition data, production data,
maintenance data or usage data can be viewed. 
Depending on the purpose of the digital twin it is described which data must be taken
into account to enable the intended functions. If we now combine the basic information
of the digital master with data of the digital shadow, the result is the digital twin. 
Simulations and calculations can now be carried out on the basis of the digital twin.