Mountain Dew: Selecting New Creative

1. Compare and contrast Exhibit 1 and 2

Over the years, comment if the sales/ share price ratio does justice to advertising
spending.
2. You have to draw up a table like Exhibit 3 for your final project.
3. You have to draw same Exhibit 5a for your project. Which target market is most
desirable for Mountain Dew? (Exhibit 5a, 5b, 6a, 6b, 6c, 6d). Create a desirable consumer
profile.