PAK ELEKTRON SALE FROCE

MANAGEMENT
LTD.
PAK ELEKTRON LIMITED WASHING
MACHINE

REFRIGERAT
ORS
APPLIANCE

AC

PEL LED’S

TRANSFORM
ER
POWER
SWITCH
GEAR
 Sales Material
Force Planning

Productio
Supply
n
Chain
Planning

Productio Warehou
n se
 DISTRIBUTION
NETWORK
PEL

WAREHOUSE DEALER

E END
COMMERCE CONSUMER RETAILERS
https://eshop.pel.com.pk/
B2C B2B
SALES- B2B
B2B selling via ‘Dealers’. (Independent Sales Representative
concept)
1600 Dealers Network
Franchising
Production depends on pre-orders.
‘Major Dealer’ area wise distributes to small dealers (Sub-
distribution)
Dealer plays all roles of buying centre.
Push Strategy due to brand name in case of dealers.
Market Intelligence provider.
SALES – B2C

Direct Selling via ‘e-shop’ Internal Employees.

Prices higher than at dealership.
Pull Strategy to attract customers.
 KARACHI LAHORE
RAWALPINDI
FAISLABAD
GUJRANWALA
MULTAN
AREA COVERED
Northern
Zone
Punjab and
N.W.F.P
Southern
Zone
Sindh and
Baluchistan
APPLIANCES DIVISION PRICE
PROCEDURES

Sales tax, Octopi, excise duty is calculated above the cost of production.
There is also a pricing trend depending on the models most demanded.
Price is charged according to demand.
Consumer product forces also show seasonal, variation i.e., their prices
raise during wedding season and before Eid-ul Azha and Eid-ul-fitar.
4P’S PROCESS
oRND owned labs
oExperimentation
o2-4 months
oNorthern areas
oMultan
oParts & cooling check
o10 year compressor
o2 year warranty for parts
oFixed price check and balance.
oNo price monopoly
NO PRICE DESIGN /
MONOPLY SANCHA
PACKAGING LOHA

DYS & MOLD

POLISHING
SECTION/ SHOLAH

PANNE
ICE TRAY/ SHELF
L
MANUFACTURING
PROCESS

FINAL FOAMI
ASSEMBLY NG

GAS
COMPRESSOR & KIT/ RND OWNED
TIGHTENING RUBBE LAB
PRE R
ASSEM
BUYING CENTRE UNIT
LABOR- KAIZEN PLAN
Improvement suggestion to incentive plans/ rewards
Skilled labor set= diploma holders
Diploma in Mechanical or Math's
Matric or under as helper
 AY
+/D
500
REFRIGERATORS 2
DEMAND BASED PRODUCTION CYCLE

MANUFACT WASHING
URED MACHINES

LED’S ASSEMBL
ED
MICROWAVES
WATER
DISPENSERS
MANUFACTURING
PROCESS
SALES PLAN

SUPPLY CHAIN MATERIAL

MATERIAL & LABORE HANDOVER

FINISHED GOOD STORE

WAREHOUSES

AREA DEALERS

END CONSUMER
DEALER DEMAND
DISCOUNT MARGINAL
S PRICES

CONTRAC ADVANCE
TUAL PAYMENTS

1600
PRODUCT
DEALER
DEMAND
BASE

SEASONAL
DEALER MAJOR
SALE
NETWO DEALER
STORES
RK
DEALER SHIP CRITERIA
DEALERS
HIP BASIS
CRITERIA

LOCATION

ADVANCE REVENUE
PAYMENT GENERATI
ON
MONTHLY
RECOVERY
SALE
PERIOD
ASSEMBLY LINE
• SPECS
MODEL • ASSEMBLING OF COMPRESSOR,
CONDENSOR & SHIELD
• WATER
LEAKAGE
• GAS
• TEMPERATURE
THERMOS • BOX
TAT KNOB
• LIGHT
MOTION
• CONVEYOR BELT
STEADY
• STABILTIY

TESTING
LINE • 4 LINES
• STIMULTANEOUSLY
ASSEMBLY LINE CH

CONDENSATION
COOLING
SILICON
RUSTING
PROCESS
SAFETY
GREEN OR
RED
SEMIOR
QUALITY
INSPECTOR
QUALITY
INSPECTOR
 PEL
CHAN

ARTIC FRESH GLASS DOOR LIFE

 COLD ROLL
SHEET
PRESSURE
PAINT MANUFACTURING

RAW
PANNEL COMPRESSOR
MATERIAL

MATERIAL
PROCESS
INSULTAING ABS

THERMORFOR EXPANSION
MING GPPS WALL
 HOME APPLIANCES
WASHING
LED MACHINES
REFRIGERAT
ORS

AIR WATER
CONDITIONE DISPENSER
RS
 REFRIGERATOR
PRODUCTION
PLASTIC
INJECTION SHEET
EXCLUDER
2

1
6 DOOR ASSEMBLY

METAL PRESSURE 3
5 7
SHOP
INSULATION PRE-ASSEMBLY
4 8
THERMOFORMING
ASSEMBLY LINE