STRENGHTS
1. Efficient manufacturing
SWOT ANALYSIS
(Jollibee Foods Corporation)
OPPORTUNITIES
1. International expansion
will result to wider market
and higher profit
2. There have been an
increasing number of
internet users hence there
is an opportunity to
expand presence online by
using internet to interact
with costumers.
3. Adaptation of products
and services to culture
and tradition
4. Employees receive
extensive training so that
they could learn the
corporate values of
integrity and humility.
5. Strong domestic
consumptions
6. Filipino consumer
preferences shifting
towards convenience over
cost
THREATS
1. Change in consumer
demand due to the current
economic condition of the
Philippines
2. Disruption of operations
due to natural disasters
WEAKNESSES
1. Highly centralized
and logistics facilities
2. Creative Marketing
programs
3. Strong financial
performance
4. Strong brand image
5. Branches in strategic
locations
6. Quick service to
customers
S-O Strategies
1. Create marketing strategies
on cross-cultural audiences
(S2, O3)
2. Employ marketing
campaign on digital media
platforms such as Facebook.
(S2, O2)
3. Engage in international
market to further improve
brand image. (S4, O1)
4. Implement training
programs to employees to
enhance logistics. (S1, O4)
5. Invest on strategic locations
with significant consumption
percentage (S5, O5)
6. Introduce digital queuing to
enhance service convenience
to customers (S6, O6)
S-T Strategies
1. Employ creative marketing
strategies to gain attraction
from consumers. (S2, T1)
2. Introduce healthier products
to improve brand image to
customers (S4, T3)
management
2. High employee turnover
rate
3. Lack of cross-cultural
engagement
4. Unhealthy product offers
5. Lack of product
innovation
6. Highly substitutable
products
W-O Strategies
1. Provide service incentives
to employees to motivate them
(W2, O4)
2. Promote awareness on the
effects of excessive
consumption on unhealthy
products (W4, O2)
3. Introduce products to
untapped domestic locations
(W6, O5)
4. Incorporate cross-cultural
innovation on new products
(W5, O3)
5. Invest in international
engagements (W3, O1)
6. Ensure sufficient market
availability for products (W6,
O6)
W-T Strategies
1. Implement contingency
plans for employees during
unforeseen events (W2, T2)
2. Introduce products to
international customers (S3,
T5)
3. Change in consumers’ 3. Invest in international and
3. Innovate healthier products
preference for a healthier local engagements by utilizing
for the customers (W4, T3)
lifestyle financial capacity (S3, T5)
4. Strict compliance on 4. Implement logistical 4. Introduce new products to
sanitary standards contingencies (S1, T2) the market (W6, T5)
5. Competition from both 5. Venture out in food truck 5. Implement product
international and local industry by introducing a innovation to be distributed
fast food chains Jollibee version of it. (S5, T6) using food trucks (W5, T6)
6. Growing number of food
6. Implement strict sanitary 6. Enhance existing products
trucks and street
protocols to maintain brand to cope up with consumer
stalls/kiosks in the
image (S4, T5) demands (W6, T1)
Philippines