Media and Information Literacy (MIL) - 1.

Introduction to Media and Information

Literacy (Part 1) Communication, Communication Models, Media Literacy,
Information Literacy, Technology (Digital) Literacy, and MIL

1. INTRODUCTION TO MIL (PART 1) Mr.Arniel Ping St. Stephen’s High School

Manila, Philippines • Communication, Media, and Information • Media Literacy,
Information Literacy, and Digital Literacy • Media and Information Literacy (MIL)
MIL PPT 01 Revised: October 5, 2017 MEDIA AND INFORMATION LITERACY (MIL)

2.  discuss the elements of communication and communication models (SSHS);

identify and explain the two basic types of communication (SSHS);  define
communication and media (SSHS); LEARNING COMPETENCIES Learners will be
able to…

3.  define Media Literacy, Information Literacy, and Technology Literacy (SSHS);
describe how communication is affected by media and information
(MIL11/12IMIL-IIIa-1); LEARNING COMPETENCIES Learners will be able to…

4.  define and explain Media and Information Literacy (SSHS). identify the
similarities and differences of Media Literacy, Information Literacy, and
Technology Literacy (MIL11/12IMIL-IIIa-2); and LEARNING COMPETENCIES
Learners will be able to…

5. TOPIC OUTLINE I- Introduction to Media and Information Literacy A-

Communication 1. Definitions 2. Basic Types 3. Elements 4. Communication
Models B. How Media and Information Affect Communication

6. TOPIC OUTLINE I- Introduction to Media and Information Literacy (Cont.) C.

Similarities and Differences of Media Literacy, Information Literacy, and
Technology Literacy D. Media and Information Literacy (MIL) 1. Definitions

7. FORMATIVE ASSESSMENT: RECITATION • What is communication? • Why do

we communicate? • How do we communicate? Photo Credit:
https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-
communication/
8. Communication the act or process of using words, sounds, signs, or behaviors
to express or exchange information or to express your ideas, thoughts, feelings,
etc., to someone else (http://www.merriam-webster.com) the exchange of
information and the expression of feeling that can result in understanding
(http://dictionary.cambridge.org) WHAT IS COMMUNICATION?

9. WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? Photo Credit:

http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-
verbal-communication/ NON-VERBAL COMMUNICATION VERBAL
COMMUNICATION •Oral •Written • Signs • Symbols • Colors • Gestures • body
language • facial expressions

10. PROCESS OF COMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-

program-DipComm.html

11. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In

Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s
Communication Model (1948)

12. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-
communication/

13. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo

Credit: http://communicationtheory.org/osgood-schramm-model-of-
communication/

14. TRANSMISSION MODELS Westley and MacLean’s Model of Communication

(1957) • Event or Information (X1, X2, X3 and X4…Xn) • Feedback (f) • Advocate
(A) • Channel (C) • Audience (B) Photo Credit:
http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-
communication/

15. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo

Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/
16. Formative Assessment: Recitation • Why is communication a process? • What
are the important elements of communication? • How can we achieve an
effective communication with other people? Photo Credit:
https://www.pinterest.com/pin/157837161915025462/

17. PICTURE ANALYSIS Photo Credit: http://www.ovrdrv.com/10-levels-of-

intimacy-in-todays-communication/

18. PICTURE ANALYSIS Photo

Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.107
3741828.1515871602074952/2049225658739541/?type=3&theater

19. Photo Credit: http://www.quickmeme.com/p/3w26jo

20. VIDEO PRESENTATION Media Minute Introduction: What is media anyway?

YouTube Channel: MediaSmarts Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw

21.  Communication Tools Communication Photo Credit

:https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg
and: http://hallr.com/category/school-communication/ knowledge of specific
events or situations MEDIA  data, knowledge derived from study, experience, or
instruction, signals or symbols How is communication affected by media and
information? INFORMATION

22.  How did Facebook affect or change the way we communicate with other
people? How do you use Facebook as a tool or medium for communication?
FORMATIVE ASSESSMENT: RECITATION

23.  How did Facebook affect the quantity and quality of information available to
people? Is it a good thing or bad thing?FORMATIVE ASSESSMENT: RECITATION

24. SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to

behold. It is also true that speed can multiply the distribution of information that
we know to be untrue.” Edward R. Murrow (April 25, 1908 – April 27, 1965),
American broadcast journalist. Source:
http://www.brainyquote.com/quotes/topics/topic_communication2.html

25. TERMS TO UNDERSTAND • The ability to read, analyze, evaluate and produce

communication in a variety of media forms. Media Literacy • The ability to
recognize when information is needed and to locate, evaluate, effectively use and
communicate information in its various formats. Information Literacy • The ability
to use digital technology, communication tools or networks to locate, evaluate,
use, and create information. Technology (Digital) Literacy Source: MIL Curriculum
for Teachers by UNESCO, 2011

26. FORMATIVE ASSESSMENT: 3 Circle Venn Diagram Media Literacy Information

Literacy Technology (Digital) Literacy

27. VIDEO PRESENTATION Guide Questions 1. What are the basic components of

Media and Information Literacy? 2. What is Media Literacy? Information Literacy?
Digital literacy? 3. How are these literacies connected or related to each other?

28. VIDEO PRESENTATION Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4

29. CLASS DISCUSSION Guide Questions 1. What are the basic components of

Media and Information Literacy? 2. What is Media Literacy? Information Literacy?
Digital literacy? 3. How are these literacies connected or related to each other?

30. Created by Mr. Arniel Ping using Meme Generator: imgflip

31. Created by Mr. Arniel Ping using Meme Generator: imgflip

32. MEDIA FORMATIVE ASSESSMENT: Analyze and explain this illustration.

RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR
INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE
INFORMATION

33. MEDIA AND INFORMATION LITERACY (MIL)

34. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013 Media and
Information Literacy (MIL) refers to the essential competencies (knowledge, skills
and attitude) that allow citizens to engage with media and other information
providers effectively and develop critical thinking and life-long learning skills for
socializing and becoming active citizens

35. Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL) Core Subject
Description: The course introduces the learners to basic understanding of media
and information as channels of communication and tools for the development of
individuals and societies. It also aims to develop students to be creative and
critical thinkers as well as responsible users and competent producers of media
and information. Media And Information Literacy (MIL) Curriculum Guide By
DepEd

36. The K to 12 Toolkit (2012) by DepEd Source:

http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf

37. FORMATIVE ASSESSMENT: Recitation Created by Mr. Arniel Ping using Meme

Generator: imgflip

38.  http://communicationtheory.org/category/communicati on-

models/page/2/ UNESCO Media and Information Literacy Curriculum for
Teachers  Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.  Media and Information Literacy Curriculum Guide by DepEd
REFERENCES

39.  http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf
http://unesdoc.unesco.org/images/0022/002246/224655e. pdf 
http://www.unesco.org/new/en/communication-and- information/media-
development/media-literacy/mil-as- composite-concept/ 
http://communicationtheory.org/types-of-communication/ REFERENCES