The Cornetto experience consists of a delicious, crispy-baked

wafer, coated inside from top to bottom with a chocolate-flavour

layer, combined with a delicious ice cream.
Generally people think that Cornetto is the result of a patent or a
revolutionary invention, but it is actually a beautiful and unique love story.

Spica, an ice cream manufacturer from Naples, was really passionate

about ice cream, loving creamy texture, delicious flavours and quality
ingredients. And when you do something you love, it can only go well.

One day Spica found a way to spread ice cream passion to everyone
creating a formula that could not fail. The great idea was to cover the
inside of the cone with a chocolatey layer allowing the wafer to keep its
crispiness when filled with ice cream. From this breakthrough innovation
“Cornetto” was born! From that moment on, people could enjoy their
crispy, delicious Cornetto whenever they want Kwality Walls is one of the
main producers of frozen desserts. The Indian company ‘Kwality’ was
established in the year 1956. It has the distinction of being the first
company who imported machinery in bulk so that ice cream could be
produced and sold at a large scale, for commercial benefit. In 1995 Kwality
merged with Unilever and created a separate brand name Kwality Walls.
Presently it is a subsidiary company of Hindustan Unilever and is a major
distributor of ice creams. Most of the products of the brand Kwality Walls
are not based on milk but are frozen desserts with vegetable fats.

 The ice cream market has become quite competitive because of the entry

of many wonderful brands. Stiff competition from brands like Amul, Mother
Dairy, Havmor, Rollick and Vadilal has been a wake-up call for the
producers of Kwality Walls. They have now incorporated many new flavors
and variety of products to counter attack their competitors and to maintain a
long lasting relationship with their consumer base.

Products in the Marketing Mix of Kwality walls

In order to entice the customers who were inclined towards traditional
sweets the company launched a determined campaign to convert them in
to buyers. Kwality Walls has introduced some blockbuster ice creams with
new assortment of flavors and ethnic tastes especially for them.

 In 1995, its product ranges ‘Feast’ was launched that dealt with Frozen
Desserts and ice creams and targeted the Youth. Later delicious products
like Calypso Punch, Mango Zap and Jaljeera Blast also featured in the
Feast Range.

In 1996, Kwality Walls started the mouth watering ‘Cornetto’,

range, targeting the younger generation. This product was romanticized
with an apt Tag line – ‘Bite bite Main pyaar’. In 2002, it added Strawberry
Cornettos, Butterscotch and Chocolate to its portfolio. Two combinations
Hawaiian Bliss and Jamaican Magic were included to the range of Super
Cornetto.

Another product to join this winner club is ‘Almond Praline’. This flavor
signifies the Love Season and is a delicious combination of Praline and
Pistachio flavors. It has stuffing of Caramel Sauce and has toppings of
Almond pieces and Cashew Praline.

In the year 1999, an ice cream called ‘Max’ came in the market, exclusively
targeting the children. Its tag line was ‘Masti Kar Befikar’ and it encouraged
the kids to have a taste. Max123 and Max Cups had the advantage of extra
vitamin A, whereas Max Joos and Max Orange had Vitamin C with flavor of
fruit juices.

Kwality walls introduced the Indian consumers to the concept of Sundaes in

2001. The Sundae Range included Mango, Chocolate and Strawberry
flavor. Later Black Currant Dry Fruit pieces and Black Currant Sauce
became an integrated part of the sundaes.

Paddle Poop is Kwality Walls’s recent addition for the kids. Its three flavors
are Candy Cake Explosion, Grape Jelly and Choco Berry Nova. Also, the
premium ranged Kwality walls Magnum is an upgraded version of Feast
and has taken the market by storm since the day of its launch.