MEDIA LITERATURE

Information literacy
HOW TO BECOME A WELL-INFORMED INDIVIDUAL?

PEOPLE WHO ACCESS INFORMATION

• Students
• Teachers
• Scientists
• Medical Practitioners
• Lawyers
• Journalists and Reporters
• Artists

ASSESSING INFORMATION
Here are some of the commonly used ones:
.org : advocacy website, such as a not-for-profit organization
.com : business or commercial site
.net : site from a network organization or an internet service provider
.gov : federal government site (represents government agencies)
.edu : educational institution

GOOGLE SEARCH HACKS

1 - Search EXACT Phrases with Quotations
• If you’re looking for something specific, like How to Analyze Your Online Competition
in Minutes just add quotations like so: Type in Search: “How to Analyze Your Online
Competition in Minutes” and google will serve up exact matches in organic search
results.

2 - Search a Specific Domain

• If you want to search a specific site for content, or, you want to double check that
Google has indexed all of your web pages you can include Type in Search:
site:example.com before or after your keywords. If you leave out the keywords, Google
will give you the complete list of site pages.
3 - Using a Hyphen Can Exclude Words
 • Let’s say you want to learn more about Jaguars. The big cats, that is. You could type
Type in Search: jaguar -car to exclude vehicle content from organic search to help bring
content that’s more relevant.
4 - Give Your Research Prowess Superpowers with Similar Content
• Search Related Articles If you’re doing research for a paper, or a blog you can find
content related to specific articles you find online. Just use: Type in Search: related:
http://www.5fourdigital.com/how-to-lo... and Google will serve up similar content
5- Search Large, More Diverse Images Detailed Image Search Results
• If you’re looking for a specific image (granny smith apples in our example) you can use
a few modifiers on Google Image Search. Just How To: Search your term and click the
search tool bar to modify what you see. YOU can change the size, look and even usage
rights (for use on your website).
6- Find the Origin of an Image
• Google IMage Search
• This is an AWESOME tool. Let’s say you have an image, but it’s low res and you would
like to find a larger version of it. Or, you found it online and would like to know its
original website location How To: Visit images.google.com. Either drag and drop your
image in or upload it. Google will load all online instances of said image across the
board.

MEDIA AND INFORMATION SOURCES

INDIGENOUS SOURCES
 Through indigenous sources of information, we can learn about our rich heritage.
 A material is indigenous when it exists naturally in a particular region or environment.
 When we refer to someone as indigenous, it connotes that the person belongs to an ethnic
tribe who has preserved and still practice the culture and tradition of their ancestors

Oral Tradition
 Oral tradition is a form of narration wherein the elders recount their culture to their
children and grandchildren through legends, folktales, epics, mythologies, and folk songs.
 The elders serve as the speaker while the younger people are the listeners.
 Oral tradition becomes an avenue of communal experience as the elders share their
stories.

Examples of Oral Tradition

LEGEND
 It is a fiction which tells about the origin of something. For examples, the Philippine
legend about the pineapple tells that there was once a girl named Pinang, who always
complained that she could not find the things her mother is asking her to look for.
Already old and sickly, Pinang’s mother uttered in exasperation for her daughter to have
many eyes. That night, Pinang’s mother could not find her daughter. What she found
instead on their doorstep was a fruit with skin resembling many eyes.
FOLKTALE
 Similar to a legend, a folktale is a narration about the characteristics of time and place in
which the story is told. The elders in the village tell these stories to their children who
hand them down to the next generation to preserve the tales of their hometown. For
example, the Story of Bernardo Carpio is a folktale from Montalban, Rizal. It is about a
giant who saved the town of Montalban from the earthquake’s wrath by putting himself
in between the two colliding mountains.
EPIC
 An epic tells a heroic adventure of a main character that sometimes possesses
extraordinary powers. Like the folktale, an epic is a narration that has become popular in
a particular place. For example, Ramayana is a Hindu epic about the adventurous journey
of Rama, a deeply influential character in India who is revered for his unending
compassion and courage.
MYTHOLOGY
 This is a story similar with a legend and folktale but it focuses more on creation. Stories
of mythology also tell how the lives of mortals or humans are influenced by the gods.
The Greeks and the Romans are famous for their mythologies, where Zeus (Greek) or
Jupiter (Roman), is considered as the most powerful god with his thunderbolt weapon.

PRIMARY SOURCES
 Primary sources are original materials such as artifacts, documents, recordings, and other
sources of information that were produced during a particular period in history
 Relics of artifacts such as pottery, ornaments, accessories, and other objects found on
historical burial sites are considered primary sources of information as these are concrete
evidences of the things used by people in the past.
 Primary sources are original documents created or experienced contemporaneously with
the event being researched.
 Primary sources enable researchers to get as close as possible to what actually happened
during an historical event or time period.
Primary Sources may include:
• Artwork
• Diary
• Interview
• Letters
• Performance
• Poem
• Treaty
SECONDARY SOURCES
• A secondary source is a work that interprets or analyzes an historical event or period after
the event has occurred and, generally speaking, with the use of primary sources.
• Secondary sources of information are documents made after an event has taken place.
 • Secondary sources give second-hand accounts about a particular event, person, or
information.
• Secondary sources provide another angle and analysis from the perspective of another
person. Some history books are regarded as secondary sources of information.

Secondary Sources may include:

• Article critiquing the piece of art
• Book about a specific subject
• Biography
• Dissertation
• Review of play
• Treatise on a particular genre of poetry
• Essay on a treaty