PPT-5 numerous topics

- Chief technology officer

- Technology Planning
- Technology Scanning and Critical Technologies
- Technology Audits
- TAM- technology audit model-- diagrma phot di hui h check it
- Every Organisation’s technological strategy and planning effort should ensure these critical
issues
R&D----------------------------------
- Technology Creation through R&D
- Strategic role of R&D
- R&d strategic planning means developing technology portfolio
- Stages of technology development
- Diversity of technology investments
- R& d project evaluation criteria
- Justification of R&D expenditure
- Organising industrial R&D Changing Trends in R&d9
Internal and external technology source- advantage disadvantage)
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Acquire the needed technologies (Acquisition of Technology)

https://www.ifm.eng.cam.ac.uk/uploads/Resources/Reports/technology_acquisitions.pdf
(process on page 4 and 5)

Technology transfer
● Technology transfer definition
● Technology transfer and innovation
● Transferring level of technology transfer
● Category of technology transfer ( eg vertical, horizontal etc with examples)
● Dimensions of Technology Transfer :The time and resources required to transfer a given
technology depends upon
● What is actually transferred ( product, process, management)
● Modes of technology transfer
● Technology absorption capability of recipient enterprise
● The capabilities and motivation of the supplier enterprises.
● Issues in technology transfer
● Pricing and price negotiation
● Transfer Process It can be differentiated into two different stages

Channels of technology transfer

http://innodigest.com/technology-transfer-methods

A​dvantages of technology transfer

https://www.usgs.gov/about/organization/science-support/technology-transfer/advantages-and-op
portunities

Process of technology transfer

https://www.lsu.edu/innovation/faculty/techtransferprocess.php​ ( use the diagram given)
https://www.jsums.edu/technologytransfer/technology-transfer-process/

Role of technology transfer in innovation

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Diffusion of innovation theory

Given in ppt 8th ache se but also add this concept of PLC + CHASM as both are integral part to this
theory.
Also draw the diagram at the end accelerating diffusion of innovation- maloney16 rule.

Chasm point​--​Maloney’s 16% rule refers to crossing ‘the chasm’ - the point when a product, trend,
idea or market transitions from being in the Innovator/Early adopter stage to the Early Majority
stage. This requires a market penetration of between 15-20%.

The 16% rule is a well known rule in the marketing industry. The rule pertains to diffusion of
innovation which is defined as the theory that seeks to explain how, why, and at what rate new ideas
and technology spread through cultures. T​he diffusion of innovation has 5 catergories innovators,
early adopters, early majority, late majority, and late mass​.

According to that, the 16% rule is part of the first two catergories in the curve, the 16% rule explains
that once you have reached 16% adoption of innovation, you must change your messaging and media
strategy from one based on scarcity, to one based on social proof, in order to accelerate through the
chasm to the tipping point.

This basically states that once your product is taking off in the early stages you must put in more
effort for it to reach the higher and middle stages to increase exposure.
An example of this is the iPad and how the younger generation is using this kind of product. Early
adopters obtain the iPad but are ultimately giving it to their children causing an increase and pushing
the product past the chasm. The samsung tap is also making its way through the 16% rule, but since it
is a new product it must use many means of advertisement and social media to project the product.
This philosophy is helpful and is a guide to many companies that are trying to push through that 16%.
In my opinion, it brings companies a better understanding of how to go about the market and do
what it takes to increase exposure and production of a product.
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Design Thinking for New Product Development
Definition
Example of apple
Steps for design thinking ( empathise , define, ideate, prototype, ideate)
Most of the models share the target of achieving innovation through these three main factors
Diagram given - relation between design thinking and innovation
Some gas around design thinking and innovation apart from the diagram
https://www.quora.com/How-do-design-thinking-and-innovation-relate-to-each-other
https://medium.com/new-times-new-methods-new-we/the-difference-between-design-thinking-and
-innovation-29f0af64c01e
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Open innovtion
Contains all --ppt6
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Compressing Technology Cycles

Shorter lag between knowledge generation and commercialisation

Technological Innovation
EIGHT STAGES OF TECHNOLOGICAL INNOVATION
Development of Technology from Knowledge creation to Diffusion ( a diagram)
TECHNOLOGY STRATEGY​ ( covers 3 issues broadly)
1. CHOICE OF TECHNOLOGY TO DEVELOP
2. CHOICE OF TECHNOLOGICAL LEADERSHIP
3. Acquisition of technology and Exploitation/ licensing of technology

now following chotu chotu topics which comes under technology strategy only
1) Technology life cycle with s curve---graph
2) Technology life cycle with process innovation--graph
3) Evolution of technology----diagram ie graph
4) Building and managing portfolio of firms technologies
5) Further two more graphs of technology life cycle
---first mover advantage and disadvantages
BROAD INNOVATION STRATEGIES CATEGORY ( leader, follower winner) and uska table--2-3 slides
more
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FFE-------------------------

● One diagram shared by akshay in form of diagram

● Use ppt 8 theory as well on fee and gola diagram as well
● For difference in breakthrough, incremental, platform-- use the below link and draw last
three diagrams as well
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.489.6691&rep=rep1&type=pdf
● Task and phases of ffe , use this link
https://www.lead-innovation.com/english-blog/fuzzy-front-end

● For NPD - new product development-

https://en.wikipedia.org/wiki/New_product_development

● For ncd- new concept development---- use fizzy artcileee

● For difference between NPD and fee--use fizzy article given table
● Stage gate model======ppt 8
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Reverse engineering

https://en.wikipedia.org/wiki/Reverse_engineering

ethnographic research

The aim of ethnographic research

Ethnography is a qualitative research study looking at the social interaction of users in a given
environment. This research provides an in-depth insight into the user’s views and actions along
with the sights and sounds they encounter during their day. It provides the researcher with an
understanding of how those users see the world and how they interact with everything around
them.
Ethnography methods include direct observation, diary studies, video recordings, photography
and artefact analysis such as devices that a person uses throughout the day. Observations can
be made anywhere from the user’s workplace, their home or while they are out with family and
friends. The length of the studies can vary depending on the research that is being conducted.
They can range from a couple of hours of observation, to studies that last several months.
Advantages of Ethnography research
● Ability to see first-hand how users interact with technology in their natural environment
● Identify unexpected issues that you might not have encountered in a usability test
● Opportunity to test new product ideas before they are released to the market to see what
demand is like
https://uxdesign.cc/the-importance-of-ethnographic-research-in-product-design-cb08319051c0
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TLC-- technology life cycle

https://www.marketing91.com/technology-life-cycle/
Ppt -6 -------mein diagrams
https://en.wikipedia.org/wiki/Technology_life_cycle
https://www.slideshare.net/ashishKPD/product-life-cycle-26664029​-------ppt
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Product platform
Ppt 8 mein end mein---benefits are also given

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Ppt 3-----------------all innovtion theory take from here.

INNOVATION DIAMOND MODEL- AND EXPLANATION OF ITS FOUR THINGS

Innovation effectiveness- diagram with following heading
Key areas of a systemic innovation capabilit
Below point are about innovation
Strategic Commitment
Processes and Tools
People and skills

Organisational Characteristics and innovation process

Organisational vs mechanic org tabl
Key Individuals in innovation process
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Ppt 2---------------- all innovation model

INNOVATION MANAGEMENT
MANAGING UNCERTAINTY
PEARSON’S UNCERTAINITY MAP
DILEMMA OF INNOVATION MANAGEMENT
TYPES OF INNOVATION
All the models-- phots h end m==interactive model, coupling, linear model
Detail cyclic innovation model