Brand

Management

By

Angsuman Bhanjdeo
 1. Describe the product / service offering

Ans- The name of the brand would be which is a hypothetical

technology company providing movies on demand across devices such as laptops,
mobile and television. The company would work on a pay-per-view model with users
being charged only for the content they use.

2. Detail your company's mission.
Ans-The mission of the company would be as follows:
• To be the best movie and content distribution company globally
• Provide affordable and quality content seamlessly across all devices to the
consumers at all times
• Create an atmosphere where consumers respect content developers and
hence pay for the content they use
3. What are the values of your company?
Ans-
• Integrity
• Reliability
• Honesty
4. Describe your target customers
Ans-Demographics of the TG- The target market for Streams would include males
and females between the ages of 15-60 and households having income more than
3,00,000 per annum.
Psychographics of the TG-
• Price conscious consumers who only want pay for the content they use and
want value for money.
• Movie buffs and TV series enthusiast who binge watch and would like to see
an entire series in a few sittings
• People who seldom have the free time to watch TV and would like to consume
content on the go

5. What do your customers really care about?
Ans-
• Ease of Access
• Offline feature to allow content usage even without internet access
• Affordability
• Transparency in Billing and Usage
6. If you meet a potential customer, what are the top 3 things he will definitely ask you to
consider your product/service?

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 Ans-Affordability, Low data consumption and Offline Feature

7. What is your company really good at?

Ans-The company would be the one stop destination for people looking to stream
movies and TV series online.With time a variety of other services woupd be added
to the platform such as music videos, live radio, etc.

8. Given the choice a prospective customer has today, why should she/he choose you over
others?
Ans- There would be an option to ensure that content not listed on the platform
would be made available to the requester within a given timeframe, which would
be a unique feature not available with any of the competing content providers.

9.What is your brand identity?

Ans-

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 10.What is your positioning platform and positioning statement?
Positioning Platforms-Online
Marketing Mediums-Online Video Websites,YouTube,Social Media,Direct Mailers,TV
Positioning Statement-
“For Tech-savvy internet users who enjoy online content, STREAMS is a one stop content provider for all
your movie and TV series needs with instant access to over 1 million movies and episodes .Unlike traditional
content providers STREAMS provides extraordinary convenience, lowest and affordable prices with pay per
view model and option to order content not listed on the platform in a jiffy.”