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  • 5 Trends Shaping The New Normal For The Auto Industry Post Coronavirus Pandemic

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    Rohit Singh
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    #1 The new normal for Auto industries post COVID-19. COVID-19 is accelerating trends in the automotive industry that was already on the way but had not been widely adopted. Though we cannot predict the future, here are a few of the shifts in the consumer behavior we've found out for you. - P.S.: Here I post the first one from 'the new normal' series - for the auto industries post the #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

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    5 trends shaping the new normal for the auto industry post coronavirus pandemic

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    #1 The new normal for Auto industries post COVID-19. COVID-19 is accelerating trends in the automotive industry that was already on the way but had not been widely adopted. Though we cannot predict the future, here are a few of the shifts in the consumer behavior we've found out for you. - P.S.: Here I post the first one from 'the new normal' series - for the auto industries post the #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

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    © All Rights Reserved
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    24 views7 pages

    5 Trends Shaping The New Normal For The Auto Industry Post Coronavirus Pandemic

    Uploaded by

    Rohit Singh
    #1 The new normal for Auto industries post COVID-19. COVID-19 is accelerating trends in the automotive industry that was already on the way but had not been widely adopted. Though we cannot predict the future, here are a few of the shifts in the consumer behavior we've found out for you. - P.S.: Here I post the first one from 'the new normal' series - for the auto industries post the #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

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    © All Rights Reserved
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    of 7

    ROHIT SINGH | @TEAMOYEROHIT | 2020

    5 TRENDS
    SHAPING THE
    NEW NORMAL
    FOR THE AUTO
    INDUSTRY

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS
    ROHIT SINGH | @TEAMOYEROHIT | 2020
    1

    1. People are finding comfort in car


    ownership
    b
    7%

    93%
    of people say they are now using personal vehicles more.

    Item 1
    93%

    Source: Cars.com, Ride-Sharing Drops, Online Car Shopping Increases in Coronavirus’ Wake, March 30, 2020.

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS
    ROHIT SINGH | @TEAMOYEROHIT | 2020
    2

    2. People expect to find car deals

    9x searches
    Search for “is it a good time to buy a car” went up by more than 9X in 3 months.

    Source: Google Trends, U.S., Jan. 2020–April 2020.

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS
    ROHIT SINGH | @TEAMOYEROHIT | 2020
    3

    3. People want the dealer experience close


    to home

    New Preferences:
    At-home test drive Online configurator Digital showroom
    Review videos VR test drive Videoconference

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS
    ROHIT SINGH | @TEAMOYEROHIT | 2020
    4

    4. People want online car buying and at-home


    delivery
    Item 1

    18%
    18%

    of autoshoppers would buy a vehicle sooner if there was an online purchase


    option.
    b
    82%
    Source: Google Survey

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS
    ROHIT SINGH | @TEAMOYEROHIT | 2020
    4

    5. People are tuning in to digital events

    Hyundai,unveiled its 2021 Elantra in early March through a live stream.

    GOT 800,000 COMBINED VIEWS


    LIVE

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS
    ROHIT SINGH | @TEAMOYEROHIT | 2020

    Looking for a professional


    advice with marketing for
    your brand?
    Book an on-call appointment with me at www.oyerohit.com

    BY WWW.OYEROHIT.COM
    GET EDUCATED AT OYEROHIT.COM/BLOGS

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