ROHIT SINGH | @TEAMOYEROHIT | 2020

NAVIGATING
YOUR RETAIL
BUSINESS
THROUGH THE
COVID-19 WAVE

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1

1. People are searching for info & content to

meet essential needs

100 60
searches for 'home delivery' from consumers searches for 'what's open near
March 20. me' online.

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2

2. Consumers are adjusting their routines

to be internet-first

24 300
bought things online which they Searches for “groceries delivery slots”
generally bought in-store from April

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3

3. Be current & transparent

Do these 3 primary updates:

Use a COVID-19 post in Google My Business.
Update your open day's & time slots.
Show whether your store offers pickup, delivery through your Google My Business attributes.

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4

4. Consider flexible delivery options

70
growth in searches for “curbside pickup”

Pro Tip: Implement contact-less shopping options and let your customers know

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5

5. What consumers say

h

85
15%

consumers said it is acceptable for brands to be communicating at this time.

Item 1
85%
Source: Google commissioned Ipsos COVID-19 tracker

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6

..what else we found

25 3 /10
consumers can't find the products consumers bought brands they don't know or
they want or need. don't normally buy.

Source: Google commissioned Ipsos COVID-19 tracker, Global, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, RU, ES, U.K., U.S.

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7

6. Show up in new ways

Dedicated times for seniors, pregnant woman and disabled to get access before others.
Help the community in any way possible.
Implement new ways of 'Curbside sales and delivery'.
Follow and communicate, safety of customers and employees as a top priority.

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ROHIT SINGH | @TEAMOYEROHIT | 2020

Looking for a professional

advice with marketing for
your brand?
Book an on-call appointment with me at www.oyerohit.com

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