Consumer Buying Decision Process Towards Product

Submersible Borewell Pump

The purpose of this report is to know the consumer Decision Making process or
pattern for buying a product, which either be a high involvement product or low
involvement product.

The consumer recently digs borewell at his farm, due to water scarcity for his
“Grape Orchid” in the stage of maturity. Hole is around 660 feet in depth with
of water yield of 3inch, as per borewell motor Manager.

Now the Farmer has to decide what brand; type of submersible pump and its
accessories has to buy for to get the optimum water yield out to orchid.
With experience and other formers on service review, he decides to purchase
“Texmo” brand with 5Hp/35 stage Pump, with best price compared to other
brand and service. Gives the higher water yield.
Texmo brand submersible pumps having longer service length, better service
centre and fast consumer support.
Attributes
1) Life, Higher Service life
2) Service and maintenance, Fast Service, near Centre
3) Cost, Higher
4) Water output yield.
Information searched with different submersible outlets, asked different
specification of different brand submersible pumps. Texmo little higher price
but compensated in the service life and output yield, will helps to non-
abstracted water supply to Grapes orchid, helps to better return in value.

Looking over the all above possibility and indeed specification best possible
would be serve all.
The nearby the town Texmo brand outlet, company outlet would be best trusty
and good quality.