2020 Marketing Calendar

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 Let’s make 2020 the best year yet!
Nearly half (42%) of the world population (~7.6 Billion) is active on at least one social media platform. With such a massive
presence, it’s imperative that companies not only have social accounts of their own but maintain a brand presence by posting
regularly. While it might be tempting for businesses to post promotional content repeatedly, publishing the same ads over
and over again can quickly become mundane and tuned out by your followers. This 2020 marketing calendar will help you
and your brand find inspiration and plan for the year ahead. Chock full of national holidays, events, business and
cause-related dates, fun inspirations, and search term ideas for WeVideo Essentials, 2020 will be the easiest year of social
content planning yet!

Key:
 Q1 at a glance (January - March)
Themes:
● New year, new you - With January 1st marking the new year, everyone is setting goals to better themselves in every aspect of their life.
Whether that be health, financial, family, hobbies, etc. Why not promote how your product/service can help them achieve that?

● Love is in the air - Valentine’s Day is smack dab in the middle of February as usual. Share the love with a romance themed refer-a-friend
campaign.

● Win the day - The Super Bowl is in February and millions of people will be watching. While purchasing a TV commercial is probably out
of the question, organizing a superbowl squares game for your customers is a great way to drive engagement and sales.

● Feelin’ lucky? - In the spirit of St. Patrick’s Day, encourage your audience to visit your site to test their luck spinning a digital wheel of
fortune for a chance to win select prizes and coupons.

● Sports - Q1 is a big quarter for sports with the Super Bowl in February, March Madness starting in (you guessed it) March, and baseball
season starts in March as well.

● Spring Break - Spring Break begins towards the end of Q1 and continues through April. Keep this in mind, as many families will schedule
vacations around their kids’ week off from school.
January ● 1 New Year’s Day #NewYearsDay
● 2 Science Fiction Day #ScienceFictionDay
● 4 National Trivia Day #NationalTriviaDay
● 5 Golden Globes Awards
● 11 Human Trafficking Awareness Day #HumanTraffickingDay
● 13 Clean Off Your Desk Day #CleanOffYourDeskDay
Blood Donor Month (Red) ● 14 Dress Up your Pet Day
● 15 National Hat Day #NationalHatDay
● 16 Get to Know Your Customers Day #GetToKnowYourCustomersDay
● 20 Martin Luther King, Jr. Day #MLKDay
● 21 National Hugging Day #NationalHuggingDay
● 23 National Pie Day #PieDay
● 24 National Compliment Day #NationalComplimentDay
● 25 Chinese New Year #YearOfTheRat
● 25 Opposite Day #OppositeDay
● 27 Community Manager Appreciation Day #CMAD
● 28 Data Privacy Day #PrivacyAware

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January Themes:
Winter, new years, diets, fitness
February ● 2 Groundhog Day #GroundhogDay
● 2 Super Bowl LIV
● 4 World Cancer Day #WorldCancerDay
● 7 National Send a Card to a Friend Day #SendACardToAFriendDay
● 8 National Boy Scouts Day #BoyScoutsDay
● 9 National Pizza Day #NationalPizzaDay
Black History Month ● 9 92nd Academy Awards
● 11 Safer Internet Day #SID2020
● 11 Inventors Day #InventorsDay
● 13 World Radio Day #WorldRadioDay
● 14 Valentine’s Day #ValentinesDay
● 17 President’s Day
● 17 Random Acts of Kindness Day #RandomActsOfKindnessDay
● 20 World Day of Social Justice #SocialJusticeDay
● 20 Love Your Pet Day #LoveYourPetDay
● 21 International Mother Language Day #IMLD
● 25 Mardi Gras

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February Themes:
Romance, Valentines Day, Football (Super Bowl), Red Carpet
(Academy Awards)
 ● 1 National Peanut Butter Lover's Day #PeanutButterLoversDay
● 3 World Wildlife Day #WorldWildlifeDay

March ●
●
●
4 National Grammar Day #NationalGrammarDay
6 National Employee Appreciation Day #EmployeeAppreciationDay
6 National Day of Unplugging #NationalDayOfUnplugging
● 7 National Be Heard Day #NationalBeHeardDay
● 8 International Women's Day #BeBoldForChange
● 8 Daylight Saving Time begins
National Women’s History Month ● 9 National Napping Day #NationalNappingDay
● 10 National Women and Girls HIV/AIDS Awareness Day #NWGHAAD
● 10 National Pack Your Lunch Day #NationalPackYourLunchDay
● 12 National Girl Scout Day #GirlScoutDay
● 14 Pi Day
● 15 World Consumer Rights Day #WCRD2020
● 16 National Freedom of Information Day #FreedomOfInformationDay
● 17 St. Patrick’s Day
● 17 March Madness begins
● 18 Awkward Moments Day #NationalAwkwardMomentsDay
● 19 First Day of Spring
● 20 World Storytelling Day #WorldStorytellingDay
● 20 International Day of Happiness #InternationalDayofHappiness
● 21 International Day for the Elimination of Racial Discrimination
#RacialDiscriminationDay
● 22 World Water Day #WorldWaterDay
● 23 National Puppy Day #NationalPuppyDay
● 26 Baseball Opening Day
● 26 Purple Day #PurpleDay
● 29 Mom & Pop Business Owners Day
● 31 Transgender Day of Visibility #TDOV

March Themes:
Spring break, College basketball (March Madness), Spring clean,
Baseball, St. Patrick’s Day
 Q2 at a glance (April - June)

Themes:

● Spring - As the Winter months draw to a close and the weather starts to warm up, aside from Spring showers, consumers will be
spending more time outside, which includes visiting brick and mortar stores. Why not kick Spring off with a sales promotion? Depending
on your audience, you can tie it in with Easter.

● Sports - Q2 is a quarter of sports championships with the Masters and Boston Marathon in April, the Kentucky Derby and Indianapolis
500 in May, and the NBA finals in June.

● Mother’s Day & Father’s Day - Mother’s Day and Father’s Day are just over a month apart from one another. While both holidays
celebrate parents, the gifts given are vastly different. Mother’s Day gifts are often based on emotion and are on average twice the cost
of the functional gifts purchased for fathers. Keep this in mind when marketing your product/service.

● Memorial Day - Memorial Day is a great opportunity to promote patriotic themed products (#memorialdaydeals) before the 4th of July.
Furthermore, make sure to show our veterans some love, perhaps with a discount of their own.

● Graduations - May and June are the months of graduation ceremonies as students mark the end of one chapter in their life and begin
the next. With graduation ceremonies, come graduation gifts, and according to the National Retail Federation, the average person will
spend over $100 on graduation gifts. While this is often a graduation card with cash, gift cards have a large presence as well.
 ● 1 April Fools Day

April ●
●
2 World Autism Awareness Day #WAAD
7 World Health Day #LetsTalk
● 9 - 12 Masters
● 10 National Siblings Day #NationalSiblingsDay
● 11 National Pet Day #NationalPetDay
Sexual Assault Awareness Month (Teal)
● 12 Easter
● 15 Tax Day #TaxDay
● 16 Get to Know Your Customers Day
● 16 National Stress Awareness Day #StressAwarenessDay
● 20 Boston Marathon
● 20 National Look-Alike Day #NationalLookAlikeDay
● 22 Earth Day #EarthDay2020
● 22 Administrative Professionals Day #AdministrativeProfessionalsDay
● 23 Take Your Daughter and/or Son to Work Day
● 23 World Book Day #WorldBookDay
● 24 Arbor Day #ArborDay
● 25 World Malaria Day #EndMalariaForGood
● 29 Denim Day #DenimDay
● 29 International Dance Day #InternationalDanceDay
● 30 National Honesty Day #NationalHonestyDay
● 30 National Adopt a Shelter Pet Day #AdoptAShelterPetDay

April Themes:
April Fools, Golf, Easter, Hand Holding Plant (Arbor Day), Taxes
(Tax Day)
May
National Military Appreciation Month
May Themes:
Camping, road trips, graduation, Memorial Day, Cinco De Mayo,
Horse Track (Kentucky Derby), Indianapolis 500, Mother’s Day
● 1 May Day #MayDay
● 1 International Workers Day #IntWorkersDay
● 2 Kentucky Derby
● 4 Star Wars Day #Maythe4thBeWithYou
● 4 International Firefighters Day #InternationalFirefightersDay
● 5 Cinco de Mayo #CincoDeMayo
● 5 Thank a Teacher Day #ThankATeacher
● 6 National Nurses Day #NursesDay
● 8 World Red Cross day
● 9 Europe Day #EuropeDay
● 10 Mother’s Day #MothersDay
● 12 International Nurses day
● 12 Space Day #SpaceDay
● 13 National Receptionist Day #NationalReceptionistDay
● 15 International Day of Families #FamilyDay
● 15 National Bike to Work Day #BTWD
● 16 Love a Tree Day #LoveATreeDay
● 16 Armed Forces Day
● 17 International Day Against Homophobia and Transphobia
#IDAHOT2019
● 22 Indianapolis 500
● 24 National Scavenger Hunt Day #NationalScavengerHuntDay
● 25 Memorial Day #MDW
● 31 World No-Tobacco Day #NoTobacco
June ● 1 Global Day of Parents #GlobalDayOfParents
● 2 Leave The Office Early Day #LeaveTheOfficeEarlyDay
● 5 World Environment Day #WorldEnvironmentDay
● 5 National Donut Day #NationalDonutDay
● 6 Higher Education Day #HigherEducationDay
Pride Month ● 7 National Cancer Survivor’s Day #NCSD2019
● 8 World Oceans Day #WorldOceansDay
● 8 Best Friends Day #BestFriendsDay
● 14 International Children’s Day #ChildrensDay
● 14 World Blood Donor Day #GiveBlood
● 20 World Refugee Day #WithRefugees
● 20 Summer Solstice
● 21 Father’s Day #FathersDay
● 21 World Music Day #WorldMusicDay
● 21 International Yoga Day #InternationalYogaDay
● 25 National Handshake Day #HandshakeDay
● 26 Take Your Dog to Work Day #TakeYourDogToWorkDay
● 27 National Sunglasses Day #NationalSunglassesDay
● 27-July 19 Tour de France
● 29 Camera Day
● 29-July 12 – Wimbledon
● 30 Social Media Day #SMDay

June Themes:
Summertime fun, Gay pride, Tennis (Wimbledon), Graduation,
Father’s Day
 Q3 at a glance (July - September)

Themes:

● Summer vacations - July is the most popular month of travel given that school is out for Summer. Keep this in mind as many people will
be out of office (including your fellow employees) and not quick to respond to communications or promotions.

● Independence Day - With freedom on top of many people’s minds as they head out for a summer vacation for the holiday, why not
promote your offering with free shipping before the fourth!

● Labor Day - As Labor Day marks the end of summer, it’s a perfect time for a sale. 40% of consumers begin their holiday shopping before
October when most retailers begin setting up holiday decor. Take advantage of this opportunity with a “goodbye Summer” promotion.

● Back-to-school shopping - Many schools start back up as early as August. Keep this in mind when targeting students and their parents
who are out doing their back-to-school shopping.

● Summer Olympics - Get patriotic and tailor your promotions, product, or website to your country’s colors in the spirit of the Summer
Olympics that kick off in July.
July ● 1 Canada Day
● 4 Independence Day
● 7 World Chocolate Day #WorldChocolateDay
● 11 National 7-Eleven Day
● 11 Cheer Up the Lonely Day #CheerUpTheLonelyDay
● 13 French Fry Day
National Park and Recreation Month ● 13 Amazon Prime Day - prediction
● 15 Give Something Away Day #GiveSomethingAwayDay
● 16 Get to Know Your Customers Day #GetToKnowYourCustomersDay
● 17 World Emoji Day #WorldEmojiDay
● 18 Nelson Mandela International Day #MandelaDay
● 19 National Ice Cream Day
● 20 National Moon Day
● 24 Amelia Earhart Day
● 24 First day of Summer Olympics
● 26 Aunt and Uncle Day
● 26 Parents’ Day
● 30 International Day of Friendship #DayOfFriendship
● 31 Talk in an Elevator Day #TalkInAnElevatorDay

July Themes:
End of summer, Independence Day, BBQ, Fireworks, Olympics
September ●
●
5 International Day of Charity #CharityDay
6 Read a Book Day #ReadABookDay
● 7 Labor Day #LaborDay
Childhood Cancer Awareness Month (Gold) ● 8 International Literacy Day #LiteracyDay
● 10 NFL Regular Season Starts
● 11 Stand Up To Cancer Day #KissCancerGoodbye
● 11 National Day of Service and Remembrance #911Day
● 12 National Video Games Day #NationalVideoGamesDay
● 13 National Grandparents Day #NationalGrandparentsDay
● 19 Talk Like a Pirate Day #TalkLikeAPirateDay
● 21 International Day of Peace #PeaceDay
● 21 Civic Day of Hacking #HackForChange
● 22 Car-Free Day #CarFreeDay
● 22 First Day of Fall
● 27 World Tourism Day #WTD2019
● 28 National Good Neighbor Day #GoodNeighborDay
● 29 International Coffee Day #InternationalCoffeeDay
● 29 World heart day
● 30 International Podcast Day
● 30 National Women’s Health and Fitness Day #FitnessDay

September Themes:
Football season starts, Fall Fashion, Labor Day, NFL (NFL
Preseason begins), Autumn
September ●
●
5 International Day of Charity #CharityDay
6 Read a Book Day #ReadABookDay
● 7 Labor Day #LaborDay
Childhood Cancer Awareness Month (Gold) ● 8 International Literacy Day #LiteracyDay
● 10 NFL Regular Season Starts
● 11 Stand Up To Cancer Day #KissCancerGoodbye
● 11 National Day of Service and Remembrance #911Day
● 12 National Video Games Day #NationalVideoGamesDay
● 13 National Grandparents Day #NationalGrandparentsDay
● 19 Talk Like a Pirate Day #TalkLikeAPirateDay
● 21 International Day of Peace #PeaceDay
● 21 Civic Day of Hacking #HackForChange
● 22 Car-Free Day #CarFreeDay
● 22 First Day of Fall
● 27 World Tourism Day #WTD2019
● 28 National Good Neighbor Day #GoodNeighborDay
● 29 International Coffee Day #InternationalCoffeeDay
● 29 World heart day
● 30 International Podcast Day
● 30 National Women’s Health and Fitness Day #FitnessDay

September Themes:
Football season starts, Fall Fashion, Labor Day, NFL (NFL
Preseason begins), Autumn
 Q4 at a glance (October - December)
Themes:
● Trick or Treat - The average American consumer spent $86.27 on Halloween in 2019, which includes candy, costumes, and decorations.

● Politics - 2020 is a presidential election year in the U.S, culminating with in-person voting on November 3rd. This will dominate
messaging and people’s attention. Keep this in mind when planning campaigns as your messaging could be drowned out by election
messaging.

● Holiday cheer - For the retail and shipping industry this is the busiest time of the year as consumer traffic both in-store and online spike
with holiday shopping. This is often the quarter with the highest promotional discounts, largely in part because of Black Friday and
Cyber Monday. If your business is planning on offering a promotion, make sure you plan ahead of time

● Winter wonderland - Winter is here, which means for some it’s finally time to be bold and trailblaze down mountains, whereas for
others it means getting cozy inside and staying warm. Know your audience and incorporate the appropriate winter-themed words into
your messaging. Also keep in mind for those in the southern hemisphere, this is sunny swimsuit season.

● Giving thanks - With Canadian Thanksgiving in October, and American Thanksgiving in November, Q4 is a perfect time to give thanks
for everything you have and all of the opportunities you’ve received. With so many people in the spirit of giving, Q4 is often a great time
to wrap up the year with a cause-marketing campaign such as partnering with a non-profit or a charity.

● End of the year - While Q4 may be the busiest quarter for consumer shopping, many companies will shut down in the final weeks of
December. Keep this in mind with deadlines and try to wrap up your ongoing projects so you can head into the new year with a fresh
start. This is also a great time to begin planning for the new year 2021!
 ● 1 World Vegetarian Day #WorldVegetarianDay

October ●
●
●
2 International Day of Nonviolence #InternationalDayOfNonviolence
2 World Smile Day #WorldSmileDay
3 National Techies Day #TechiesDay
Breast Cancer Awareness Month (Pink) ● 4 World Animal Day #WorldAnimalDay
● 4 National Taco Day #NationalTacoDay
● 5 World Teachers Day #WorldTeachersDay
● 8 World Sight Day #WorldSightDay
● 10 World Mental Health Day #WorldMentalHeathDay
● 11 International Day of the Girl #DayOfTheGirl
● 12 Canadian Thanksgiving
● 13 National Train Your Brain Day #TrainYourBrainDay
● 14 National Dessert Day #DessertDay
● 15 Global Handwashing Day #GlobalHandwashingDay
● 16 Get to Know Your Customers Day #GetToKnowYourCustomersDay
● 16 Bosses Day #BossesDay
● 17 International Day for the Eradication of Poverty #EndPoverty
● 20 World Statistics Day #StatisticsDay
● 20 MLB World Series
● 21 Reptile Awareness Day #ReptileAwarenessDay
● 24 United Nations Day #UNDay
● 25 Greasy Foods Day #GreasyFoodsDay
● 30 Checklist Day #ChecklistDay
● 31 Halloween #Halloween

October Themes:
Oktoberfest, Halloween, Pumpkin Patch, Boss (Bosses Day), Trick
Or Treat
 ● 1 Daylight Saving Time ends
● 1 World Vegan Day #WorldVeganDay
November ●
●
3 National Sandwich Day #NationalSandwichDay
3 Election Day #ElectionDay
● 4 National Candy Day #NationalCandyDay
MOVEMBER ● 8 Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay
● 11 Veterans Day
National Men’s Health Awareness Month ● 13 World Kindness Day #WKD
● 14 World Diabetes Day #WDD
● 15 America Recycles Day #BeRecycled
● 16 International Day for Tolerance #ToleranceDay
● 17 International Students Day #InternationalStudentsDay
● 19 International Men’s Day #InternationalMensDay
● 20 National Entrepreneurs Day #EntrepreneursDay
● 20 Universal Children’s Day #UNChildrensDay
● 26 National Cake Day #NationalCakeDay
● 26 Thanksgiving
● 27 Black Friday
● 28 Small Business Saturday
● 30 Computer Security Day #ComputerSecurityDay
● 30 Cyber Monday

November Themes:
Holiday shopping, Thanksgiving, Election Day, Veterans, Mustache
(Movember)
December ● 1 World AIDS Day #WAD2020
● 3 International Day of Persons with Disabilities
#IDPWD
● 4 National Cookie Day #NationalCookieDay
● 5 World Soil Day #WorldSoilDay
● 6 Microwave Oven Day #MicrowaveOvenDay
AIDS Awareness ● 10 Hanukkah begins
● 10 Human Rights Day #HumanRightsDay
● 10 Nobel Prize Day #NobelPrize
● 11 International Mountain Day
#InternationalMountainDay
● 21 Crossword Puzzle Day #CrosswordPuzzleDay
● 21 Winter Solstice #WinterSolstice
● 24 Christmas Eve
● 25 Christmas
● 26 Boxing Day
● 26 - 31 Kwanzaa
● 31 New Year’s Eve

December Themes:
Holidays, Gift giving, New Year, Celebration
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