 ADVERTISING

Advertising campaigns of Coca-Cola has been one of its most effective and
revenue generating strategies. They have in fact single handedly dominated
and overpowered all its contemporary strategies. As compared to other
beverage firms Coca-Cola has worked extensively on creating uniqueness in
their advertisement and TV commercials. As compared to Pepsi Cola cc
strives to create adds that contain no famous personalities. Their strategy is to
create non-personality adds so as to show that their product is for the
common man. Pepsi Cola on the other hand have created advertisement that
totally revolves around the show biz media that is all their adds contain
famous personalities like Michael Jackson, Imran Khan, Wasim Akram etc. cc
has recently introduced their new add titled “Eat Cricket, Sleep Cricket, Drink
cc” on the occasion of Golden Jubilee of Pakistan. As usual it contains no
famous personality but in fact clips and skits from the world of cricket.

4) AWARENESS BUILDING PROGRAMS

As for as its awareness building program of its product is concerned cc has
been very active to make the new generation aware of its product. For this
purpose it has been holding regular school trips where students visit the cc
factory so as to see the procedure that makes the one of the most famous
beverage brands in the world, cc. Students of both school and colleges are
encouraged through field trips program to visit the production plans of cc and
also meet the staff out there. Thus cc once the younger generation to be
keenly motivated to consume their products. The younger generation is in fact
the future generation of tomorrow and cc has no intention to ignore their
importance in the future to come.

 
https://www.ravimagazine.com/coca-cola-bpl-marketing-strategies-business-report/

In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and
its products are available in every cities, villages, and districts of Pakistan

In Product Life Cycle

there is distinct product
process phases like
Born, Introduction,
Growth, Maturity and
Decline (Ahmed et al.,
2016). In western
region such as USA,
Europe
Coke is on Maturity stage
meanwhile the sale
remains on consecutive
stage a slight chance to
turn back sale in growth
phase. It is vivid
opportunity for Coke to
focus on untapped
market in
Asia or those regions in
the world where Coke is
still on combating stage.
This is the fertile time
for Coke to make their
communicational
strategy be unique be
smart in Asian market.
In Product Life Cycle
there is distinct product
process phases like
Born, Introduction,
Growth, Maturity and
Decline (Ahmed et al.,
2016). In western
region such as USA,
Europe
Coke is on Maturity stage
meanwhile the sale
remains on consecutive
stage a slight chance to
turn back sale in growth
phase. It is vivid
opportunity for Coke to
focus on untapped
market in
Asia or those regions in
the world where Coke is
still on combating stage.
This is the fertile time
for Coke to make their
communicational
strategy be unique be
smart in Asian market.
In Product Life Cycle
there is distinct product
process phases like
Born, Introduction,
Growth, Maturity and
Decline (Ahmed et al.,
2016). In western
region such as USA,
Europe
Coke is on Maturity stage
meanwhile the sale
remains on consecutive
stage a slight chance to
turn back sale in growth
phase. It is vivid
opportunity for Coke to
focus on untapped
market in
Asia or those regions in
the world where Coke is
still on combating stage.
This is the fertile time
for Coke to make their
communicational
strategy be unique be
smart in Asian market.
In Product Life Cycle
there is distinct product
process phases like
Born, Introduction,
Growth, Maturity and
Decline (Ahmed et al.,
2016). In western
region such as USA,
Europe
Coke is on Maturity stage
meanwhile the sale
remains on consecutive
stage a slight chance to
turn back sale in growth
phase. It is vivid
opportunity for Coke to
focus on untapped
market in
Asia or those regions in
the world where Coke is
still on combating stage.
This is the fertile time
for Coke to make their
communicational
strategy be unique be
smart in Asian market.
In Product Development
they need to focus /
expand their product line
with research and
development. For future
Coke must focus to
expand them self in
consumer health to
improve
consumer experience
with new feeling, funny,
unique and new stylish.
Customer value proposition has become one of the most discussed terms in business market in the
last few years. Even though there is no given specific on what a value proposition stands forbut it is
clearly identified that saving and giving benefits to customer without backing them up is what ticks
them. The main value proposition that Coca Cola delivers to its consumers is very specific and to
thepoint. At fi rst Coca Cola unleashes that the main goal that they would like to show
theirconsumer is different brand stories upon which they make their business model. The key
wordfor Coca Cola is telling a story which can be later used in the conversation by the
consumersthemselves which would work as a chain later on. Also, Coca Cola tends to align
their valueproposition with their customers’ lifestyle. For instance, for their health conscious buyers
they’vesupplied the Diet Coke.
https://www.coursehero.com/file/p2bdjr6/Value-propositions-Customer-value-proposition-has-
become-one-of-the-most/

CCI Pakistan serves a consumer base of 208 million with 6 plants and more than 3000 employees across
Pakistan. Its product portfolio comprises Coca-Cola, Sprite, Fanta, Coca-Cola zero, Sprite Zero, Sprite Lemon
Mint, Dasani, Rani Pulpy, Cappy Joosi, Monster and Mutant.

Product
Coke is a carbonated soft drink manufactured by the Coca-Cola Company. In Pakistan, it can be found in
different sizes and variants. Some of them can be seen in the pictures below.

A typical can of coca cola has the

following nutritions and ingredients.
[ CITATION htt1 \l 1033 ]

INGREDIENTS
WATER, SUGAR, CARBON
DIOXIDE, CARAMEL COLOR,
ACIDULANT (PHOSPHORIC
ACID), NATURAL FLAVOURS,
CAFFEINE.
 * Reference intake of an average adult (8400kJ/2000Kcal)

Price
Initially, when Coca-Cola started selling in Pakistan, they used the cost based pricing system. Price was
deicded depending on the cost spent making the product, the profit company wanted to make and the
other expenses that were incurred. However, soon, more companies emerged and Coca-Cola faced
competition in the market especially by Pepsi. Thus, now, Coca-Colas pricing strategy is based on
competition.

Pepsi and Coke are almost perfect substitutes for each other in a country like Pakistan where people
dare unable to differentiate between the tastes of the two. Coke and Pepsi, collectively are often
referred to as ‘Black’ when it comes to soft drinks. This means customers would react immediately to
any price changes of either of the two.

Price List of Coca-Cola Pakistan

Name Price (Rs.)

Coca-Cola 250 ml Bottle 20
Coca-Cola 250 ml Can pack 35
Coca-Cola 330 ml Can pack 50
Coca-Cola 500 ml Plastic bottle 40
Coca-Cola 750 ml Plastic bottle 50
Coca-Cola 1 ltr. Plastic bottle 65
Coca-Cola 1.5 ltr. Plastic bottle 80
Coca-Cola 2.25 ltre. Plastic bottle 110