THE STUDY OF RETAIL PENITERATION OF MOTHER

DIARY ICE CREAM

SUBMITTED IN PARTIAL FUFILMENT OF THE
REQUIREMENT
FOR THE AWARD OF THE DEGREE OF
B.COM
TO
RAYAT BAHRA UNIVERSITY, MOHALI-140104

SUBMITTED BY
NEERAJ
REGISTRATION NUMBER: 1703003059
COMMERCE DEPARTMENT
UNIVERSITY SCHOOL OF MANAGEMENT STUDIES
RAYAT BAHRA UNIVERSITY
Sahauran, District Mohali-140104, Punjab, INDIA
 INDEX

1. Acknowledgement……………………………………………………….I
2. Preface……………………………………………...…………...………II
CHAPTER-1
3. Introduction……………………..………………………………...…1-21
CHAPTER-2
4. Objectives………………………………………………………...…….22-23
CHAPTER-3
5. Research Methodology…………………………………………..…24-32
CHAPTER-4
6. Findings and Suggestions………………………………………33-34
CHAPTER-5
7. Conclusion……………………………………………………………35-36
Questionnaire…………………………………………………….…37-38
Bibliography……………………………………………………....39-40
 ACKNOWLEDGEMENT

I offer my gratitude to those who have spent their precious time, interest and continued
encouragement through the study and for the completion of my project.

I would like to thanks to our project guide Mrs. RITIKA for their encouragement and support
throughout the course of our project.

Last but not the least, I express my gratitude to all those who directly & indirectlydirect me for
successful completion of the project.

: DATE: SIGNATURE :
 PREFACE

As per the curriculam of 5th semester of B.Com, we had to undergone through a Project Study. I
am very thankful that i got an opportunity to prepare a report on it.

The topic of my project was “THE STUDY OF RETAIL PENITERATION OF THER

MOTHER DAIRY ICE CREAM”. In this report I have put my best efforts to compile the data to
the highest level of accuracy and give my views to the best of my judgment.

On 6th may 2008 I started my project under the guidance of Mr.Subodh Saini . I have been
allocated the area for survey in Delhi. Areas covered by me are Mahipalpur, Kapasera, Vasant
Kunj, Delhi Kaint, Sarojninagar,Chattarpur. I have to find out the Retail penetration of Mother
Dairy ice cream $ own asset programme.

I also penetrate the product in the market where it is not available. For this I have used both
Primary & Secondary data. . For this I visited each & every outlet of the area specified to me
where the ice cream is being sold for e.g. like parlor, Hotel, Dhaba, Departmental store,
confectionery shops, and check all the brands of Mother Dairy are available or not or which one
is available in comparison with Kwalty walls, Amul, vadilal brands & try to convince them to
buy each & every brand of Mother Dairy. I have to find out the monopoly of ice cream in these
outlets.