CHAPTER 1

INTRODUCTION

1
All marketing starts with the consumer. So consumer is a very important person to a
marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from
where to purchase, and how much to purchase. In order to become a successful marketer, he
must know the liking or disliking of the customers. He must also know the time and the
quantity of goods and services, a consumer may purchase, so that he may store the goods or
provide the services according to the likings of the consumers. Gone are the days when the
concept of market was let the buyer’s beware or when the market was mainly the seller’s
market. Now the whole concept of consumer’s sovereignty prevails. The manufacturers
produce and the sellers sell whatever the consumer likes. In this sense, “consumer is the
supreme in the market”.

As consumers, we play a very vital role in the health of the economy local, national or
international. The decision we make concerning our consumption behavior affect the demand
for the basic raw materials, for the transportation, for the banking, for the production; they
effect the employment of workers and deployment of resources and success of some
industries and failures of others. Thus marketer must understand this.

Preference (or "taste") is a concept, used in the social sciences, particularly economics. It
assumes a real or imagined "choice" between alternatives and the possibility of rank ordering
of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they
provide. More generally, it can be seen as a source of motivation. In cognitive sciences,
individual preferences enable choice of objectives/goals.

2
 CONSUMPTION OF CHOCOLATES IN INDIA

Chocolate consumption in India is extremely low. Per capita consumption is around 160
gems in the urban areas, compared to 8-10kg in the developed countries. In rural areas, it is
even lower. Chocolates in India are consumed as indulgence and not as a snack food. A
strong volume growth was witnessed in the early 90’s when Cadbury repositioned chocolates
from children to adult consumption. The biggest opportunity is likely to stem from increasing
the consumer base. Leading player like Cadbury has been attempting to do this by value for
money offerings, which are affordable to the masses.

Back to the America’s

Event’s went full circle when English colonists carried chocolate (and coffee) with them to
England’s colonies in north America. Destined to become the united states of America and
Canada, they are now the worlds largest consumers – by far – of both chocolate and coffee,
consuming over half of the words total production of chocolate alone.

The Quakers
The Quakers were, and still are, a pacifist religious sect, an offshoot of the puritans of
English civil war and pilgrim fathers fame and a history of chocolate would not be complete
without mentioning their part in it. Some of the most famous names in chocolate were
Quakers, who for centuries held a virtual monopoly of chocolate making in the English
speaking world – fry, Cadbury and row tree are probably the best known.
Its probably before the time of the English civil war between parliament and king Charles 1st
that the Quaker’s who evolved from the puritans, first began their historic association with
chocolate. Because of their pacifist religion, they were prohibited from many normal business
activities, so as an industrious people with a strong belief in the work ethic (like the puritans),
they involved themselves in food related businesses and did very well. Baking was a common
occupation for them because bread was regarded as the biblical “staff of life”, and bakers in
England were the first to add chocolate to cakes so it would be a natural progression for them
to start making pure chocolate. They were also heavily involved in breakfast cereals but
that’s another story.
3
What is certain is that the fry, row tree and Cadbury families in England among others, began
chocolate making and in fact Joseph fry of fry &sons (founded 1728 in Bristol, England) is
credited with producing and selling the world’s first chocolate bar. Fry’s have now all but
disappeared (taken over by Cadbury) and row tree have merged Swiss company nestle, to
form the largest chocolate manufacturer in the world. Cadbury have stayed with chocolate
production and are now, if not quite the largest, probably one of the best-known chocolate
makers in the world.

Introduction to Chocolate & Company

CADBURY
Milk chocolate for eating was first made by Cadbury in 1897 by adding milk powder John
paste to the dark chocolate recipe of cocoa mass, cocoa butter and sugar. By today's standards
this chocolate was not particularly good: it was coarse and dry and not sweet or milky enough
for public tastes.
There was a great deal of competition from continental manufacturers, not only the
French,but also the Swiss, renowned for their milk chocolate.
Led by George Cadbury Junior, the Bournville experts set out to meet the challenge. A
considerable amount of time and money was spent on research and on new plant designed to
produce the chocolate in larger quantities.
A recipe was formulated incorporating fresh milk, and production processes were developed
to produce a milk chocolate 'not merely as good as, but better than' the imported milk
chocolate'.

Four years of hard work were invested in the project and in 1905 what was to be Cadbury's
top selling brand was launched.

Three names were considered: Jersey, Highland Milk and Dairy Maid. Dairy Maid became
Dairy Milk, and Cadbury's Dairy Milk, with its unique flavor and smooth creamy texture,
was ready to challenge the Swiss domination of the milk chocolate market.

4
By 1913 Dairy Milk had become the company's bestselling line and in the mid twenties
Cadbury's Dairy Milk gained its status as the brand leader, a position it has held ever since.

COMPANY OVERVIEW OF CADBURY INDIA

Cadbury began its operations in 1948 by importing chocolates and then re-packing them
before distribution in the Indian market. After 59 years of existence, it today has five
company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata
and Chennai). The corporate office is in Mumbai.
Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food
Drinks and in the Candy category.

“CEO OF CADBURY INDIA - BHARAT PURI”

With annual revenues of approximately $50 billion, the combined company is the world's
second largest food company, making delicious products for billions of consumers in more
than 160 countries. We employ approximately 140,000 people and have operations in more
than 70 countries

.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and
Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand
share in the world! Their flagship brand Cadbury Dairy Milk is considered the "gold
standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the
Indian consumer.

In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food
Drink (MFD) in the country. Similarly in the medicated candy category Halls is the
undisputed leader.

5
The Cadbury India Brand Strategy has received consistent support through simple but
imaginative extensions to product categories and distribution. A good example of this is the
development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack,
Bytes is positioned as "The new concept of sweet snacking". It delivers the taste of chocolate
in the form of a light snack, and thus heralds the entry of Cadbury India into the growing
bagged Snack Market, which has been dominated until now by Salted Bagged Snack Brands.
Bytes were first launched in South India in 2003.

Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For
over two decades, it has worked with the Kerala Agriculture University to undertake cocoa
research and released clones, hybrids that improve the cocoa yield.

Today, Cadbury is poised in its leap towards quantum growth and new categories of business,
namely gums, mints, snacking and gifting. It is a part of the Cadbury Schweppes Group,
world's No.1 Confectionery Company.

CADBURY WORLD WIDE

Cadbury is the world's largest confectionery company and have a strong regional presence in
beverages in the Americas and Australia.

With origins stretching back over 200 years, today their products - which include brands such
as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trevor, Dentyne, Bubblicious
and Bassett - are enjoyed in almost every country around the world. We employ around 60,
00 people.

Their heritage starts back in 1783 when Jacob Schweppes perfected his process for

6
manufacturing carbonated mineral water in Geneva, Switzerland. And in 1824 John Cadbury
opened in Birmingham selling cocoa and chocolate.

These two great household names merged in 1969 to form Cadbury Schweppes plc. Since
then they have expanded their business throughout the world by a programmed of organic
and acquisition led growth.

Concentrating on their core brands in beverages and confectionery since the 1980s, they have
strengthened their portfolio through almost fifty acquisitions, including brand icons such as
Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trevor, Bassett, Dr Pepper, 7 up
and Snapple.

- It employ 60,000 people in over 200 countries

- Worlds No 1 Confectionery company
- World's No 2 Gums company
- World's No 3 beverage company

and shared moments.

More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with
celebratory occasions and the phrase "Pappu Pass Ho Gaya" became part of street language.
It has been adopted by consumers and today is used extensively to express joy in a moment
of achievement / success

CADBURY BYTES

Cadbury Bytes was launched in 2004-05 as Cadbury's foray into the rapidly growing
packaged snack market.

Cadbury Bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most
of the other snacks. It's a bite sized snack with a crunchy wafer and rich Choco cream filling.
There are three variants of Bytes available in the market - Regular, Coffee and Strawberry, at
two price points- Rs 5 and Rs 10.

7
Cadbury Bytes is targeted at teens as they are the largest consuming segment of packaged
snack category. They are also the gateway to the family, especially for a new sweet snack.

With Bytes, Cadbury has entered into a new category with well entrenched and established
brands. It is an exciting challenge for us to take the brand forward and make it a stupendous
success.

Cadbury Bytes is positioned as the 'only sweet snack' in the world of salty snacks. The
proposition we have arrived at is "Snacking ka meetha fund", where we take a pot-shot at
other snacks, by saying `Her snack nankeen nahi hota'. The product is all about breaking a
cliché and teenagers identify with breaking stereotypes. The new commercials- 'Tommy' and
'Villain', talk about breaking the stereotype.

CADBURY BOURNVITA

Cadbury was incorporated in India on July 19th, 1948 as a private limited company under the
name of Cadbury-Fry (India). Cadbury Bournvita was launched during the same year.

It is among the oldest brands in the Malt Based Food / Malt Food category with a rich
heritage and has always been known to provide the best nutrition to aid growth and all round
development.

Throughout it's history, Cadbury Bournvita has continuously re-invented itself in terms of
product, packaging, promotion & distribution. The Cadbury lineage and rich brand heritage
has helped the brand maintain its leadership position and image over the last 50 years.

In the early '90s all brands in the category provided purely physical benefits like nourishment,
energy and growth. It was at this time that Bournvita decided to raise the bar by promising
physical and mental benefits. This resulted in the famous Tan Ki Shakti, Man Ki Shakti
Campaign which became an anthem for the brand.

In the new millennium, keeping pace with the evolving mindsets of the new age consumers,
Cadbury Bournvita is about arming consumers with Confidence to take on physical and

8
mental challenges that nobody else can, resulting in one of the most successful advertising
campaigns which is based on 'Real Achievers who have grown up on Bournvita'.

Cadbury Brands:

 Chocolates

 Snacks

 Beverages

 Candy

SNACKS:

Bytes

BEVERAGES

Bournvita

CANDY

Halls

CHOCOLATES

Dairy Milk

5 Star

Perk

Celebrations

Temptation

Bourneville

9
Éclairs

DAIRY MILK

The story of Cadbury Dairy Milk started way back in 1905 a, U.K., but the journey
with chocolate lovers in India began in 1948.

The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury
Dairy Milk with a variety of ingredients and are very popular amongst teens & adults.

Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate
with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful
combination of milk chocolate and white chocolate. Giving consumers an exciting reason to
keep coming back into the fun filled world of Cadbury.

Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.

5 STAR

 The second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star
moves from strength to strength every year by increasing its user base.

Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside,
Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for
a high quality & different chocolate eating experience.

One of the key properties that Cadbury 5 Star was associated with was its classic Gold color.
And through the passage of time, this was one property that both, the brand and the consumer
stuck to as a valuable association.

More recently, to give consumers another reason to come into the Cadbury 5 Star fold,
Cadbury 5 Star Crunchy was launched. The same delicious Cadbury 5 Star was now available
with a dash of rice crispiest.

10
PERK

Cadbury launched Perk in 1996. With its light chocolate and wafer construct, Cadbury Perk
targeted the casual snacking space that was dominated primarily by chips & wafers.

  With the rise of more value-for-money brands in the wafer chocolate segment, Cadbury
Perk unveiled two new offerings - Perk XL and XXL. In 2004, with an added dose of 'Real
Cadbury Dairy Milk' and an 'improved wafer', Perk became even more irresistible

 
 CELEBRATIONS

Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dry-
fruits during festive seasons.

Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5

Star, Perk, Gems, Dairy Milk and Nuttiest and rich dry fruits enrobed in Cadbury dairy milk
chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and
caramels.

The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an
exotic range of chocolate covered dry fruits and nuts in various flavors’ and the premium
dark chocolate range which is exotic dark chocolate in luscious flavors’.

11
 CHAPTER 2
OBJECTIVES OF THE
STUDY

12
This project is based on the comparative study consumer behavior towards Cadbury
chocolates. Objectives of the study are:
a. The other objective is to know about the customer satisfaction level associated
with the product and the customer preference level.
b. To increase customer satisfaction and recapture the market share by fulfilling
the customer needs.
c. To study the factors affecting the consumption pattern.

13
 CHAPTER 3
RESEARCH
METHODOLOGY

14
This chapter describes the methodology of the study. This project is based on information
collected from primary sources. After the detailed study, an attempt has been made to present
comprehensive analysis of consumption of Cadbury chocolates consumed by the people. The
data had been used to cover various aspects like consumption, consumer’s preference and
customer’s satisfaction regarding Cadbury chocolates. In collecting requisite data and
information regarding the topic selected, I went to the residents of “New Delhi” and collected
the data.

Survey design:
The study is a cross sectional study because the data were collected at a single point of time.
For the purpose of present study a related sample of population was selected on the basis of
convenience.

Sample Size and Design:

A sample of 100 people was taken on the basis of convenience. The actual consumers were
contacted on the basis of random sampling.

Research Period:
Research work is only carried for 2 or 3 weeks.

Research Instrument:
This work is carried out through self-administered questionnaires. The questions included
were opening ended, dichotomous and offered multiple choices.

Data Collection:
The data, which is collected for the purpose of study, is divided into 2 bases:

 Primary Source: The primary data comprises information survey of “Comparative

study of consumer behavior towards Nestle and Cadbury chocolates”. The data has
been collected directly from respondent with the help of structured questionnaires.

15
  Secondary Source: The secondary data was collected from internet, References from
Library.

Data Analysis:
The data is analyzed on the basis of suitable tables by using mathematical techniques. The
technique that I have used is bar technique.

Analysis and Interpretation

16
Que 1 How many people likes the chcocolate?

Liking for the Chocolate Yes No

Number of Respondents 95 5

Liking For the Chocolate

100 95
Number of Persons

80
60 Yes

40 No

20
5
0
1
Response

Intrepretation:
From the above analysis of the given sample of 100 respondents it is concluded that out of
100 people 95 people likes to eat chocolate while only 5 people don’t prefer to eat chocolate.

Que 2: What are the different age groups?

AGE GROUPS 0-10 10-20 20-30 ABOVE 30

NUMBER OF 14 42 33 11
RESPONDENTS

17
 NUMBER OF RESPONDENTS
AGE GROUPS

50 42
40 33
30 0-10
20 14 11 10 to 20
10
0 20 to 30
1 Above 30
AGE GROUPS

Intrepretation:
According to the above analysis it is concluded that I have surveyed 100 respondents out of
which 14, 42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively.

Que 3:What are the preferences accourding to age group?

AGE GROUPS
BRANDS 0-10 10-20 20-30 ABOVE 30
CADBURY 7 35 24 5
NO CONSUMTION 2 1 1 1

18
 PREFERENCE ACCORDING TO AGE GROUPS

NUMBER OF CONSUMERS
40
35 1
30
25 1 NONE
20
35 CADBURY
15
24
10
2
5 1
7 5
0

Intrepretation:
According to the above analysis it is concluded that people of different age groups prefer
mostly Cadbury brand of chocolate people of age group above 30 equally likes to have both
brands.

Que 4 What are the brand preferences

BRANDS
PREFERENCE BY CONSUMERS
CADBURY 73
OTHERS 22

19
 Brand Preference

80 73

60
No. of Persons

40
22
20

0
1
Chocolate Brands

Intrepretation:
From the above analysis of given sample of 93 respondents who eat chocolates it is
concluded that only 22 people prefer to eat other brands as while 73 people likes to eat
Cadbury chocolates.

Que 5: How much:

PURCHASE OF CHOCOLATES
PURCHASE OF CADBURY CHOCOLATES

CADBURY CHOCOLATES
SUB- BRANDS NUMBER OF RESPONDANTS
69
DAIRY MILK
5 STAR 64
PERK 61
CELEBRATIONS 49
TEMPTATIONS 41

20
 Cadbury chocolates Purchased By People

80
69
70 64
Number of Persons

61
60
49
50 41
40
30
20
10
0
1
Sub-brands of Cadbury Chocolate

Dairy Milk 5 Star Perk Celebrations Temptation

Intrepretation:
From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is
concluded that mostly people has purchased Dairy Milk sub-brand of Cadbury while
Temptation is least purchased by the people
.

Que 6 What is form preference?

FORM OF CHOCOLATE NUMBER OF RESONDENTS

HARD 33
NUTTIES 25
CRUNCHY 29
CHEW 20

21
 Form of a Chocolate Prefered by People

Number of Consumers
40 33
29 HARD
30 25
20 NUTTIES
20
CRUNCHY
10 CHEW
0
1
Forms

Intrepretation:
According to the above analysis it is concluded that most of the people likes to eat hard
chocolate and chew form of a chocolate is least preferred.

Que 7: How many pack of chocolates preferred?

PACK SIZE NUMBER OF RESPONDENTS

SMALL 28
BIG 48
FAMILY PACK 19

22
 Pack of Chocolate Prefered

Number of Consumers
60
50 48
40 SMALL
30 28
BIG
19
20 FAMILY PACK
10
0
1
Pack

Intrepretation:
According to the above analysis it is concluded that out of sample of 95 people who eat
chocolates likes to buy big pack. Family pack is mostly preferred by aged people only.

Que 8: how many promotional offers are :

PROMOTIONAL OFFERS NUMBER OF RESPONDENTS

FREE GIFTS 52
PRICE OFFER 23
ANY OTHER 20

23
 Effect of Promotional Offers while Purchase

60
52

Number of Consumers
50
40 FREE GIFTS
30 23 PRICE OFFER
20
20 ANY OTHER

10
0
1
Promotional Offers

Intrepretation:
According to the above analysis it is concluded that out of sample of 95 people who eat
chocolate 52 are attracted by free gifts, 23 by price offers while 20 were attracted by some
other reasons.

Que 9: how many factors affecting purchase?

FACTORS NUMBER OF RESPONDENTS

ADVERTISEMENT 65
SUGGESTION FROM FRIENDS AND 16
RELATIVES
ATTRACTIVE DISPLAY 11
DOCTORS ADVICE 15
BRAND AMBASSADORS 9
INGREDIENTS 25

24
 Factors Affecting Purchase

80
65
Number of Consumers
ADVERTISEMENT SUGGESTION
60 FROM FRIENDS
AND RELATIVES
40
25
ATTRACTIVE DOCTOR'S
20 16DISPLAY
11 15 ADVICE
9
BRAND INGREDIENTS
0 AMBASSDORS
1
Factors

Intrepretation:
According to the above analysis it is concluded that Advertisement is the best measure to
attract customers to purchase more. Its impact is much more than other factors. While friends
and relatives and brand ambassadors also play a significant role in this regard.

25
 CHAPTER 4
FINIDINGS AND
SUGGESTION

26
 CONSUMER RESEARCH:
Consumer research deals with consumer and their
problems and solution to the problems. In this I came to know about the consumers
need and expectation levels regarding products and ascertainable levels of consumer
satisfaction.

 PRODUCT RESEARCH:
Under product research I came to know about the
modification which consumers wants as to the quality, packing, shape, color, and quantity
etc of their favorite chocolate.

 PRICING RESEARCH:
This includes ability to consume, to pay for the product,
how much a person can spend on his/her favorite chocolate. In this I have tried to find out
consumer’s price expectations and reactions.

 ADVERTISING RESEARCH:
Under this I have concluded that whether the
advertisement appeals the consumers or not. This also includes evaluating and
selecting the proper media-mix and measuring advertising effectiveness.

27
 CHAPTER 5
CONCLUSION

28
A survey of the people has been conducted to know the liking pattern of the Cadbury. It is
observed that overall people like to eat Cadbury brand rather than any other. It is concluded
that mostly people preferred Dairy Milk of Cadbury due to its flavor/taste, quality and image
and due to its hard form.
It is thus concluded from the facts collected that mostly people refer to buy big pack of their
favorite chocolate, and sometimes some of them go for small and family pack.
The cadbury’s, India’s number one chocolate, is able to share their market insights based
upon unparallel of chocolate experience.
The merge in 1969 with schweppes and the subsequent development of the business have led
to cadbury schweppes taking the lead in both, the confectionery and soft drink market and
becoming a major force in the international market. Cadbury schweppes today manufactures
product in 60 countries and trades in staggering 120.
This project is a sincere efforts to study the buying behaviour of consumers when they buy
chocolate. A descriptive research procedure had been applied to come to the conclusions of
the project.
A detailed questionnaire had been prepared and the respones of the samples had been
collected for the analysis. The project later ended with the analysis of the responses keeping
the limimtattions under consideration.

29
 QUESTIONNAIRE

PROJECT REPORT ON CONSUMER PREFERENCETOWARDS CADBURY

CHOCOLATES

Que1. Do you eat chocolate?

Yes No

Que2. Which brand of chocolate do you prefer?

Cadbury Other

Que3. How much importance do you give to the following factors when you purchase a
chocolate? (Tick in the desired column)

Factors Very Important Normal Least None

Important Important
Flavor/taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity

Que4. How much are you satisfied with the following factors in your preferred
chocolate? (Tick in the desired column)

30
 Factors Very Satisfied Normal Least Can’t Say
Satisfied Satisfied
Flavor/taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity

Que5. Which form of a chocolate do you like?

Hard Nuttiest
Crunchy Chew

Que6. What pack do you purchase?

Small Big Family Pack

Que7. Which promotional offers attract you most?

Free gifts Price Offer Any other

Que8.Which of these factors affect your purchase?

 Advertisement

31
  Suggestion from friends and relatives
 Attractive Display
 Doctors Advice
 Brand Ambassadors
 Ingredients

Que9. Which media of advertisement influence your purchase?

Television Newspapers Brochures

Hoarding Display

Que10. How frequently do you purchase chocolates?

Once in a fortnight Daily

Weekly Monthly
Quarterly

Que11. What according to you is the reasonable price of chocolate?

Below5 5-10 10-20

20.30 Above 30

Que12. If your preferred brand is not available for repeat purchases then what will you
do?

 Postpone your purchase

32
  Switch over to other brand

 Go to the other shop to search for your preferred brand

Que13. If another brand of the same product appears in the market, will you prefer to
stop buying this brand and buy the new brand?

No, not at all I may consider

No, I shall not can’t say

Que14. If you don’t like to change to the new brand, then what are the reasons for
continuing to purchase the old brand?

15. A sale promotion scheme like Rs. 2/- off, 10 gms extra, a candy free, etc. would
affect your purchase decision.

YES NO

16. If you want to buy a wafer chocolate, says Kit Kat and if it is not available you
would settle for a Bar chocolate, say 5 Star or Cadbury’s Dairy Milk.

YES NO

17. An ideal chocolate would taste as follows:-

Bitter      Wafer enrobed

             Caramels, Nuts inside

33
             High on Sweet content

Any others (Please specify)

18. On an occasion I would like to gift a chocolate to a loved one.

YES NO

19. Most of my chocolate purchases are pre-planned.

YES NO
20. What size of a chocolate do you normally buy?

5 gms.   25 gms./30gms.   80 gms. 

             Super Saver Packs (105 gms.)    200 gms. 

21. Are you happy with the kind of chocolate brands available in India, today?

YES NO

22. If No, then Why not?

 
 

23. The price of your favorite brand or preferred brand of chocolate is:

High & Expensive77    Reasonably OK

             Cheap

34
 24.  If the price of your favorites brand is reduced, you will buy more of it?

YES NO

PERSONAL DETAILS

Name:

Address:

Age:

Between 0-10 Between10-20

Between 20-30 Above 30

Gender:

Phone Number:

Marital status:

Education:

Profession:

35
BIBLIOGRAPHY

36
 http://www.cadburyindia.com
 http://www.nestle.com
 http://www.aphrodite-chocolates.co.uk/history_chocolate.htm
 http://www.google.com
 http://www.cadbury.co.nz/carnival/index.htm
 http://www.packaging-technology.com/…/cadbury4.html
 http://www.chocolatereview.co.uk
 http://en.wikipedia.org/wiki/preference

37