REPORT ON TRAINING NUTECH CNC PVT LTD , CHENNAI

BY

SHAARANI.T

Reg.No.

113218631044

SUMMER TRAINING REPORT

Submitted to

FACULTY OF MANAGEMENT STUDIES

VELAMMAL ENGINEERING COLLEGE,

CHENNAI-600 066

In partial fulfilment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY CHENNAI

CHENNAI 600 025

JUNE 2019
 BONAFIDE CERTIFICATE

This is to certify that the intern report titled “AN ORGANISATIONAL STUDY ON
NUTECH CNC PVT LTD, CHENNAI” is the bonafide work of SHAARANI T
(113218631044) carried out the work under my supervision. Further certified, to best of my
knowledge the work reported herein does not form part of any other project report or
dissertation on the basis of which degree or award was conferred on an earlier occasion on
this or any other candidate.

Signature of Supervisor Signature of HOD

Submitted to project viva voce held on ----------------------

Internal Examiner External Examiner

2
 DECLARTION

I hereby declare that the project entitled “AN ORGANISATIONAL STUDY ON NUTECH
CNC PVT LTD, CHENNAI” is the result of a study originally carried out by me under the
guidance of Dr. Revathi Pandian, Department of Management Sciences. This work has not
been submitted earlier, in full or in part of any Diploma or Degree,associateship, fellowship or
any other similar titles of any other University.

Place:
Date: Signature of the student

3
4
 ACKNOWLEDGEMENT

                                                                            

I have an immense pleasure in expressing my sincere thanks to the Chairman, Mr.

Muthuramalingam, CEO Mr. Velmurugan and Principal Mr. Duraipandian and Dr.C.Selvaraj,
Head of the department, Velammal Engineering College, Chennai for granting permission to this
internship. The internship opportunity I had with NUTECH CNC PRIVATE LIMITED was a
great chance for learning and professional development. Therefore, I consider myself as a very
lucky individual as I was provided with an opportunity to be a part of it. I am also grateful for
having a chance to meet so many wonderful people and professionals who led me though this
internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special
thanks to MR. RAJANDHARAN, NEUTECH CNC PVT LTD who in spite of being
extraordinarily busy with her/his duties, took time out to hear, guide and keep me on the correct
path and allowing me to carry out my project at their esteemed organization and extending
during the training and Dr. Revathi Pandian, Department of Management Sciences, Project
guide their aspiring guidance, friendly advice during the project work. I am sincerely grateful to
them for sharing their truthful and illuminating views on a number of issues related to the
project.

I perceive as this opportunity as a big milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on their
improvement, in order to attain desired career objectives.

Sincerely,

SHAARANI T

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 TABLE OF CONTENTS
Page
S. NO  DESCRIPTION 
No 
1.  INTRODUCTION   
  1.1 Industry profile  7 
  1.2 Company profile  9 
  1.3 Nature of business  11
1.4 Volume of business 11

  1.5 Objectives of the organization  12

  1.6 List of products  12

  1.7 Competitors  15 

  1.8 Objectives of the study  15

2.  STRUCTURE OF THE ORGANIZATION   
  2.1 Organizational charts  16

  2.2 Number of employees  16

  2.3 Duties and responsibility of department head  17

FUNCTIONAL DEPARTMENTS OF THE
3.  ORGANIZATION 
 
  3.1 Finance / Accounts Department  18
  3.2 Human Resource Department  21 
  3.3 Marketing Department  23

  3.4 Operational Department   26

4.  CONCLUSION  32
5.  BIBLIOGRAPHY  33
6.  ANNEXURE  34
 
 

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 CHAPTER 1

INTRODUCTION

1.1 INDUSTRY PROFILE

American inventor John Wesley Hyatt, together with his brother Isaiah, patented the
first injection moulding machine in 1872.[6] This machine was relatively simple compared to
machines in use today: it worked like a large hypodermic needle, using a plunger to inject plastic
through a heated cylinder into a mould. The industry progressed slowly over the years, producing
products such as collar stays, buttons, and hair combs.
Injection moulding is used to create many things such as wire spools, packaging, bottle caps,
automotive parts and components, toys, pocket combs, some musical instruments (and parts of
them), one-piece chairs and small tables, storage containers, mechanical parts (including gears),
and most other plastic products available today. Injection moulding is the most common modern
method of manufacturing plastic parts; it is ideal for producing high volumes of the same object
The German chemists Arthur Eichengrün and Theodore Becker invented the first soluble forms
of cellulose acetate in 1903, which was much less flammable than cellulose nitrate.[7] It was
eventually made available in a powder form from which it was readily injection moulded. Arthur
Eichengrün developed the first injection moulding press in 1919. In 1939, Arthur Eichengrün
patented the injection moulding of plasticised cellulose acetate.
The industry expanded rapidly in the 1940s because World War II created a huge demand for
inexpensive, mass-produced products.[8] In 1946, American inventor James Watson Hendry built
the first screw injection machine, which allowed much more precise control over the speed of
injection and the quality of articles produced.[9] This machine also allowed material to be mixed
before injection, so that coloured or recycled plastic could be added to virgin material and mixed
thoroughly before being injected. In the 1970s, Hendry went on to develop the first gas-assisted
injection moulding process, which permitted the production of complex, hollow articles that
cooled quickly. This greatly improved design flexibility as well as the strength and finish of
manufactured parts while reducing production time, cost, weight and waste. By 1979, plastic
production overtook steel production, and by 1990, aluminium molds were widely used in
injection molding.[10] Today, screw injection machines account for the vast majority of all
injection machines.
The plastic injection moulding industry has evolved over the years from producing combs and
buttons to producing a vast array of products for many industries including automotive, medical,
aerospace, consumer products, toys, plumbing, packaging, and construction

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Plastic moulding is the process of shaping plastic using a rigid frame or mould. The technique
allows for the creation of objects of all shapes and sizes with huge design flexibility for both
simple and highly complex designs. A popular manufacturing option, plastic moulding
techniques are responsible for many car parts, containers, signs and other high volume items.

Plastics are synthetically produced non-metallic compounds. It can be molded into various forms
and hardened for commercial use. Plastic molding products can be seen everywhere. Examples
are jars, protective caps, plastic tubes, grips, toys, bottles, cases, accessories, kitchen utensils and
a lot more.

Even the keyboard and the mouse that you use are made through plastic molding. Even the
plastic parts of the chair that you are sitting on are created this way.

The basic idea in plastic molding is inserting molten liquid plastic into a ready shaped mold, for
example the mold of a bottle. It will be then allowed to cool, then the mold will be removed to
reveal the plastic bottle.

Plastic molding can also custom-mold a wide variety of plastic products including: garden pots,
cabinets, office trays and boxes, barriers, barricades and traffic signage and displays for product
and marketing promotions.

If you are planning to go into plastic molding business, you should first know the different
processes. Choose from a plastic molding process that fits your budget, your expertise, and your
resources. Here are basic definitions of various methods of plastic molding.

Application Areas
Our comprehensive range of CNC machined parts, dies, jigs and fixtures is widely used across
the following areas: 

Dealers of Neutech

 Automobile
 Electrical
 Electronics
 Telecommunication
 Engineering
 Textile
 FMCG sectors

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 1.2 COMPANY PROFILE

Established in the year 2003, Nutech Cnc Pvt. Ltd is one of the prominent manufacturers and
exporters of a wide range of  Precision Plastic  Moulds, Plastic Components.
Our team strives to design and manufacture products that are in line with the customer
requirements.

Being an ISO 9001:2008 certified company, our range is manufactured using latest  technically
advanced CNC machines and tested on various parameters to venture that these are perfect.

Owing to the quality of our products, these are widely used for various applications across the
textile, telecommunication, automobile and electronics sector. Our company has established a
firm position in the industry under the able guidance of our mentors. Their experience has
enabled us to garner a vast client base across the industry. 

Some of our esteemed clients encompass 

 Apollo Tyres - Chennai & Baroda

 Daesung Electric India Ltd, - Thiruvallur
 Honeywell India Ltd - Chenani
 Priyasang Export - Chennai
 Light Alloy Products Ltd( TVS Group) -Sholingur
 Brakes India Ltd (TVS Group) -  Sholingur
 Ranga Rao & Sons –Mysore
 Ripple  Fragrances - Mysore
 Rodrigo & Sons - Srilanka
 Noor Masafi Electricals - Dubai
 Petserve - Central Africa

Product Portfolio
pal manufacturers and exporters of a quality range of Plastic Moulds, Plastic Components,Dies,
Jigs & Fixtures, Electronic Components, Automobile Components and CNC Machined Parts.
Keeping in mind the diverse requirements of the clients, we also offer Plastic Consumable
Precision Mould Components, Engineering Components and Plastic Components. These
products are at par with the ISO standards and are thus, widely used across the industry for
various purposes.

Nutech cnc pvt ltd is manufacture of precision plastic injection moulds parts catering to
automobile, electrical, electrical, telecommunication, textile, shoes, and other engg sectors.
They are young technocrats started this venture to serve the industries by keeping abstracts of

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latest technology in moulding with advanced production engineering techniques to offer
customers the highest quality, sophisticated products at best prices in committed time schedule.

They are the equipped with best infrastructure facility to manufacture intricate high precision
plastic components with microprocessor controlled automatic injection moulding machine
backed up with cnc based tool room.

Nutech cnc obtained our ISO9001 certification from m/s bureau veritas certification from
January 2005.

They are equipped with diesel generator for uninterrupted production.

List of Customers
 Pipe Makers
 Mesh & Bar-PNG
 Bon Source-USA
 Barlow Industries-PNG
 Kai Kai Cookware-PNG
 Apollo Types Ltd, Chennai
 MRF Tyres Ltd-Chennai
 Ripple Fragrances-Mysore
 Vanesa Cosmetics-Himachal
 Turbo Energy Ltd(YVS)-Chennai
 Rane NSK Ltd-Chennai
 Funskool-Chennai
 Light Alloy Products Ltd, Shplingur
 Act Plastics, Chennai
 SRF Ltd-Chennai
 Brakes India Ltd, Sholingur
 Hinduja Machine Works Ltd-Coimbatore
 Priyasang Exports-Chennai
 Sree Gokulam-Chennai
 BBK Leathers-Chennai
 Primo Shoes Private Limited-Chennai
 EMCA_Combine Pvt Ltd
 Poly Pack Ltd-Central Africa
 Elchem-Chennai
 Trivitron Healthcare-Chennai

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1.3 NATURE OF BUSSINESS

Injection moulding  is a manufacturing  process for producing parts by injecting molten
material into a mould. Injection moulding can be performed with a host of materials mainly
including metals  (for which the process is called die-casting,  glasses,  elastomers confections,
and most commonly  thermoplastic and thermosetting  polymers. Material for the part is fed into
a heated barrel, mixed (Using a helical shaped screw), and injected (Forced) into a mould cavity.
where it cools and hardens to the configuration of the cavity. After a product is designed, usually
by an industrial designer  or an engineer, moulds are made by a mould-maker (or toolmaker)
from metal usually either steel  or aluminium and precision-machined  to form the features of
the desired part. Injection moulding is widely used for manufacturing a variety of parts, from the
smallest components to entire body panels  of cars . Advances in 3D printing  technology,
using photopolymers  which do not melt during the injection moulding of some lower
temperature thermoplastics, can be used for some simple injection moulds.
Parts to be injection moulded must be very carefully designed to facilitate the moulding process;
the material used for the part, the desired shape and features of the part, the material of the
mould, and the properties of the moulding machine must all be taken into account. The
versatility of injection moulding is facilitated by this breadth of design considerations and
possibilities.

1.4 BUSSINESS VOLUME

Nutech cnc pvt ltd CEO AN RAJENDIRAN. He started the business 2003. He established the
business supplier and manufacture. Annual turnover appox 2 to 5 crore. The area is situvated in
urban.The building infrastructure is permanent. The size of premises 2800 square feet. Nutech
cnc pvt ltd annual general meeting(AGM) was last held on 27 september 2018 and as per records
from ministry of corporate affairs(MCA), its balance sheet was last field on 31 march 2018.

It is classified as non govt company and its is registered of companies in Chennai. Its authorised
capital is rs 1,500,000and its paid up capital is rs 1,500,000. It is involved in manufacturing of
other fabricated metal products, metal working service activities. The age of company is 16 years
1 month, 29days.

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1.5 OBJECTIVES OF ORAGANISATION

Corporate Objectives :
 To achieve a growth percentage above the industrial average of machine tool sectors
with in 5 years.
 Focus and aim for achieving positive gross margin in year 2013-14.
 To achieve sustained growth in the earnings of the company on behalf of
shareholders.
 Focus on to achieve 80% capacity utilisation of facilities and resources by 2017-18
from present level of 61%.
 Introduce at least one new product by each unit every year with contemporary
technologies through In-house R & D, Joint Partnerships, Sourcing and Acquisitions.
 Achieve higher productivity through upgradation modernization, reduction in
rejection & rework, value engineering, waste elimination, developing alternative
source and Effective Financial Planning and Control.
 To achieve a sales turnover of per employee from Rs 6.67 L (2011-12) to Rs 26 L by
2017-18.

1.6 LIST OF PRODUCTS

Plastic Bottles

These Plastic Bottles are manufactured and designed as per the specific requirements of the customers to meet
the dynamic demands of the market.

Plastic Bottle Caps

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We offer premium quality of Bottle Caps that are manufactured using qualitative plastic. These Bottle Caps
are manufactured and designed as per the specific requirements of the customers to meet the dynamic
demands of the market.

Automobile Components

We are engaged in manufacturing a quality range of automobile components that is available in various
dimensions. These precision engineered components are fabricated using quality raw material and further,
tested on different parameters to ensure that these are perfect. We also offer customization facility on the
products as per the client’s specifications.

Features:
* Capable of functioning under critical temperature conditions
* Superb ability to withstand wear & tear
* Easy to install
* Used in various automobiles
* Cost effective

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Precision Injection Moulds

These are fabricated using superior quality raw material and are known for their sturdy construction, resistance
against abrasion & corrosion and durability. The products are available as per the requirements of the clients.

Engineering Plastic Components

These are known for their durability, dimensional accuracy, resistance against corrosion and abrasion. These
Engineering Plastic Components are available in various sizes, shapes, lengths and widths. These can be
customized as per the requirements of the clients. Further, these are offered at economical prices to the clients.

14
1.7 COMPETITORS

1. Plastic injection mould

2. Steel ssc plastic molds manufacturing

3. Cast iron plastic injection mold

4. PVC black air vent plastic injection

5. Aluminium plastic injection mould

6. Mild steel plastic injection mould

7. Clay multi mold set

8. Royal plastics

9. Rrc plastics jars and caps

10.Yashraj plastics

1.8 OBJECTIVES OF THE STUDY

 To study the impact of overall functioning of the company.

 To analyse the strength and weakness of the company and to gave suggestion for the
improvement of the firm.

 To increase profit maximisation.

 To increase market share/market dominance.

 To increase welfare maximisation.

 To satisfying the employee health.

 To analyse and satisfying the customers.

 To measure the trend of the company

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 CHAPTER 2

STRUCTURE OF THE ORGANISATION

2.1 NUMBER OF EMPLOYEES

The company has put in place an attractive scheme to attract customers.The employees count at
100 t0 500.They reward and retain the talents employees.They work life balance and association.

2.2 ORGANISATIONAL CHART

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2.3 DUTIES AND RESPONSIBILITY OF DEPARTMENT HEADS

Financial managers 
They are responsible for the financial health of an organization. They produce financial reports,
direct investment activities, and develop strategies and plans for the long-term financial goals of
their organization. ... Help management make financial decisions. Effective cost-control
standards and strong internal controls are a large part of what separates highly successful
businesses from less-successful ones. Although every associate from the business owner on
down is responsible for controlling costs and adhering to internal controls, members of the
financial management staff provide financial oversight for the entire organization. The specific
role the financial management staff plays may depend on the size of the business, but it often
includes monitoring, analysis and advising duties.

Management
Extends right from managing employees to managing the employers and the whole HR
department as well. The role of an HR manager is to manage, create, implement and supervise
policies/regulations, which are mandatory for every employee and also have knowledge of its
appropriate functioning. A human resource manager has two basic functions: overseeing
department functions and managing employees. That's why human resources managers must be
well-versed in each of the human resources disciplines – compensation and
benefits, training and development, employee relations, and recruitment and selection.

Marketing
Managers oversee the promotion of a business, service, product or brand. Depending on
the organization, they may be managing the marketing of a whole line of products and services,
or be focused on one particular thing to promote. They may also be in charge of a staff of
marketing assistants. Marketing Coordinator Job Responsibilities: Markets products by
developing and implementing marketing and advertising campaigns; tracking sales data;
maintaining promotional materials inventory; planning meetings and trade shows; maintaining
databases; preparing reports.

Operations 
Manager Job Description. Anoperations manager is key part of a management team and
oversees high-level HR duties, such as attracting talent and setting training standards and hiring
procedures. They also analyze and improve organizational processes, and work to improve
quality, productivity and efficiency.

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 CHAPTER 3

FUNCTIONAL DEPARTMENTS OF THE ORAGANISATION

3.1 FINANCIAL DEPARTMENT

Financial Management means planning, organizing, directing and controlling
thefinancial activities such as procurement and utilization of funds of the enterprise. It means
applying general management principles to financial resources of the enterprise.This is
the main objective of Financial Management. Wealth maximization means maximization of
shareholders' wealth. ... Maintaining proper cash flow is a short runobjective of financial
management. It is necessary for operations to pay the day-to-day expenses e.g. raw material,
electricity bills, wages, rent etc.

Financial management focuses on ratios, equities and debts. It is useful for portfolio

management,distribution of dividend,capital raising,hedging and looking after fluctuations in
foreign currency and product cycles.Financial managers are the people who will do research and
based on the research, decide what sort of capital to obtain in order to fund the company's assets
as well as maximizing the value of the firm for all the stakeholders.

It also refers to the efficient and effective management of money (funds) in such a manner as to
accomplish the objectives of the organization. It is the specialized function directly associated
with the top management. The significance of this function is not seen in the 'Line' but also in the
capacity of the 'Staff' in overall of a company. It has been defined differently by different experts
in the field.

Functions of Financial Department

Accounts Payable (AP)

The Accounts Payable, or A/P, function is responsible for keeping the lights on and ensuring that
all company vendors are paid in full and on time. They process invoices, cut checks and manage
relationships with creditors. It is important, from a vendor management perspective, to ensure
that debts are paid on-time and in full to avoid default and strained relationships with third party
suppliers.

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Common Accounts Payable (AP) job titles: Accounts Payable Analyst, Accounts Payable
Clerk, Accounts Payable Specialist

Accounts Receivable (AR)

The Accounts Receivable, or A/R, function is responsible for collecting payments from
customers or clients for goods or services provided. Some clients/customers may be extended a
line of credit. The A/R group is tasked with ensuring that payments are made within the terms
outlined in the original invoice or contract (e.g., net 30 days). When clients/customers fail to
meet these terms, they are referred to the Collections Department (or a Collections Agency) and
may face additional fees or penalties.
Common Accounts Receivable (AR) job titles: Billing Specialist, Accounts Receivable Clerk,
Accounts Receivable Analyst

Accounting & Reporting (Controller Group)

The Controller Group is responsible for maintaining a company's books and ensuring that all
business transactions are properly recorded and managed. The general ledger is the main source
for all of the company's financial reports, so it is important that the Financial Controller and
other staff accountants keep an organized record of all credits and debits (a double-entry general
ledger 'journal'). The controller group also performs tasks such as cost accounting and fixed
assets accounting.
Common Accounting & Reporting (Controller Group) job titles: Bookkeeper, Certified
Public Accountant (CPA, Staff Accountant, Accounting Analyst, Accountant

Budgeting & Forecasting

The Budgeting and Forecasting Group is responsible for producing and assessing a company's
budget by calculating the variance between planned and actual costs. They also forecast the
revenue and expenses of certain groups or functions, allowing budget 'owners' to plan and
prioritize spending. The Forecasting Group also produces 'what if' scenarios to prepare the
company for a variety of possibilities.
Common Budgeting & Forecasting job titles: Budget Analyst, Budgeting & Forecasting
Analyst, Staff Accountant

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Expense Management
The Expense Management Group is responsible for monitoring and auditing all employee-
initiated expenses. Expenses can include travel, lodging, entertainment and food. The group is
also responsible for outlining and enforcing policies related to employee expenses, and in many
cases, implementing an automated expense management system (software; SaaS) to improve
efficiency.
Common Expense Management job titles: Expense Report Auditor, Travel and Expense
Processor, Expense Analyst

Internal Audit & Compliance

The Internal Audit & Compliance Group is responsible for overseeing a company's financial
operations to ensure that they are in line with internal and external policies and regulations.
Legislation such as the Sarbanes-Oxley Act of 2002 has increased pressure on finance functions
to improve reporting performance and internal audit quality/frequency.
Common Internal Audit & Compliance job titles: Auditor, Compliance Resolution Analyst,
Financial Compliance Analyst

Tax
The Tax function is responsible for managing and planning all tax-related expenses. The
circumstances that surround tax management can be complicated, especially when taking into
account the various rules of taxation dealt with by companies that operate globally. The function
also ensures that all tax payments are in compliance with any government requirements to avoid
interest fees or penalties.
Common Tax job titles: Tax Accountant, Tax Analyst, Tax Associate, Tax Preparer, Staff
Accountant

Treasury Management
Also known as Cash Management, the Treasury Group manages all of the company's assets to
maximize liquidity and reduce risk. The group is responsible for ensuring that a company has a
steady cash flow and for securing any funding that may be needed. The group may also explore
investment options for excess cash.

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Common Treasury Management job titles: Treasurer, Treasury Analyst, Treasury Specialist,
Treasury Operations Analyst

Payroll
The Payroll Group is responsible for the administration and documentation of all salaries, wages,
bonuses and deductions (payroll tax, social security) received by employees. Though this group
is commonly outsourced or carried out within the HR group, if the business is small, payroll may
be handled directly by the owner or an associate.

3.2 HUMAN RESOURCE MANAGEMENT

As per Armstrong (1997) Human resource management is defined as “a strategic approach to

acquiring, developing, managing, motivating and gaining the commitment of the organization’s
key resource — the people who work in and for it.”

In general, human resource management is concerned with hiring, motivating and maintaining

workforce within businesses.

Functions of Human Resource Management Includes:

· Managerial Functions

· Operative Functions

Managerial Function Includes:

1. Planning

One of the primary function where number & type of employees needed to accomplish
organizational goals are determined. Research forms core HRM planning which also helps
management to collect, analyze and identify current plus future needs within the organization.

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2. Organizing

Organization of the task is another important step. Task is allocated to every member as per their
skills and activities are integrated towards a common goal.

3. Directing

This includes activating employees at different levels and making them contribute maximum
towards organizational goal. Tapping maximum potentialities of an employee via constant
motivation and command is a prime focus.

4. Controlling

Post planning, organizing and directing, performance of an employee is checked, verified and
compared with goals. If actual performance is found deviated from the plan, control measures are
taken.

Types of Recruitment  

Recruitment can be divided into 2 types: 

 1) Internal Recruitment  

 2) External Recruitment  

Companies have 2 option recruiting candidates’ i.e. internal sources and external sources.        

 Methods of Internal Recruitment 

 Selecting top talents within an organization to higher level, 

 Promotions, 

 Internal Advertisement 

 Temporary employees to contractual period 

 Contract employees to temporary  

22
  Temporary employees to permanent 

 Retired employees for freelancer position 

Sources of External Recruitment 

 Job portals  

 Newspaper Ads and Magazines 

 Website  

 Campus recruitment 

 Direct Walk In 

 Recruitment agencies 

 Internal employee referrals. 

3.3 MARKETING MANAGEMENT

Management is the art of getting the requisite work done efficaciously. It includes planning,
organizing, staffing, directing, and controlling to ensure proper functioning of an organization.
Whereas, marketing refers to ascertaining and transmuting consumer needs into goods and
services. Hence, Marketing Management is the process of managing the marketing
activities of any firm. Managing various aspects of the market such as branding, labeling,
advertising and other promotional activities comes under Marketing Management.

It is the task of the marketing manager to ensure that the marketing activities are managed
properly. For this, a manager performs different tasks.

Responsibilities of Marketing Department

Setting Marketing Strategy

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The senior member of the marketing department takes responsibility for setting marketing
strategy in line with overall company strategy and objectives. The strategy may be to increase
share in a specific market sector, for example, to enter a new sector, or to open a new channel of
distribution, such as the Internet, to reach a wider geographical market. The marketing
department reaches agreement on strategy with the board or senior management team before
planning campaigns in detail.

Importance of Market Research

Market research is a key responsibility for the marketing department. Research helps the
company identify market opportunities and gain a better understanding of customer needs. It also
helps them understand competitors’ strengths and weaknesses so they can take action to protect
business with existing customers or win business from weaker competitors.

Internal or External Product Development

The marketing department works with internal or external product development teams to develop
new products or improve existing ones. The department analyzes sales of existing products and
identifies gaps in the product range where there may be opportunities for the company.
Marketing employees provide development teams with information on customer needs and
preferences to help them identify the features or improvements to incorporate in new products.
Later in the product development process, the marketing department sets prices and prepares
plans to launch the product.

Communications and Promotional Materials

Marketing departments plan campaigns and develop communications material to promote

products and services to customers and prospects. Depending on their available budgets, they
may plan advertising campaigns, develop e-mail marketing programs, create promotional content
for the company website, write press releases or product publications, such as product leaflets,

24
company brochures, product data sheets or customer newsletters. They may write and design the
promotional material if they have skills within the department or they may appoint advertising
agencies or design firms to produce the work.

Sales Team Support

Cooperation between the sales and marketing departments can improve sales performance and
speed up business growth. The marketing department can provide sales teams with high-quality
leads by running advertisements that include a reply mechanism, such as a coupon or telephone
number, or by encouraging visitors to the company website to register their details in return for a
free newsletter or special report. Marketing also prepares presentations for the sales team and
supplies them with stocks of promotional material to give to customers and prospects.

Exhibitions, Seminars and Events

In some companies, marketing departments are responsible for organizing events, such as
exhibitions, seminars, sales conferences or customer hospitality events. They plan the logistics of
the event, booking exhibition booths or meeting facilities, for example, and provide event
material, such as displays, presentations or handouts. They also promote external events to
customers and prospects to ensure successful attendance.

Functions of Marketing Department

Function One: Product Delivery

One function of logistics marketing is finding out who your customer is and how to get the
product or service to the customer. Each customer can have individualized needs so the
logistical services provided may vary from customer to customer. Regardless of these
differences, the customers expects 100 percent conformance and assured reliability at all times
with every transaction. The goals of this aspect of marketing logistics include filling the order,
on-time delivery, precise invoicing and zero damage.

Function Two: Price

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An organization bases pricing decisions on both internal and external factors. Marketing logistics
must recognize price drivers. The profile of the customer, the product and the type of order are
factors that drive the price. These changes are not typically controlled by marketing logistics.
However, marketing logistics must react to these factors and understand how the factors affect
customers’ decisions. Discounts for quantities and the related logistical cost structure can impact
the price the customer will ultimately pay for the product or service. Additional factors driving
price include the shipping costs based on the size, weight and distance the organization will ship
the item. Further, the size of the manufacturing run, labor costs and the types, quantities and
quality of the materials used in the manufacturing process can affect price.

Function Three: Promotion

Promotion is another important aspect of an organization’s marketing logistics process. When
bringing a product to market, the organization must coordinate the logistics of the various
marketing materials. For example, the art department might design the artwork for the product's
box and an outside supplier might manufacture the boxes with the artwork. Marketing logistics
can help to ensure that all of these entities work together and produce the marketing materials
needed to sell the product.

Function Four: Place

The function of place in marketing logistics allows the organization to simplify the transactions
between a logistics provider and the customer. The organization must execute logistics in such
a way that the customer is not aware of the complexities involved in the logistics process. For the
customer, the output is always more important than the process. The organization should,
therefore, never expose the backroom processes involved with logistics delivery to the customer.

Also the location of the factory, warehouse and customer can greatly impact the marketing
logistics process by increasing or reducing costs. For example, locating a factory in Mexico
might reduce the labor costs associated with a product. However, at the same time locating the
factory in Mexico might increase the shipping costs and negate any cost savings.

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 3.4 OPERATIONAL MANAGEMENT
Operations management (OM) is the business function responsible for managing the process of
creation of goods and services. It involves planning, organizing, coordinating,
and controlling all the resources needed to produce a company's goods and services. The six key
functions of business operations discussed in this paper are financial,production,
office, marketing, operations, and legal

 Product selection and design: The right kind of products and good designs of the products are
crucial for the success of an organizing. ...
 Process selection and planning: Selection of the optimal “conversion system” is as important
as choice of products/services and their design.

The Plastic Molding Processes:

Injection Molding
In Injection Molding, melted plastic is forced into a mold cavity. Once cooled, the mold can be
removed. This plastic molding process is commonly used in mass-production or prototyping of a
product. Injection molding machines were made in the 1930’s. These can be used to mass
produce toys, kitchen utensils, bottle caps, and cell phone stands to name a few.

Blow Molding
Blow molding is like injection molding except that hot liquid plastic pours out of a barrel
vertically in a molten tube. The mold closes on it and forces it outward to conform to the inside
shape of the mold. When it is cooled, the hollow part is formed. Examples of blow molding
products are bottles, tubes and containers.

Equipments needed in setting-up a blow molding business are relatively higher than injection
molding.

Compression Molding

In this type of plastic molding, a slug of hard plastic is pressed between two heated mold halves.
Compression molding usually uses vertical presses instead of the horizontal presses used for
injection and blow molding. The parts formed are then air-cooled. Prices of equipments used for
compression molding are moderate.

Film Insert Molding

This plastic molding technique imbeds an image beneath the surface of a molded part. A material
like film or fabric is inserted into a mold. Plastic is then injected.

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Gas Assist Molding

Also called gas injection molding is used to create plastic parts with hollow interiors. Partial shot
of plastic is then followed by high-pressure gas to fill the mold cavity with plastic.

Rotational Molding
Hollow molds packed with powdered plastic are secured to pipe-like spokes that extend from a
central hub. The molds rotate on separate axes at once. The hub swings the whole mold to a
closed furnace room causing the powder to melt and stick to the insides of the tools. As the
molds turn slowly, the tools move into a cooling room. Here, sprayed water causes the plastic to
harden into a hollow part. In this type of plastic molding, tooling costs are low and piece prices
are high. Cycle time takes about 40-45 minutes.

Structural Foam Molding

Structural foam molding is a process of plastic molding usually used for parts that require thicker
walls than standard injection molding. Inserting a small amount of nitrogen or chemical blow
agent into the plastic material makes the walls thicker. Foaming happens as the melted plastic
material enters the mold cavity. A thin plastic skin forms and solidifies in the mold wall. This
type of plastic molding can be used with any thermoplastic that can be injection molded.

Thermoforming
In this plastic molding process, sheets of pre-extruded rigid plastics are horizontally heated and
sucked down into hollow one-piece tools. When the hot plastic solidifies, its shape conforms to
that of the mold.

Tooling costs are usually low and piece prices vary on the machinery.

Plastic molding is a very technical process. It needs experts in this type of manufacturing
business for it to be competitive in the market. Therefore, a very scientific and systematic study
should be first made before going into this endeavor.

INJECTION MOULDING
Injection moulding is a manufacturing process for producing parts by injecting molten material
into a mould. Injection moulding can be performed with a host of materials mainly
including metals (for which the process is called die-casting), glasses, elastomers, confections,
and most commonly thermoplastic and thermosetting polymers. Material for the part is fed into a

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heated barrel, mixed (Using a helical shaped screw), and injected (Forced) into a mould cavity,
where it cools and hardens to the configuration of the cavity. 

After a product is designed, usually by an industrial designer or an engineer, moulds are made by
a mould-maker (or toolmaker) from metal, usually either steel or aluminum, and precision-
machined to form the features of the desired part. Injection molding is widely used for
manufacturing a variety of parts, from the smallest components to entire body panels of cars.
Advances in 3D printing technology, using photopolymers which do not melt during the
injection moulding of some lower temperature thermoplastics, can be used for some simple
injection moulds.

Injection Molding Process

Injection Molding Process, Basic Step 1: Product Design

Design is one of the most important facets of the production process because it’s the earliest
opportunity to prevent expensive mistakes later on. (Of course, determining whether you have a
good idea in the first place is also important, but more on that here.) There are many objectives
to design for: function, aesthetics, manufacturability, assembly, etc. The right design is one that
accomplishes the required objectives to a satisfactory level, but it may take a lot of creativity to
get there. Product design is most often accomplished with computer aided design (CAD)
software, like SolidWorks. (Click herefor nine pro tips on how to best use SolidWorks in design
and engineering.) Proficiency with CAD software is vital because it allows for quicker iterations
and more accurate prototyping if necessary.

Some specific ways to avoid costly mistakes during the product design process are to plan for
uniform wall thickness whenever possible, and to gradually transition from one thickness to
another when changes in thickness are not avoidable. It is also important to avoid building stress
into the design, such as corners that are 90 degrees or less. (Read more about Injection Molding
Defects here.)

A skilled team of design engineers will be able to brainstorm, design, and improve upon a variety
of solutions to meet the particular complexities of a specific project. The design team at Creative
Mechanisms has combined decades of experience creating elegant solutions to complex
problems. Meet some of our team here, here, or here, or visit our Customer Testimonials page to
see what previous and current clients have to say about our product design capabilities. We think
you’ll be impressed.

Injection Molding Process, Basic Step 2: Mold Design

After a looks-like, feels-like design has been tested and slated for further production, the mold
(or die) needs to be designed for injection mold manufacturing. Molds are commonly made from
these types of metals:

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  Hardened steel: Typically the most expensive material to use for a mold, and generally
the longest-lasting (which can drive down price per unit). This makes hardened steel a
good material choice for products where multiple hundreds of thousands are to be
produced.
 Prehardened steel: Does not last as many cycles as hardened steel, and is less expensive
to create.
 Aluminum: Most commonly used for single cavity "Prototype Tooling" when a relatively
low number of parts are needed for testing. Once the injection molded parts from this tool
are tested and approved, then a multi cavity steel production tool is produced. It is
possible to get many thousands of parts from an aluminum tool but typically it is used for
lower quantities.
 Beryllium-Copper alloy: Typically used in areas of the mold that need fast heat removal
or where shear heat is concentrated.

Just as with overall product design, mold design is another opportunity to prevent defects during
the injection molding process. We have previously written blogs on the Top 10 Injection
Molding Defects and Avoiding Mistakes in Injection Molding, but here are some examples of
how poor mold design can be a costly mistake:

 Not designing the proper draft: This refers to the angle at which the finished product is
ejected from the mold. An insufficient draft can lead to ejection problems, costing
significant time and money.
 Improperly placed or sized gates: Gates are the openings in a mold through
which thermoset or thermoplastic material is injected. Each will leave a vestige (scar),
which can create aesthetic or functional problems if not properly placed.

The number of parts (cycles) required, as well as the material they will be made of will help
drive decision-making as to how and with what materials to create the mold.

Injection Molding Process, Basic Step 3: The Manufacturing Process

When a product has been properly designed, approved, and die cast, it’s time to start the actual
manufacturing! Here are the basics of the injection molding process…

Thermoset or thermoplastic material in granular form is fed through a hopper into a heating
barrel. (Learn more about the differences between plastics in our PLASTICS course.) The plastic
is heated to a predetermined temperature and driven by a large screw through the gate(s) and into
the mold. Once the mold is filled, the screw will remain in place to apply appropriate pressure
for the duration of a predetermined cooling time. Upon reaching this point, the screw is
withdrawn, the mold opened, and the part ejected. Gates will either shear off automatically or be
manually removed. This cycle will repeat over and over, and can be used to create hundreds of
thousands of parts in a relatively short amount of time.

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Is injection molding an appropriate manufacturing method for your concept or part?

Creative Mechanisms is your one-stop-shop for product design when parts will eventually be
injection molded. Our design team is highly experienced at creating efficient, functional, and
aesthetically pleasing models that are ready for production. We pride ourselves on our ability to
work quickly, communicate effectively, and provide transparency throughout the design process.

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1V. CONCLUSION
In a NUTECH CNC PVT LTD, this internship has been an excellent and rewarding experience.
The intern has been able to meet and network with so many people during this internship period.

Accounting is also termed as accountancy; it deals with processing of financial information,

measuring and recording of certain financial transaction, it also includes analyzing of certain
economic entities. It is the most important function of any business. Accounting can also further
divided into other branches like management accounting as well as cost accounting. It is
responsible for all the kinds of monetary transactions that help in taking most of the major
management decisions. For any successful business the accounting team should be highly
efficient. The number of members in the accounting team depends entirely on the size of the
business.

The internship activities are correlated with my studies. The intern had already learned
theoretically in the college. Therefore, the knowledge which was gained from the class helped a
lot to do this internship.

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V. BIBLIOGRAPHY
BOOKS REFERENCE

1. Accounts – T.S Reddy and Murthy

2. Marketing management- DR. L. Natarajan

WEB REFERENCE

 www.investopedia.com
 www.wikipedia.com
 www.nutechcnc.com
 www.encyclopedia.com

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VI. ANNEXURE 

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