Professional Documents
Culture Documents
(Contribution margin ratio/selling price per unit *100) 30% 38.5% 20%
Total contribution (contribution per unit*sales volume) 504000 616000 232000 1352000
e) I would not recommend discontinuance of Pro Force as though the sales volume and contribution margin ratio
are low, still the product is yielding profits for the company. Discontinuance will leave the factors of production
idle. Thus, it is better to keep them employed in production of Pro Force.
f) Additional contribution by producing 1000 units of Power Gym = 1000*154 = $154000. Fixed cost saved= $
20000
Since Power Gym has the highest contribution margin, transferring resources to its production is recommended
as it will give a higher proportion of profits for the firm.