Master Ad Spec Sheet - 2019

Timestamp Untitled Question
2/3/2016 9:53:43 Option 1

iPhone
Administrator
RedSolo Blaze has only control
📱 iPhone7Plus
of file.
📱📲 iPhone7Plus,iPhone6s
📱 , Vo320e iPhone7Plus, VizioTV, AMP
Being replaced
Sidekick iPhone7Plus,Projector
by Cross Screen
Half Page iPhone,FireTV,Vizio
Scroller
Filmstrip Vizio,FireTV
Interscroller Mozilla Foxfire
Billboard (Waterfall) FireTV
Super Leaderboard (Pushdown XL) 1st Aug: This Err:511
Mobile Adhesion product
mobile, AMPwill soon
be deprecated in
Leaderboard iPhone7Plus,desktop
favor of the more
Enhanced Tout user, advertiser,
Deprecated; No 1
and operationally
Longer Available
g friendly: Mobile
iPhone7Plus Wrapper Unit 4/1
Platforms
Being Sunset
Please consult
with your analyst
before putting
this on a plan
YOUTUBE Studio
Syndication
Video Pre-Roll
Youtube
Musi
Video Playlist iPhone7Plus: YOUTUBE
OTT Platforms
Mid-Roll OTT (People TV)
Homepage Recipe of the Day (Roku, Apple TV, Pluto, etc)
desktop, tablet, mobile
(Kraft)
Mobile App Banner app
Apple News Video Tablet, Mobile
O&O Pre-roll + Video Distribution Tablet, Mobile
Network
Apple News Meredith Video

Network_Pre-roll/Outstream_15s Tablet, Mobile
or 30s (AppleNews)_Mobile/Tablet
Apple News Meredith Video

Network_Pre-roll_15s or 30s Tablet, Mobile
(AppleNews)_Mobile/Tablet
DFP targeted to
NON IAB PRODUCTS the 728x90 slot
on desktop
Please see and
this
Vignette desktop, tablet, mobile
tablet: Please
link for Logo:
(Must
keep itHave a of
as part
https://docs.goog
Frequency
sponsorship Cap
le.com/spreadsh
of 1/24 hrs,
packages
eets/d/1iX-*only*.
Close
Page Button
Types
rnByFEf_5ZQyE
must
noted bearepresent,
G39_W7WBcDD
GM approval
desktop.
1cHCuVacka5wb
needed for
DFP targeted to
the 728x90 slot
on desktop
Please see and
this
tablet: Please
link for Logo:
Cross Screen Scroller (Mobile (Must
keep
desktop, itisHave
as
tablet,
https://docs.goog
(This a ONE
a of
part
mobile
Reveal) Frequency Cap
HALO [Dynamic Frame] sponsorship
le.com/spreadsh
TIME
desktop, Trial
tablet, for
mobile
of 1/24
packages hrs,*only*.
eets/d/1iX-
the HP of ENW
Top Halo Closetablet,
desktop,
Page Buttonmobile
Types
rnByFEf_5ZQyE
Only)
Peel Back must
noted
desktop, be are
tablet present,
G39_W7WBcDD
GM approval
desktop.
Wallpaper 1cHCuVacka5wb
desktop
needed for
tsU/edit#gid=925
sponsorships)
123158&range=
Newsroom / Pillbox (Pharma) A12 tablet, mobile
desktop,
Video
Engagement Video Unit Selector Thumbnail
Branded Skin/Social Ext.
Expander Desktop, Mobile, Tablet

PMP Outstream Desktop, Mobile, Tablet
Native Video Unit Desktop, Mobile, Tablet
Native Promotional Unit Desktop, Mobile, Tablet
Tentpole Site
Native Tentpole & Distribution On-Site
Distribution (NPU)
Amplify Social
Post
NATIVE POST + DISTRIBUTION On-Site
Distribution (NPU)
Amplify Social
On-Site
Native Video + Distribution Distribution (NVU)
Amplify Social
Desktop/Tablet
AR Recipe Integration Mobile
Video
Homepage
Detail Page: Desktop/Tabletop

AR Recipe of the Day
AR Recipe of the Day
Detail Page:
Mobile
Apple News
podcasts
Podcast Ad Pods
Instagram
Stories (IG, FB, Snap) Facebook
Snapchat
Real Time Facebook
Instagram - Story
Instagration
Instagram - Feed
Twitter Pre-Roll + Nielsen In-Demo Pre-Roll
Pre-Roll Nielsen In-Demo Pre-Roll
Snapchat: Takeovers & Run of
Channel Snapchat
Facebook
Influencer – Amplify Social Instagram
Twitter
Facebook
Social NOW Instagram
Twitter
Facebook
Instagram
Twitter
Amplify Social
Pinterest
Facebook
Social Sponsorship
Onsite
Instant Storefront
Collections (Instant Experiences)
(Collections)
Edit w/ Integration
IGTV
EWI + Native
Content to Audio desktop, tablet, mobile
Shopper - Branded Ingredient Units desktop, tablet, mobile
Shopper - May We Suggest Units desktop, tablet, mobile
Shopper - Shoppable Display Units desktop, tablet, mobile
Shopper - Shoppable Display Units mobile
SPU - Shopper Promo Unit desktop, tablet, mobile
Shopper - Social Shopper Units

[Pins] FireTV
Shopper - Mixer Meal Cards desktop, tablet, mobile
Shopper - Mixer Project Cards desktop, tablet, mobile
Cozi High Impact IN APP Takeover desktop, tablet, mobile

Cozi Today Native Unit tablet, mobile
Newsletters - 300x250 Email
Newsletters - 728x90 Email
Newsletters - Native / Marquee

Email
(970x250)
Err:504
120x75
122x34
300x1050(AR -specific)
divided into 3 segments
300x250
300x250
300x600
off canvas area - 300x3000
320x372
(served from the 300x250 slot)
970x250
970x90
320x50
728x90 Dimensions of
Desktop/Tablet: 300x600 the ad in pixels.
Width x Height
NOTE: Specs have been updated to reflect the new IAB LEAN standards. To see details of what specs have changed, please
Size
640 x 360 (16:9) for all but YT which is 480x360 and

480x361
1920 x 1080
640 x 360 (16:9)
1920x1080 (preferred) and / or 1280x720
280x245
320x50: mobile only
728x90: tablet only
728x90,
300x250:300x250
tablet, smart phone
640x360
Preroll 1920x1080 (also size for outstream) this is on main

section page videos
1080x1080 preroll on article pages
Full-width, | 2:1, 4:1 and 1:1 (Mobile Only)

Desktop/Tablet: 1920x480
*Front Unit (interactive max px dimensions (displays at
elements)
4:1 aspect /ratio)
1280x400 1024x300 / 768x300 / 320x416
Mobile: 768x432
768x768 max px dimensions (displays at 16:9 1:1 aspect
aspect
ratio)
*Back ratio)
Unit
Desktop Specs:(not interactive)
1280x600 / 1024x768 / 768x900 / 320x416
Full Banner state:
*Collapsed Video ~Assets
170x130px image with ~ 50% exposed
Desktop/Tablet:
Actual
Minimum display .mov
fromsize
diagonally dimensions: or.mp4
varies
bottom - 50MB
by location
1250x745
right to top leftmax file size - 4:1
corner
aspect ratio - is
Site Content: 1920x480 max
resized to dimensions
1050px width
Mobile:
Safe .mov
area:
*Expanded or.mp4
100x745
state - each
50MB/side
onHover
(On max offile
Click): size
site - 16:9
content
~ 640x480px aspect
1:1 aspect
imageratio
ratio
for for
browser
Wallpaper browser
with ~ 50%imagewidths
exposedwidths
below below
768px
candiagonally 768px
extend larger - -
768x768768x432
fromasbottom maxfilemax
long asright dimensions
size
to top
dimensions
remains
left cornerwithin spec
Actual
300x250 display size varies by location
Actual
300x600 display size varies by location
Min: 320x180 (16:9)

Max: 800x450 (16:9)
400x400
inRead Video Vertical
 Ratio: 9:16
 Dimension: 720x1280px (responsive to the page level)
inRead
Min: 300Video
x 372 Square
 Ratio: 1:1
Max: 1120 x 600
inRead Video(16:9)
Min: 320x180 Landscape
 Ratio: 16:9
Max: 640 x 360 (16:9)
Min: 320x180 (16:9)
Max: 800x450 (16:9)
400x400 (1:1)
Custom
400x400 (1:1)
1:1, 1080x1080
728x90, 300x250, 320x50, 120x60 (logo)
400x400 (1:1)
4:5 aspect ratio,
max
Min: 1200 x 720
320x180 px
(16:9)
Max: 800x450 (16:9)
1:1, 1080x1080
120x60 logo, 300x250, 728x90
120x60 logo, 300x250, 320x50
640x360 (16:9)
122x34 (brand logo)
120x75 logo, 300x250, 728x90

120x75 logo, 300x250, 320x50
standard 300x250 & 728x90

:15s Pre-Roll Audio Ad
:30s Mid-Roll Audio Ad
1080 x 1920 (9:16)
1080 x 1920 (9:16)
Adv
1080Logo: min:
x 1920 300x100
(9:16)
Onsite Banner Creative:
728x90, 300x250, 300x50
1080 x 1920 (9:16)
1200 x 1200 (1:1 or 4:5)
640x360 px (16:9)
640x360 px (16:9)
1080 x 1920 (9:16)
1200 x 628 (16:9 or 9:16)
Videos may be masked to 2:3 if taller
1200x1200 (1:1 or 4:5)
1200x628 (16:9)
1:1, 1080x1080 px
1:1, 1080x1080 px
1:1, 1080x1080 px
1:1, 1080x1080 px, JPG or PNG
1:1, 1080x1080 px, JPG or PNG
720 x 720 (1:1)
1000 x 1500 (2:3)
1:1, 1080x1080 px
300x250, 728x90, 320x50

Hero: 1:1, 1080x1080 px
Product Images: 1:1, 1080x1080 px
Cover image: 420px x 654px (1:1.55 ratio)
Segment: 9:16
Social Cutdown: 4:5
min 720 px
Cover image: 420px x 654px (1:1.55 ratio)

Segment: 9:16
Social Cutdown: 4:5
min 720 px
300x250, 728x90, 320x50
Custom
(200x200 product image)
APP imagery needs to be updated to reflect accurate

character count
Custom
300x250
320x50
Custom
Custom
Custom 300x600
728x90 banner
300x250 banner
320x50 banner
Custom sponsor
320x20 300x600bar
135x280 wallpaper with clickable hot spot at the bottom
REQUIRES a landing page URL
CANNOT accept a 1x1 impression tracker
Introductory Message copy
*note, cannot accept 1x1 tracking
Color Palette – client’s color scheme is used to rebrand the
Cozi app
1x1 trackers (imp & click) optional for all ad placements.
Wallpaper, Intro, Message, and Color Palette do not
support tracking
Native Unit Image (1080x360)
Logo 40x40 (optional)
Advertiser URL (visible URL seen in the unit, 25 characters
or less)
728x90 banner
320x50 banner
1x1 tags (impression & click trackers optional - can’t be
from DFP)
300x250
728x90
970x250
No
N/Adirectional or sideways expansion of an ad is .gif, .jpg, .png,HTML5
allowed. All adsormust
No directional expand
sideways to coverof
expansion full
anscreen.
ad is If .gif, .jpg, .png, HTML5 (JS)
expanded
allowed. Allcreative sizeexpand
adsormust is not full screen,
to cover itscreen.
full must beIf
No directional
placed in center sideways
of size
screen. expansion of an ad is .gif, .jpg, .png, HTML5 (JS)
expanded
allowed. Allcreative
adsormust is not full
expand screen,
to cover itscreen.
full must beIf
No directional
placed sideways
in center of sinze
screen. expansion of an ad is HTML5 (JS)
expanded
allowed. Allcreative
ads must expandis nottofull screen,
cover full it must be
screen. If
placed in center of size
screen .gif, .jpg, .png, HTML5 (JS)
expanded creative is not full screen, it must be
No
N/A directional or sideways
placed in center of screen. expansion of an ad is HTML5 (JS)
allowed. All ads must expand to cover
No directional or sideways expansion of an ad isfull screen. If
.gif, .jpg, .png, HTML5 (JS)
expanded
allowed. creative
All ads sinze
must is nottofull
expand screen,
screen. If
No directional
placed in center orof
sideways
screen expansion of an ad is .gif, .jpg, .png, HTML5 (JS)
expanded
allowed. creative
All ads size
must is not full
expand to screen,
cover itscreen.
full must beIf
No directional
sideways
expanded
allowed. creative
All ads sinze
must is nottofull
expand screen,
screen. If
No directional
sideways
screen expansion of an ad is .gif, Maximum
.jpg, .png, size
HTML5
expanded
allowed. creative
Dimensions
All ads of
size
must is not full
expand to screen,
cover itscreen.
full must beIf an ad can File formats that
No directional
placed inadcenter orof
sideways
the
expanded in pixels.
creative size is not full screen, it
allowed. All ads must expand to cover full screen. If must be expand. Not all we can accept
Width
placed x Height
in center of sinze
screen. gif, jpg,
adspng
are allowed for each product.
expanded creative is not full screen, it must be
placed
new IAB LEAN in center
standards. of screen
To see details of what specs have changed, please to expand.
see the Old Specs vs LEAN Specs tab.
Accepted IMG, Rich
Max Expanded Dimensions / Direction Media File Types
N/A N/A
No iframes
SSL
PSDcompliant
Pack Recommended
N/A No 4th party
PNG, GIF, JPGtracking
N/A (DCM)
N/A Placement Tags -
Only JPEG, PNG, GIF
No
N/Adirectional or sideways expansion of an ad is .gif, .jpg, .png
allowed. All ads must expand to cover full screen. If Specifications
.gif, .jpg, .png are
expanded creative size is not full screen, it must be optimized for all
N/A in center of screen.
placed supported devices.
N/A N/A one asset is needed
Only
for all supported iPhone
and iPod touch devices.
Another is needed for all
supported iPad and
N/A N/A
macOS devices.
N/A N/A
When thumbnail is clicked, additional content opens

.gif, .jpg, .png
in an overlay, aspect ratio based
full width of parent container .gif, .jpg, .png
N/A gif, png, jpg, html 5
N/A gif, png, jpg, html 5
640x480 .gif, .jpg, .png
N/A jpg, gif, png
N/A .gif, .jpg, .png
Expands to full screen on user click N/A
JPG, GIF, PNG
N/A
o the page level)
PSD Pack Recommended
PNG, GIF, JPG
the page level)
Expands to full screen on user click N/A
o the page level) VAST
Expands to full screen on user click JPG or PNG
N/A JPG or PNG
N/A N/A
N/A JPG or PNG
N/A .jpg
N/A JPG, PNG, PSD
N/A .jpg
N/A
Expands to full screen on user click JPG or PNG
N/A N/A

N/A
N/A
N/A N/A
N/A .gif, .jpg, .png, HTML5 (JS)

N/A .gif, .jpg, .png, HTML5 (JS)

N/A
mp3
N/A .JPG
N/A .JPG
N/A N/A
N/A .jpg
N/A .JPG
N/A .JPG
N/A N/A
N/A N/A
N/A N/A
N/A .JPG
N/A .JPG
N/A .JPG
N/A JPG or PNG
N/A JPG or PNG
N/A JPG or PNG
N/A .jpg
N/A .jpg
N/A .jpg, .png, .gif
N/A .jpg, .png
N/A
JPG or PNG
N/A N/A
N/A .jpg
N/A N/A
N/A N/A
Product Image - .jpg or

N/A
.png
Product Image - .jpg or

N/A
.png
N/A Product Image - .jpg
320x50, 729x90: Adhesion unit, click to expand to full Image, MRAID 2.0
screen. 300x250 square unit, click to expand to full
Compliant, Video
screen.
Image, MRAID 2.0
N/A Compliant, Video
N/A JPEG, GIF, PNG
N/A JPEG, GIF, PNG
N/A JPEG, GIF, PNG

N/A 20k N/A N/A N/A
Maximum file
N/A 250k 500k Unlimited size that a 10
N/A 150k 300k Unlimited creative is 10
allowed to
N/A 150k 300k Unlimited 10
download upon
N/A HTML5:
200k 400k Unlimited user interaction.
10
* recommended: 150k
Desktop, Tablet HTML5: Assets that are
300k
N/A Video:1.1MB Unlimited
loaded after the 10
*HTML5
max: 200k
Mobile: 100k While no limit
N/A host
HTML5 Mobile: 300k Video: 50MB webpage
has been placed
has completed
N/A 250k 500kThe maximum Unlimited on user initiated
10
loading.
load, ad
N/A 200k 400kfile size of all Unlimited developers10 Additional file
assets that a Subload is an
N/A 50k 100kcreative can use Unlimited should consider
10 can be loaded
updated and
300kwhen it is first user experience necessary du
N/A
Copy Max Character 150k more specific
Unlimited 10
Limit Desktop/Tablet: 200k N/A requested by the N/A definition of N/A and load host initiated
N/A performance as subload and
(including any Mobile: 150k page. This Polite Max. Number
s tab. part of theirofad user initiated
supporting text includes all Download.If
User Initiated you
Initial Load File
design. loads.
such as legal slug #ad) Initial Load images, css and
Subload see Polite
Download Requests
scripts. Download on a
The assets for
spec sheet,
user initiated ads
consider that the
should be
same as
optimized for
Subload.
load
performance,
N/A N/A N/A N/A and only
N/A
necessary
assets should be
loaded.
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
N/A 40k N/A N/A N/A
N/A iPhone
50k Max File Load 100k Unlimited 10
75kb
N/A
iPad Max File Load
N/A N/A
170kb N/A N/A N/A
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
N/A 200k 2mb N/A 10

*200k max file size for
desktop andfile
tablet / HTML5
N/A *200k max size for Mobile/Desktop: Video: 50MB N/A
100k max
desktop file size
andfile
tabletfor
/ HTML5
N/A *200k max
mobile size for 300k
Mobile/Desktop: Unlimited 10
100k max file size for HTML5
desktop and tablet / 300k
N/A mobile Mobile/Desktop: Unlimited 10
100k max file size for 300k
N/A 40k
mobile 300k N/A N/A
N/A 300k N/A N/A N/A
300x250: 150k 300x250: 300k

N/A N/A 10
300x600: 200k 300x600: 400k
N/A
Title: Max 40 Char

Description: Max 80 Char N/A N/A N/A N/A
Twitter Video Share: 117

Twitter No Share: 140
FB: 150 max
Twitter Video Share: 117
N/A N/A N/A N/A
Twitter No Share: 140
n/a
Headline: 40 n/a 100 MB n/a n/a
Description:
Title: 40 150 N/A N/A N/A N/A
Sponsor
Description: 15020
Name: N/A N/A N/A N/A
Sponsor
N/A Name: 20 N/A N/A N/A 10
Title: 40
Description:
Headline: 25150 40K N/A N/A N/A
Sponsor
Copy: 125 Name: 20 N/A N/A N/A N/A
Meta:
N/A 30 150k 300k Unlimited 10
Title: 40
Description:
Headline: 25150 40K N/A N/A N/A
Sponsor
Copy: Name: 20
125 N/A N/A N/A N/A
Headline: 40
Meta: 30
Description:
Headline: 25150 N/A N/A N/A N/A
Sponsor
Copy: 125 Name: 20 N/A N/A N/A N/A
Meta: 30 150k 300k Unlimited
10
N/A 50k 100k
N/A N/A N/A N/A
N/A N/A N/A N/A N/A
150k 300k
N/A Unlimited 10
N/A Unlimited 10
50k 100k
N/A 150k 300k Unlimited 10

N/A
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
Brand Name:
Headline: 25 25 N/A N/A N/A N/A
Headline:
Copy: 125 34
Meta: 30 N/A N/A Unlimited 10
N/A N/A N/A N/A N/A
125 N/A N/A N/A N/A
N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A
Brand Name: 25
Headline: 25
34 N/A N/A N/A N/A
Copy: 125 N/A N/A N/A N/A
Meta:
125 30 N/A N/A N/A N/A
280
Meta:
125 30 N/A N/A N/A N/A
280
Meta: 30
125 N/A N/A N/A N/A
280 Characters
252 before slugging + N/A N/A N/A N/A
URL
500 N/A N/A N/A N/A
Headline: 25
Meta: 30
N/A N/A N/A Unlimited 10

Headline: 25
Product Name: 26
125 N/A N/A N/A N/A
125 N/A N/A N/A N/A
for the copy limit (40

word count max) for the
150k 300k Unlimited 10
client provided script
copy
Character Count Includes

Supporting Text & Spaces
Product Name: 45 40K N/A N/A N/A
Description: 45
CTA: 15
Description: 75
CTA: 15
N/A 40K N/A N/A N/A
N/A 40K N/A N/A N/A

Title: 40 40K N/A N/A N/A
Description: 250
Description: 75
CTA: 15
Meal Theme: 45 40K N/A N/A N/A
Project Theme: 45 40K N/A N/A N/A
Intro Message: 70 50K (image) 40KB

100K Unlimited 10
Body: 125 (MRAID)
Headline: 90 200K (image) 160KB
Body: 150 (MRAID) 100K N/A N/A
Call To Action: 15
N/A 40K N/A N/A N/A
N/A 40k N/A N/A N/A
N/A 40K N/A N/A N/A

N/A N/A N/A N/A N/A
Maximum file
ize that a 30% N/A 15 N/A N/A
reative is 30% N/A 15 N/A N/A
llowed to
ownload upon 30% N/A 15 N/A 24
ser interaction. 30% N/A 15 N/A N/A
30% N/A 15 N/A N/A
While no limit
as been placed N/A 30 N/A 24
n user initiated 30% N/A 15 N/A N/A
oad, ad
evelopers 30%files
Additional N/A Ads should be File size15for
N/A N/A
While there are
hould consider can be 30% loadedN/Aas
developed to static images,
15 N/A 24
no restrictions Frames
on per
ser experience necessary 30% N/A perform
during non-HTML 5 ads
Maximum time
N/A looping, flashing
15 N/A second allowed
nd load host initiated smoothly and not or HTML 5 adsan ad can
erformance as N/A subload andN/A interfere with site N/A before all N/A animate. N/A or blinking for an animated
animation is still
ad.
art of their ad user initiated or app required files are
Base static image File Animation not allowed.
Frame Rate
esign. loads. performance. loaded.
Max CPU load Size Length (s) Looping (fps)
The assets for
ser initiated ads
hould be
ptimized for
oad
erformance,
260 MB
500Max
MB [If
Maxa client
nd only
wants us to create the
N/A VAST tag to run in Apple 30s Max N/A 30
ecessary 10 in
MB Max
News our Celtra Pre-roll: :15
ssets should be
instance, (if they do not or :30 sec
oaded. 15-30
N/A have
500 anMax
MB Apple-approved
VAST tag available) the
Playlist
maximum for N/A
Video 30 maximum 30
N/A N/Avideo file size limit is recommende
Pre Roll N/A frames per
d 2 mins
30-60 sec max
for second
N/A N/A 50MB.] N/A N/A N/A
Mid-Roll
30% 20k 15 N/A 24
N/A N/A 30 sec Max N/A 30
30% N/A N/A N/A N/A

N/A N/A 15 N/A N/A
30% N/A 15 N/A N/A
30% N/A 15 N/A N/A
N/A 40k N/A N/A N/A
N/A N/A N/A N/A N/A
30% 40k N/A N/A N/A
:90 Max 24
File Size Accepted:

<10MB preferred, 50MB
N/A Max Pixel Resolution: N/A
800x450 recommended
N/A N/A
40mb recommended file 5 mins max

N/A size, up to 100 MB Recommende N/A 24
accepted d under :90
n/a n/a 15/30 max n/a
5 mins sec 24
Video File max 100mb;
N/A Recommende N/A 24
<40mb recommended d under :90 N/A
N/A 40K N/A N/A
30% Custom Custom N/A Custom
N/A 40K N/A
Recommende N/A N/A
Yes if video is
N/A 4 GB max d under :90 under :30 30 fps
30% N/A (1 hour max)15 N/A N/A
N/A 40K N/A N/A N/A
N/A 4 GB max N/A N/A 30 fps
Video File max 100mb;
N/A Max :30
Recommende N/A 24
<40mb recommended
N/A 4 GB max d under :90 Yes if video is 30 fps
(1 hour max) under :30
30% N/A 15 N/A min 24
N/A N/A max 5 mins N/A 30 fps
N/A N/A N/A N/A N/A
30% N/A 15 N/A min 24

30% N/A 15 N/A min 24
30% N/A 15 N/A N/A
N/A 4 GB max N/A 30 fps

N/A 4 GB max :120 N/A 30 fps
N/A 32 mb N/A min 15 fps
30% N/A N/A N/A N/A
N/A N/A :15 N/A 30 fps
Yes if video is
N/A 30 MB max :60
Recommende under :30 30 fps
N/A 1 GB max d :06, :15, :30 N/A
Recommende 30 fps
N/A 1 GB max Max 10
Recommendemin
d :06, :15, :30 N/A 30 fps
Recommende
d :0410
Max -:06
min N/A
N/A 4 GB max d 30-90
Max 10 min 15 fps
Yes if video is
N/A 4 GB max seconds 30 fps
under :30 is
Yes if video
N/A 4 GB max 240
:60 minutes
maximum 30 fps
Live:
max under :30 6.5
unlimited No if over
N/A 1 GB max 140 seconds seconds N/A
Post-Promo: Yes if video is
N/A 4 GB max 30 fps
recommende under :30 is
Yes if video
N/A 4 GB max :60s
d :30max
+ :60 30 fps
under :30 6.5
No if over
N/A 1 GB max cut
140 down
seconds seconds 30 fps
Recommende
Yes if video is 30 fps
N/A 4 GB max :60 max
under :30
140 seconds No if over 6.5
N/A 1 GB max 30 fps
max seconds
Recommende
d under :90
N/A 2 GB max
(10 minutes N/A
25 fps
max)
N/A 4 GB max N/A N/A N/A
30% N/A N/A N/A N/A

Recommende
Episode: Max
60 Mins
N/A 3.6 gb Social Cut N/A 30 fps
Down: Max
60 Seconds
Episode: Max
60 Mins Yes if social
N/A 3.6 gb Social Cut cut down is 30 fps
Down: Max under :30
60 Seconds
30% N/A 15 N/A N/A
N/A 40K N/A N/A N/A
N/A 40K N/A N/A N/A
N/A 40K N/A N/A N/A
N/A N/A N/A N/A N/A
N/A 40K N/A N/A N/A
N/A 40K N/A N/A N/A
N/A 40K N/A N/A N/A
N/A 40K N/A N/A N/A
30% 20k 15 N/A 24

N/A 20k N/A N/A N/A
N/A 40K N/A N/A N/A
N/A 40k N/A N/A N/A
N/A 40K N/A N/A N/A

* Animation is recommended to be part of subload.
** JavaScript Animation used for animationtomust
is recommended be executed
be part of subload.as
asynchronous
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and bright color
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or blinkinganimation *within
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contrast, fast moving and bright color N/A
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contrast, fast moving and bright color
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Animation Guidelines Audio
N/A 64 kbps
Must be SSL Compliant Auto

N/A 600-800 kbps MIN
N/A Auto
Audio Sample Rate: 44.1
N/A
* JavaScript used for animation must be executed as kHz or 48 kHz as per
asynchronous
N/A load and CSS used must be inline. source
N/A material
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*N/A blinking
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stressful
brightanimations
color Auto
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animation are not allowed.
N/A Auto
N/A Auto
N/A User-Initiated on click

Animation is recommended to be part of subload.
JavaScript
Animation used for animationtomust
is recommended be executed
be part of subload. as
asynchronous
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JavaScript used for animation must be executed as User-Initiated on click
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asynchronous loadrequired
and CSSto playmust
used animation.
Animation is recommended to start when the ad is within
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view. User-Initiated on click
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N/A
view. high contrast, fast moving and bright color N/A
animation
Flashing, are contrast,
high not allowed.
fast moving and bright color
N/A N/A
N/A N/A
Auto
N/A
N/A
User-initiated
User-initiatedonon
N/A scrollover
scrollover(built
(builtinto
into
player)
n/a player)
User-initiated on Click
N/A
(built into player)
N/A N/A
Custom Custom
N/A N/A
stereo AAC audio
no more than 20% of the frame can contain text compression at
N/A 128kbps+
User-Initiated on click
N/A N/A
stereo AAC audio
User-initiated on Click
128kbps+
N/A stereo AACplayer)
audio
(built into
* Animation is recommended to be part of subload. 128kbps+
* JavaScript used for animation must be executed as
asynchronous load and CSS used must be inline.
* Animation is recommended to start when the ad is User-Initiated on click
within view.
* Flashing, high contrast, fast moving and bright color
N/A N/A
within view.
within view.
N/A
stereo AAC audio
no more than 20% of the frame can contain text compression
stereo AAC audioat
no more than 20% of the frame can contain text 128kbps+
compression at
no more than 50% of the frame can contain text target
128kbps+audio level: -16
avoid logos/ graphic elements in top and bottom 150px LUFS
N/A AAC audio
stereo
no more than 20% of the frame can contain text compression
stereo AAC audioat
no more than 20% of the frame can contain text 128kbps+
compression
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128kbps+
(left & (Low in a
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Complexity),
balanced
AAC LC (Low waystereo
N/A throughout
Takeover: 3 unique videos required. Complexity), stereo
All creatives subject to Edit + Snapchat approval -Audio target
stereo AAC level
audio
N/A should be
compression -16atLUFS
stereo
-PCM AAC
or AACaudio
codec
N/A 128kbps+
compression
-192 min kbpsat
N/A 128kbps+
-16
N/A or 24 bit only
stereo AAC audio
Polaris is able to boost the FB live stream post during live stereo AAC audio
compression at
and afterward. compression
128kbps+ at
N/A
128kbps+
N/A
stereo AAC audio
128kbps+
stereo AAC audio
N/A compression at
128kbps+
AAC LC (Low
N/A
Complexity), stereo
Images and videos should be vertical -

N/A
at least 2:3 aspect ratio
N/A N/A
N/A
stereo AAC audio
8 products minimum
compression at
no more than 20% of image can be text 128kbps+
Larger accounts and verified accounts can upload videos stereo AAC audio
up to 60 minutes long, but they must be uploaded from a compression at
computer. 128kbps+
Larger accounts and verified accounts can upload videos stereo AAC audio
up to 60 minutes long, but they must be uploaded from a compression at
computer. 128kbps+
06s - :15s Audio Ads

(created by edit, read by
host)
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
I'm not sure if the
Native Tout can
*N/A
Animation is recommended to be part of subload. N/A display an
* JavaScript used for animation must be executed as animated ad. If a
asynchronous load and CSS used must be inline. client wants this,
* User action is not required to play animation. we shouldon click
User-Initiated
* Animation is recommended to start when the ad is confirm it is
within view. possible before
* Flashing, high contrast, fast moving and bright color proceeding
Native Tout can
display an
animated ad. If a
client wants this,
we should
confirm it is
possible before
proceeding
Not officially supported User-Initiated on click
N/A N/A
N/A N/A
N/A N/A
* All expansion should be only triggered by user click or
tap.
*N/A All expansion should be only triggered by user click or
N/A *tap. Hover to expand is not allowed.
N/A ** Expanded ad must
Hover to expand is have a close button in the upper
not allowed.
N/A right
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All corner
expansionof the ad
should with
be only "X" image with
triggered
close button by a minimum
user
in the click or tap.
upper
size
tap.
*right of
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to expand
corner of the is not
ad allowed.
with an "X" image with a minimum
N/A *size Hover to expand is have
not allowed.
Expanded ad must
of 50x50dp. a close button in the upper right corner of the a
N/A * Expanded ad must have a close button in the upper
N/A right
N/A corner of the ad with an "X" image with a minimum
size of 50x50dp.
*N/A
On page load, displays full width / height *N/A All expansion should be only triggered by user click or
* Persistent, visible close button (14x14 or larger). tap. * Afted user clicks to collapse, user can click again to "re-
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have aa close
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right allowed
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size of
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right corner of the ad with an "X" image with a minimum see more
allowed to
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Page-Load Initiated Expandable Requirements expand.
User-Initiated Expander Requirements
N/A N/A
N/A N/A
N/A N/A
* All expansion should be only triggered by user tap.
N/A N/A
* Expanded ad must have a close button in the upper
N/A right corner of the ad with an "X" image with a minimum
size of 50x50dp.
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A *N/A
Expands upon user Tap
* Retracts on Close Button Tap
* Persistent, visible close button (14x14 or larger).
* Control = "Close X" in upper right corner
N/A N/A
N/A N/A
N/A N/A
N/A N/A
n/a n/a
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
tap.
* Hover to expand is not allowed.
N/A
right corner of the ad with an "X" image with a minimum
size of 50x50dp.
N/A N/A
N/A N/A

tap.
N/A
size of 50x50dp.
tap.
N/A
size of 50x50dp.
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
tap.
size of 50x50dp.
tap.
size of 50x50dp.
N/A N/A
N/A N/A
N/A N/A
* Must have 50% of pixels in view before
video
* Mustplay havestart.
50% of pixels in view before
*video Autoplay
playstart.
video ads must automatically
pause/stop
N/A
** Auto play video ofadspixels
mustinautomatically N/A
* Must
when
pause/stop Must50%have
have or50%more
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pixels pixelsbefore
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before
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play user.
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**video Required
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play
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video
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video File quality:
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orvideo
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pixels minimum.
are nopause/stop
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***view Fileof
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play mustPause, Rewind,
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** File quality:
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In-Banner Video Requirements creative tag Format(s) Accepted
Video
* File quality: Recommended 24 fps minimum. should be self-
contained for
video playback
- Hosted: .mov, .mp4, .flv, or .webm

- VAST3.0 (must have .mp4, .flv, AND .webm)
N/A - VPAID 2.0 HTML5 (aka JS)
-VAST
VAST3.0 (must
2.0 and 3.0have
tags .mp4, .flv, AND
containing .webm)
Linear Ads
and Skippable Linear Ads are supported.
Pre-Roll - VPAID HTML5: Desktop Only
N/A
Playlist Videos: .MOV, .MP4
N/A NO VPAID tags for OTT; please request VAST
* Max Play Time: 15 seconds auto play with no
N/A
audio (unlimited with user interaction) N/A
* Required Controls: Play, Pause, Rewind, Volume N/A
* Close button if expandable VAST 2.0 or 3.0
N/A ios 11.3 or higher
No VPAID support
VAST 2.0 or 3.0

ios 11.3 or higher
N/A
No VPAID support
VAST 2.0 or 3.0

ios 11.3 or higher
N/A
No VPAID support
.mp4, 50 MB max file size * Hosted: .mov, .mp4, .webm

* Max Play Time: 15 seconds auto play with no
audio
Must have (unlimited
50% ofwith user
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view before video play * Hosted: .mov, .mp4
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start. have Controls:
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of pixels
play video Pause,
adsinmust Rewind, Volume
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pause/stop
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no N/A
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N/A Controls: Play, Pause, Rewind, Volume N/A
N/A N/A

- VAST2.0, VPAID 2.0 (JS only)
N/A
N/A
N/A - Hosted: .mov, .mp4, .flv, or .webm

n/a .mp4
N/A Hosted File Types: .FLV, .MOV, .MP4, .WEBM
N/A N/A
N/A Custom
N/A N/A
N/A .mp4
N/A N/A
N/A N/A
N/A .mp4
N/A Hosted File Types: .FLV, .MOV, .MP4, .WEBM
N/A .mp4
* Must have 50% of pixels in view before Hosted: .mov, .mp4,.webm
video play start.
* Auto play video ads must automatically
pause/stop N/A
when 50% or more of the ad pixels are no longer
in
view of the user. MP4
* Required Controls: Play, Pause, Rewind, Volume
N/A N/A
video play start. Hosted: .mov, .mp4,.webm
pause/stop
in
view of the user.
video play start.
pause/stop
in N/A
view of the user.
N/A .mp4
N/A .mp4
N/A .mp4, .mov
N/A N/A
N/A .mp4
N/A .mp4
N/A .mp4
N/A .mp4, .mov
N/A .mp4
N/A .mp4
N/A .mp4
N/A .mp4
N/A N/A
N/A N/A
N/A N/A
N/A .mp4
N/A .mp4
N/A .mp4, .mov
N/A .mp4
N/A N/A
N/A N/A
N/A .mp4
N/A .mp4
N/A .mp4
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
Audio must be user-initiated

Max 30 seconds
MRAID
Video must be built into MRAID tag (“in-banner”)
Audio must be user-initiated
Max 30 seconds
MRAID
Video must be built into MRAID tag (“in-banner”)
N/A N/A
N/A N/A
N/A N/A
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impressions on creative?
Trackers accepted? accepted? their end? landing
accepted? page) Days Before Launch
accepted? revisions if
their end?
necessary.
Yes Yes Yes Yes

5 Days
To ensure video files
Yes - See approved vendors are properly
transcoded and
Yes No Yes Yes 28 Daysfor SSAI,
tested
Yes Yes Yes Yes Meredith requires
N/A N/A N/A N/A ads
5 to be delivered
at least one week
Yes Yes Yes Yes 5
prior to the start of
Yes an ad campaign.
Yes
Yes
Yes
Yes – if drive to
client site
Yes No No No – if drive 28
internally
Yes, however
not to be used
Yes, however
for e.g. GroupM
not
or to
3rd be used
party
Yes, however Yes – if drive to
for e.g.
video 3rd client
not to be used Yes – ifsite
drive to
Yes party video
viewability
for e.g. 3rd No No – ifsite
drive 5
viewability client
Yes – if drive to
Yes campaigns
party video as No internally
No – ifsite
drive 5
campaigns
we can onlyasuse client
viewability internally
Yes we can onlyasuse No
internal No – if drive 5
campaigns internally
No internal
tracking on the
No can only
we use No No 5
tracking
video
internal on the
Yes Yes
video. No Yes 5
tracking on the
video.
No No No Yes 28
Yes - See Yes if clicking to

Yes No
Vendor Tab Advt Site
No 8 Days
No No No
Yes if clicking to
Advt Site
VAST
VPAID JS
See Vendors Yes if clicking to
Yes No (all tags must beYes clicking 8 Days
SSLifSite
only)
tab Advt
Yes No to Advt Site 5 days
Yes if clicking to
Yes No No 8
Advt
Yes ifSite
clicking to
Yes No No 5
Advt Site
Yes if clicking to
Yes No No Custom
Advt
Yes ifSite
clicking to
Yes No No 5
Advt Site
No No No Yes
YES - for text 2 days
Floodlight tags
Yes No and image links 30
only Yes
Yes No No onlyif clicking to 5
Advt Site
No No No Yes 2 days
Yes if clicking to
Yes No No 8
Advt Site
No No No Yes 2 days
Yes Yes Yes Yes if clicking to 5

Advt Site
N/A N/A N/A N/A 10
Yes if clicking to
Yes Yes Yes 10
Advt Site
Yes if clicking to
Yes Yes Yes 10
Advt Site
No No No Yes 2 days
No No No Yes 2 days
No No No Yes 2 days
Yes on banners Yes on banners Yes on banners No 5 Days 4 weeks in
PMM:
No No No Yes advance
No
Yes, Twitter works No No No
with advertiser
Yes, Twitter on
works No 3 days
case by case basis No Assets due: 4 weeks
with advertiser on
in advance
case
N/A by case basis N/A N/A N/A 5 days
No No No No 2 days
No No No No 2 days
N/A N/A N/A No 2 days
Yes, on post- 2 days
No No No
promotion ads
Yes, on post- (pre-promotion
2 days ads)
No No No
promotion ads
Yes, on post- (pre-promotion
2 days ads)
No No No
promotion ads (pre-promotion ads)
No No No Yes 2 days
No No No Yes 2 days
No No No Yes 2 days
N/A N/A N/A N/A 2 days
No No No Yes CONFIRM W/ EDIT
5 days
Yes No No No confirm this is what
CM needs
No No No Yes 2 days
Social Cut Downs
No No No No due to Polaris Ops 2
days prior to launch
Social Cut Downs

No No No No due to Polaris Ops 2
days prior to launch
No No No No 2 Weeks
5 business days
after receiving
Yes No No Yes
approved creatives
AND tags
5 business days
after receiving
Yes No No Yes
approved creatives
AND tags
5 business days
after receiving
Yes No No Yes
approved creatives
AND tags
5 business days
Yes No No Yes after receiving
approved creatives
AND tags
5 business days
Yes No No Yes after receiving
approved creatives
AND tags
No No No Yes 14 business days
Yes No No No 8 business days
Yes No No No 8 business days
Yes Yes Yes Yes 2 Weeks in advance

Yes Yes Yes Yes 1 Week in advance
Yes No No Yes 2 business days

All creative assets must be delivered over HTTPS.
*Must All creative
include assets must be delivered
IBA self-regulation over
controls (AdHTTPS
Choices logo) for ads using
behavioral targeting.
* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using
*behavioral
All creative assets must be delivered over HTTPS
targeting.
* All Must creative
IBA self-regulation over(Ad
controls HTTPS
Choices logo) for ads using behavioral targeting.
Must
* MustHave a Frequency
include Cap of 1/24
IBA self-regulation hrs (Ad Choices logo) for ads using
controls
1/ user / site
behavioral / day cap
targeting.
SSL
- GMRequired approval needed for sponsorships
*Billboards
Must includecannot IBAbeself-regulation controlsvizu
used for standalone (Adstudies
Choices logo) for ads using behavioral targeting.
Number
*AnAllexample of
creativeDON’T: days https://i.imgur.com/7z9nbcg.png
assets must be delivered over HTTPS
** Must prior to
include IBA self-regulation controls
a client Allcampaign
creative assets
launchmust be delivered over(Ad Choices logo) for ads using
HTTPS
behavioral
** All
Must creativetargeting.
IBA self-regulation over
controls HTTPS
(Ad Choices logo) for ads using
ide us a *All
** All
Mustcreative
that
creative assets
we assets
should
include must
IBAmust bebe delivered
delivered
self-regulation overover
HTTPS
controls HTTPS.
(Ad Choices logo) for ads using
behavioral
party click *behavioral
Mustreceive
targeting.
include final
IBA self-regulation controls (Ad Choices logo) for ads using behavioral
targeting.
ker to *Assets:
targeting.
assets. This
ement on Copyallows
/ Hi-Res
time Images
for
end? Raw testing and (if applicable)
Video Files
Hi-Res ImagesifJPG, PSD, PNG (if Gallery
revisions is included)
Additional Notes
necessary.
* Cannot site-serve on OTT (no site-served videos)

* OTT Platforms (Roku, Apple TV, Pluto, etc)
* PEN uses SSAI (Server Side Ad Insertion) to stitch ads seamlessly into content for a TV-quality viewing experience.
- VPAID2.0 SWF no longer accepted (excludes Martha, Mobile, Tablet, YT,
Syndication,
* Up to 5 video Firefox)
progression tracking URLs can be provided.
- Cannot $10k Min,accept
no 3pblocking
targetingtags
*-- 15s 3rd -party
skippable
Supported VAST:orCeltra,
tracking nonskippable
URLs can be provided
Flashtalking, to theKargo,
Innovid, start, Sizmek,Teads,
25%, 50%, 75% and end points of a video. Only secure pixels accepted
-Transmit.Live,
30s creative must
Unrulybe skippable
*- VPAID,
Targeting
VASTcapabilities
1.0, for
VASTmax4.0launch:
Playlist
-Franchise feature houses
(frnch= key/value) 3tags are not supported.
videos
-content source (iu=/3865/pen/enw_video_bc, iu=3865/pen/peo_video_bc)
-device
** All (device= key/value)
Richcreative
-day/time
Pre-roll media assets
must
will run bemust
MRAID
throughout
be delivered
compliant
Meredith
over HTTPS
Digital properties + Pre-roll/Outstream
*Video
Maximun
-frequency of 5 expanded
capping
on AppleNews + the panels allowed.Up
Insert Category to 100k
Video per panel
Distribution allowed.This
Network.
*-geotargeting
All creative assets must be delivered
placement can only accept a VAST tag over HTTPS
-competitive separation
-ad podding cannot be guaranteed by placement; Meredith will deliver on overall
Impressions
Pre-roll will run tracking
-NO viewability
package throughout Meredith Digital properties + Pre-roll/Outstream
impressions
Video on AppleNews
-NO Audience targeting + the Insert Category Video Distribution Network. This
placement can only
No third party tracking accept a VAST tag
Impressions cannot be guaranteed by placement; Meredith will deliver on overall

package impressions
No third party tracking

Pre-roll will run throughout Meredith Digital properties + Pre-roll/Outstream
Video on AppleNews + the Insert Category Video Distribution Network. This
placement can only accept a VAST tag
Impressions cannot be guaranteed by placement; Meredith will deliver on overall

package impressions
*Expansion Details:
No third party tracking
-When thumbnail is clicked, additional content opens in an overlay or can click out to advertiser site.
*Other Notes:
-Ideal for 6-9 pieces of content ( video, articles and images)
-Cross-screen and fully responsive
All creative assets must be delivered over HTTPS.
Must include
All creative IBA self-regulation
assets must be delivered controls
over(Ad Choices logo) for ads using
HTTPS.
Must include IBA self-regulation controls (Ad Choices logo) for ads using
Maximum
NOTE:
behavioral of 1 perscrolling
no vertical
targeting.user perallowed
site perwithin
day. the creative as this causes conflict and
NOTE:
Maximum no vertical
user experience of 1 per scrolling
issues perallowed
user(please perwithin
sitenote the creative
for PHARMA
day. as this causes
in particular); conflict
horizontal andis
scroll
user
NOTE: no vertical scrolling allowed within the creative as this causes conflict andis
still experience
allowed (e.g.issues (please
carousels, note
galleries,for PHARMA
etc) in particular); horizontal scroll
still
userallowed
experience(e.g.issues
carousels, galleries,
(please note foretc).
PHARMA in particular); horizontal scroll is
*still
Allallowed
creative(e.g.
assets must be delivered over HTTPS
carousels, galleries, etc).
Assets required
All creative formust
assets Standard Halo: over HTTPS.
be delivered
.psd
*Avails:
*Assets file
Maximum use mobile
of 1for
required tier1 300x250
perStandard
user perHalo: for now
site per day
Desktop/Tablet
*For Desktop
Recommended
*.psd
All file & dimensions:
Tablet,
Content:
creative assets More,1920x480
Parents,
must be delivered overEW, RachaelRay,
HTTPS AG
Mobile
<10 dimensions:
pieces trending
Desktop/Tablet 768x768
content 1920x480
dimensions:
In-Banner
<4 for
Mobile Video specs:
curated
dimensions: Max 50MB
768x432
Only allowed for ew.com homepage as part of a takeover.
DFP targeted
In-Banner to the
Video 728x90
specs: Max slot
50MB in desktop and tablet and the 1x1 in mobile
Assets
Assets:required for Halo with full-bleed video option:
Full-Bleed
Standard Video:for
banners
Assets required Max 50MB
Halo with full-bleed video option:
Desktop/Tablet
Trending topic video
Full-Bleed Video: Max 50MB dimensions: 1920x480
Mobile
Fonts video dimensions: 768x768
Desktop/Tablet video dimensions: 1920x480
Brand
Mobileguidelines
video dimensions: 768x432
3rd party tracking:
Site served, can accept impression pixel, can accept clicktrackers, can accept
research pixels, can accept viewability trackers but CANNOT transact off of
viewability CANNOT
Social Buttons accept
and End Cardblocking
availabletags.
See Video Expander tab and SM Products: Card Options tab for full spec
Max of 8 Videos Allowed (thumbnail, skin and end card are the same across all 8)
Creative Refreshes must be approved by RevOps/Polaris
Social Buttons Available

See Video Expander tab and SM Products: Card Options tab for full spec
Teads does not accept HTML5 banners. Video is run outstream, display is built custom by Teads Studio.
See SM Products: Card Options tab for end card spec
Actual
IAB Ad placement size varies
Slots not usually addedbyto
location
page
Tentpoles custom size

Actual placement builtvaries
for advertiser with various assets
by location
Any
N/A combination of video, slideshow, carousel, survey, images, recipe, and article
content: custom-tailored to the advertiser.
Actual placement
Organic size
Post & SEO varies by
Indexing by location
Edit Approval only
N/A
Organic Post & SEO Indexing by Edit Approval only
Distribution networks decided by Polaris

* Must include IAB self-regulation controls (Ad Choices logo) for ads using
N/A

1-3 co-branded segments from Meredith brand handles,3 creative

variations/brands max, Single Video/Image OR 3 co-branded segments from
Facebook can only
Meredith brand be leveraged
handles (3 x :15 for
max)single image/video,3 creative
Snapchat can onlymax
variations/brands be leveraged for single video,3 creative variations/brands max,
Single Video OR 3 co-branded segments from Meredith brand handles (3 x :10
Polaris curates trending
max). Additional content with
assets needed based on3advertiser
the segments:interests/themes
Logo, Image Tile and
Meredith Brands
1 story (5-10 segments) with "Paid partnership with Advertiser" slug, 1 mention +
1
2 visual
organicintegration.
feed off
posts One linkorout per story.
Delivery billed 1p (photo video)
Twitter data with "Paid partnership with Advertiser"
slug,
Advertiser manages activation/delivery if visually feasible
@mention,
Twitter-Managed and
CPM product
buys: integration
Fixed rate, transact
Tags: DCM, VAST, on Nielsen in-demo
Twitter
Nielsen manages
+
Takeovers: Comscoreon Pixel
behalf- must
of advertiser
be appended separately to campaign
Tags: DCM, VAST,
*Start at 6AM ET (People)
Nielsen
*6am + Comscore
EST Pixel - must beWeekly)
Fridays (Entertainment appended separately to campaign
N/A
Standard Integration - 6 weeks prior to launch
Sponsor
N/A will be woven into planned broadcasts (living on the sponsorship
calendar)
N/A
1 verbal and 1 visual mention of the product during broadcast + a mention in
the video description
Custom Broadcast Integration – 10 weeks prior to launch
Publisher will work closely with clients to develop the topic and talent for
highly-integrated broadcast (ex. BHG broadcasts live from Lowes store to
discuss
N/A remodeling your home)
PMM / Edit team should prepare to cut down live video into social-style videos
within
N/A 1-2 days of live stream.
N/A
N/A
Boosted organic posts. All assets should be sent to PMM and Facebook URL
should be sent to Polaris
N/A
Brand mention within IGTV episode
(up to 4 advertisers per edit series)
Brand mention within IGTV episode

(up to 4 advertisers per edit series)
Amplify Social
Product Image (200x200 jpg)
Title Text: 45 chars (incl spaces)
Description Text: 45 chars (incl spaces)
Call To Action Text: 15 chars limit (incl spaces)
Click Target (URL)
Shopper Team typically suggests placeholders for all of the above as part of
campaign kick-off; so, CSM does not have to collect assets at the outset; only has
to guide agency through revision/approval of placeholders
Not served via DFP
Product Image (200x200 jpg)
Title Text: 35 chars (incl spaces)
Description
Product Image Text:
(300x200
75 charsjpg) (incl spaces)
Call To Action
Descriptive Copy
Text:(5015character
characterlimit) limit(incl
(inclspaces)
spaces)
Click Target
Product Image (URL)
(160x50 jpg)
Shopper Team
Descriptive Copytypically suggests
(20 character placeholders
limit) (incl spaces)for all of the above as part of
campaign
Click Target kick-off;
(URL) so, CSM does not have to collect assets at the outset; only has
to guide agency
Shopper throughsuggests
Team typically revision/approval
placeholders of placeholders
for all of the above as part of
Not servedkick-off;
campaign via DFPso, CSM does not have to collect assets at the outset; only has
to guide agency
Product(s) to be through
promoted revision/approval of placeholders
Not served
Retailer:
*Requires via DFP(ALL)
National
check-in withor Specific
Edit SocialRetailer
Leads and Content to Design Pin; For non-
Frequency
Generic
AR/EWell/Martha capCopy:
Offer of 1sites
per user,
Titlemust
- Max per40site,
confirm per day
Characters
SPU site integration with Polaris Ops
Coordinate
Generic
Product Offer
Image any mid-campaign
Copy:
(200x200 jpg) date
Description - Max and/or changes to impression goals with
250 characters
Shopper
Generic
Title Offer
Text:Team Copy:(incl
35 chars Image 400px x 400px recommended
spaces)
Assets
Click Through (specific to Meal Mixer Card types)
Description
Viewability
*Call 3 Recipes isURL
Text:
not75
-(pulled (optional)
chars
allowed.
from
(incl spaces)
It physically
Allrecipes database)does for
not work or track correctly on
* AllTo
mobile, creative
Action
but assets
theText:
ads 15
must
character
be delivered
exclusively limiton
show (incl
over HTTPSrecipe
spaces)
screen. – keep carousel.
in mind social pin will
*always 6 -10 drive
Product recipe
Images (200x200px JPG) for Primary Ingredient and bottom two
All tags must to
carousels. be secureon AR)
(HTTPS)
Shopper
Any Team typically
richTheme
media must be suggests
MRAID placeholders for all of the above as part of
compliant
* Meal (45 character limit)
campaign
Assets
Wallpapers/pop kick-off;
(specific to
up so,
ProjectCSM
intro doestypes)
(served
Card not have to collect
via toolbox) do/ notassets
allow at the tracking
client outset; only has
*toRetailer Partner Buttonrevision/approval
on Shopping List (YES NO indication)
** 1
Karma guide
project
Ad agency
Refresh
content through
isarticle.
only on does
the not
desktop have ofbe
placeholders
version
to a of
meredith
the app site content. can
Frequency cap of 1 (4 perforuser, per site, per day
Sold
feature by packs
any of pins
content
(https://my.cozi.com/homepage/) provided $20Kby or $5K
client.
- it is each)
NOT implemented on the downloaded
*Not Coordinate
viaany
mid-campaign date and/or changes to impression goals with
*Shopper
Heroserved
viaimage: DFP
app Team280x150px
phone or tablet JPG
* 6 -10 Product
Collapsed Images
code does NOT (200x200px
work in app JPG) for Primary featured item and bottom
two carousels.
Cozi team will test the campaign and produce screenshots
Note: there is a 300x425 mobile version appoved to run onfor client approval
Allrecipes hub pages;
*contact
ProjectAP Theme (45 character limit)
for more info
* Frequency
Cozi team handlescap ofthe 1 per user, per
following viasite, per day
toolbox:
* Coordinate
Custom any mid-campaign date and/or changes to impression goals with
Wallpaper/Skin
Shopper Team
Takeover Intro Message
Sponsor bar (to see this the takeover just has to be activated in the toolbox)
Standard Banners (728x90/300x250/320x50)
These SHOULD NOT have refresh kill code implemented.

The Karma ad refresh is not included in this mobile app - so this step is not
needed
The creatives get trafficked like a normal third party tag, or normal site served
assets with tracking - whichever you get! There is nothing special to their set up
Viewability - is not allowed. It physically does not work or track correctly on
mobile, but the ads exclusively show on screen.
All tags must be secure (HTTPS)
Any rich media must be MRAID compliant
3rd party trackers are optional, and cannot come from our DFP instance
Karma Ad Refresh is only on the desktop version of the app
(https://my.cozi.com/homepage/) - it is NOT implemented on the downloaded
app via phone or tablet
•Collapsed code does NOT work in app. To prevent this slot from displaying, don't
1x1s accepted
•provide
We cana DFP return
append to it. It will
2 tracking then
pixels percollapse
creativeautomatically
• 1x1s accepted
• We can append 2 tracking pixels per creative
• 1x1s accepted
• We can append 2 tracking pixels per creative
quality viewing experience.
f a video. Only secure pixels accepted
dvertiser site.
ustom by Teads Studio.
Transitional Old IAB Dimensions of Aspect ratio
IAB Product Dimensions the ad in pixels.
Ad Name Ad Type (width:height) Ad Size
Width x Height
Leaderboard 728x90 8x1 Horizontal 8:1 Medium
Medium
Rectangle 300x250 1x1 Tiles 1:1 Medium
Half Page 300x600 1x2 Vertical 1:2 Large
300x1050
Portrait 1x3 Vertical 1:3 X Large
Billboard 970x250 4x1 Horizontal 4:1 X Large
IAB Pushdown 970x90 10x1 Horizontal 10:1 X Large
320x50 6x1 Horizontal 6:1 X Small
Defined as th
Devices can Devices can load event has
file weight of
have different have different been dispatched
Includes all assets loaded
resolutions. resolutions. by the window
assets and files when a user
Min. Size Max.Resolution
Size is Resolution is object. The ad
WidthxHeight WidthxHeight necessary initiates
defined by defined by should
density density Accepted IMG, for completing interaction wi
number of pixels number of pixels listen for the load
independent independent Richper Media File File formats that first visual Userevent
Initiated the ad. Unlim
per inch. Density inch. Density dispatched
pixels (dp) pixels (dp) Types we
Initial can acceptSubload
Load display of the Load
ad file load is
independent .gif, .jpg,
independent
.png, by the window
for each product. and requestedUnlimited allowed for an
600x75 pixels is
1200x150 HTML5 pixels
(JS)is 150k 300k object
.gif, .jpg, .png, before load creative asse
300x300 a
450x450way to a way
HTML5 (JS) to 150k 300kevent dispatched of the host page.
Unlimited
loaded after
consistently .gif, .jpg, .png,
consistently When
300x600 450x900 HTML5
measure the size (JS) the size
measure 200k 400kby the windowUnlimited
communication
user-initiated
object. Unlimited interaction, lik
300x900 of an image onHTML5
450x1350 a of an (JS)image on a
250k 500k with the host
.gif, .jpg, .png, expansion or
device device page
Unlimited
900x225 1800x450 clicks.
independent ofHTML5 (JS)
independent
.gif, .jpg, .png,
250k
of 500k is not possible,
900x90 screen
1800x180 HTML5 screen
(JS) 200k 400k Unlimited
then it is
.gif, .jpg, .png,
300x50 resolution.
450x75 resolution.
HTML5 (JS) 50k 100k acceptable to
Unlimited
listen for the load
event dispatched
by the window
object of the ad
iframe.
Defined as the
oad event has
file weight of all
een dispatched
assets loaded
y the window
when a user
bject. The ad
initiates Ads should be Additional files
hould
interaction with Max.developed
number of to can be loaded as
sten for the load
the ad. Unlimited host-initiated
perform file necessary during
vent dispatched
CPUfile
Loadload is smoothly and Expansion
requests not host initiated
y the window
allowed for any interfere with
10 site subload should
All expansion and be full screen overlay that is only
bject 30% CPU load max
creative assets or app userby
triggered initiated
user click or tap. Hover to expand is not
f the host page. 10 All expansion shouldadbemust
full screen
30% loaded
CPU load max
after performance loads.
allowed. Expanded have a overlay that isinonly
close button the
When triggered
upper by user
right corner click or
of the tap. Hover
ad with to expand
an overlay
"X" image is not
with a
user-initiated
30% CPU load max ad 10 All expansion
allowed. should
Expanded be full screen that is
ad must have a close button in the only
ommunication minimum
triggered size
by of 50x50dp.
user click or ad
tap. Hover to expand is not
interaction, like 10 upper
All right
expansioncorner of
should the full with an "X" image
thatwith a
with the host 30% CPU load max
expansion or allowed.
minimum Expanded
size of adbemust
50x50dp.
screen
have a overlay
close button isinonly
the
age triggered
upper by
right user
corner click
of or
the tap.
ad Hover
with an to
"X" expand
image is
with not
a
clicks. 10 All expansion should be full screen overlay that is only
s not possible,30% CPU load max allowed.
minimum
triggered
Expanded
size
by user
ad must have a close button in the
of 50x50dp.
click or ad
tap. Hover to expand is not
10 upper
All right
expansioncorner of the
should full with an "X" image
thatwith a
hen it is 30% CPU load max allowed.
minimum Expanded
size of adbemust
50x50dp.
screen
have a overlay
close button isinonly
the
triggered by user click or tap. Hover to expand is not
cceptable to 30% CPU load max upper
10 All right corner
expansion of the
should be ad with
full an overlay
screen "X" image with
that is a
only
allowed.
minimum Expanded
size ad must have a close button in the
of 50x50dp.
sten for the load triggered by
upper right user
corner click or ad
of the tap.with
Hover to expand
an "X" is not
image with a
vent dispatched allowed.
minimumExpanded ad must have a close button in the
size of 50x50dp.
y the window upper right corner of the ad with an "X" image with a
bject of the ad minimum size of 50x50dp.
rame.
Animation Audio
Audio must be user
May not exceed 15 seconds. Flashing, initiated by tap or click.
high contrast or any other techniques Audio must be user
May not exceed
perceived 15 seconds.
as annoying are notFlashing,
allowed. initiated by tap or click.
high contrast or any other techniques Audio must be user
Recommended
May not exceed that
15 animation
seconds. not start
Flashing,
perceived
until ad is in annoying are not allowed. initiated by tap or click.
asview.
high contrast or that
any animation
other techniques Audio must be user
Recommended
May not exceed 15 seconds. not start
perceived
until ad is asview.
in annoying are notFlashing,
any animation
Recommended
perceived
until ad is asview.
any animation
Recommended
perceived
until ad is asview.
any animation
Recommended
Flashing,
perceived as annoying are not allowed. initiated by tap or click.
until
high ad is in view.
contrast or that
any animation
other techniques
Recommended not start
perceived asview.
until ad is in annoying are not allowed.
Recommended that animation not start
until ad is in view.
All video ads must have 50% of pixels in view before video play 1x1 Pixel
start. Auto play video ads must automatically pause/stop when
Can a client
All video ads must Impression
File formats for provide a third
50% or more of thehave 50% are
ad pixels of pixels in view
no longer before
in view of video play
the user. Video Format(s) Trackers
start.
All
Video Auto
videoads play
ads
must video
must have
provideadsuser
must
50% ofautomatically
pixels
controls in
to view pause/stop
before
pause/stop when
video
the play
video play *Accepted
Hosted: .mov, videos that can party tag from a
All
In
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play Video
video file
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automatically
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specification. * Hosted: .mov, Yes
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part of subload as defined in this specification. Yes
Number of days
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campaign launch
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ile formats for JS a third
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Number of days
prior to
campaign launch
tha twe should
Mustreceive
Have final
a Frequency Cap of 1/24 hrs 1/ user / site / day cap
Additional
- GM Notes
approval
assets. This needed for sponsorships
SSL allows
Requiredtime for
SSL testing
SSL Required
Required and
revisions if
SSL necessary.
Required
Billboards cannot be used for standalone vizu studies
SSL Required
An example DON’T: https://i.imgur.com/7z9nbcg.png
SSL Required
SSL Required
Dimensions of
Product Size the ad in pixels.
Leaderboard 728x90 Width x Height
LEAN specs - updated for 2018
Medium Rectangle 300x250
Half Page 300x600
300x1050
Portrait divided into 3 segments

Billboard 970x250
IAB Pushdown
LEAN specs - updated for 2018 970x90
now called Super Leaderboard (with
expansion to fullscreen)
Mobile Adhesion 320x50
Mobile App Banner 320x50
No directional or sideways expansion of an ad is allowed. All
No
adsdirectional
must expand or sideways
to cover full expansion
screen. ofIf an ad is allowed. All The maxim
ads must expand
expanded creativetosize
cover full full
is not screen. If it must be placed
screen, file size of
File size for
expanded
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Maximum size static images,
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staticformats that
non-HTML 5 ads
All expansion should be only triggered by user click or tap. Accepted IMG, Rich when it is
the
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button Height
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.gif, .jpg, are
.png, allowed
HTML5 before
recommended:all 150KB
mustin the upper right1corner of the ad with an "X" (JS) 40k page. This
*close
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button hover
in for at least
the upper right sec before
corner expansion
of the ad with an "X" to expand. * max: 200KB files are
required
image with a minimum size of 50x50dp.
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image with a minimum N/A 150k loaded.
sideways
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allowed.
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expanded creative size is not full screen, it must be placed scripts.
HTML5:
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Err:511 (JS) 40k * max: 200KB
All expansion should be only triggered by user click or tap.
Hover to expand is not allowed. Expanded ad must have a
close button in the upper right corner of the ad with an "X" .gif, .jpg, .png, HTML5
image with a minimum size of 50x50dp. N/A 150k
(JS)
ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed HTML5:
.gif, .jpg, .png, HTML5 * recommended: 150k
in centerLeft
600x600 of screen. 40k
(JS) * max: 200k
All expansion should be only triggered by user click or tap.
(JS)

ads must expand to cover full screen. If HTML5:
expanded creative size is * recommended: 150k
Up to 580x460 depending onnot full screen,
module. Expands it must
left. be placed HTML5 (JS) 40k
* max: 200k
in
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directional or sideways expansion of an ad is allowed. All
ads must expand to cover full screen. If
All expansion
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creative beisonly
size not triggered by ituser
full screen, mustclick or tap.
be placed
Hover
in
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expansion of anad admust have aAll
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expand coverright corner of
full screen. If the ad with an "X" .gif, .jpg, .png, HTML5
image
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should besize oftriggered
50x50dp. N/A 250k
HTML5:
expanded size isonly
not full by ituser
screen, mustclick or tap.
be placed (JS)
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in
No center ofexpanded
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or sideways
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HTML5:
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No directional
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40k
* max: 200k
close
image with
All expansion a minimum
50x50dp. N/A 200k
expanded creative size isonly
not full by ituser
be placed (JS)
320x372
Hover
in centerto expand
of screen.is not allowed. Expanded ad must have a .gif, .jpg, .png, HTML5 20k 100k
full
closescreen
button in the upper right corner of the ad with an "X" .gif, .jpg, .png, HTML5
image with a minimum
All expansion should besize onlyoftriggered
50x50dp.by user click or tap. N/A 50k
(JS)
320x372
full screen .gif, .jpg, .png, HTML5 20k 100k
(JS)
While no limit
has been placed
on user initiated
The maximum
load, ad
file size of all
developers Additional files Ads should be
assets that a
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of can be loaded developed
as to
creative can use Frames per
loaded after the user
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during
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when
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100k requested by the
webpage
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initiated smoothly
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not ad (fps)
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for an animated
Expandable: 300k has
Unlimited completedN/A performance as
N/A subload and
15 interfere with
24 site
animate.
page. This ad.
Video:1.1MB loading. part of their ad user initiated or app
300k includes all Unlimited 10 design. 30% loads. 15 performance.N/A
images, css and
The assets for
scripts.
Desktop, Tablet HTML5: user initiated ads
N/A should be N/A
300k
Mobile: 300k Unlimited 15 24
optimized for
Video: 1.1MB
load
performance,
300k Unlimited 10 and only 30% 15 N/A
necessary
assets should be
Desktop, Tablet HTML5:
100k loaded.
Expandable: 300k Unlimited N/A N/A 15 24
Video:1.1MB
400k Unlimited 10 30% 15 N/A
Desktop, Tablet HTML5:

350k
Unlimited N/A N/A 15 24
Video:1.1MB

Desktop HTML5: 1MB
Unlimited N/A N/A 15 24
Video: 2.2 MB
Desktop HTML5: 300k
Video: 1.1MB Unlimited N/A N/A 15 24
HTML5 Mobile: 300k 100k per panel
N/A N/A 15 24
Video: 2.2MB Video: 50MB
HTML5 Mobile: 300k 100k per panel
Video: 2.2MB Video: 50MB N/A N/A 15 24
Frames per
Maximum time
second is allowed
n ad can *Animation
Animation recommended to be part of subload.
Guidelines Audio
* for an used
JavaScript animated
for animation must be executed as
nimate. N/A ad.
User-Initiated on
click
* User action is not required to play animation. User-Initiated on
* Animation is recommended to start when the ad is click
within view.
animation are not allowed. User-Initiated on
N/A click
within view.
User-Initiated on
N/A
click
within view.
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N/A
click

** User actionisisrecommended
Animation not required totoplay animation.
be part of subload. User-Initiated on
** Animation is recommended
JavaScript used for animationtomust
startbe
when the adas
executed is click
within view. User-Initiated on
N/A
** Flashing, high contrast, fastto
moving and bright color click
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animation
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areis
not
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play animation.
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JavaScript used for animation must be when the adas
executed is click
N/A
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animation
isrecommended
areis
not
not
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play animation.
** Animation is recommended to start
JavaScript used for animation must be when the adas
executed is click
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*animationaction
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not required
recommended toplay animation.
** Animation are allowed.
is recommended
JavaScript used for animationtomust
startbe
when the adas
executed is click
User-Initiated on
within
N/A view. load and CSS used must be inline.
asynchronous
User action is not required play animation. User-Initiated on
within view.
display ads that
File formats for
include video.
videos that can
be used within
To ensure page
* Must have 50% of pixels in view before each ad product.
performance and
video play start. to avoid
* Auto play video ads must automatically pause/stop * If Meredith is
unnecessary
*In-Banner
whenMax Play
50% Time: 15 seconds
or more auto
of the adplay withare
pixels no audio (unlimited
no longer in Videodownload building, provide
Video Requirements of
Format(s) Accepted
with
view user
of interaction)
the user. hosted video file
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* Hosted: files
.mov, on
.mp4,.webm
** Close
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buttonControls: Play, Pause, Rewind, Volume
if expandable user’s
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the additional
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should be self-
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contained for
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video ads must automatically pause/stop for all
* Hosted: ads.mp4,
.mov, with.webm
* Required Controls: Play, Pause, Rewind, Volume video playback
when video
* Close 50%
buttonorif more of the ad pixels are no longer in
expandable
view of the user. creatives.
* Required Controls: Play, Pause, Rewind, Volume * Hosted: .mov, .mp4,.webm
* File quality: Recommended 24 fps minimum.
** Max
Must have
Play Time:50% of pixels
15 seconds inplay
auto view before
with no audio (unlimited
with
video user interaction)
play start. * Hosted: .mov, .mp4, .webm
** Close
Autobutton
play video ads must automatically pause/stop
if expandable
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume * Hosted: .mov, .mp4,.webm
* Max Play Time: 15 seconds auto play with no audio (unlimited

*with
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userhave 50% of pixels in view before
interaction)
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playControls:
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* Close button if expandable
* Auto play video ads must automatically pause/stop
*when Must50% have or50%more ofofpixels in view
the ad pixelsbefore
are no longer in
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video adsPlay,mustPause,
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with
pixels no
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no longer in * Hosted: .mov, .mp4,.webm
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video
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** Required Controls:
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mustPause, Volume
automatically
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seconds in
auto view
play
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with no audio (unlimited * Hosted: .mov, .mp4,.webm
*with Fileuser
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24 fpsare no longer
minimum. in
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view play
of the start.
user. * Hosted: .mov, .mp4, .webm
**Max Auto
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play video
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time:if 15
adsPlay,
seconds must automatically
autoPause, audio pause/stop
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click before
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minimum.
* Hosted: .mov, .mp4,.webm
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*Controls: the start.
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formats: video ads
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or more of the
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pixels
24 fps no
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no longer
minimum. in
view of interaction)
the user.
* Required Controls: Play, Pause, Rewind, Volume N/A
** Close
Required
buttonControls:
if expandablePlay, Pause, Rewind, Volume * Hosted: .mov, .mp4,.webm
File formats for
videos that can
be used within Number of days
each ad product. prior to
Can a client campaign launch
* If Meredith is provide a third tha twe should
1x1 Pixel Deliver Assets #
building,
Impression provide
Trackers partyJStag from
3rd party 3rdaParty Creative 3rd –Party
Yes Click
if drive to Days Before receive final
hosted video Trackers
accepted? file richaccepted?
media Tags accepted? Trackers
client siteaccepted? Launch assets. This
Yes * If advertiserYes Yes
No ––ififdrive
drive to
is vendor for usYesto client site
5 allows time for
internally
Yes building, then Yes serve? Yes No – if drive 5 testing and
creative tag internally revisions if
should be self- Yes – if drive to necessary.
contained for client site
Yes video playback Yes Yes No – if drive 5
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Yes Yes Yes No – if drive 5
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Yes Yes Yes Yes 5
client site
internally
Number of days
prior to
campaign launch
tha twe should
receive
Additional final
Notes
assets. This
SSL Required
allows assets
time for
* All creative must be delivered over HTTPS
* Must includeand
testing IBA self-regulation controls (Ad Choices logo) for ads using behavioral
revisions if
targeting.
necessary.
SSL Required

* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral
targeting.
SSL Required

targeting.
SSL Required
Must Have a Frequency Cap of 1/24 hrs

1/ user
* All / site
creative / day
assets capbe delivered over HTTPS
must
*- GM
Mustapproval
include IBAneeded for sponsorships
self-regulation controls (Ad Choices logo) for ads using behavioral
targeting.
SSL Required
Must Have a Frequency Cap of 1/24 hrs
1/ user / site / day cap
Billboards
- GM approval cannot
neededbe forused for standalone vizu studies
sponsorships
SSL
*An Required
Allexample
creative assets
DON’T:musthttps://i.imgur.com/7z9nbcg.png
be delivered over HTTPS
*Billboards
Must include IBAbeself-regulation
cannot controlsvizu
used for standalone (Adstudies
Choices logo) for ads using behavioral
Maximun
targeting.
An example of DON’T:
5 expanded panels allowed.Up to 100k per panel allowed.
https://i.imgur.com/7z9nbcg.png
*SSL AllRequired
creative assets must be delivered over HTTPS
*targeting.
Rich media must be MRAID compliant
* Maximun of 5 expanded panels allowed.Up to 100k per panel allowed.
*SSL
AllRequired
creative assets must be delivered over HTTPS
targeting.
Two-dimensional user interface that
Swipeable
allows browsing Gallery
through or interacting
Description of Capability--> with a set of items by a swiping
gesture. It features animated
Leaderboard transitions, allowsALL
for custom sizes, and
[728x90] a different number of items.
Roadblock
Medium Rectangle [300x250] ALL
[728x90
N/A
300xPage
Half 250/600/1050 (where sizes are
supported)] ALL
[300x600]
Portrait
Billboard [970x250] (Must Have a Frequency ALL
[300x1050]
Cap of 1/24 hrs, Close Button must be
ALL
present, GM approval needed for
Super Leaderboard
sponsorships) Only in Expanded State
Logo 120x75 122x34 (AR) (EW) N/A
Mobile Adhesion
ALL
User-initiated expand --> 300x372
Halo (Dynamic Frame) ALL
Cross Screen Scroller ALL
Mobile App Banner 320x50
ALL
User-initiated expand --> 300x372
Mobile Wrapper N/A
Peelback N/A
Video Preroll
N/A
[640x360 (video player)]
Title Card :05 N/A
Engagement Video See Spec Sheet
Custom Content Video N/A
NPUs (Native Promo Units) N/A
NHPs (Native Hub Pages) ALL
NLPs (Native Landing Pages) ALL
Native Video Unit ALL
Expander ALL
Shopper Promo Unit N/A
Social Shopper Marketing N/A
Social Shopper Pins N/A
Branded Ingredient Units N/A
May We Suggest N/A
Shoppable Display Unit N/A
Homepage Hero N/A
Brand Page Promo (AR) N/A
Seasonal Hub Sponsorship (AR) N/A
eCommerce - Hot Spots N/A
eCommerce - Mobile Native Commerce N/A
Users are presented with multiple
selections which can be made by Multiple panels allow you to The Pannable component
Quiz
tapping/clicking the response, or presentMultiple
a varietyPanels
of content Pannable
is an interactive
by dragging and dropping an within a full screen component that allows
image into a drop zone. You can experience. Each panel can users to pan or scroll
N/A of
customize the number have differentALL
components ALL masked
across a larger,
questions in theALL
quiz, as well as to tell your story.
ALL item or group
ALLof items.
the outcomes.
N/A N/A N/A
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ALL ALL ALL
ALL ALL ALL
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N/A N/A N/A
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ALL ALL ALL
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N/A N/A N/A
N/A N/A N/A
ALL ALL See Spec Sheet
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
The Facebook Share Button
The Inline Video
With the 360° View component allows you to
360° you
View component
component, can build Inline Video Facebook
integrate a Share
FacebookButton
Share Twitter Feed
allows for The Twitter Feed component
an animated 360 degree button into your creatives,
playback of allows you to integrate Twitter
view of an object, which allows users to quickly
ALL video content
ALL feedsOnly
into in
your creatives.
composed through a share a link toALL
the content Expanded State
directly in the
series of images.
ALL ALL you specify with
ALL their friends ALL
creative
on Facebook.
N/A N/A N/A N/A
ALL ALL ALL ALL
ALL ALL ALL ALL
ALL ALL ALL ALL
Only in Expanded StateOnly in Expanded State Only in Expanded State Only in Expanded State
N/A N/A N/A N/A
ALL ALL ALL ALL
ALL ALL ALL ALL
ALL ALL ALL ALL
ALL ALL ALL ALL
N/A N/A N/A N/A
N/A N/A N/A N/A
N/A N/A N/A N/A
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ALL See Spec Sheet See Spec Sheet See Spec Sheet
ALL N/A N/A N/A
N/A N/A N/A N/A
ALL ALL ALL ALL
ALL ALL ALL ALL
ALL ALL ALL ALL
ALL ALL ALL ALL
N/A NA N/A N/A
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N/A NA N/A N/A
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N/A NA N/A N/A
N/A NA N/A N/A
N/A NA N/A N/A
Dynamic
DynamicallyRecipe
pulls a Title
recipeGenerator
title into an IAB Weather (Creative Relevancy)
Creative Relevancy allows you to create a single ad
ad unit for a more contextual and custom with content that is sensitive to external data.
Based on this data, the content of the ad is changed
experience. Pairs well with Ingredient dynamically, to ensure the story is meaningful,
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Waterfall
The waterfall is an interactive unit that can Shoppable Video
Shoppable videos create an Shop
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Directs the user to organically unveil
Features an interactive additional brand messaging. Cursor can
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perfect for new product rollouts be used for wiping away ad
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Locate local retailers in real-time with a
targetable, high-impact custom unit optimized
for mobile.Map
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can agilely locate their
nearest retailer via customized Google Map API
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invoke an overlay that shows retailer address,
distance from the user, N/A
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to immediate voice call,N/Aalong with a CTA that
drives to that specific store e-comm site.
N/A
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ALL (mobile only)
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PRODUCT BY SIZE, SITE, Homepage
AllRecipes Category Best Life
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ALL Being replaced ALL
User-initiated expand Being Sunset
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Apple News N/A Screen Scroller N/A
Mobile: 300x250,
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Smartphone
Video Preroll 300x250 Tier 1
Tablet: 728x90,
[640x360 (video player)] on
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Mid-Roll OTT (People TV} N/A 728x90
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of 1/24 hrs (excluding ENT N/A
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Top Halo N/A N/A

Newsroom / Pillbox http://www.bhg.c
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300x600 and 300x250 See 300x600 and 300x250
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Mid-Roll OTT (People TV} N/A N/A
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Engagement Video Sweeps N/A
Custom Content Video ALL ALL
Homepage
Hub Article
NPUs (Native Promo Units) Recipe Detail Category
Recipe Hub Homepage
Brand Page
NHPs (Native Hub Pages) Yes N/A
NLPs (Native Landing

Pages)
Yes N/A
Video Expander N/A N/A
Homepage
Native Video Unit N/A
Recipe Hub
Search Results
Product appears in Pinterest
post paired against contextual
recipe or article content.
Clicks back to recipe / article
Facebook
Social Now on site
Homepageand featured product is N/A
Instagram
Shopper - Mixer Cards displayed
Recipe_Hub again as a BIU, Post
SDU
Searchor MWS, where
Social Shopper Pins compatible N/A
Branded Ingredient Units Recipe Detail Page N/A
May We Suggest Recipe Detail Page N/A
Shoppable Display Unit Yes Yes

Social Sponsorships Yes
Pinterest Board
Yes N/A
Sponsorship
Stories Yes N/A
Real Time N/A N/A
Desktop:
Content to Audio N/A
970x90 --> Full Screen Overlay N/A
300x250 (cross platform)
Desktop:
Rectangle 300x250 --> 500x300
970x90 --> Full Screen Overlay
Rectangle 300x250 --> 500x300 320x50 (mobile only)
728x90 (desktop / tablet only)
Tablet:
Desktop:
Homepage Sponsorship Logo: 122x34 728x90 -->
Super Leaderboard 970x90 High Impact
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or Dynamic/ tablet only)
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Sponsorship N/A
Rectangle
Brand Logo: 300x250
960x960 --> 500x300
Category (cross
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(mobile only)
[varies] Page Sponsorship 728x90
Logo: Photo: 1300x200Overlay
-->
Cover 122x34 Full Screen
[varies] Rectangle
Phone: 300x250
Profile Photos: --> 500x300
(960x960)
Brand Page Promo (AR) Logo: 122x34 or
N/A
Adhesion 320x50
Tablet: -->(desktop,
320x372
Seasonal Hub Sponsorship Rectangle:
Grid 300x250
300x250 320x50 (mobile only)
728x90
tablet, --> Full Screen Overlay
Mobile) N/A
Peelback (cross platform)
(AR) Phone:
Rectangle 300x250 --> 500x300
Adhesion 320x50 --> 320x372
Logo: 122x34
Rectangle 300x250
Logo:
Phone:122x34
Adhesion 320x50 --> 320x372
Rectangle 300x250
Logo: 122x34
Homepage
Category BHG Eating Well Eat This
Article Homepage
Homepage
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Category Article
Recipe Article
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ALL Category
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except video except video
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Category All Platforms Topic
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Article All Platforms Slideshow
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Exclusive Offers Category All Platforms
Video_Article All Platforms Recipe All Platforms
N/A N/A N/A

See 300x600 and 300x250 See 300x600 and 300x250 See 300x600 and 300x250
N/A N/A N/A
N/A N/A N/A
Sweeps N/A Yes
ALL ALL ALL
Recipe
Recipe Hub Article
ALL Slideshow Category
Sweepstakes Homepage
Article
Yes Yes N/A
Yes Yes N/A
Article
Article N/A
N/A N/A
Homepage Facebook
Facebook N/A
Category Instagram
Article
Recipe Article
Article Category
Recipe
N/A Recipe Detail Page N/A
Yes Yes Yes

Yes Yes
Yes Yes N/A
Yes Yes N/A
N/A N/A N/A
Standard Units:
Desktop
Desktop:/970x250
tablet: OR 970x90
Desktop / tablet:
728x90, 300x250, 320x50 or
N/AHalo (tier1) or Peelback N/A
728x90 tier1
728x90 tier
728x90 (Tier2)
728x90 tier2 728x90 (desktop / tablet only)
300x250 122x34 Logo (cross platform)
300x250
300x250 300x250 (cross platform)
Mobile: 970x90 --> Full Screen Overlay 728x90 (desktop / tablet only)
Mobile:
(desktop only) N/A
Mobile: 320x50 (mobile only)
300x250 728x90 —> 728x315 on click 300x250 (cross platform)
Halo (tier1)
(desktop / tablet only)
N/A 300x250
N/A N/A
320x50 300x250 (cross platform) 320x50 (mobile only)
N/A 300x250
N/A tier2 N/A
320x50
320x50 (mobile only)
320x50
Every Day With Rachel Ray Homepage
Family Circle Kraft Heinz
Homepage Category
Category Article Homepage
Article Recipe Recipe_Hub
Recipes
Article
Recipe Category
ALL
Slideshow Recipes
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Article N/A
Article
Recipe
Recipe
Homepage
Article
Category N/A
Recipe
Article
Recipe
Homepage
N/A
Category Article
Homepage N/A
Article Recipe
Article N/A
Category
N/A Recipe
Article N/A
Category
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N/A N/A
Slideshow
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Homepage
Article
Category N/A
Recipe
Article
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ALL ALL
ALL
N/A N/A N/A
ROS Only
Video Video
ROS Only Video Video
Mobile:
N/A N/A
Homepage N/A
Mobile Only:
Homepage Mobile Only
N/A Category
Category Mobile Only Homepage
Category
Slideshow Homepage Mobile Only
Homepage
N/A Article Mobile Only
Article
Recipe
Category
Homepage Mobile Only Category All Platforms
Recipe N/A
Article
Slideshow Mobile Only N/A
Recipe
Article Mobile Only Article All Platforms
Exclusive Offers
Recipe Mobile Only Recipe All Platforms
N/A N/A N/A

N/A N/A N/A
N/A N/A N/A
Yes Sweeps Yes
ALL ALL ALL
ALL ALL N/A
Yes Yes N/A
Yes Yes N/A
Article
N/A Slideshow N/A
Video Article @ mobile
Homepage
N/A Category N/A
Slideshow
Facebook
Homepage
TBD - Confirm with PMM N/A
Article Instagram
Category
N/A
Recipe Article
N/A Recipe
N/A N/A
N/A N/A Recipe Detail Page
N/A N/A Recipe Detail Page
Yes Yes Yes

Yes
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
Desktop / tablet:
728x90
Please Reach out to AD Desktop
Logo: / tablet:
120x75 (desktop /
N/A N/A
Desktop: ONLY N/A
PRODUCT before pitching 728x90
tablet only)
Please Reach out to AD
PRODUCT before pitching 970x250 OR 970x90
300x250(desktop 300x250 (cross platform)
Desktop: 970x250 OR 728x90 / tablet
728x90
970x90 only) OR 320x50 (mobile only)
122x34 or Halo
Logo (tier1)
(cross platform) 300x250
Mobile: 728x90 OR 970x90
970x90 --> Full Screen
Mobile: Overlay (desktop / tablet N/A
970x90
(mobile only) 300x250 300x250 (cross-platform)
only)
Overlay (desktop only) Mobile: OR
320x50
728x90 —> Full Scren 320x50 (mobile only)
N/A 320x50
N/A
300x250 (cross-platform) OR N/A
Overlay on click (desktop / Halo (tier1)
N/A only) 300x600
N/A (desktop / tablet N/A
tablet
only)
300x250 (cross platform) 300x250 tier2 only)
320x50 (mobile
320x50 (mobile only) 320x50
Martha Stewart Living Martha Stewart Wedding Midwest Living
Homepage
Homepage Homepage
Category
Article Article
Article
Slideshow Slideshow
Homepage
ALL
Landing Page Homepage
ALL
Landing Page Category
Recipe
ALL
Article Article Slideshow
Recipe
Slideshow Slideshow Article
Landing Page Landing Page Slideshow
Homepage
Article
Article Category
Landing Page
Landing Page Recipe
Post
Recipe Article
Recipe
Slideshow Slideshow
Slideshow
Landing Page Landing Page
Recipe
Homepage
Recipes
Billboard Profile
Billboard Article
Homepage
Category
Homepage
Article Post
Homepage
Article Category
Recipe
Article
Landing Page Article Category
Landing Article
Landing Page Landing Page
Page Article
Recipe
Landing Page Landing Page Slideshow
Article
Article Article Recipe
Article Article Category
Landing Page Landing Page Recipe
Recipe Recipe Article
Slideshow Slideshow
ALL
ALL ALL
except video
N/A N/A N/A
N/A
Video Video
Video N/A Video
N/A N/A
Mobile Only: N/A
N/A Homepage N/A
Homepage
Homepage Mobile Only Homepage
category Category Mobile Only
Recipe
Article Mobile Only Landing
Article Page Mobile Only Article
Homepage
Slideshow Desktop Only Slideshow Recipe
Homepage All Platforms Category All Platforms
Recipe
LandingAll Platforms
Page Landing Page All Platforms Article
Landing_Page Recipe All Platforms
N/A N/A N/A

N/A N/A N/A
N/A N/A N/A
Sweeps Sweeps Yes
ALL ALL ALL
Article
Homepage
Recipe
Article
Slideshow N/A
Slideshow
Landing_page
Sweepstakes
Post
Yes Yes Yes
Yes Yes Yes
Post
Recipe Post N/A
Slideshow
N/A N/A N/A

Article
Facebook Article
Facebook Homepage
Landing Page Landing Page N/A
Category
Instagram Instagram
Post Post Recipe
N/A
Slideshow N/A
Slideshow Slideshow
N/A
Recipe Detail Page N/A N/A
Recipe Detail Page N/A N/A
Yes Yes Yes

Yes Yes
Yes Yes N/A
Yes Yes N/A
N/A N/A N/A
Desktop / tablet: Desktop / tablet:

Desktop: Desktop / tablet: Desktop:
N/A
728x90 Desktop:
N/A N/A 120x75 (desktop /
728x90
Logo:
970x250 OR 970x90, or 728x90 970x250 OR 970x90 or Halo
tablet only)
728x90,
Standard:or Halo (tier1)
300x250 970x250 OR 970x90 or Halo (tier1)
300x250
-- 300x250 (cross-platform) (tier1)
300x250 728x90 (desktop / tablet only)
300x250
Mobile:
-- 320x50 (mobile only) 300x250
Mobile:
OR
-- 728x90 OR 970x90 300x250
Mobile:
Top 728x90 OR 970x90 970x90 --> Full Screen
Mobile:
300x250
(desktop / tablet only) (desktop / tablet only) Mobile:
300x250
Overlay (desktop / tablet
Premium: Mobile:
300x250 Halo (tier1)
300x250 (cross-platform) only)
Halo
320x50
-- (tier1) (cross-platform) or 320x50 (mobile only)
300x250 Halo
320x50(tier1)
N/A N/A
300x250
320x50 tier2 N/A
300x600 (desktop / tablet 300x250 (cross-platform) OR
300x250
N/A
only) tier2 N/A 300x250
N/A
300x600 tier2
(desktop / tablet
-- 320x50 (mobile only) 320x50 only)
320x50
-- 728x90 OR 970x90 320x50
Parents Ser Padres Category Shape
Homepage Homepage
Article
Category Category
Video_Article
Post Article
Slideshow
Category - [728x90,300x250
Homepage
ALL Slideshow
Recipe
Only]
Category Video_Article
Article
Post Recipe
Slideshow
Recipe
Article
Slideshow
Category
Category
Post
Video_Article
Recipe
Homepage
Post
Homepage Article
Category
Category
Article
Homepage Category
Recipe
Category
Post
Category Recipe
Article
Article
Topics
Post
Post Recipe
Slideshow
Video_Article
Recipe
Article
Slideshow
Category
Category
Post
Video_Article
Recipe
Homepage
ALL ALL
Available N/A Available
N/A Video
Video N/A Video

N/A N/A Mobille
N/A Only
Mobile Only:
category
N/A Category
Homepage Mobile Only Category
Category Mobile Only
article
Homepage
Category Mobile Only Article
Article Mobile Only
slideshow
Category
Post Mobile Only Slideshow
Homepage Desktop Only Slideshow Mobile Only
Post Article
Category RecipeAll Platforms
SlideshowDesktop Only Category All Platforms
Post Desktop Only
N/A N/A N/A

N/A N/A
N/A N/A N/A
Yes Sweeps
ALL ALL
ALL ALL
No Yes Yes
No Yes Yes
Article
Post Slideshow
Video Article
Homepage
N/A Category
Homepage
Homepage Facebook
N/A Article
Category Instagram
Slideshow
Post
Category
Photo
N/A Video_Article
N/A
Slideshow
Recipe
N/A N/A N/A
N/A N/A N/A
Yes Yes
Yes
N/A Yes
N/A Yes
N/A N/A N/A
Desktop / tablet:
N/A N/A N/A
728x90 (desktop / tablet only) 300x250
Desktop:
OR
970x90 (desktop only) OR Logo:
Mobile:120x75 (desktop / tablet
300x250
only)
300x250
(desktop
728x90 (desktop / tabletonly)
/ tablet only)
OR 300x250
Mobile:
320x50
300x250 (mobile
(cross only) Overlay
platform) OR 728x90 (desktop / tablet only) OR
320x50 --> Full Screen Overlay
(desktop / tablet only) Halo (tier1)
Peelback (Desktop / Tablet) (desktop / tablet only)
N/A N/A
300x250 (cross-platform) OR N/A
320x50
300x250 (cross-platform)
N/A 300x600
N/A (desktop / tablet only) N/A
Siempre Mujer Traditional Home Coastal Living
Homepage Article
Category
Category Homepage
Homepage
Article
FOTO-GALERIA (Slideshow) Category
Category (some layouts)
Video_Article Homepage
Post
ALL ALL Video
Article
Slideshow
Category Category (some layouts)
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N/A Slideshow Article
Article Video
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Video
Article
Category Category Gallery
FOTO-GALERIA (Slideshow) Slideshow Video
Post Article
Category Recipe
Video Video_Article
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FOTO-GALERIA (Slideshow) Video_Article Video
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N/A Category Recipe
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N/A Slideshow Category
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Video_Article
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Category Category Article
FOTO-GALERIA (Slideshow) Slideshow Gallery
Post Article Video
Video Video_Article
ALL ALL ALL
except video except video except video
N/A N/A Available
N/A Video
Video
Desktop & Mobiile:
N/A Video Video
Homepage
Mobile
N/A Only: N/A Slideshow
N/A
Homepage Homepage Mobile Only
Homepage N/A
post Category Mobile Only Mobile
Article Only
Post Mobile Only
category Category Category Mobile Only
Category Homepage
Category Mobile Only Article Article
FOTO-GALERIA (Slideshow)
Homepage All Platforms Category AllOnly
article
HomepageMobile Platforms
Video_Article
Category All Platforms Category All Platforms
Post
Post All Platforms Page
Slideshow
Video_Article All Platforms Article
Category All Platforms Video All Platforms
Slideshow Desktop & Tablet
N/A N/A N/A

N/A N/A N/A
N/A N/A N/A
Yes Yes Sweeps
ALL ALL ALL
Slideshow
Video_article
ALL N/A Article
Category
Homepage
Yes Yes Yes
Yes Yes Yes
Article
Category Article
Post
Homepage Slideshow
Slideshow
Article
N/A N/A
Slideshow
Homepage
N/A Homepage
N/A N/A
Category Article
Category
FOTO-GALERIA (Slideshow) Gallery
Slideshow
Post Video
N/A Article
N/A N/A
Video
N/A N/A N/A
N/A N/A N/A
Yes Yes Yes

Yes Yes
N/A N/A
N/A Yes Yes
N/A N/A Yes
Desktop
Desktop:/ tablet:
Desktop
Desktop: / tablet:
N/A N/A N/A
728x90
970x250 OR 970x90 or Halo
300x250
300x250 (tier1)
300x250 (cross platform) OR Logo: 120x75 (desktop / tablet 300x250--> Full Screen Overlay
970x90
300x250 (cross only)
320x50 (mobile platform) only)
Mobile:
Mobile: (desktop
300x250 / tablet only)
Mobile:
300x250 (cross-platform)
320x50 (mobile only) OR 728x90
300x250 (desktop / tablet only) OR
Halo (tier1) 728x90 (desktop / tablet only)
300x600 (desktop / tablet only 970x90 --> Full Screen Overlay Mobile:
300x250
320x50 (mobile
Peelback only)
(Desktop / Tablet) (desktop
320x50 / tablet only)
300x250 tier2 300x250 (mobile only)
Halo (tier1)
N/A N/A 320x50
N/A
300x250 (cross-platform) OR
320x50 320x50 (mobile
tier2 only)
N/A N/A
300x600 (desktop / tablet only) 300x250
N/A
320x50
Article Cooking Light Departures Entertainment Weekly
Homepage
Video_Article
Homepage Category
Homepage
Homepage
Homepage
Category (some layouts) Article
Category
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Homepage
Category
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Article Homepage
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Article Category
Video_Article Category
Video_Article
Article Article
Gallery Homepage
Article Article
Homepage
Video_Article Video_Article
Homepage
Video Category
Homepage Video_Article
Category
Slideshow
Homepage Video
Article
Article
Category Gallery
Category
Page
Article
Article SLIDESHOW
Article ONLY IN
Video
Page N/A Category
CONJUNCTION WITH FITO
Video Article
Recipe
Article Category
Category
Article
Video Gallery
Video
ALL ALL ALL
Available N/A Available
Video N/A Video
Desktop
Video & Mobiile: N/A Desktop
Video & Mobile:
Mob Only
Homepage Homepage [No Tablet]
N/A Homepage
N/A N/A
Slideshow
Category Homepage Mobile and Desktop
Article Homepage
article Mobile Only
Mobile Only Category
Mobile
Homepage Mobile
Only
Category
Homepage All Platforms Category
Slideshow
Homepage Desktop / Mobile
Category
Homepage AllOnly
Platforms Article
Article Mobile
Article
CategoryMobile Article
HomepageMobile
All Only
Platforms
Slideshow [Vertical]
article
Category All Platforms Category[
Category All Platforms
Video_Article
Page Category
Article Desktop Only
Article Desktop Only
Category
Video
Video_Article All Platforms
SLIDESHOW
Homepage ONLY IN CONJUNCTION WITH FITO
All Platforms
N/A N/A Article All Platforms
N/A N/A Available
N/A N/A N/A
Sweeps Yes Sweeps
ALL N/A ALL
Video_article
Slideshow
Article ALL ALL
Category
Homepage
Yes Yes Yes
Yes Yes Yes
Article
Article
Article Category
Video Article
Slideshow Video Article
Slideshow
Slideshow
Category
Article
N/A Article
Slideshow
Facebook
Article Facebook Facebook
Category
Instagram
Video_Article Instagram Instagram
Article
Category
Article
Video
N/A N/A Gallery
N/A
Video
N/A N/A N/A
N/A N/A N/A
Yes Yes Yes

Yes Yes Yes
Yes Yes Yes

Yes Yes Yes
Desktop:
Desktop / tablet: Halo or Peelback or 728x90 Tier
Desktop:
Desktop: Desktop / tablet: 1
N/A
728x90
970x250tier1
OR 970x90 or Halo N/A 728x90, 300x250, 320x50
970x250 OR 970x90 or Halo
(tier1) or Peelback 728x90
970x90 CSS or 728x90 Tier 2
728x90 tier2 (tier1) --> Full Screen Overlay 300x250 (cross platform) or
970x90 --> Full Screen Overlay (desktop / tablet only) 970x90
(desktop Overlay
/ tablet only)
728x90
(desktop tier2 300x250 300x250
(desktop /ortablet
300x600
only)(desktop /
Mobile: / tablet only) 300x250
tablet only)
Mobile:
Mobile: 728x90 (desktop / tablet only)
728x90
300x250(desktop / tablet only) or
Mobile: 728x90 (desktop / tablet only)
300x250
300x600 (desktop / tablet only) Mobile
Halo (tier1) 320x50 (mobile only)
300x250
320x50 (mobile only) Halo (tier1) 300x250 (cross platform)
N/A 320x50
N/A
728x90 (desktop / tablet only) Halo
N/A or CSS
300x250
320x50 Tier 2 only)
(mobile 320x50 (mobile only)
N/A 300x250
N/A tier2 N/A
320x50 (mobile only) 300x250 tier 2
320x50
320x50
320x50
PREMIUM PLUS may include

wallpaper contact product
Homepage Food & Wine Homepage Health Hello Giggles
Homepage
Category Category
Article Category
Article
Article Category Article
Slideshow Listicle (some layouts) Category
Homepage
Category
Slideshow Article
Listicle Video
Article
Video Video Category
Article
Video Listicle
Video Tag
Videopage
Slideshow
Recipe Video
Recipe Tag page
Video
Video Recipe
Slideshow Tag page
Recipe Category (some layouts)
Article
Article Category
Listicle
Recipe Article
Video
Video Video
Recipe
Homepage
Homepage
Category
N/A
Homepage N/A Homepage
N/A
Category
Homepage
Article
Category Category
Homepage
Article
Category
Slideshow
Article Article
Category
Article Listicle
Article
Video
Slideshow Article Tag page
Article
Slideshow Recipe
Listicle
Recipe
Video Slideshow WIP
Tag page
Video Recipe
Recipe Recipe
Recipe
Article
Article Category
Listicle
Recipe Article
Video
Video Video
Recipe
ALL ALL ALL
Available Available Available
Video Video Video
Desktop
Video & Mobile: Video Video
Desktop & Mobile:
Homepage
N/A Homepage
N/A
Desktop & Mobile: N/A
Homepage Desktop & Mobile:
Homepage Mobile
Article Only: Homepage
Mobile
HomepageOnlyDesktop Only Homepage
Slideshow Category
Homepage
Article Mobile Only Homepage Mobile Only
Category Category
Homepage
Article All Platforms article
Category Mobile Only Homepage All Platforms
article Aricle
Category All Platforms Category
Page All Platforms Category All Platforms
Article Tag
RecipeAll Platforms Article All Platforms Article All Platforms
N/A N/A N/A

Available N/A N/A
N/A N/A N/A
Sweeps Sweeps Yes
ALL ALL ALL
Article
Article
Category
Category
Homepage ALL
Homepage
Recipe
Video Article
Slideshow
Yes Yes Yes
Yes Yes Yes
Article Article
Article
Slideshow Slideshow
Video Article
Video Article Video Article
Article
Article Article
Slideshow
Facebook Facebook Facebook
Article
Instagram Article
Instagram Category
Instagram
Recipe Listicle Article
Video Video Video
N/A N/A
Recipe N/A
N/A N/A N/A
N/A N/A N/A
Yes Yes Yes

Yes Yes Yes
Yes Yes Yes

Yes Yes Yes
Desktop:
Desktop / tablet: Desktop / tablet: Desktop:
N/A Desktop:
N/A N/A
970x250
728x90 tier1OR 970x90 or Halo 728x90, or Peelback 970x250 OR 970x90 or Halo
(tier1) or Peelback 970x250 OR 970x90 or Halo 970x90
Desktop-->
(tier1) Full Screen Overlay
/ tablet:
(tier1) (desktop / tablet only)
728x90
970x90 tier2
--> Full Screen Overlay 970x90or-->
Mobile: Peelback
Full Screen Overlay
728x90
(desktop(Tier2)
/ tablet only) (desktop / tablet only) 728x90
728x90, 300x250
Mobile: 728x90
300x250tier2 300x250 (cross platform)
Mobile: or
300x250
Mobile: 300x250, 320x50
728x90 (desktop / tablet only) 300x250 (mobile only)
300x250 Mobile:
320x50 Halo (tier1) 300x600 (desktop / tablet only)
Halo (tier1)
300x250 (mobile only) 728x90 (desktop / tablet only) Mobile: Halo (tier1) or Peelback
N/A
320x50 N/A
300x250 tier2 N/A
300x250
N/A
320x50 tier2 only)
(mobile N/A
N/A tier2
320x50 320x50 (mobile only)
320x50 320x50
Homepage
Category
Homepage
Article
Category
Homepage
Video
Article
Category In Style
Tag
Videopage HomepageMy Recipes Homepage People
Article Category Category
Recipe
Tag
Videopage Homepage
Article Article
Category
Slideshow
Recipe
Tag page Homepage
Article
Video Homepage
Video_Article
Category Article
Category
Slideshow
Recipe Video
Slideshow Slideshow
Video_Article
Article
Slideshow
Recipe Article
Tag
Slideshow Video
Recipe
Slideshow
Video_Article
Homepage Slideshow Tag
Slideshow
Category Recipe Tag
Article Article Article
Video Video Video_Article
Tag page Slideshow Slideshow
Recipe Recipe Category
Slideshow Homepage
Homepage Homepage
Article Article
Category
Category
N/A Category
Video Video_Article
Homepage Article
Article Article
Slideshow
Homepage Slideshow
Homepage
Tag page Video
Recipe
Category Category
Article SLIDESHOW
Category ONLY IN
Recipe
Article Slideshow
Slideshow
Article Article
Tag page CONJUNCTION
Slideshow WITH FITO
Slideshow
Slideshow Recipe
Article
Recipe Tag
Recipe Article
Recipe Video
Recipe
Category
Article Article
Article
Video Video_Article
Video
Slideshow Slideshow
Tag page
Recipe Category
Recipe
ALL ALL ALL
Available Available Available
Video Video Video
Video Desktop
Video & Mobile Desktop
Video & Mobile:
Homepage Homepage [No Tablet]
N/A N/A Video
Mobile:
Homepage Mobile Only Homepage Homepage
Mobile Only:Desktop, Mobile
Homepage
Category Mobile Only Slideshow Homepage
Category Mobile
Homepage Mobile
WIP Only Homepage
Article Mobile Only None
Category Category
Article Mobile
Section
Category
Homepage
Video ArticleAllMobile
Platforms
Only Homepage
Article
article All Platforms None
Artcle
Article
Category All Platforms Category
Profile All Platforms Slideshow
Recipe
Article All Platforms Article
RecipeAll Platforms Video_Article
Category
SLIDESHOW
Homepage ONLY IN CONJUNCTION WITH FITO
All Platforms
N/A N/A Article All Platforms
N/A N/A Available
N/A N/A Video
Sweeps Sweeps Sweeps
ALL ALL ALL
ALL ALL ALL
Yes Yes Yes
Yes Yes Yes
Article
Article Article
Slideshow
Slideshow Slideshow
Category
Video Article Video Article
Video Article
Article
Article Article Category
Slideshow Slideshow Slideshow
Video article
Facebook Facebook
Category N/A
Article Article
Instagram Instagram
Article Video Video_Article
Video Slideshow Slideshow
N/A
Recipe N/A
Recipe N/A
Category
N/A N/A N/A
N/A N/A N/A
Yes Yes Yes

Yes Yes Yes
Yes Yes Yes

Yes Yes Yes
Desktop / tablet: Desktop:

Desktop
Desktop:/ tablet:
728x90, 300x250, 320x50 Desktop:
N/A
728x90 tier1 Halo
N/A or Peelback or 728x90 Tier
728x90
970x250tier1
OR 970x90 or Halo 1
(tier1) or Peelback 970x250 OR 970x90 or Halo
728x90 tier2 300x250 (cross platform)
300x250--> Full Screen Overlay
970x90 (tier1)
970x90 -->Peelback
or Full Screen Overlay CSS
970x90or 728X90 Tier 2 Overlay
--> Full Screen
(desktop
300x250 / tablet only) Mobile: 728x90 (desktop / tablet only) or
Mobile: (desktop / tablet only) (desktop / tablet only)
728x90 (Tier 2) 300x250
300x600 or 300x600
(desktop (desktop
/ tablet only)/
Mobile: 300x250 tablet only)
300x250 300x250 (mobile only) 300x250 (cross platform)
Mobile: Halo (tier1) 320x50 (mobile only)
Halo (tier1) 320x50 Mobile
320x50
N/A 728x90
N/A (desktop / tablet only) 728x90
N/A (desktop / tablet only)
300x250 tier2
320x50
300x250
N/A (mobile
tier2 only) N/A Halo
N/A or CSS
320x50 (mobile only) 320x50 (mobile only)
320x50
320x50 300x250
320x50
Homepage
Homepage
HomepagePeople En Espanol Category Real Simple Southern Living
Category
Homepage
Category
Homepage Article
Article Article
Category
Recipe
Category Video
Category Homepage
Homepage Video Video
Article
Article
Recipe Slideshow
Article Category
Category Slideshow Slideshow
Video
Video_Article
Article Tag
Video Article
Recipe Tag Package
Slideshow
Slideshow
Video_Article Recipe
Slideshow Video
Article Recipe Recipe
Package
Tag
Slideshow buying
Tag guide Slideshow
Video_Article buying Landing Page
Tag Recipe guide
checklist Recipe
Package
Category
Slideshow checklist
Article Landing Page
Category buying guide Recipe
Article
Tag Video
Recipe checklist Landing Page
Video
Slideshow
Article Slideshow
Recipe
Video_Article Package
buying guide
Slideshow Article Recipe
Category checklist
Homepage
Video Landing Page
Article
Homepage
Recipe Homepage
Category
Slideshow
Homepage Video
Recipe
Article Category
Homepage
Homepage Article
Recipe
Category Slideshow
Category
Category
Recipe Tag
buying
Article guide Recipe
Article
Slideshow Package
Article
Category Recipe
checklist
Tag Category
Video_Article Recipe
Package
Video_Article
Article buying
Recipe guide
Slideshow Slideshow
Tag Landing
Recipe Page
Article
Tag checklist
Article
buying guide Article
Video Landing
Video Page
Category
checklist
Article
Category Article
Video
Recipe Video
Slideshow
Article Slideshow
Recipe
Video_Article Package
buying guide
Slideshow Recipe
checklist
Landing Page
ALL ALL ALL
N/A Available Available
Video Video Video
Mobile:
Video Video Video
Slideshow
Video N/A N/A
Desktop:
Homepage
Mobile Only:All Platforms Homepage Homepage
Homepage Homepage
Homepage All Platforms Article
Category
Homepage Mobile Only Category Mobile Only
Category Category
Article
HomepagePlatforms
Section All All Platforms Article Mobile Only
None Article
Article Mobile
Homepage AllOnly
Platforms Homepage
Artcle
Category Desktop & Tablet Slideshow Mobile Only
Article Category
Slideshow All Platforms Category
Page All Platforms
RecipeAll Platforms Article
Video All Platforms
Video Article All Platforms
Article All Platforms N/A N/A
N/A N/A N/A
Video N/A N/A
Sweeps Sweeps Sweeps
ALL ALL ALL
ALL ALL ALL
Yes Yes Yes
Yes Yes Yes

Video Article Video Article Video Article

Category
Facebook Article
Category N/A Article
N/A
Instagram Video
Article Video
Slideshow
Video_Article Slideshow
Recipe
Slideshow
N/A N/A Recipe
N/A
Landing Page
N/A N/A N/A
N/A N/A N/A
Yes Yes Yes

Yes Yes Yes
Yes Yes Yes

Yes Yes Yes
Desktop / tablet:
Desktop:
N/A
970x90 --> Full Screen Overlay Desktop:
N/A
Desktop / tablet: N/A
728x90
(desktop / tablet only) 970x250 OR 970x90 or Halo
970x250
728x90 OR 970x90 or Halo (tier1)
300x250
300x250 (cross
970x90 --> platform)
Full Screen or
Overlay (tier1) 970x90 --> Full Screen Overlay
300x600 (desktop / tablet
(desktop / tablet only) only) Mobile:
970x90 --> Full Screen Overlay (desktop
Mobile: Mobile: / tablet only)
300x250
(desktop / tablet only)
N/A
728x90
300x250(desktop / tablet only)
(cross platform) 300x250 300x250
Halo (tier1) 300x250 (cross platform)
Mobile:
320x50
728x90 (mobile
(desktoponly)
/ tablet only) 320x50 728x90
Halo (desktop / tablet only)
N/A N/A
300x250 tier2 only) N/A (tier1)
320x50
320x50 (mobile
N/A
320x50 (mobile only) N/A N/A
320x50
300x250(mobile
tier2 only)
320x50
320x50
Homepage
Category Travel & Leisure Homepage AG/SF All People Quilt
Article
Homepage Category
Slideshow
Slideshow
Article Article
Homepage Article
Longform
Slideshow Homepage
Article Category Homepage
Listicle
Listicle ALL Photo
ALL
Slideshow Weather
Slideshow Category
Landing
Landing page
page Slideshow
Listicle Audio_Hub
Article Slideshow
Profile
Profile
Landing page
Page Category Article
Page
Profile Photo
Page
Article
Slideshow Category
Slideshow
Article Article
Listicle
Category Photo
Profile
Slideshow
Page
Article
Slideshow
Homepage
Article
Listicle
Category
Slideshow N/A N/A
Profile Homepage
Article
App N/A Homepage
Page Article
Longform
Landing Page Category
Category Category
Listicle
Profile
Slideshow Article
Weather
N/A Article
Landing
Article page Photo
Audio_Hub Recipe
Profile
Page Slideshow
Article
Slideshow
N/A N/A
Listicle
Profile
Page
ALL ALL ALL
Avaiable N/A N/A
Video N/A
Video
Video
Mobile: N/A Video
Slideshow
N/A N/A N/A
Homepage N/A
Homepage N/A
Mobile Only:Mobile Only Category
Article
Article Mobile Only Slideshow
Article Category
Homepage
Slideshow
Category Mobile
Homepage Only
All Platforms Article Article
Profile Category Category
Photo
Category Article
Weather Homepage
Slideshow
Landing Page Audio_Hub
N/A N/A N/A

See 300x600 and 300x250 N/A N/A
N/A N/A N/A
N/A N/A N/A
Sweeps N/A N/A
ALL ALL ALL
App
Collection
Homepage
ALL Slideshow N/A
Category
Article
Video
Yes Yes Yes
Yes Yes Yes
Article
Slideshow N/A N/A
Video Article
Article
Article
Category N/A
Slideshow
Slideshow
Facebook
Article N/A N/A
Instagram
Slideshow
Listicle
Profile
N/A
Page
N/A
N/A
N/A
Yes N/A N/A
N/A N/A
Yes N/A N/A
Yes N/A N/A
Desktop:
Desktop / tablet:
N/A N/A N/A
970x250
728x90 OR 970x90 or Halo Logo: 120x75 (desktop / tablet
(tier1) or 728x90 or Peelbacck Logo:
only) 120x75 (desktop / tablet
300x250 only)
970x90
300x250--> Full Screen Overlay 300x250 (cross platform) OR 300x250 (cross platform) OR
(desktop
Mobile: / tablet only) 300x600 (desktop 728x90
300x600(desktop
(desktop/ tablet
/ tabletonly)
OR 970x90 --> Full/ Screen
tablet only) only)
Mobile: N/A OR
N/A
Overlay (desktop / tablet only)
300x250
300x250 (cross platform) 970x90--> Full Screen Overlay
Halo (tier1) or Peelback (desktop / tablet only)
N/A 300x600
N/A (desktop / tablet only) N/A
728x90
300x250
N/A tier2 N/A 300x250
N/A (cross-platform) OR
320x50 (mobile only) 300x600 (desktop / tablet only)
320x50
Wood
Homepage
Slideshow
Aricle
Category
Slideshow
Project
Aritcle
Caetgory
Slideshow
Aritcle
Caetgory
N/A
N/A
Aritcle
Caetgory
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Homepage
N/A
Slideshow
Aricle
Category
N/A
N/A
N/A
N/A
N/A
N/A
ALL
Article
Category
Homepage
Video
Slideshow
Yes
Yes
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
300x250 (cross platform) OR

300x600 (desktop/ tablet
728x90 (desktop / tabletonly)
only)
320x50
OR (mobile only)
N/A 970x90 --> Full Screen
Overlay (desktop / tablet only)
N/A
320x50
N/A (mobile only)
Apple News Tech Limitations
*Iframes are only accepted with DCM tags
*SSL compliant
Required Assets:
*No 4th party tracking Display
(This includes 300x250
vendors or 728x90
like: IAS, Doubleverify, AdSafe, Moat)
Supported 3rd Party Tag Vendors (Display):

Bonzai
Celtra
Dianomi
Google Campaign Manager
Polar
ResponsiveAds
Required Assets: Video 1920x1080 [Preroll, Outstream] or 1080x

*Only VAST 2.0 and 3.0 tags. VAST 4.0 is NOT accepted. VPAID is NOT accepted.
*VAST tags are NOT supported for Google Campaign Manager tags yet
*No 4th party tracking (This includes vendors like: IAS, Doubleverify, AdSafe, Moat)
*Creative assets must be in the exact sizes listed. NOT 640x360.
Supported Vendors (VAST):
Celtra
Flashtalking
Innovid
Kargo
Sizmek
Teads
Transmit.Live
Unruly
728x90
leverify, AdSafe, Moat)
Unsupported Features:
Accelerometer
Gyroscope
In-banner forms
Tap to SMS/ Call/ Email
Camera access
Video/ audio
Device location
reroll, Outstream] or 1080x1080 [Preroll (limited impressions)]

PAID is NOT accepted.
ger tags yet
leverify, AdSafe, Moat)
360.
oll (limited impressions)]
Contextual First Impression Semantic Audience
Agriculture Y Y (300x250) Work in progress Y
Allrecipes Y Y (300x250) Y (ingredient reader) Y
APQ Y Y (300x250) Work in progress Y
BHG Y Y (300x250) Work in progress Y
Coastal Living Y Y (300x250) Work in progress Y
Cooking Light Y Y (300x250) Work in progress Y
Departures Y Y (300x250) Work in progress Y
Eat This Not That Y Y (300x250) Work in progress Y
Eating Well Y Y (300x250) Work in progress Y
EDWRR Y Y (300x250) Work in progress Y
Entertainment Weekly Y Y (300x250) Work in progress Y
Family Circle Y Y (300x250) Work in progress Y
Fansided Y Y (300x250) Work in progress Y
Food & Wine Y Y (300x250) Work in progress Y
Health Y Y (300x250) Work in progress Y
Hello Giggles Y Y (300x250) Work in progress Y
In Style Y Y (300x250) Work in progress Y
Kraft / Comida Y Y (300x250) Work in progress Y
Martha Stewart Y Y (300x250) Work in progress Y
MS Wedding Y Y (300x250) Work in progress Y
MWL Y Y (300x250) Work in progress Y
My Recipes Y Y (300x250) Work in progress Y
Parenting Y Y (300x250) Work in progress Y
Parents Y Y (300x250) Work in progress Y
People Y Y (300x250) Work in progress Y
People En Espanol Y Y (300x250) Work in progress Y
Real Simple Y Y (300x250) Work in progress Y
Ser Padres Y Y (300x250) Work in progress Y
Shape Y Y (300x250) Work in progress Y
Siempre Mujer Y Y (300x250) Work in progress Y
Southern Living Y Y (300x250) Work in progress Y
Sports Illustrated Y Y (300x250) Work in progress Y
Trad Home Y Y (300x250) Work in progress Y
Travel & Leisure Y Y (300x250) Work in progress Y
Wood Y Y (300x250) Work in progress Y
ROS RON Dynamic Recipe
Intent
(best performing) (best performing) Title Generator
N Y N N
Y Y Y Y
N Y N N
Y Y Y N
Y N
Y N
Y N
Y Y Y N
Y Y Y N
Y Y Y N
Y N
Y Y Y N
Y N
Y N
Y N
Y N
Y N
Y Y N N
Y Y Y N
Y Y N N
Y Y N N
Y N
Y Y Y N
Y Y Y N
Y N
Y N
Y N
N Y N N
Y Y Y N
N Y N N
Y N
Y N
Y Y Y N
Y N
Y Y N N
Ads served within Meredith’s websites and/or partners [subsidiaries] may be tagged solely for the purpose of collecting data
approved by Meredith.
Please See: https://docs.google.com/document/d/1sH8yqNQohUMU_qQC3n
Except with the express prior written consent by Meredith said advertiser will employ No Blocking tags, No browser-based co
(including, without limitation, to target or retarget ads) on any Meredith Digital Property are authorized to be included in ads
specific acknowledgement of the terms, not solely as part of standard terms. In no case will any data collected by the client b
Appendix reserves
Meredith Below the right to change our policy and stance if/as privacy landscape changes
DATA
Meredith shall not permit any third party to
• combine the End User Data with, or match it against, any PII or Verbiage:
• re-identify any aggregate or anonymous End User or End User Data.
DMP
We may be concerrned of mentions of DMPs as the potential for agencies/advertisers to build audiences off of the data colle
Two Distinctive Statem
“They couldare-target
Retargeting users that
user to whom were delivered
you deliver the building
an ad is just ad without our permission”
frequency with that user without any data informing the choice
2 on Condé.
“Retargeting
Retargeting a using data collected
user leveraging data iscollected
not OK"from the site means that they could identify this as an allrecipes User, a Better H
from the data they collected to better target users elsewhere.
All operators of websites and online services have a duty to comply with COPPA, even operators of services thatCOPPA
are notcomp
direc
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collectingcertain requirements
personal informationon operators
from of websites
users that or online
they actually knowservices directedunless
to be children, to children under
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delete the information. I don’t know what information the RFP is soliciting but pre
Privacy Protection Act; (2) Meredith does not operate
One thing to look out for is whether there are any features websites or onlinesites
on Meredith services
wheredirected to children
it collects under thebirth
age or complete age of the(inc
date 13
collection of PI from users who indicate that they are under the age of 13. Happy to discuss further at your convenience.
Can we pass Device
Device ids are only passed in-app (like Dinner Spinner) and do not apply to mobile web.
POOLS: If confirmed that they do want to generate a pool for retarge
Vendor Category Key
Gray = Viewability; Purple = Research
Blue = Rich Media Creative & tracking;
Pink = Data [Measurement]
Product Name MOAT MOAT Integral Ad comScore vCE

(Meredith) (Advertiser) Science (Nielsen) Validation
Leaderboard [728X90] Y Y Y Y
Medium Rectangle [300x250] Y Y Y Y
Half Page [300x600] Y Y Y Y
Portrait Y Y Y Y
Filmstrip Y Y Y Y
Billboard Y Y Y Y
Super Leaderboard Y Y Y Y
Cross Screen Scroller Y Y N N
Halo Y Y N N
Peel Back Y* N N N
Reveal Y Y N N
Mobile Adhesion Y Y Y known
Y to have
some
Sponsor Logo Y requires
Y SDK requires
N SDK VPAID-wrapped
tbc
discrepancy
Mobile Wrapper N integration
N VPAID-wrapped
integration
N javascript for
VPAID-wrapped
N Pixel tracking
in progress javascript for
VPAID-wrapped VIDEO only
javascript for only.
Preroll Y Y Y only
VIDEO Y
under Pixel tracking
in progress javascript for VIDEO only
in progress certification only.
Pixel
Pixel tracking
Mobile App Banner N N N only
VIDEO N
under
in progress tracking
Engagement Video N Y in progress
N certification
Y only.
only.
in progress
Video Expander N Y in progress
N VPAID-wrapped
Y Pixel tracking
in progress VPAID-wrapped javascript for
NPU N N N Y only.
Pixel tracking
in progress javascript for VIDEO only
NLP N N N only Y only.
VIDEO under
NHP N N N certification
Y
NVU N Y N Y
Kraft HP Recipe of The Day N N N N
Kraft HP Hero N N No javascript
N No javascript
N No javascript
AR Brand Page Premium Cover Photo N N tagsNaccepted, tagsNaccepted, tags accepted,
and Profile Photo 1x1 pixels only & 1x1 pixels only & 1x1 pixels only &
BIU WeNdo not N N with
confirm N with
confirm confirm with
support any tag AdSupport that AdSupport that AdSupport that
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tags are from tags are from tags are from
SPU javascript,
N N N
approved N
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SDU iframes,
N or flash. Y vendors
Y vendors
Y vendors
Social Shopper N is a *No
If there N N N
MVP Script
Y Section* Y tbc tbc
Live Intent can
Email N
support the urls N N N
inside it.
FOR NON IAB

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Viewability
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fy
Y Y tbc tbc N N N
Y Y tbc tbc N N N
Y Y tbc tbc N N N
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1x1 pixel
Y Y tbc tbc N N N
tracking only
Y NOTY for tbc tbc N N N
Y viewable
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N as they N N N N N
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JS forforVAST, VPAID JS
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avascript for only. MOAT
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placements; certified
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certified for VAST, VPAID JS
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Y DV viewability
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Video certified
under JS Ycertified for
measurement
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can
viewability
Y within
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measurement, XML of
Y Y N Y Y
theus
let VPAID tag
N N know if N N N N N
that's sufficient
No javascript No
N javascript No N javascript
enough for theNo N javascript N N N N
ags accepted, tagsN accepted,
tags
client
N accepted, tags
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1x1 pixels only & 1x1 pixels only
1x1 & pixels only1x1 & pixels only &
confirm with N
confirm N
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N N N N
ags are from tags are from tags are from tags are from
approved N
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vendors vendors
Y vendors
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tbc tbc N N N
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Y Y tbc Y tbc tbc Y
N N N N N N N
used on IAB units to track. Ability to track is standardly tested on IAB units. Given this, we cannot guarantee that custom, non-IAB units track correctly.
These used to
be known as
OCR
Fox Only in 2017 Can be used for

measurement RESEARCH
purposes but not
data collection orNielsen Sales
Nielsen Digital Ad
Videology Visible comScore Brand Ratings retargeting
Nielsen Effect
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(aka DAR)
EV Lite (aka Sales
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N N Y Y Y Y
N N Y Y Y Y
N N Y Y Y Cannot
Y be used
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N N Y Y Y vizu Ystudies
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N N Y Y Y vizuYstudies
N N Y Y Y Y
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N N Y PixelY tracking PixelY tracking PixelY tracking Pixel tracking
N N Y only.Y only.Y only.Y only.
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all placements;for N
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Y VPAID PixelY tracking PixelY tracking PixelY tracking Pixel tracking
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all placements;
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JS certified forforVAST,
N VPAID JS N 1x1 Ypixel PixelY tracking PixelY tracking PixelY tracking Pixel tracking
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all VPAID
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all placements;
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certified for VAST,
N VPAID JS Y VAST2.0,
Y VPAID only.
PixelY tracking only.
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only.
Video certified
N Y JS certified
Y only.Y only.Y only.Y only.
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Video N Y Y Y Y Y
N Y Y Y Y Y
N N N N N N
N N N No javascript
N No javascript
N No javascript
N No javascript
N N N tagsNaccepted, tagsNaccepted,
No javascript tagsNaccepted,
No javascript tags accepted,
1x1 pixels only & 1x1
tagsNpixels only &
accepted, 1x1
tagsNpixels only &
accepted, 1x1 pixels only &
N N N N with
confirm confirm with confirm with confirm with
1x1 pixels only & 1x1 pixels only &
N N N AdSupport
N that AdSupport
N withthat
confirm AdSupport
N withthat
confirm AdSupport that
tags are from tags are from
AdSupport that tags are from
AdSupport that tags are from
N N N N
approved N
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tags are from tags are from
N N Y vendors
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approved vendors
Y
approved vendors
N N N Y vendors
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N
Y Y Y Y Y Y
N N N N N N
ustom, non-IAB units track correctly.

RESEARCH
Millward Brown Pixel tracking

Millward Brown Brand Lift Insights Digital only.
comScore Cross IRI Study Tags Excelate Tags Pixel tracking
Digital (aka DL study) Cross Media Media Research only.
Research™ Pixel tracking
Y Y Y Y Y Y only.
Pixel tracking
Y Y Y Y Y Y only.
Pixel tracking
Cannot be used Y Y Y Y Y Y only.
Pixel tracking
or standalone
Cannot be used Y Y Y Y Y Y only.
Pixel tracking
izustandalone
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Y Y Y Y Y Y only.
Pixel tracking
izu studies
Y Y Y Y Y Y only.
Pixel tracking
Y Y Y Y Y Y only.
Pixel tracking
Y Y Y Y Y Y
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Y Y Y Y Y Y only.
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nly. only.Y only.Y only.Y only.Y only.Y only.Y only.
Y Y Y Y Y Y
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nly. tracking
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nly. tracking
Pixel only.
Pixel tracking
Y Y Y Y Y Y
Y Y Y Y Y Y
N N N N N N
No javascript No javascript
N No javascript
N No javascript
N No javascript
N No javascript
N No javascript
N No javascript
agsjavascript
No accepted, tagsNaccepted, tagsNaccepted,
No javascript tagsNaccepted, tagsNaccepted,
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x1 pixels only &
ags accepted, 1x1 pixels only & 1x1
tagsNpixels only &
accepted, 1x1 pixels only & 1x1
tagsNpixels only &
accepted, 1x1 pixels only & 1x1 pixels only & 1x1 pixels on
onfirm with N with
confirm confirm with N with
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x1 pixels only & 1x1 pixels only & 1x1 pixels only &
AdSupport
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ags are from
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pproved N
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ags are from tags are from tags are from
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N Y vendors
N N N
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nly. only.Y N only N only N only N only N only
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N N N N N N
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Y VPAID VAST2.0,
Y VPAID PixelY tracking PixelY tracking Pixel tracking
nly. tracking
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PixelN tracking Y JS certified
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VAST2.0,
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nly. only.N Y JS certified
Y JS certified
Y onlyY onlyY only
N Y Y Y Y Y
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N N N N N N
N N N N N N
ags accepted, tagsNaccepted, N N N N N
x1 pixels only & 1x1 pixels only &
onfirm with N with
confirm N N N N N
N that N N N N N
ags are from tags are from
pproved N
approved N N N N N
On Mobile
endors vendors
N N N N N N
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Y Y Y Y N N
N N N N N N
RICH MEDIA CREATIVE & TRACKING VENDORS
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tbc N Y Y Y Y
tbc N Y Y Y Y
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N N N N N N
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Pixel tracking PixelN tracking PixelN tracking PixelN tracking PixelN tracking PixelN tracking PixelN tracking Pixel tracking
nd click and click and click and click and click and click and click and click
acking only Y only
tracking N only
tracking Y
tracking only Y
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tracking only tracking only
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tbc N Y Y Y Y
nly tracking
Pixel only
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tbctracking only
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nly onlyY onlyY onlyY onlyY onlyY onlyY only
Y Y Y Y Y Y
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tbc N Y Y Y Y
N N N No javascript
N No javascript
N No javascript
N No javascript
N N N tagsNaccepted, tagsNaccepted, tagsNaccepted, tags accepted
1x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels on
N N N N with
confirm N with
confirm N with
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Standard Tags tags are from Standard
tags Tags
are from tags are from tags are from
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N along
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Pixel tracking PixelN tracking PixelN tracking PixelN tracking PixelN tracking PixelN tracking PixelN tracking Pixel tracking
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acking only Y only
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ags accepted, tagsNaccepted, tagsNaccepted, tagsNaccepted, tagsNaccepted, tagsNaccepted, tagsNaccepted, tags accepted
x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels on
onfirm with N with
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ags are from tags are from tags are from tags are from Standard
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Y Y N Y Y Y
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ags accepted, tagsNaccepted, tagsNaccepted, tagsNaccepted, N tagsNaccepted, tagsNaccepted, tags accepted
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nly. tracking
Pixel only.
PixelN tracking only.
certified
VAST2.0 for video
nly. tracking only. only. only. pixel tracking;
Pixel PixelY tracking PixelY tracking PixelN tracking certified
VAST2.0for video
nly. only.Y only.Y only.Y
certified for video
Y Y N
Y Y N
N N N
N No javascript
N No javascript
N
ags accepted, tagsNaccepted, tagsNaccepted, tagsNaccepted,
x1 pixels only & 1x1 pixels only & 1x1 pixels only & 1x1 pixels only &
onfirm with N with
confirm N with
confirm N with
confirm
N that AdSupport
N that AdSupport
N that
ags are from tags are from tags are from tags are from
pproved N
approved N
approved N
approved
endors vendors
Y vendors
Y vendors
N
N N N
Y Y N
N N N
Managed: This
platform can
basically support Google P
anything that is Advertise
traditionally Managed
served via DFP, Standard
with the display, p
- - - FOLLOW DIRECT RATE CARD MINIMUMS WHEN CUSTOM
exceptionWORKof IS REQUIRED
and - -
Google PG: Pub Google PG: Buyer
interstitials, sponsorsh
PRODUCT
Managed Managed
roadblocks, and eovers ar
DISPLAY scenarios like supported
Audience Guaranteed - Display DV360 Only theDV360
970x250Only the excep
where Google the logo
Audience Guaranteed - Video No can’t yetNo support
Audience Targeting (Pub Side) - Display + Vide Yes creativeYeslevel
freq cap
Contextual Targeting Yes Yes
requirements
Rich Media Capabilities Yes In Review
728x90 Leaderboard Yes Yes
300x250 Medium Rectangle Yes Yes
320x50 Mobile Adhesion Yes Yes
970x250 Billboard Yes Yes (If Celtra Built - No)
300x600 Half Page Yes Yes
300x1050 Portrait Yes Yes (If Celtra Built - No)
970x90 [Super Leaderboard] Yes No
Roadblock/Synced Ads (300x250 & 728x90
Yes Yes
Only)
First Impression Package (THIS IS NOT THE *Avails: use
mobileYes
tier1 Yes (If Celtra Built - No)
SAME AS FITO!)
Mobile Wrapper 300x250
DV360 Onlyfor No
now- Page types
Enhanced Tout DV360
noted are Only
mobile No
Newsroom/Pillbox DV360 Only
only No
*For Desktop &
Vignette DV360 Only No
Tablet, only
Mobile App Units (Display/Pre-Roll) Yes on
supported Yes
Cross Screen Scroller More, Parents,
DV360 Only No
EW today - Tier
Peelback 2DV360
728x90 Only No
Halo DV360 Only No
VIDEO
Video Pre-Roll Yes Yes
Video Pre-Roll (YouTube Inventory) DV360 + VAST Only DV360 + VAST Only
Audience Amplify No No
Video Playlist DV360 Only No
Engagement Video DV360 Only No
Expander No No
Outstream Video No No
Snapchat: Takeovers and ROC No No
PeopleTV + Mid-Roll OTT Yes - VAST Only Yes - VAST Only
PeopleTV + Twitter No No
SPONSORSHIPS
Homepage - High Impact Sponsorships DV360 Only No
Homepage/Category/Seasonal Sponsorships DV360 Only No
Sponsor Logo DV360 Only No
Participating Sponsorships No No
Site Specials No No
Editorial Video Program No No
Editorial Content Program No No
Traffic Driving Sweepstakes No No
Podcast No No
Co-branded Email (Opt-in list) No No
Dedicated Client Email ("List Rental") No No
NATIVE
Native Video + Distribution No No
Native Post + Distribution (Native Landing Page) No No
Native Tentpole (Custom Build) No No
Native Promotional Units No No
Native Video Unit No No
AR Recipe Integration No No
Recipe of the Day No No
Social Sponsorships [FB] No No
Pinterest Board Sponsorship No No
Instagration No No
Amplify Social - Content No No
Amplify Social - Video No No
Social Now No No
Shopper - Branded Ingredient Units No No
Shopper - May We Suggest Units No No
Shopper - Shoppable Display Units Yes No
SPU - Shopper Promo Unit No No
Shopper - Social Shopper Units [Pins] No No
Shopper - Mixer Cards (Meal Cards) DV360 Only No
Shopper - Mixer Cards (Project Cards) DV360 Only No
SHOP Contextual Targeting Yes Yes
Newsletters - 300x250 No No
Newsletters - 728x90 No No
Newsletters - Native / Marquee (970x250) No No
For Traffic
Google PG –
Advertiser
Managed:
Standard
display, pre-roll,
ORK IS REQUIRED
and PG:
Rubicon - - - NO VIEWABILITY GUARANTEES FOR PROGRAMMATIC GUARANTEED - - -
sponsorships/tak
Buyer PMP / Deal ID AdServer Rate Type Creative Source
eovers are
Managed
supported, with
theNo
exception of N/A GAM CPD or CPM
the logo
No N/A GAM CPD or CPM
Yes Yes
Yes Yes
In Review In Review
Yes Yes GAM CPM Buyer
Yes Yes GAM CPM Buyer/Celtra + Custom GAM
Yes Yes GAM CPM Buyer/Celtra
No Yes GAM CPM Buyer
Pending No GAM CPM Buyer
Pending No GAM CPM Buyer/Celtra + Custom GAM
No No GAM CPM Celtra + Custom GAM
No In Review GAM CPM Celtra
No In Review GAM CPM Celtra
No No GAM CPM
VAST Only Yes GAM CPM Buyer

No No GAM CPM Buyer
No No
No No GAM CPM Celtra
No No SM CPD Selectable
No No SM CPM Selectable
No Yes Teads CPM Buyer/Teads
No No Snapchat CPD or CPM Platform-only
Pending Yes - VAST Only GAM (Comcast) CPM Buyer
No No Twitter CPM Platform-only
No No GAM Flat Fee Buyer + Custom GAM

No No GAM/Site Flat Fee Other
No No N/A Flat Fee Other
No No N/A Flat Fee Other
No No N/A CPM Other
No No N/A CPM Other
No No SM + Social CPV Platform-only

No No SM + Social CPPV Platform-only
No No SM + Social CPPV Platform-only
No Coming Soon SM/TL CPM Selectable/Triple Lift
No Coming Soon SM/TL CPM Selectable/Triple Lift
No No AR Platform Flat Fee Platform-only
No No AR Platform Flat Fee Platform-only
No No SOCIAL Flat Fee Platform-only
No No SOCIAL Flat Fee Platform-only
No No SOCIAL CPM Platform-only
No No SOCIAL CPV Platform-only
No No GS CPM Shopper
No No GS CPM Shopper
No TTD or DV360 Only GAM CPM Shopper
No No SM CPM Shopper
No No GS Flat Fee Platform-only
No No GAM CPM Shopper + Custom GAM
No No GAM CPM Shopper + Custom GAM
No Yes LI ->DFP CPM Buyer
ARANTEED - - -
Media Plan
Definition/Key
Considerations
Initial placeholder of
1,000 imps/line item
required
AdServer = Column clarifies whether product serves out of GAM, one
prerequisite for PG functionality.
Rate Type = Column confirms product cost model, as another

prerequisite for PG is CPM or CPD rates.
Desktop Only. Must be
its own line item
Beta = Trial product, newly rolled out for PG. These should be
communicated to buyer as such, and may be subject to growing pains.
Desktop Only. Must be Products will move off the Beta list once a comfortable number of
its own line
Desktop item
Only. successful executions have been met.
w/
300x250/728x90needs
High Impact Only
three lines: Desktop, DV360 Only = DSP (demand side platform) must be DV360 (Google's
Tablet, Mobile DSP) for campaign to be executable. Every PG campaign syncs our ad
server to the client's DSP. Each DSP has it's own capabilities, which
requires us to call out these caveats.
Needs
Displaytwo lines:
= Dinner
Desktop/Tablet,
Spinner and CoziMobile
Only
Pre-Roll = Dinner
Needs two lines: Pub-Managed = Creative must be trafficked from Meredith's ad server,
Spinner Only
Desktop/Tablet, Mobile due to custom template requirements in GAM for specific products.
Needs three lines:
Desktop, Tablet, Mobile
Buyer-Managed = Creative may be trafficked by the advertiser in the

DSP, as specific products do not require custom templates in GAM.
Creative Source = Confirms where creative is build and whether that

creative requires a custom ad server template that prevents buyside
trafficking.
Media Plan Considerations = Confirms special setup requirements and

therefore media plan creation for PG or PMP activation.
Custom Content (NLP, NHP): Specs
Overview: Description
* NLPs & NHPs live on our O&O sites and can display in the sites' styles or as pieces of highly custom
* The content is highly flexible and customizable to meet brand needs, including with or without a righ
* Meredith builds NLPs based on supplied content with design specs, mocks, or .psd files and will en
Creative Examples
DEMO LINKS: A variety of available executions

ARTICLES
MSLO Listicle: Formica
BHG Slideshow Hotspots: Big Lots
AllRecipes Slideshow: Pork board
Video & Carousel Demo
BHG Outcome Quiz: Folgers
MSLO This or That Quiz: Friskies
MSW Parallax Article: Aruba
MSW Fancy Article: Hersheys
Parents Fancy Article: Disney
Parents Listicle: Tiny Prints
BHG Responsive Slideshow (Vertical in Mobile): PAM
Shape Fancy Article: Goldman Sachs
Parents Slideshow Listicle: Crocs
Native Page Options: Any combination of the following features

Please Note: For all Features except for #1 (Standard Webpage Content & Feed Embed
NLP Feature:
Standard Webpage Content & Feed Embeds --->

Slideshows (variety of templated themes) --->
Carousel --->
Grid --->
Video --->
Survey --->
Social Share Bar --->
NLP Templates: Please Choose 1 Format

FORMATS
Listicle
Article
Article Content with SM Player(s) - Video, Slideshow, etc
Parallax
Outcome Quiz - click for specs
This or That Quiz - click for specs
"Fancy Wide Image" Article

Infographic
Typical Article Assets Required (Standard Webpage Content & F
Required Assets:
1.1 - Article Headline
1.2 - Article byline
1.3 - Article Copy
1.4 - Image(s) + Click Through URL(s) (.gif, .png., .jpg) -
any aspect ratio
1.5 - Social Feed Embeds (e.g. Twitter) - Optional
1.6 - Custom: specify any custom requirements (we will
work together on determining what is possible and
requirements)
1.7 - Primary Site (For SEO)
Tracking Capabilities (1st & 3rd Party)
Placement:
Native Landing Page
- If landing page has player compenent, see Card

Configuration tab for specs / tracking capabilities.
): Specs
display in the sites' styles or as pieces of highly customized, immersive experiences

e to meet brand needs, including with or without a right rail (desktop only)
ent with design specs, mocks, or .psd files and will ensure that they are built to work responsively across sites
lable executions
HUBS/AGGREGATE PAGES
Parents Standard Hub: Huggies
BHG Video Hub: Valspar
Parents Reveal Hub: JcPenneys
EatingWell Series Hub: Rexulti
BHG Standard Hub: Sun-Maid Raisins
Parents Video & Content Hub: Disney
Parents Inline Video & Content: Formica
bination of the following features, in any order (specify order):

1 (Standard Webpage Content & Feed Embeds) please see 'Card Configuration Tab'
Notes:
Built into Story Content (not a part of Selectable's Player Unit) - See Below for Specs
View Specs under Card Configurations Tab
Part of Selectable Media's Player Unit; persistent throughout the experience
e 1 Format
HUBS/AGGREGATE PAGES
(Free w/ min content spend & 4+ pieces)
Responsive Hub
Reveal Hub
Video Hub
Series Hub
d (Standard Webpage Content & Feed Embeds)
d Party)
1st Party Tracking (Internal)

Yes (impressions, clicks/engagements, time spent on page)
- Audience Insights also available.
See 'Card Configuration' Tab

mmersive experiences
esktop only)
at they are built to work responsively across sites
CUSTOMIZED EXPERIENCES
Drag n Drop Custom Content - under construction - do NOT distribute
Storybook - under construction - do NOT distribute
Connected Content - pending
any order (specify order):
ase see 'Card Configuration Tab'
er Unit) - See Below for Specs
ughout the experience
CUSTOMIZED EXPERIENCES (Rich Media Premium, consult

selectablemediatraffic@meredith.com)
Storybook
Drag n Drop
Connected Content
Custom request
Embeds)
Example Screenshot:
3rd Party Tracking
* 1x1 pixels for Page Impressions
* Click Trackers for text and image clicks only (1 click tracker per
page)
See 'Card Configuration' Tab

Engagement Video Unit: Specs
Overview: Description & User Flow

* Interactive 3-screen ad experience delivers user-initiated, 100% viewable video views in a custom branded player with added value engagement opportunities.
* Player is responsive cross-platform - adapts seamlessly to fit any desktop, mobile and tablet device (Android/iOS/Windows) while maximizing brand creative
View Demo
Step 1: Select Step 2: Watch Step 3: Engage
Users choose from available ads; clicks launch video view. Video view occurs in socially-enabled, skinned player. Custom end card displays after video completion to drive further
(Note: Free Branded Impressions & messaging) Choose from 2 layouts engagement.
E) Post Video Card - Specs vary by campaign/type of interaction.

A) Ad Selector Unit B) Branding Area - Multiple Clickable Areas (details below)
(Max of 2 cards)
A1) Image/Logo - 400x400 jpg/gif/png C) Video - 16:9 player (details below) Options available include:
A2) Ad Title - 40 characters max D) Social Tab - 6 Buttons maximum (options below) surveys, add to calendar, drive to site, social share/follow, video carousel,
A3) Ad Description - 80 characters max slideshow, custom units, and more
Required Assets:
Required Asset Checklist: Corresponding Placement:

1. Ad Selector Thumbnail Image A1
2. Ad Selector Title copy A2
3. Ad Selector Description copy A3
4. B
5. Layout
BrandedSelection
Area Raw (Large or (minimum
Assets Small) of 3x branded area
images, fonts, style guide, messaging, etc.) or Template B
PSDs
6. Video File C
8. End Card Assets (Images, fonts, style guide, messaging)
7. Social
or Share
Template Button copy / Follow Button URLs
PSDs D
E
9. Tracking Pixels / Tags N/A
Placement: 1st Party Tracking (Internal) 3rd Party Tracking (1x1 Pixels ONLY)
Ad Selector Thumbnail (Step 1)
Thumbnail Yes NO
Video & Branded Skin (Step 2)

Video Yes (starts, quartiles, completes, clicks) YES (1x1 or 3rd party tags -> VPAID JS / VAST2.0)
Skin Yes (Impressions, clicks) NO
Social Yes (Clicks) NO
Post Video Engagement (Step 3)
Because each element within the EVU loads together as one viewing experience, it's redundant to fire an impression pixel 4x for the same user during the same viewing experience. For this reason, we only accept tags to measure video completes as it captures exposure to
End
the Card
entire Yes element
unit for that viewer during that session. Please note that we provide reporting on each (Impressions, Clicks,
of the package Interactions)
using sit served data. Please note, the following events can actNO
as a proxy:
Skin Impressions = Video Starts
Post Video End Card Impressions = Video Completes
Social Specs
Buttons are optional. 6 maximum limit.

1. Facebook Share - URL will determine what is populated
2. Twitter - copy (117 char max for video share, 140 max w/out)
3. Pinterest Follow - provide brand page URL
4. Tumblr Follow - provide brand page URL
5. YouTube Follow - provide brand page URL
6. Instagram Follow - provide account handle
Please Note: You can only include 1 Facebook & 1 Twitter button
Video Player Design Layout Options & Sizes
1) Choose one of two layout for skin branding to occur in desktop and tablet (Large/Small).
2) Mobile view has landscape and portrait versions that focus on maximizing player size and brand space
3) Specify Build Requirements: Meredith can build with raw assets or agency can build using *PSD templates.
*FOR .psd files, please send a request to digitalartrequest@meredith.com
Post Video & Video Specs: See 'Card Configuration' Tab
Options include any of the following: 1. Grid with Multiple Drive to Link Options
* See Card Configuration for detailed card specs 2. Photo Gallery (several themes)
* Max of 2 post-video cards in EVU experience 3. Carousel (photo, video, iframe, mixture)
4. Survey
5. Custom Build (Social Feed Embed, etc)
Native Video Unit (NVU): Specs

* Cross-platform in-stream native video unit that autoplays with user-initiated sound
* The video autoplays when >50% of the video is in view (click for audio) and auto-pauses when >50% out of vie
* Lives in home and category pages and absorb the sites’ styles similarly to NPUs
* Post Video ‘Card’ drives further action (same features as Expander & Engagement Video card)
KPIs: Video starts, engagement, branding. Note that Video Completion Rate will not perform like preroll and EVU
Demo Link
Step 1: Watch
A) Headline Copy - 40 characters max

B) Description Copy - 150 characters max
C) Sponsor Name - 20 characters max
D) Video File - See 'Card Configurations' Tab for detailed specs
E) Social Buttons (6 max)
F) End Card (optional) - See 'Card Configurations' Tab for detailed specs
Required Assets:
Required Asset Checklist:
1. Headline Copy
2. Description Copy
3. NVU Sponsor Name
4. Video File
5. Social Video Share Button copy / Follow Button URLs (optional)
6. End Card Assets (optional) - see 'Card Configurations' Tab
7. Tracking Pixels / Tags
Placement:
Native Video Unit - Video Views
Video
Social
Native Video Unit - End Card
End Card
Social Specs
Buttons are optional. 6 maximum limit.

1. Facebook Share - URL will determine what is populated
2. Twitter - copy (117 char max for video share, 140 max w/out)
3. Pinterest Follow - provide brand page URL
4. Tumblr Follow - provide brand page URL
5. YouTube Follow - provide brand page URL
6. Instagram Follow - provide account handle
Please Note: You can only include 1 Facebook & 1 Twitter button
End Card & Video Specs: See 'Card Configuration' Tab
Options include any of the following:(See Card Configurations Tab for

detailed specs of each post-video engagement option)
Options include any of the following:(See Card Configurations Tab for
detailed specs of each post-video engagement option)
nitiated sound
dio) and auto-pauses when >50% out of view.
arly to NPUs
& Engagement Video card)
n Rate will not perform like preroll and EVU as it isn't gating content. The video must be short and stand on its own merit of inte
Demo Link
Step 2: Engage
Corresponding Placement:
A
B
C
D
E
F
N/A
Yes (starts, quartiles, completes, clicks)

Yes (Clicks)
Yes (Impressions, Clicks, Interactions)
nfiguration' Tab
1. Grid with Multiple Drive to Link Options

2. Photo Gallery
3. Carousel (photo, video, iframe, mixture)
4. Survey
5. Custom Build (Store Locator, Social Feed Embed, etc)
e short and stand on its own merit of interest.
3rd Party Tracking (1x1 Pixels ONLY)
Yes (starts, quartiles, completes, clicks)

NO
Yes (Impressions, Clicks)

Shopper Promo Units (SPU): Specs

* A perfect blend of Meredith’s proprietary ad technologies, the SPU leverages Selectable’s responsive native technology a
* The SPU mimics the look and feel of the site and can reside anywhere within a website's content stream, within galleries
* This is a great way to keep products top of mind for users.
User Views Ad in Stream of Content, On Click, User is Taken to Retailer's Site to C
Required Assets: Please provide 8+ days before launch

1. Product(s) to be promoted
2. Retailer: National (ALL) or Specific Retailer
3. Generic Offer Copy: Title

4. Generic Offer Copy: Description
5. Generic Offer Copy: Image
6. Click Through URL (optional)
Placement:
Shopper Promotional Unit
Creative Examples
): Specs
the SPU leverages Selectable’s responsive native technology and pairs it with Grocery Servers retailer and localized offer data.
de anywhere within a website's content stream, within galleries and in the right rail across Meredith’s portfolio of sites (with audience and co
.
n Click, User is Taken to Retailer's Site to Complete Purchase
de 8+ days before launch
Notes:
-- Please provide the primary product(s) or ingredient(s) that the advertiser wants to promote
-- Select National for maximum results coverage
-- Select Retailer only when partnership is with a retailer (e.g. Target, Wal-Mart, etc)
-- Advertiser can use the dynamic data provided from the Grocery Server retailer feed for title copy OR advertiser can supply s
-- Max 40 Characters
-- In some sites, only 1 line of text is allowed, so the title cuts off with an ellipsis (...)
-- We recommend that you provide an image (400px x 400px) that we will manually configure to override the image returned b
--
-- Advertiser
TIP: provide can use the
images dynamic
that datafor
are "saved provided
web" tofrom the file
reduce Grocery Server
size to retailer
reduce page feed for description
latency. copy
e.g. You can runOR advertiser
images throughcantins
-- The
-- Max system
250 characters
resizes the image to fit natively
--
-- Not
Imageused in all
sizes onplacements
page range-from
some75px
sitessquare
cut offto
the description
400px squareafter n lines of text and replace the cutoff portion with an ellips
-- By default, the system will direct users to the URL
-- In some cases, the placement mandates a non square image of the offer surfaced (based
to mainatin on retailer)
conformity
-- Optionally, you can provide a specific purchase URL, but this might be a confusing
-- In this case: the image fills the width of the image container and crops from the bottom experience for the consumer journey, wh
-- 1x1 Pixels accepted for impressions & clicks
d Party)

Yes (Impressions & Clicks)
it with Grocery Servers retailer and localized offer data.
e right rail across Meredith’s portfolio of sites (with audience and contextual targeting available)
ete Purchase
t the advertiser wants to promote
g. Target, Wal-Mart, etc)

rocery Server retailer feed for title copy OR advertiser can supply static "generic" copy
s off with an ellipsis (...)

x) that we will manually configure to override the image returned by the retailer feeds for better quality control
erocery Server
size to reduceretailer
page feed for description
latency. e.g. You cancopy
runOR advertiser
images throughcan supply static
tinypng.com to "generic"
compresscopy
without compromising quality
tion after n lines of text and replace the cutoff portion with an ellipsis (...)
quare
offer
age surfaced
to mainatin(based on retailer)
conformity
this might be a confusing
er and crops from the bottom experience for the consumer journey, who is seeing an offer available at a particular retailer

Native Promo Units (NPU): Specs

* NPUs are native traffic drivers that are used to seamlessly promote NLPs / NHBs, Curated Content or off-site content
* The NPU mimics the look and feel of the site and can reside anywhere within a website's content stream, within galleries,
* The system allows for a max of 10 images, 10 titles, and 10 descriptions.
* It mixes & matches all combinations of fields, creating a set of "ad variations" and then auto-optimizes toward the ad varia
Step 1: User Views Ad in Stream of Content
A) Title: 40 characters max

B) Description: 150 characters max
C) Sponsor Name: 20 characters max
D) Image: 400x400 .jpg, .png, & .gif
Required Assets:

1. NPU Title Copy - (Max 10 Entries)
2. NPU Description Copy - (Max 10 Entries)
3. NPU Sponsor Name
4. NPU Image(s) - (Max 10 Entries)
Placement:
Native Promotional Unit
Creative Examples
Specs
y promote NLPs / NHBs, Curated Content or off-site content

de anywhere within a website's content stream, within galleries, in the right rail and more
10 descriptions.
et of "ad variations" and then auto-optimizes toward the ad variations that generate the higher CTRs
A
B
N/A
d Party)

ht rail and more
t generate the higher CTRs
Notes:
In some sites, only 1 line of text is allowed, so the title cuts off with an ellipsis (...)
Not used in all placements - some sites cut off the description after n lines of text and
replace the cutoff portion with an ellipsis (...)
The "sponsored by" or "provided by" text is controlled by the site; the character limit
refers only to the Sponsor Name (e.g. Lowe's)
-- The system resizes the image to fit natively
--
-- Image sizes
To ensure on page
images arerange from 75px
not pixelated, wesquare to the
request 400px square anticipated size
maximum
(placements rarely exceed these dimensions)
-- In some cases, the placement mandates a non square image to mainatin conformity
-- In this case: the image fills the width of the image container and crops from the bottom
-- TIP: provide images that are "saved for web" to reduce file size to reduce page latency.
-- e.g. You can run images through tinypng.com to compress without compromising quality
Impressions & Click Tracker Accepted

Yes-This is for standalone NPUs only (not part of native package) (Impressions & Clicks)
Card Configurations : Specs (applies to Engagement Video, Native Content, NVU, & Expander)
Overview: Description, Options and Example Screenshots

* Selectable's Player has the ability to host different configurable components to drive video views, engagements, completed surverys, etc... These features are referred to as 'cards'.
* An advertiser can feature any of the below cards in any sequence within the Selectable product experiences
* The Player supports 4 Aspect Ratio configurations: Horizontal, Vertical, Square, Responsive
* The player is built on a Grid system to maximize responsiveness
Card Configuration Options: Example Screenshots
Card Feature Options: Notes:

* Videos can autoplay cross-platform with the use of Meredith's custom player controls
Comes with
* Choose fromoptional
up to 4 "Engagement
pre-configuredProtection" (default for
themes: "Default", EVU) "Slider", "Squared"
"Photo",
1) Video
* all Supports hosted
slides can click(.mp4, .mov,
to open .webm),with
an overlay VAST 2.0+, VPAID 2.0+orJS,
image/iframe/video and
click outYoutube files
2) Gallery/Slideshow Supportshow
Accepts
* Choose aHorizontal
background (16:9),
image
many carousel Vertical
items in(9:16),
or color, view; and
with all
mapped Square
items (1:1)
"Grid
can video
Items",
click aspects
including
to open (**EVU
Images,
an overlay excluded**)
withVideos, Iframes at any
image/iframe/video or position
click outon the grid
* Each grid item has a separate click-through / file download
Accepts a background image, with mapped "Grid Items", including Images, or open in overlay optionIframes at any position on the grid
Videos,
3) Carousel ** A "blank
Each gridcanvas"
Supports Horizontal
item has that adheres
a(16:9), to a 16:9
Vertical
separate ("horizontal")
(9:16),
click-through Square aspect
(1:1)
/ file download orratio,
openbe
& Responsive in creative!
aspectsoption
overlay (**EVU excluded**)
** Accepts
SupportsaHorizontal
background image,
(16:9), with mapped
Vertical "Grid Items",
(9:16), Square (1:1) &including
Responsive Images, Videos,
aspects Iframes
(**EVU at any position on the grid
excluded**)
4) Grid
* Each grid item
Q&A survey has
with a separate click-through
customizable background or / file
Hex download
color or open in overlay option
5) Survey ** Depending
PersistentHorizontal
Supports throughout
on product, the player
(16:9), Vertical
maximum experience
of(9:16), (regardless
Square
20 questions (3(1:1) of Responsive
&
questionwhich
limitCard is in view)
aspects
for EVU) (**EVU excluded**)
** Social
SupportsBarHorizontal
can be positioned in one (9:16),
(16:9), Vertical of the 4Square
quadrants (1:1) & Responsive aspects (**EVU excluded**)
6) Social Share Bar * In desktop, social icons are automatically displayed
* In mobile / tablet, a share icon is displayed, and on click, it exposes the full set of social icons
* Supports Horizontal (16:9), Vertical (9:16), Square (1:1) & Responsive aspects (**EVU excluded**)
CARD ASPECT RATIO OPTIONS Notes:
1) Horizontal: 16:9 aspect ratio * Default Aspect ratio for all products and cards, this layout supports the traditional 640x360 video sizes and is the most common aspect
* Vertical is an aspect becoming much more common thanks to the prolific use of mobile devices as well as more social media supporting Vertical products
2) Vertical: 9:16 aspect ratio (SnapChat, Facebook, Instagram, etc)
3) Square: 1:1 aspect ratio * Square cards are ideal for cross-platform products because they require only 1 configuration and maximize a good amount of available real estate
* Responsive leverages both Horizontal + Vertical aspects, with a pre-specified Aspect Breakpoint that determines which aspect to render
4) Responsive (16:9, 9:16 depending on width) * Fully maximizes cross-screen real estate, but Responsive does require additional set up.
* NOTE: Not supported for Video
1) Video: Specs
Required Assets: Example Screenshots:

1.1 - Video File
Additional Configuration Options / Specs:

Aspect Ratio: 16:9, 9:16, 1:1
Pixel Resolution (varies, sizes recommended): 800x450, 450x800, 800x800
Hosted File Types: .MP4, .WEBM
non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
Video Length: 15/30s recommended; max 90 seconds O&O, 120 seconds Extended Network
File Size Accepted: <10 MB preferred; 50 MB Max
FPS: 24
* Counts will not increment in line with YT video views due to YT's API integration
1.1 Video
Video Tracking Capabilities:
- 1st Party: Yes (starts, quartiles, completes, clicks)
- 3rd Party: Yes (starts, quartiles, completes, clicks)
2) Gallery: Specs
Notes: Example Screenshots:

* There are 4 pre-built templates or "Themes" in the Selectable system. Each theme represents a unique layout with unique specs
* Each theme comes in all 4 different player aspects: Horizontal, Vertical, Square; and Responsive
DEFAULT SQUARED
Required Assets by Theme:
3.1
DEFAULTBackground Image (optional and likely unnecessary with the theme layouts utilizing available space)
SQUARED:
3.2 - Slide Files:
---- File
Horizontal: 3:2 ratio,
types allowed: 600x400px
.jpg, recommended
.png, .gif, -- Horizontal:
.mp4, audio file (.mp3), or iframe (.html)
SLIDER:
73:43 ratio, 730x430px recommended
---- FILE
Vertical: 39:46 ratio,
ASPECTS 390x460px recommended
/ SIZES: -- Vertical: 17:30 ratio, 340x600px recommended
-- Horizontal: 5:3 ratio, 750x450px recommended
PHOTO
-- Square: 15:13 ratio, 300x260px recommended -- Square: 7:8 ratio, 350x400px recommended
-- Horizontal: 61:45 ratio, 610x450px recommended -- Vertical: 39:46 ratio, 390x460px recommended
-- Vertical: 39:46 ratio, 390x460px recommended -- Square: 5:3 ratio, 750x450px recommended
3.3 Slide Click
-- Square: Behavior:
35:24 Click URL,
ratio, 350x240px File to Download or Open a new file in an Overlay
recommended
DEFAULT
-- (if Overlay), provide Overlay Asset (16x9 aspect ratio, .png,SQUARED:
.jpg, .gif, .mp4, or iframe)
-- Horizontal:
3.4 - Title max65character limit -- Horizontal: 80
SLIDER: PHOTO SLIDER
-- Vertical: 30 -- Vertical: 10
PHOTO
-- Square: 20 --
-- Horizontal:
Square: 30 45
-- Horizontal: 65 -- Vertical: 45
DEFAULT
-- Vertical: 15 -- Square: 30
SQUARED:
-- Horizontal:
3.5Square:
- Caption 200 character limit
30 max -- Horizontal: 300
-- Vertical: 200 SLIDER:
-- Vertical: 80
PHOTO
-- Square: 60 --
-- Horizontal:
Square: 200180
-- Horizontal: 250 -- Vertical: 120
-- Vertical: 120 -- Square: 160
-- Square: 160

- Minimum of 3 slides, maximum of 20
- Optional Grid Items per slide or persistent throughout slideshow: See Grid Specs
- Randomize Order of Slides
- Configure for Horizontal & Vertical in the same creative & specify "Aspect Breakpoint" to support Responsive
Gallery/Slideshow Tracking Capabilities:

- 1st Party Tracking: Yes (Impressions & Clicks)
- 3rd Party Tracking: Yes (Impressions & Click Redirects)
3) Carousel: Specs
Required Assets: Example Screenshot:

3.1 - Background Image (carousel intro copy built in to the image)
3.2 - Carousel Slide Files:
-- Aspect: 1:1 (or 330x330px image size)
3.3 Slide
-- FileClick
typesBehavior:
allowed: Click URL,.gif,
.jpg, .png, File.mp4,
to Download or (.mp3),
audio file Open aor
new file in(.html)
iframe an Overlay
-- (if Overlay), provide Overlay Asset (16x9 aspect ratio, .png, .jpg, .gif, .mp4, or iframe)
3.4 - Title (optional): max 20 characters
3.5 - Caption (optional) max 65 characters

- Minimum of 3 Carousel Items, Maximum of 8 Carousel Items
- Optional Grid Items: See Grid Specs
- Randomize Carousel Slide Order
- Specify number of carousel slides in view per scroll (Default 3)
- Configure for Horizontal & Vertical in the same creative and specify "Aspect Breakpoint" to determine when to display Horizontal vs
Vertical layout
Carousel Tracking Capabilities: 3.2 Carousel Slide 3.1 Background
- 1st Party Tracking: Yes (Impressions & Clicks)

- 3rd Party Tracking: Yes (Impressions & Click Redirects)
4) Grid: Specs
What is a Responsive Grid System? Example Screenshots:

-A The Selectable
grid system isgrid supports
used to map all 4 Aspect
Position, Ratio&Options
Width, with
Height of all aitems
4x resolution e.g. on a common aspect ratio not pixels
added based
-- Horizontal grid: 64 units wide x 36 units tall
-- Vertical grid: 36 units wide x 64 units tall
---As with all
Square other
grid: 36 card
unitsoptions, Meredith
wide x 36 can send our grid .psd template for you to build the grid assets OR Meredith's
units tall
design team will build them for you based off of your requirements
Required Assets:
4.1 - Background Image: 800x450px (~ pixel requirements based on 16:9 aspect)
4.2 - Background Image - Click Through URL
4.3 - Grid Item(s)
4.3.1 Grid Item File: .png, .jpg, .gif, .mp4, audio file (.mp3), or iframe (.html)
4.3.2 Specify Grid Item Click behavior: Click URL, File to Download or Open a new file in an Overlay
-- (if Overlay), provide Overlay Asset matching Aspect Ratio ( .png, .jpg, .gif, .mp4, or iframe)
4.3.3 Grid Item Location: X, Y Coordinates (If designing)
4.3.4 Grid Item Width & Height as mapped on Grid (If designing)
Sample Grid Executions:

- Drive to Purchase - Download a Coupon
- Drive to Brand Site - Add to Calendar
Grid Tracking Capabilities:

- 1st Party: Yes (Impressions & Clicks)
- 3rd Party: Yes (Impressions & Click Redirect URLs)
* Please Note - If there are multiple click outs, click tracker will be placed on the background image, and all other grid items
will be tracked internally by Meredith.
5) Survey: Specs
Required Assets: Example Screenshot:

5.1 - Question(s)
5.2 - Answers corresponding to each question
5.3 - Choose - Mandatory vs Optional for each question
5.4 - Choose - Checkboxes vs Radio Buttons for each question

- Background Image (Pixel Resolution: 800 x 450) or Background HEX color (default: white)
- Font Color (HEX) (default: black)
- Font Type (Websafe Font Families only) - default: Glegoo
- Answer Styles: Radio Buttons (exclusive answer only) or Checkboxes (multiple answers can be selected)
- Mandatory or Optional: User can skip survey or be required to answer to proceed
- Multiple Questions: Meredith recommends a maximum of 3 questions
- Answers per question: Meredith recommends a maximum of 4 answers per question
- Aspect Ratio: 16:9 only supported (in progress to support all Aspect Ratio Options
Survey Tracking Capabilities:
- 1st Party Tracking: Yes (Impressions & Survey Reponses)

- 3rd Party Tracking: Yes (Impressions)
6) Social Share Bar: Specs (please note - this is not a card. Social Buttons are persistent through any card experience)
Optional Assets:
All buttons are optional. 5 max in view on smallest device
Choice of the following:
6.1 Twitter / Tweet - provide copy (117 char max for video share / 140 char max no share)
6.2 Twitter / Follow - provide @handle
6.3 Facebook / Share - provide video, title and caption for post (under 150 char. recommended)
6.4 Facebook / Like - provide brand page URL
6.5 Pinterest / Follow - provide brand page URL
6.6 Tumblr / Follow - provide brand page URL
6.7 Tumblr / Share - provide video caption copy (no limit)
6.8 YouTube / Follow - provide brand page URL
Specs
BIU Description
Assets Needed
Notes
BIU (Branded Ingredient Unit)
MWS Description
Assets Needed
Notes
MWS (May We Suggest)
Sample CTA Types for BIU & MWS

Local Offer
Learn More
See Recipes
Print Coupon
Buy Now
Custom Options (Consult with Shopper Team before Pitching):
OrderThis
Buy NowMeal
(from(MWS
Drizly)for
Shopper Promo Unit (SPU) AmazonFresh)
SEE SPU TAB
Description
Assets Needed
Shoppable Display Units (SDUs)

Shoppable Display Units (SDUs)
Notes
Description
Assets Needed
Social Shopper Units [Pins] (SSUs)
Notes
Assets Needed
Notes
Shopper Mixer Cards

Please Note Internal MOAT is not available to BIU, MWS, Product Cards and Mixer Cards
Target specific ingredients within recipes to highlight a brand
Product Image (200x200 JPG/PNG)
Title Copy (Product Name 45 character limit)
Description Copy (45 character limit)
CTA Copy (15 character limit)
Click through URL
Will
Can always
be tied appear near and
to one priority be tiedortocan
retailer; retailer scoller
be tied to all retailers. Depends on the client's aims. Please
inform
Copy can be flexible as long as character limits are potential
Shopper team about retailers as this affects adhered avails
to. For example, “Title Copy” can be a call to
action or hook rather than the product name
Target categories of recipes to suggest relevant branded product pairings: Ingredients, enhancements,
complements alternatives, pantry staples.
Product Image (200x200 JPG/PNG)
CTA Copy (10 character limit)
Click through URL
Will
Can always
be tied appear near and
to one priority be tiedortocan
retailer; retailer scoller
be tied to all retailers. Depends on the client's aims. Please
inform
Copy can be flexible as long as character limits are potential
Shopper team about retailers as this affects adhered avails
to. For example, “Title Copy” can be a call to
action or hook rather than the product name
Click Action
None: user sees local offer and retailer. Backup CTA needed for display if no offer
Link
Link to
to brand’s
brand’s own
own landing pageororretailer
recipe page retailerrecipe
product page;
page; maymay also
also linklink
to to Brand
Brand Pages
Pages, or Hubs
Hubs, on AR
or Collections
on AR
Link to coupon print page on Coupons.com, etc.
Link to purchase on Amazon.com, Target.com, etc. Only works if BIU is tied to a single retailer.
ult with Shopper Team before Pitching):
Links to page on AmazonFresh that shows all of the ingredients from a recipe plus the product featured in
Link tounit.
MWS appropriate
Copy mustproduct details
tell user whypage on Drizly
to click, site Frontera Salsa and the ingredients from this recipe
e.g., "Get
delivered!" Requires that MWS is tied to AmazonFresh as a retailer.
SEE SPU TAB
Ad banners
Sizes: able
300x250, to find the location of user based on IP address. Can dynamically display relevant local
320x50
retailer
Static based offers
Image:
For 300x250: Static (product shot OR ad) 300x200 JPG/PNG
For 320x50: Static (product shot ONLY) 160x50 JPG/PNG
Click through URL: (should click through to brand page/integrated recipe page NOT a retailer driver)
Behavior of the SDU is dictated by retailers: the retailers it is associated with determines what is possible - if it is one
retailer (e.g., Walmart), it can link to product details page for the retailer and it can potentially show regionalized
prices; and it can show the retailer logo.
If SDU is tied to all retailers, it can potentially show regional local offers for the product and the associated retailer
logo, but we can't have the unit link through to the respective prodcut details page because:
A) We would have to set up the product details page for 100+ retailers in our system; and
B) Many of those retailers don't have product details for the products.
Also, please asses if this is for food or non-food. The great majority of our local offers in the GS system, which are
drawn from grocers' weekly circulars, are for food.
If you have an advertiser who has a non-food product, please cheack with Ad Product and the Shopper team to
explore options. Note also that there are diffent types of SDUs - one is focused on showing a prodcut dynamically in
the bottom of the unit; the other is focusd on showing a static message about a product and dynamically displaying
the nearest physical locations for a retailer.
Product appears in social posts on Pinterest paired against contextual recipe content. Clicks back to recipe detail
page on Allrecipes where featured product is displayed again as a BIU or MWS OR SDU
CTA Copy (15 character limit – keep in mind social pin will always drive to recipe on AR)
Consider Social Shopper as a reach driver to extend campaign footprint into social space
Within pin, product can either be placed at the bottom (as shown), or underneath a specific ingredient as a means of
branding. Please work with design team building the unit to specify
Each pin is only pinned to Pinterest 1x. Strategically flight pins over course of flight during key time periods
Pin cannot be tagged for measured in Sim Test. If Sim Test is running, flight pins after Sim Test measurement so as
not to create false exposure on control group
IF RUNNING ON NON-FOOD SITES, MUST GET GM APPROVAL TO PUT ON PLAN AND OF ACTUAL POST.
3 Recipes (pulled from Allrecipes database) for recipe carousel.

6 -10 Product Images (200x200px PNG) for Primary Ingredient and bottom two carousels.
Meal Theme (45 character limit)
Instacart Button on Shopping List (YES / NO indication)
Shopper team curates all of the content.

Shopper team builds Mixer Cards with config tools.
Retailer logo and retailer info pulled from GS system.
Do not
Meal pitch were
Cards without
theconsulting theofShopper
first version team.
Mixer Cards.
There is also a version of Mixer Cards referred to as a Project Card.
No 3rd party click tracking, all interaction data comes from GS/periscope
Can run RON where 300x600s are accepted Desktop Only, AR [Search & Recipe Hubs] can run Desktop and Mobile
[only exception] and
Please see Site, Page Type Support by Product for Page Types
Examples
Allrecipes Daily Dish Newsletter
Asset Specs
Roman Empyre N/A
Brought to you by RedSolo@RedSolo.inc. 100x50 static Logo, no larger than 2K
Featured Partner Recipe Recipe Name -- Partner Brand recipes ----> optional (ad
Integrated Content: Recipe Name
Image 140x140 static gif image, no larger than 7K
Headline Enter Copy 15 characters out of max 35 (inc spaces)
Body Copy Enter Copy 15 characters out of max 155 (inc spaces)
Bullet 1 Enter Copy 15 characters out of max 35 (inc spaces)
1) Sponsor Name - Brough to you Buy

2) Featured Partner Recipe - can be partner integrated or UGC recipe
3) 300x250 40KB JPEG, GIF, PNG
4) Content Block (Optional)
"Brought to You By" Link:

* Brand Name
* Links to advertiser's website
Featured Partner Recipe:

* Advertiser chooses an integrated
recipe to feature.
* Recipe must be integrated on AR
prior to the newsletter drop date.
Custom Partner Content Integration

* Image
* Headline
* Body Copy
* Up to 3 Bullets & destination URLs
** links to AR or offsite
300x250 LiveIntent-Served Banner

* 300x250 Static Image
* Click Trackers Allowed
300x250 LiveIntent-Served Banner
* 300x250 Static Image
* Click Trackers Allowed
Destination URL 3rd Party Click Tracker
Sharing@http://192Yes
N/A N/A
N/A N/A
N/A N/A
N/A N/A
N/A N/A
<destination URL><optional click tracker>
ick Tracker
AR BHG Divine Caroline
*RON NEWSLETTERS - Full network* of Meredith

newsletters Y Y Y
Brand or Brand or
Brand or
Pillar: Pillar:
Pillar:
Home Home
Lifestyle
Food
ROS NEWSLETTER - Full list of newsletters within a

brand or Meredith category pillar
Category: Category:
Healthy Cooking Gardening
Category:
Holiday Holiday
Beauty
Enthusiast Enthusiast
ROC NEWSLETTER - Meredith newsletters by more
granular category targets.
* FULL NETWORK does not include Daily Dish,
Agriculture, Travel, Wood, or Hispanic Newsletters
**Audience Targeting is Available for all

Newsletters
Healthy Cooking ASSETS REQUIRED
Millenial
STANDARD Moms
ADleast
UNITS
•300
Momsx On250Mobile
(at one in every newsletter) 40K JPEG,
GIF,
BeautyPNG
•728 x 90 across bottom of every newsletter (except
Cat Lovers 40K JPEG, GIF, PNG
Allrecipes)
•Native/Marquee (970 x 250) in every newsletter
Dog Lovers
(except Allrecipes) 200K JPEG, GIF, PNG
Pet Lovers
•Advertisers provide static image ad unit creative
Health & Fitness
Hispanic
Static
• 1x1sTags (Standard Images and/or no script section of
accepted
Holiday Enthusiasts
Javascript tags) should be running the same creatives as
We can append
Diabetes
the Javascript 2 tracking
tags in orderpixels per creative
to ensure the correct images
Travel
serve
Woodworking
American Patchwork
Quilting
Eating Well Family Circle Fitness Shape Parents Fit Pregnancy
Y Y Y Y Y Y
Brand or
Brand or Brand or Brand or Brand or
Pillar:
Pillar: Pillar: Pillar: Pillar:
Home
Lifestyle Lifestyle Mom Mom
Lifestyle
Category: Category: Category: Category:

Category:
Healthy Cooking Healthy Cooking New Parents/Moms New
Health & Fitness
Health & Fitness Health & Fitness Holiday Enthusiast Parents/Moms
Prenatal Moms Prenatal Moms
Health & Fitness Health & Fitness
N
Martha Stewart Martha Stewart
Living Wedding MORE Parenting Rachel Ray Traditional Home
Y N Y Y Y Y
Brand or Brand or Brand or

Pillar: Pillar: Pillar:
Mom Mom Home
Brand N
Category:
N Beauty
N N N N
To a target audience from Meredith with the client’s disp
•Advertisers can leverage the breadth and depth of the Meredith Consumer Database to find the right audience for their o
•Advertiser’s ads units are displayed when the targeted consumer engages in Meredith newsletter content across Meredith
•Advertisers provide static ad units in standard 728x90 40K, 300x250 40K, and 970x250 marquee unit sizes 200K JPEG, GIF,
•We can append 2 tracking pixels per creative
Request audience, availability, and pricing through the Audience Targeting (AT) team via Sales Force by checking the AT bo
amy.nigg@meredith.com
kristin.kline@meredith.com
selim.khan@meredith.com
Dedicated Custom Email
HTML coded creative with PSD file
If preferred, we can do the HTML coding from the PSD file. We just need to know, and we need the images, URLs and a link d
If we are building from PSD, reference Sample Links Document located here: R:\Digital Sales\CLIENT SERVICES\Process Docs\N
Recommended but not required: The suppression file of consumers who have opted out from the client’s email communicati
Subject Line – keep under 47 characters (including spaces and punctuation)
The “friendly” From Line – it will look like this, but the name before the brackets in bold will be the client name or brand.
FROM: ABC Company [postmaster@emailpartnerdomain.com]
A test seed list; a list of emails for the folks who will provide approval that the email was coded on our end correctly
A final seed list for the live push… this can be the same as the test list or names can be added for just the live push
1x1 Tracking (First or 3rd Impression and Click Trackers)
Co-Branded Email
The email creative in jpeg format (600px max width, variable height) and URLs
HTML creative (600 px max width, variable height and no CSS) also accepted with or without responsive design
A text version of the email
Subject line (no character maximum, but shorter subjects are best for mobile users)
Desired send time from the client (if they have one – our default is between 8-10am CST)
A proof list; anyone that needs to see the proof and approve the message before deployment
HTML Build Provided By Client:
A seedlist; anyone additional
mywedding:700 px max widthto the(adjustable
actual special offers list that wants to receive the message
height)
MSW:800x600 px max width and height
Meredith/MWG
HTML Code & Images Build:
(unless images already hosted in code)
Co-Branded
Text-Only Email
version
mywedding:Please (in mywedding
see spec (160K
textpad) sheetsfull
indistro, 100KMedia\Digital
S:\Digital US only distro),Media
MarthaSpecs
Stewart Weddings (100K distro)
Library\_Dedicated Email Blast for te
Subject
800x600 Line
MSW:800x600 px image
Click through
Text-Only URLs (in textpad)
version
Subject Line20 business days before distribution date
Assets due:
Click through
3rdParty: URLs tags accepted.
NewsleterTracking
Top Module
Targeting options:Geotargeting,
Meredith’s Network of Newsletters Date-to-Wed
(Core [excluding AR] and Shop)
1460 x 560
Native Marquee
Static Image 1460 Newsletter
x 560
E-Commerce
Meredith’s
Click URL Network of Newsletters (Core [excluding AR] and Shop)
Static
No 3rdImage
party 970x250 png/jpg/gif
tags accepted
Clicks URLs
3rd party tags accepted
Best Practice: Prefer that we provide the 1x1 impression tracker and click trackers/URLs
Target by
category and
sub-category
across our sites
(usually aligned
Product Product Category Contextual
with the
navigational
hierarchy) or
social platforms
(via interest
DESCRIPTION OF TARGETING --> https://docs.google.com/spreadsheets/d/1iX-rnByFEf_5ZQyEG39_W7WBcDD1cHCuV
buckets)
Leaderboard Display All

Medium Rectangle Display All
Half Page Display All
Portrait Display All
Billboard (Waterfall) Display All
Super Leaderboard Display All
Enhanced Tout Display All
Mobile Adhesion Display All
Sponsor Logo Display All
Mobile App Banner Display All
Vignette Display All
Cross Screen Scroller Display All
HALO [Dynamic Frame] Display All
Top Halo Display All
Peelback Display All
Newsroom / Pillbox (Pharma) Display All
Connect Influencer NA
ALLSTARS Ratings and ReviewsInfluencer NA
ALLSTARS Recipe Creation Influencer NA
Recipe of the Day (Kraft) Native NA
Recipe Integration Native NA
Native Video Unit (Adapt StoriesNative All
Native Promotional Unit (Adapt SNative All
Native Tentpole + Distribution Native All
Native Post + Distribution (MD Native All
Native Video + Distribution Native All
Branded Ingredient Units Shopper NA
May We Suggest Units Shopper NA
Shoppable Display Units Shopper All
Shopper Promo Unit (SPU) Shopper All
Social Shopper Units (Pins) Shopper NA
Stories Social All
Instagration Social NA
Amplify Social Social All
Social NOW Social All
Real Time Social All
Amplify Social Social All
Collections (In Feed with ShoppiSocial All
Homepage - High Impact SponsoSponsorship NA
Homepage / Category / SeasonalSponsorship NA
AR E-Mail Countdown Sponsorship NA
AR Newsletter Sponsorship NA
Editorial Content Program Sponsorship NA
Editorial Video Program Sponsorship NA
Podcast Sponsorship Sponsorship NA
Sweepstakes Sponsorship NA
Newsletter Co-Brand Sponsorship NA
Newsletter Dedicated Sponsorship NA
Video Preroll Video All
Video Playlist Video All
Mid-Roll OTT (People TV) Video NA
Engagement Video Unit (EVU) Video NA
Expander (Adapt Video) Video All
Twitter Pre-Roll Video All
Twitter In-Demo Pre-Roll Video People
Snapchat Takeover SponsorshipVideo People & EW
11/11/16:
Target KWs / content
with relevancy and Includes ALL
meaning to the ads. except:
Meredith uses this to Agriculture, All
target specific Leverages Run of Site (ROS) People Quilt,
First Impression Semantic
ingredients across our Audience
Meredith's DMP best performing Diabetic Living,
recipe portfolio or (KRUX) or other MS Wedding,
social platform data to custom audience MyWedding, Mid
target users by segments (Axciom West Living, Ser
Reach a user on their very keywards associated through Liveramp) Site's IAB slots with high Padres, Siempre
first PV in a particular session. with their profiles. for targeting viewability Mujer, Wood,
Kraft / Comida
AllRecipes & Eating ALL except:

All Well
AllRecipes & Eating Kraft / Comida
ALL except: All
All Well
ALL except: All
All Well
ALL except: All
All Well
ALL except: All
All except AR, SM, AG,
All Well
ALL except: Wood, Kraft
All except Kraft, RRMG.
All Well
ALL except: ETNT, Kraft, SM
All Well
ALL except: All
All Well
ALL except: All
All except, ETNT, RRMG,
All Well
ALL except: DEP
All Well
ALL except: All
All Well
ALL except: All
All Well
ALL except: All
All except AR, SM, AG,
All Well
ALL except: Wood, Kraft
All Well
ALL except: Entertainment Only
All Well
ALL except: All
All Well Kraft / Comida All
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA All All All
NA All All All
NA All All NA
NA All All NA
NA All All NA
NA NA NA NA
NA NA
AllRecipes & Eating NA
ALL except: NA
NA All All All
NA NA NA NA
NA All All NA
NA NA NA NA
NA All All NA
NA NA All NA
NA All All NA
NA All All NA
NA All All NA
All NA NA NA
All NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA NA NA
NA NA
ALL except: NA
All Well
ALL except: All
NA NA NA NA
NA NA
ALL except: NA
NA NA All NA
NA NA All NA
NA NA NA NA
11/11/16: 11/11/16:
Includes ALL Includes ALL

except: except:
Agriculture, All Agriculture, All
Run People Quilt,(RON)
of Network People Quilt,
bestDiabetic Living,
performing Diabetic Living,
MS Wedding, MS Wedding,
MyWedding, Mid MyWedding, Mid
West Living, Ser West Living, Ser
Padres,
Meredith Siempre IAB slots with high
Network's Padres, Siempre
Mujer,
viewability Wood, Mujer, Wood,
Kraft / Comida Kraft / Comida
ALL except those noted


NA
NA
NA
NA
NA
All
All
NA
NA
NA
NA
NA
All
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
OLD ENGAGEMENT VIDEO SPECS
Ad Selector Model
Interactive 3-screen ad experience delivers user-initiated video views in a custom branded play
Player is responsive cross-platform - seamlessly re-sizing the creative to fit any desktop, mobile
Video Specs
Aspect Ratio: 16:9
Pixel Resolution: 800x450
File Types Accepted: FLV, MOV, MP4, YouTube link
Video Length: 15/30s recommended
File Size Accepted: 40 MB preferred; 100 MB Max
Ad Serving: Site Served or 3rd Party Served
Custom Units & User Flow

Step 1: Select
Users choose from available ads; clicks launch your video view
B
A2
A A
A1 3
A) Ad Selector Thumbnail
1) Image/Logo - 200x200 jpg/gif/png
2) Ad Title - 40 characters max
3) Ad Description - 80 characters max
Required Asset Checklist - Due 5 business days before launch / Custom build by Selectable req
Asset:
1. Ad Selector Logo/Image
2. Ad Selector Title copy
3. Ad Selector Description copy
4. Raw Assets (banners, images, fonts, style guide, messaging, etc.) or Template PSDs
5. Social Video Share Button copy (optional)
6. Social Follow Button URLs (optional)
7. Video File
Social Extension Details

1. Twitter / Tweet - provide copy (117 char max for video share / 140 char max no share)
2. Twitter / Follow - provide @handle
3. Facebook / Share - provide video title and caption for post (no limit, under 150 char. recommended)
4. Facebook / Like - provide brand page URL
5. Pinterest / Follow - provide brand page URL
6. Tumblr / Follow - provide brand page URL
7. Tumblr / Share - provide video caption copy (no limit)
8. YouTube / Follow - provide brand page URL
9. Instagram / Follow - provide account handle
Tracking Capablilities
Step 1
Ad Selector Thumbnail: No 3rd party tags accepted; Tracked internally and included in reporting
Step 2
Video: 3rd party tags accepted; 1x1/click tracker (starts, completes, clicks), VAST 2.0, VPAID 2.0
Skin: 3rd party tags accepted; 1x1/click tracker
Social Extensions: No 3rd party tags accepted; Tracked internally and included in reporting
Step 3
End Card: 3rd party tags accepted; 1x1/click tracker

Choose one of three layouts for skin branding to occur in full view. Player defaults to Layout 1 when screen width
Selectable can build with raw assets or PSD templates are available for client build.
Full View = All desktop and most tablets / Default View = small tablets and phones (<480px screen width)
Layout 1: Header
Creative Examples
Full Player: 722x545

Skin: 720x104
Video/End Card Space: 720x405
*Standard Desktop & Mobile Sizes Listed; Creative will respond and resize accordingly to fit each device/browser
initiated video views in a custom branded player with added value engagement opportunities.
e-sizing the creative to fit any desktop, mobile and tablet device (Android/iOS/Windows).
Step 2: Watch
Video view occurs in socially-enabled, skinned player.
Choose from 3 Design Layouts.
B) Skin - Clickable; details below

C) Video - 16:9 player, size varies by layout (see details below)
D) Social Tray - Button options/details below
before launch / Custom build by Selectable requires additional lead time
ging, etc.) or Template PSDs
o share / 140 char max no share)
post (no limit, under 150 char. recommended)
cked internally and included in reporting
completes, clicks), VAST 2.0, VPAID 2.0
nternally and included in reporting
full view. Player defaults to Layout 1 when screen width reaches <480px (Mobile)
e available for client build.
l tablets and phones (<480px screen width)
Layout 2: + Sidebar
Skin: 720x509 (minus 540x405 obstructed view for video/backgrou
d and resize accordingly to fit each device/browser

ed value engagement opportunities.
device (Android/iOS/Windows).
Step 3: Engage
Custom end card replaces video after completion to drive action
E) End Card - Specs vary by campaign/type of interaction;

options available include: surveys, add to calendar, drive to
site, social share/follow, video carousel, photo generator,
custom iframes, and more
onal lead time
A
A
A
B&E
D
D
C
0px (Mobile)
Layout 3: + Bottom Bar

Skin: 720x509 (minus 540x304 obstructed view for video)
Mobile View (Layout 1 Default):
Skin: 480x104
OLD ENGAGEMENT VIDEO SPECS
Ad Selector Model
Interactive 3-screen ad experience delivers user-initiated video views in a custom branded play
Player is responsive cross-platform - seamlessly re-sizing the creative to fit any desktop, mobile
Video Specs
Aspect Ratio: 16:9
Pixel Resolution: 800x450
File Types Accepted: FLV, MOV, MP4, YouTube link
Video Length: 15/30s recommended
File Size Accepted: 40 MB preferred; 100 MB Max
Ad Serving: Site Served or 3rd Party Served
Custom Units & User Flow

Step 1: Select
Users choose from available ads; clicks launch your video view
B
A2
A A
A1 3
A) Ad Selector Thumbnail
1) Image/Logo - 200x200 jpg/gif/png
2) Ad Title - 40 characters max
3) Ad Description - 80 characters max
Required Asset Checklist - Due 5 business days before launch / Custom build by Selectable req
Asset:
1. Ad Selector Logo/Image
2. Ad Selector Title copy
3. Ad Selector Description copy
4. Raw Assets (banners, images, fonts, style guide, messaging, etc.) or Template PSDs
5. Social Video Share Button copy (optional)
6. Social Follow Button URLs (optional)
7. Video File
Social Extension Details

1. Twitter / Tweet - provide copy (117 char max for video share / 140 char max no share)
2. Twitter / Follow - provide @handle
3. Facebook / Share - provide video title and caption for post (no limit, under 150 char. recommended)
4. Facebook / Like - provide brand page URL
5. Pinterest / Follow - provide brand page URL
6. Tumblr / Follow - provide brand page URL
7. Tumblr / Share - provide video caption copy (no limit)
8. YouTube / Follow - provide brand page URL
9. Instagram / Follow - provide account handle
Tracking Capablilities
Step 1
Ad Selector Thumbnail: No 3rd party tags accepted; Tracked internally and included in reporting
Step 2
Video: 3rd party tags accepted; 1x1/click tracker (starts, completes, clicks), VAST 2.0, VPAID 2.0
Skin: 3rd party tags accepted; 1x1/click tracker
Social Extensions: No 3rd party tags accepted; Tracked internally and included in reporting
Step 3
End Card: 3rd party tags accepted; 1x1/click tracker

Choose one of three layouts for skin branding to occur in full view. Player defaults to Layout 1 when screen width
Selectable can build with raw assets or PSD templates are available for client build.
Full View = All desktop and most tablets / Default View = small tablets and phones (<480px screen width)
Layout 1: Header
Creative Examples

Skin: 720x104
*Standard Desktop & Mobile Sizes Listed; Creative will respond and resize accordingly to fit each device/browser
initiated video views in a custom branded player with added value engagement opportunities.
e-sizing the creative to fit any desktop, mobile and tablet device (Android/iOS/Windows).
Step 2: Watch
Video view occurs in socially-enabled, skinned player.
Choose from 3 Design Layouts.
B) Skin - Clickable; details below

C) Video - 16:9 player, size varies by layout (see details below)
D) Social Tray - Button options/details below
before launch / Custom build by Selectable requires additional lead time
ging, etc.) or Template PSDs
o share / 140 char max no share)
post (no limit, under 150 char. recommended)
cked internally and included in reporting
completes, clicks), VAST 2.0, VPAID 2.0
nternally and included in reporting
full view. Player defaults to Layout 1 when screen width reaches <480px (Mobile)
e available for client build.
l tablets and phones (<480px screen width)
Layout 2: + Sidebar
Skin: 720x509 (minus 540x405 obstructed view for video/backgrou
d and resize accordingly to fit each device/browser

ed value engagement opportunities.
device (Android/iOS/Windows).
Step 3: Engage
Custom end card replaces video after completion to drive action
E) End Card - Specs vary by campaign/type of interaction;

options available include: surveys, add to calendar, drive to
site, social share/follow, video carousel, photo generator,
custom iframes, and more
onal lead time
A
A
A
B&E
D
D
C
0px (Mobile)
Layout 3: + Bottom Bar

Skin: 720x509 (minus 540x304 obstructed view for video)
Mobile View (Layout 1 Default):
Skin: 480x104

Master Ad Spec Sheet - 2019

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Master Ad Spec Sheet - 2019

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Timestamp Untitled Question

2/3/2016 9:53:43 Option 1

Apple News Meredith Video

Apple News Meredith Video

Engagement Video Unit Selector Thumbnail

Branded Skin/Social Ext.

Expander Desktop, Mobile, Tablet

AR Recipe Integration Mobile

Detail Page: Desktop/Tabletop

Content to Audio desktop, tablet, mobile

Shopper - Branded Ingredient Units desktop, tablet, mobile

Shopper - May We Suggest Units desktop, tablet, mobile

Shopper - Shoppable Display Units desktop, tablet, mobile

Shopper - Shoppable Display Units mobile

SPU - Shopper Promo Unit desktop, tablet, mobile

Shopper - Social Shopper Units

Shopper - Mixer Meal Cards desktop, tablet, mobile

Shopper - Mixer Project Cards desktop, tablet, mobile

Cozi High Impact IN APP Takeover desktop, tablet, mobile

Newsletters - 300x250 Email

Newsletters - 728x90 Email

Newsletters - Native / Marquee

640 x 360 (16:9) for all but YT which is 480x360 and

Preroll 1920x1080 (also size for outstream) this is on main

1080x1080 preroll on article pages

Full-width, | 2:1, 4:1 and 1:1 (Mobile Only)

Min: 320x180 (16:9)

120x60 logo, 300x250, 320x50

122x34 (brand logo)

120x75 logo, 300x250, 728x90

standard 300x250 & 728x90

1:1, 1080x1080 px, JPG or PNG

720 x 720 (1:1)

1000 x 1500 (2:3)

300x250, 728x90, 320x50

Cover image: 420px x 654px (1:1.55 ratio)

300x250, 728x90, 320x50

APP imagery needs to be updated to reflect accurate

When thumbnail is clicked, additional content opens

N/A .gif, .jpg, .png

Expands to full screen on user click N/A

JPG, GIF, PNG

.gif, .jpg, .png, HTML5 (JS)

N/A .gif, .jpg, .png, HTML5 (JS)

.gif, .jpg, .png, HTML5 (JS)

N/A .jpg, .png, .gif

N/A .jpg, .png

Product Image - .jpg or

Product Image - .jpg or

N/A Product Image - .jpg

N/A Product Image - .jpg

N/A Product Image - .jpg

N/A Product Image - .jpg

N/A Product Image - .jpg

N/A Product Image - .jpg

N/A Product Image - .jpg

N/A JPEG, GIF, PNG

N/A JPEG, GIF, PNG

N/A JPEG, GIF, PNG

N/A N/A N/A N/A N/A

N/A N/A N/A N/A N/A

N/A 200k 2mb N/A 10

300x250: 150k 300x250: 300k

Title: Max 40 Char