Module COM4216 Media Management

Programme BACHELOR OF MASS COMMUNICATION (HONS)

PROGRAMME
Session June 2019
Lecturer Chan Pee Ven

% to the course 20%

Coursework Case Analysis on leadership and the workforce.
A case of Style
Type
Source: Media Management: A Casebook Approach, Jan Wicks,
LeBlanc, George Sylvie. pp. 48.
Hand-out Date Week 1 Due Date Week 4
Instructions *REQUIRED WORD COUNT:
1500 words in total (+/- 10%), excluding references.
CASE: Select a dramatic film, television program, or documentary that
takes place in an organizational setting. Do not use a comedy for
this assignment.
Watch an episode or lengthy scene and use it as a case-study
observation of leadership behavior. How is the leader’s style
portrayed? What about the followers’ styles? What environmental
conditions are they dealing with in the organization?
Include as many of the leadership elements discussed in this
chapter as appropriate, change, creativity, organizational diversity,
organizational structure, etc.
Position yourself as a management consultant to the organizational
leader portrayed in the program and write a detailed analysis of the
interactions that occurred in the episode and make
recommendations for improvement, as appropriate.

Note:
Students are expected to update the information in the case
through their own additional research.

Student’s declaration

I declare that:
 I understand what is meant by plagiarism.
 This assignment is my own work and I have acknowledged any use of the published
or unpublished works of other people.
 I hold a copy of this assignment which I can produce if the original is lost or
damaged

Name/ID Signature
1.

1
 Learning Outcomes Assessed:
LO1 Discuss the appropriateness of the different strategic approaches used in the media industry to
respond to the changing global environment.
LO2 Describe the decision making process in media companies and discuss the constraints they face
in making decisions in a competitive market

ASSESSMENT CRITERIA TOTAL COMMENTS GIVEN

MARKS MARKS

Introduction 10
Leadership and followership style in media 20
organization
Analysis of the challenges faced by media 20
organization in the chosen film or documentary

Evidence that the student has understood and 20

applied theory and media strategy to explain
leadership and the workforce.

Conclusion with summarization of the lesson 20

learnt from the case study

A well-presented piece of work, which is well

written and informative; is well referenced, and 10
includes full references.

100
Penalty (if applicable)
FINAL GRADE
Refer to cover page and Table 1
(as definition and letter grade)

GE

Penalty for late 1 day – minus 20% of total mark awarded

2
submission: 2 days – minus 50% of total mark awarded
3 days – 0 mark for this piece of coursework

Needs Marks
Outstan- Very Aver- Weak/
Evaluation Criteria Improve Allocat
ding Good Good age Fail
-ment ion

10 9 8 7-6 5 >5
Introduction.
Leadership and
20-19 18-16 15-12 11-10 9-5 >5
followership style.
Analysis of the
challenges faced by
media organization in 20-19 18-16 15-12 11-10 9-5 >5
the chosen film or
documentary.
Evidence that the
student has understood
and applied theory and
20-19 18-16 15-12 11-10 9-5 >5
media strategy to
explain leadership and
the workforce.
Conclusion with
summarization of the
20-19 18-16 15-12 11-10 9-5 >5
lesson learnt from the
case study.
A well-presented piece
of work which is well-
written and
10-9 8 7 6 5 >5
informative; is well
referenced, and
includes full references.
Penalty (if applicable)
TOTAL MARKS 100