Acknowledgement

I am using this opportunity to express my gratitude to everyone who supported me

throughout this subject of Strategic Marketing Management. I am thankful for their

aspiring guidance, invaluably constructive criticism and friendly advice during the

paper work. I am sincerely grateful to them for sharing their truthful and illuminating

views related to the paper.

Firstly, I would like to express my sincere gratitude to my advisor Prof. Roberto

Arciaga for the continuous support of my paper, for his patience, motivation, and

immense knowledge. His guidance helped me in all the constructing this paper. I

could not have imagined having a better advisor and mentor.

I also express my warm thanks to Mr. Jojo Villamin for his support and guidance.

I would also like to thank Ms. Kristina Bani San Mateo from the We Lead Group

Company who provided me the information being required for my Strategic

Marketing Management Paper.

Thank you,

Christian Louise C. Dass