List of Table & Figures

Table 1. Financial Situation

Table 2. Return on Investment
Table 3. Market Share Analysis and Interpretation
Table 4. Liquidity Ratios
Table 5. Gross Profit Margin
Table 6. Net Profit Margin
Table 7. Return on Total Assets
Table 8. Return on Stockholder’s Equity
Table 9. Debt Ratio
Table 10. Equity Ratio
Table 11. Account Receivables Turnover
Table 12. Asset Turnover
Table 13. Evaluation of Current Vision Statement Components
Table 14. Evaluation of Current Mission Statement Components
Fig 1. Corporate Governance
Fig 2. Marketing Department
Table 15. Rank of Incompetent Countries
Fig 3. The Philippine Economy
Fig 4. Philippine Unemployment Rate
Fig 5. Philippine Inflation Rate
Fig 6. BCG Matrix
Table 16. Competitive Profile Matrix
Table 16. Competitor Background
Table 17. Public
Table 18. Issues Priority Mix
Table 19. External Factors Analysis Summary
Table 20. Price and Accommodation Package
Table 21. Usage of other facilities and amenities
Table 22. Internal Factors Analysis Summary
Table 23. Strategic Factors Analysis Summary
Table 24. Mission Statement Analysis
Table 25. Evaluation of Proposed Mission Statement Components
Table 26. TOWS Matrix
Table 27. Analysis of Strategic Alternative Strategies
Table 28. Recommendations
Table 29. Programs
Table 30. Strategic Objectives
Table 31. Pro Forma B1, B2