Marketing Plan and Financial Plan

The business plan also includes two other important sections, namely, the marketing plan and the
financial plan.

Marketing Plan
The marketing plan details how the proposed business will sell its product to the target consumers. It may
consist of some or all of the following important sections:
1. Product
2. Place
3. Promotion
4. People
5. Packaging
6. Price
7. Positioning

Financial Plan
The Financial plan simply collates and describes the various sets of information derived from the other
sections of the business plan. It is composed of the following important areas;
1. Major assumptions
2. Projected statement of comprehensive income
3. Projected statement of cash flows
4. Projected statement of changes in equity
5. Projected statement of financial position
6. Financial statement analysis

Major Assumptions
The financial statements in the business plan are not actual but rather projected, thus requiring some
major assumptions based on reliable data or information.

Financial Statements
The financial plan features the following different projected financial statement of the proposed business:
1. Statement of comprehensive income
2. Statement of cash flows
3. Statement of changes in equity
4. Statement of financial position
These financial statements are projected for at least three years and are considered the final product of
the whole accounting process.
Ex. Labahan Ni Amador (Laundry Center)
Income Statement
Projected Income in 1 month
Laundry services income ₱175,300
Less: Cost of laundry service
Direct labor – salaries of workers ₱16,000
Laundry supplies 11,800
Utilities 3,500 31,300
Gross profit ₱144,000
Less: Operating expenses
Rent expenses ₱3,000
Taxes and license 5,000 8,000
Net Income ₱136,000

Financial Analysis
The last section of the financial plan is the analysis of financial statement. This analysis is intended to
primarily fit the requirements of the course. Basically, a financial statement analysis is conducted to determine the
financial operation of the business in terms of its liquidity level, profitability of operations, and solvency status.
 BUSINESS PLAN OUTLINE
The following is an outline of the business plan and its various sections.
A. Introduction
1. Proposed name of the business 4. Description of the business
2. Address of the business 5. Location of the business
3. Name of the owner or owners 6. Funding requirements and sources
B. Executive Summary
1. Vision, mission, goals, & objectives of the business
2. Business model
3. Business and product positions
4. Wealth improvement approaches
5. Parties supporting the business
C. Environmental Analysis
1. Global analysis 12. Creditors
2. Social analysis 13. Suppliers
3. Political forces 14. Government
4. Economic forces 15. Shareholders
5. Socioeconomic forces 16. Employees
6. Technological forces 17. Trade associations
7. Ecological forces 18. Market Forecast
8. Legal forces 19. Market share
9. Industry analysis 20. Market Position
10. Customers 21. Marketing strategy
11. Competitors
D. Business Description
1. Nature of the organization
2. Product or services that it plans to produce or serve
3. Various plant and office equipment
4. Size of the proposed business
5. Future parties with whom contracts may be necessary
6. Personnel requirements
7. Administrative operation
E. Organizational Plan
1. Form of business organization 4. Roles and responsibilities
2. Liability of the owner or owners 5. Salary requirements
3. Organizational structure
F. Production Plan
1. Production Schedule 4. Sources materials
2. Production Process 5. Production Cost
3. Processing plant and equipment
G. Operation Plan
1. Evaluation of the supplier 4. Shipment system and control
2. Material requisition and receiving procedures 5. Function of support services
3. Storages and inventory control system
H. Marketing Plan
1. Product 5. People
2. Place 6. Packaging
3. Price 7. Positioning
4. Promotion
I. Financial Plan
1. Major assumption
2. Projected statement of comprehensive income
3. Projected statement of cash flows
4. Projected statement of changes in equity
5. Projected statement of financial position
6. Financial statement analysis