CHAPTER 2

Corporate Governance

Management is the process of getting individuals together to achieve goals

and objectives by utilizing accessible resources proficiently and successfully.

Since companies can be seen as frameworks, management can be

characterized as human interaction which encourage and design the creation of

helpful strategies from a system. This view opens the chance to oversee oneself,

which is essential to oversee others. Management functions include: Planning,

keeping in check, staffing, leading or coordinating, and controlling a certain

company or organization.

2.1 Corporate Governance and Organizational Structure from Top

Management to Leadership

Corporate Governance is the arrangement of guidelines, processes and

procedures by which a firm is coordinated and controlled. It is consisted of the

balanced interest and relationship of the company’s stakeholders, which are

primarily the customers, shareholders, management, government and lastly, the

community. It envelops every business model from inward controls, to series of

tasks and execution estimation to attain the company’s goals and objectives.

2.1.1 The Objective for Corporate Governance

1. To foster a culture for promoting good governance, voluntary compliance

and facilitate effective participation of different stakeholders. 

2. To create a framework of best practices, structure, processes and ethics.

3. To help the company achieve stability and growth in the competitive

market.

Camille Macasaet

Human Resource
Department

STAFF

Fig. 2.1.1
2.2 Organization Structure

The organization structure of Camp Benjamin (fig.2.1) is using a

vertical style. According to Ms. Kristina “Bani” San Mateo this is the old

version of Organizational Chart of Camp Benjamin which is really limited and

simplified, the new model is currently being constructed to make it easier in

defining and identifying the line of authorities and responsibility of each

individual. Organization structure is used to display the hierarchy inside the

organization. This structure identifies each job and task in the organization

and where it reports inside the organization. It is usually illustrated by using a

chart. It comes in many shapes. It is also used to summarize the

communication inside the organization, task allocation and coordination.

2.3 General Function of Top Management

Top management transforms the policy created by the board of directors

into attainable goals, objectives and effective strategies. Top management

also projects a shared-vision of the future position of the company. It makes

and implement decisions that affect everyone in the organization, and is held

accountable for the success or failure of the implemented decision. It consists

of senior-level executives of a certain organization such as Chief Executive

Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO).
 The term president or vice president are commonly used only by the top

managers in the organizations.

Emmanuel “Mon” Fernandez

President and CEO

Emmanuel “Mon” Fernandez is the President and Chief Executive

Officer of the We Lead Companies comprising of four companies. We Lead

Comtech, Inc., Monies Money Changer, Inc., We Lead Land Development

Land Inc. and Youth With A Vision, Inc. Prior to this, he was the country

manager of Converse Phils. Inc and Vice President for Sales and Marketing

of ELAD Telecom Phils. Inc and led his teams in closing, serving, and

completing multi-million accounts with various telecommunications companies

in the country. Mon was instrumental in decongesting SMS traffic in a major

telecommunications company by providing the pioneering “first delivery

attempt” of FDA System. Mon currently serves as a Youth Pastor at Jesus is

Alive Community consistent with his passion and burden for the youth. He is

one of the founders of Youth With A Vision (YWAV), the youth ministry of JIA

with 5000 members nationwide. He has enabled, both professionally and in

his personal capacity, hundreds of less privileged but deserving students to

complete their high school and college education while sponsoring and

supporting various community development and values-centered programs

for hundreds of families at the same time.

 Mon completed his Bachelor of Science Degree in Electrical Engineering from

the Technological Institute of the Philippines and is a licensed Master

Electrician.

Augusto Francis R. De Vera

Chief Officer Operations Officer

Augusto Francis R. De Vera is the Chief Officer of the We Lead

Companies. He is concurrently holds the position of General Manager of

Camp Benjamin, a facility being managed by We Lead Development Inc. a

member of We Lead Companies. Prior to this, he held the position of Director

of Business Development at SGS Gulf. Ltd. ROHQ. He also hast almost two

decades of experience in human resource management, training, productivity,

and organizational development having help the following positions, Director

of Business Development at SGS Gulf. Ltd. ROHQ, Vice President for Human

Resources of ePLDT Ventus, Vice President for Human Resources of

Bankard, Inc. He also held the position of Production Planning and Control

Management Head at Benguet Management Corporation.

Francis is an active member of the Personnel Management Association of the

Philippines (PMAP) where he served as Chair of the Membership Committee

in 2009 – 2010 and spearheaded the revamp, repositioning and redesign of

the PMAP Website in 2011 – 2012. Francis has likewise facilitated at least a

hundred change and culture management, seminars, and trainings for various
profit and non-profit organizations, as well as multinational and local

companies.

Francis holds a Bachelor of Science Degree in industrial engineering from the

University of the Philippines in Diliman. He took and topped the YGC – De La

Salle University Graduate School’s Leadership and Management

Development in 2003 and holds certificate of Strategic Human Resources

Management from Ateneo Center for Organizational Research and

Development.

Aldin D. Aurello

General Manager

Aldin D. Aurello is the General Manager of We Lead Companies. Aldwin

is a licensed Electronics and Communications Engineer. He holds a Masters

degree in Electronics and Communications Engineering from De La Salle

University. He is also completed his Bachelor Science Degree in the same

field from the University of the East.

Aldwin held the positions of Presale Manager of Convers Philippines and

Account Manager at ELAD Telecoms Phils. Inc. He also managed the

Training Section and the Network Performance Section of Digitel

Telecommunications Phils, Inc. where he ensured the level of staff

 competency and efficient management and utilization of network facilities. His

passion for leading people into learning started when he held the position of

Engineering Professor at the University of the East and ECE reviewer for

Macro integrated Training and Review Center.

Teoderic “Elec” M. Mortel

Sales and Marketing Head

Teoderic “Eric” M. Mortel is the Sales and Marketing Head of We Lead

Companies. He also acts as business Development Director sourcing out new

and potential vendors to be marketed in the Philippines. Prior to this, he was

Vice President for Sales and Marketing of ELAD Telecom Phils., where he

was responsible for concluding a multi-million projects in SMART

Communications, Bayantel and Globe Telecom. Elec holds a Bachelor of

Science degree in Information Technology from Polytechnic University of the

Philippines. He has a wide range of expertise in networking, programming,

web development and telecommunications, including GSM Network, VOIP

Network, and Satellite Communications.

2.4 Marketing Department

Fig. 2.4.1

The Marketing Department of Camp Benjamin is spearheaded by Mr.

Teodoric Mortel, to be followed by the Marketing Director, Ms. Eunice

Fernandez and lastly, the Marketing Supervisor, Ms. Lois Goloy. The heart of

the business is located at the Marketing department. The success and failure

of the company depend on how the marketing department execute their ideas

to reach out to its customers, investors and other stakeholders.

2.5 The CSR Stand of Camp Benjamin of We Lead Group of Companies

A nonprofit organization usually conducts business to help the general

public without a motive of gaining profit. The nonprofit organization helps the

general public such as students, low income families, homeless people and

victims of calamities and other negative situations present in the community.

2.5.1 Youth With A Vision (YWAV) Foundation, Inc. 

This foundation was established by young proactive individuals with a

vision of long lasting change for the underprivileged. The organization

dedicated their time, talents, resources that will help the community to

transform into something beautiful through education, training and formation

of values. Youth With A Vision aims to help students or youth to succeed in

life through education, this foundation primarily relies on donations, mobilizes

volunteers, and excess money from the company.

2.5.2 The YWAV Foundation Inc. Provides Free Scholarship To

Selected Students

The non-profit community based organization helps the unprivileged

youth with their education. It was established to help the unprivileged attain

self-reliance and share love to the hopeless and hurt. The organization have

sent hundreds of youth to school. The foundation ensures students have

access to their basic necessities so they can focus on learning, since not all

families can afford to send their children to schools.

2.6 Environmental Stand of Camp Benjamin of We Lead Group Holdings

The use of sustainable energy is currently in trend, more companies

and customers are pushing for the green movement. Sustainable energy

movements or what they call the “Green Movement” is a product of social

concerns regarding the environmental preservation, it promotes the

conservation of the environment as well as restoring what humans destroyed

for the past decades.

 2.6.1 Camp Benjamin Uses Solar Power to Power Shalom Hotel and

The Center.

Camp Benjamin took initiative to sustain renewable energy. Today, with

the abundance of renewable and alternative energy sources in the

Philippines, Camp Benjamin saw its potential that can reduce the expenses of

the company, as well as generating clean and reliable energy, they resorted

to Solar Energy Technology. Camp Benjamin is the first camp in Cavite to use

solar panels and is leading the renewable energy movement in the province.

The said solar panels can support two electric consuming buildings in the

camp, specifically the Shalom Hotel and The Center.

2.7 The Role of Marketing in CSR Programs

The role of marketing in CSR programs is to voluntary help the society

improve, and have a better future for the coming generations. It also helps the

company to increase its recognition, customer loyalty, and provide a positive

business reputation. Sometimes, it may be a small effort or big effort, but the

result is always the same, gradually improving the community and society. It

can also attract potential talent and staff which is good for the company.

1. Positive business reputation

2. Increased recognition

3. Customer loyalty

4. Greater possibility to attract potential talent and staff