Professional Documents
Culture Documents
Appendix A Questionnaire PDF
Appendix A Questionnaire PDF
Motivation refers to the drive, urges, wish, or desire that leads to behaviour.
To what extent do you agree or disagree with the following statements. Please remember to
respond only in terms of shopping at malls and not other places. Please do not respond on
the basis of your shopping experience from luxury malls such as Emporio. The word
“malls” in all statements in this section refers to malls like Select City Walk (Saket),
Metrowalk, DLF Promenade, Ambience Mall (Gurgaon).
Please answer the following by circling the number that best represents the strength of
your response
possible
Section – II Your beliefs about mall attributes of Indian shopping mall you visit or
purchase from.
Mall attributes like interiors, decor, parking space, mall hours and the whole environment
in the mall
To what extent are you satisfied / not satisfied with the facilities provided at the mall.
Please remember to respond in terms of shopping from the malls and not other places.
Please answer the following by circling the number that best represents the strength of
your response
9 I am satisfied with
selection of
entertainment features
(video games, movie
theatre, food outlets,
bowling alley) in the
mall.
Section – III Which of the following Activities have maximum impact on your visit to the
mall.
Activities like festival décor in mall, events, live shows, shopping carnival, sales, discounts,
offers.
Rank them in order of your preference (1- Most important and 3- Least Important)
S. No Activities Rank
Which of the following Activities have maximum impact on you’re Spending in the Mall.
Please answer the following by circling the number that best represents the strength of
your response
1 Price based
activity (sale,
discount & gifts
etc.)
2 Promotion based
activity
(completion,
festival offer
etc.)
Event Based
activity
(shopping
carnival, live
performance &
kid carnival etc.)
Which of the price based Activities have maximum impact on you’re Spending in the Mall.
Rank them in order of your reference (1- Most important and 6- Least Important)
S. No Activities Rank
1 Sale
Which of the promotion based Activities have maximum impact on you’re Spending in the
Mall.
Rank them in order of your reference (1- Most important and 6- Least Important)
S. No Activities Rank
3 Live performance
4 Kid festival
6 Festival Décor
Section – IV What are the situational factors that trigger your visit in mall.
To what extent situational factors influence your decision regarding your visit to mall and
your purchase from the mall.
Please answer the following by circling the number that best represents the strength of
your response
This section focuses on questions that address your shopping and purchase decisions. As
you answer the following questions, “think of a mall that you most often shop”.
Please answer the following by circling the number that best represents the strength of
your response
3 members 4 members
Diploma PhD
Occupation: Student Salaried employees
Professional
1 Member 2 Members
3 Members 4 Members
20k-40k 41k-60k
61k-80k 81k-1lac
More 1 lac
1000-2000 2001-3000
3001-4000 4001-5000
Up to 3 times
4- 8 times
9-12 times
Unexciting Exciting
Boring Interesting
To what extent do you agree or disagree with the following statements. Please answer the
following by circling the number that best represents the strength of your response