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WWW.VANIG.IO
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Table of Contents
1. Executive Summary 3
2. Introduction 5
4. Use Cases 24
7. Token Demand 36
8. Team 37
9. Partners 38
10. Roadmap 40
12. Conclusion 43
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Notices and disclaimers
Please read the following notice carefully before proceeding to read this Whitepaper document
issued by Vanig International, Inc. (hereinafter referred to as “Distributor”).
This notice applies to any person hereinafter, “you”, “party”, “holder”, “entity, in possession of,
and or who has reviewed this Whitepaper. Vanig International, Inc, hereinafter “Distributor”,
“Company”.
This notice and disclaimer is subject to amendment without notice. This Whitepaper is neither
an offer, nor grants any rights of any kind to you. This Whitepaper does not represent in
any way, nor extends any offer to establish any relationship between Vanig and you. Any
participation with Vanig or Vanig tokens shall be established and accepted by you in the final
Terms and Conditions of the token sale, hereinafter, “T&C”. There is no contract or agreement
implied or expressed in the Whitepaper.
The acquisition of Vanig cryptographic tokens does not represent any interest, participation,
or ownership of any kind in the shares of the Distributor. Vanig cryptographic tokens are
utility tokens and holders are not entitled to any dividend or participation with Vanig. Holders
of Vanig tokens subject the final terms and conditions in the “T&C”. Vanig tokens do not
constitute any form of a security in any jurisdiction worldwide.
This Whitepaper does not constitute a prospectus or offering of any kind, nor an offer of
securities or a solicitation for investment in any jurisdiction. This Whitepaper is for information
purposes only. The contents of this Whitepaper are not a financial promotion. This Whitepaper
shall not be construed, or represented as an invitation, or offer, or inducement to engage in
any participation, investment or engagement with Vanig.
Prospective participants or acquirers of Vanig tokens must carefully consider and evaluate risks
and uncertainties relating to cryptocurrencies, or any relationship with Vanig International,
Inc., its respective businesses and operations, the Vanig tokens and the Vanig Token Event. It
is understood by you that this Risk Disclaimer outlines potential risks that you should consider.
Vanig recommends that you seek out independent financial advice before engaging in any
sort of business endeavor.
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1. Executive Summary
Vanig is an integrated e-commerce platform and supply chain Ecosystem that is powered by
the blockchain. It is a known fact that supply chain has not evolved fast enough in today’s
e-commerce age. Vanig aims to solve that by addressing some of the significant issues
plaguing supply chain for the manufacturers and sellers, and also equally important is Vanig’s
e-commerce platform that will be a truly rewarding shopping experience for customers, as
they will get good product selection, real reviews, save money, get rewarded, have access to
product provenance information and track and trace, making shopping trustworthy again.
Product price, tracking, reviews are among the top 5 influencers of product purchase today
based on a study. Vanig is addressing all of that and more with our Vanig e-commerce
platform.
Our proposition is drawn from years of experience and exposure to large scale e-commerce
systems, running and maintaining global supply chains and expertise with distributed ledger
• Vanig addresses several significant supply chain and e-commerce challenges and
• Vanig’s supply chain ecosystem leverages the latest in blockchain technology using
HyperLedger’s Sawtooth technology.
• Vanig simplifies the supply chain process, eliminating intermediaries, reducing friction
• Vanig provides provenance information on top products allowing customers to trust the
• The Vanig e-commerce platform is secure, has curated and discounted products, has a
great rewards system and is user-friendly, benefiting all members of the ecosystem and it
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• Vanig uses Artificial Intelligence and Machine Learning to make advertising effective, to
certify sellers and provide a customized shopping experience for the buyers.
• Vanig Rewards – Vanig is creating a rewards app and website that will payout buyers
that use the Rewards app in Vanig tokens. The rewards will be higher than other leading
reward programs as we pass on the entire affiliate commission over to the consumer.
We are launching VANIG token with the Vanig platform. VANIG token will be the primary
currency used across the Vanig ecommerce platform and Vanig rewards. The demand for
VANIG token will continue to rise as the platform is rolled out and Vanig starts expanding to
more countries. The value and demand of VANIG tokens will continue to increase as VANIG
plans for quarterly buybacks once Vanig starts being profitable.
Vanig plans to launch its e-commerce platform in 2 South East Asian countries each year
starting with Philippines and Malaysia in Year 1 (2019) and ending with Indonesia and India
in year 4 (2021). Vanig will be profitable year 2 onwards with a CAGR of 20-25% from year
3 onwards.
We are excited to launch Vanig now and foresee exponential growth for Vanig from 2019!
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2. Introduction
E-commerce is a global activity amounting to trillions of dollars’ worth of trade. Middle class
spending will triple by 2030; the sharing economy could top $300 billion by 2025; more than
1.4 billion people purchased a product or service online in 2017; the gross total value of B2B
e-commerce topped $20 trillion the same year. We are addressing a global market with
E-Commerce is quickly taking over in emerging markets and it’s predicted that this year the
majority of large emerging markets will have more online buyers than offline. The message is
clear: e-commerce becomes the new channel in both developed and emerging markets.
Despite the remarkable growth, the global e-commerce industry is still typified by two large
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2.1 Supply chains inefficiencies
from manufacturers to consumers, can inspect and access real time information about the
status of their product or service. This is challenging in today’s supply chain as source and
origin information is often hidden in data silos, most times in incompatible or inappropriate
B. Intermediation
This is one of the unwanted necessities of supply chains: on one hand, we have to find
practical ways to cope with complex supply chains with multiple participants each, and
with a different stake in the product lifecycle; and on the other hand, we have to find
a way to reconcile disputes, make the flow of products and services as trustworthy as
possible and reduce counterparty risk. Intermediaries, or in simple terms middleman, play
that role. They are the custodians of trust on the supply chain ensuring that everybody
plays by the rules and facilitate the flow. They can play different roles, from custody banks
and clearance agents, to brokers and dealers. However, each of them charges a fee to
offer their services. And for a long and complex supply chain these fees add up, to the
point that the end consumer purchases a product that is marked up by a huge margin due
supply chains, it’s challenging and expensive. It needs a whole re-design of existing
IT systems and expensive retrofit solutions, which are not available or affordable by
participants in the chain. For example, large manufacturers have the means to implement
real-time inventory management systems, however, in a complex supply chain, just one
node using legacy technology is enough to break the flow of information and negate the
benefits of implementation.
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D. Inefficient tracking of product or services
This is an issue that affects producers, wholesalers, and retailers. Especially during a
product recall, the track and trace mechanism needs to be fast, reliable and transparent.
And cost is a key issue affecting everyone on the chain: a manufacturer is keen to reduce
recall cost while maintaining market status and reputation intact; a wholesaler is seeking
to reduce unsold products and reimburse recall cost to their networks to maintain their
position; a retailer wants to address recalls fast and effective, keeping their customers
satisfied; and finally, the end consumer may want their defective product replaced at no
the sleek and intuitive shopping experience on Amazon wasn’t matched by a timely and
effective shipping process. Unfortunately, many manufacturers and vendors in the world
lack the resources and expertise of Amazon. Building a truly global e-commerce system
is expensive and exclusive. Most manufacturers can’t build or join one. Therefore, the
Online e-commerce is fiercely competitive. Customers are used to nothing less than 100%
satisfaction guarantees with their purchases and your competitor is always one click away
– in such an environment is crucial to maintain and reward a customer using a multitude of
information gleaned from their online shopping experience and critically on what happens
after someone placed an order. Most e-commerce platforms lack that visibility to a
customers’ end-to-end journey. Often, delays in shipping or other concerns customer may
have post purchase is not captured in detail or integrated with other customer experience
data. This is where integration with an efficient supply chain and an effective shipping
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B. Replenish inventory challenges
Typically, most e-commerce stores don’t stockpile their full inventory of products displayed.
It’s an ever-growing challenge to make the right decisions at the right time to meet peak
demand during surge times (e.g., festive season) or discount overstock at downtimes to
maintain a healthy balance sheet. On the consumer side, this is challenging too, as they
don’t know how much is left in the shelves, or when will the replenishments arrive. And
this often leads to missed cross selling opportunities or buying out of fear of missing out.
tariffs, custom regulatory scrutiny, trade agreements, etc. And at the same time maintain
Social e-commerce is important and on the rise. People buy a product based on what
their closed social network recommends. Today more consumers want to know the origins
of a product and whether it was manufactured in ethical ways, if the consumer paid a
fair and correct price, whether it has been damaged in any way during shipping or if it is
authentic indeed? We would also like to have a way to verify the authenticity of reviews or
at least an authoritative verification that they actually bought and used that product. This
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2.3 Blockchain Technology in Supply Chain and E-Commerce
We believe that the problems outlined above are addressed using the latest in Blockchain
technology and the Vanig Solution.
Tracking
Distributed nature of the ledger and chained blocks topology
Data hidden in vertical silos,
offers automatic track and trace at any point.
no visibility to all parties
Transparent Supply Chains Public blockchain architecture with peer-to-peer topology and
Origins and provenance immutable nature, allows for transparency of transactions, and
information is sparse historic traces for all nodes at any time.
e-commerce inefficiency
E2E Customer Journey Fully distributed ledger with real-time information on product
Little information available provenance providing peace-of-mind and visibility over
post purchase event
purchased items.
Replenish Inventory Effective track and trace providing valuable pattern data for
Stockpiling resulting on planning and analytics to aid decision making for just-in-time
overstock or understock replenishment of inventory.
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To understand the benefits distributed ledger technology brings to a supply chain, let us
look at a very common supply chain scenario that e-commerce retailers handle day to day,
managing and controlling a complex chain of third-party vendors, logistics carrier providers
and suppliers.
A customer places an order, the order is passed on by the manufacturer to the retailers who
dropships the goods through a third-party logistics provider. The product is then transferred
This scenario is illustrated below, the green arrow depicts the flow of information (custom and
successive purchase orders through the supply chain) and the blue arrow shows the product
flow.
This long chain of delivering goods also include several parties, their commissions and
negotiated shipping rates. This starts from ordering the goods, the tendering of the
load, shipment tracking, delivery confirmation, and settlement of the extra charges in a
heterogeneous environment.
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Today, therefore, to capture the ordering details, shipment confirmation, likely events of
return, and settle the charges with minimal opportunities for dispute, a blockchain of the
entire transaction, including the details, commission, and negotiated fees can be used. The
public-private nature of blockchain technology means that each participating merchant can
make data visible to the other members. Merchants have visibility into the transaction and no
The image below shows such a process. The blockchain is initiated by the online retailer
with a block for the order, the smart contracts are electronically signed to negotiate the fees,
rates or commissions by the parties to signify the approval. The parties involved then add
transactions and blocks to the blockchain since the bills of landing, load tender, and other new
The system of record for the whole transaction is the blockchain. It drives the whole process
and also records the transaction. The green block represents how the financial settlement
is initiated in the blockchain and a payment processor or bank carries out the transactions.
All participants are able to see the records of payments and reconcile against the smart
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3. The Vanig Solution
The Vanig solution uses blockchain technology to offer the world’s first integrated e-commerce
platform with supply chain. The integration of e-commerce and supply chain makes Vanig
unique. We target the inefficiencies of modern e-commerce and supply chains and will utilize
smart contracts and the reputable ledger of a blockchain. At its core, we have a proven
blockchain technology that has been developed by the world’s largest blockchain technology
consortium, Hyperledger.
illustration below shows how different participants in the Vanig Ecosystem interact with each
other using Smart Contracts.
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Vanig Process Flow
1. Consumer places an order using the Vanig Website or Vanig Mobile App.
2. Smart contract #1 gets written automatically and captures the details of the order between
the consumer and Vanig and is stored in Vanig’s blockchain ecosystem.
3. Manufacturer/retailer ships the product from their location which triggers another Smart
contract #2 between the manufacturer and its distribution agent.
4. Distribution agent picks up the order from manufacturer and delivers it to the consumer.
5. Delivery acknowledgment from the Consumer will trigger another Smart contract #3
between the distribution agent and the consumer.
6. Finally, Smart contract #4 is created to capture the transaction ledger between the
All these transactions are recorded and are linked as blocks in the Vanig ecosystem. This
creates a traceable chain of blocks that shortens the track and trace process in terms of recall
from weeks to just a few hours. Since all the blocks are interconnected we have real time
inventory visibility to both consumers and supply chain participants. The Vanig ecosystem
information, and temperature, and product location during transport between end points in
Smart contract #1 meta data captured Smart contract #2 meta data captured
Smart contract #3 meta data captured Smart contract #4 meta data captured
Consumer ID Set of hash keys Invoice # Date
Distribution agent ID Purchase # Retailer ID
Date shipped Quantity Retailer address
Acknowledgment Unit price
Number of units Tax %
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Following architecture explains the implementation of Vanig ecosystem in Blockchain
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Vanig Architecture explained
The Vanig Architecture has three main layers, the Presentation, Semantic and Application
The Presentation layer has the Web, App and mobile UI that the various users of Vanig from
consumers to retailers/wholesalers use to interact with the Vanig platform. Interactions like
searching for a product, paying for a product, listing a product, providing a review etc.
The Semantic and Application layer houses the core Vanig e-commerce platform business
logic components, it handles all the transactions generated by the various users of the
platform. This layer also houses the Security Gateway, it establishes user identity and provides
capabilities for authentication, authorization, and integration. The security gateway ensures
that participating users have permission and have entitlements granted based on their
roles in the blockchain trading network. It interfaces to Private Vanig blockchain/Public for
Payment transactions and IPFS to retrieve additional business content like Product images,
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The Intelligence and Data layer houses the Blockchain technology, Hyperledger Sawtooth
services for Batch, Transaction, Consensus, Ledger, and Transaction Family & Policies
The Transaction Permissioning service validates the identities of all users using PKI certificates
and thus the permissioned nature of the Hyperledger Sawtooth technology. It addresses
scenarios where privacy and confidentiality are of utmost importance using the following
Permission methods -
The consensus service in Sawtooth is plug and play and can be changed at runtime to a
consensus mechanism of choice ex PoET. The Transaction (Smart Contract in Ethereum BC)
service is crucial to the Vanig ecosystem, it helps securely apply rules when transactions are
processed and automate validation steps and digital contracts in place of signed physical
contracts.
Considering the nature of the supply chain, Participants and transactions, selected “private”
and proprietary transactions are kept off the public ledger. It is one of the reasons Vanig
chose to use Hyperledger, to enable off chain logic. The Vanig architecture will thus have both
on chain/ public and off chain/private transactions, that are accessible to users according to
their role.
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Hyperledger Sawtooth
While utilizing blockchain technology is a step in the right direction, the choice of blockchain
technology itself is crucial here. Having carefully considered the desired functionality and
sensitivities with supply chain participants, we chose to work with the Hyperledger Sawtooth.
With Hyperledger we can take advantage of channels (or side-chains in other terms) that live
off the main chain and provide certain degrees of privacy to its admitted members.
Hyperledger Sawtooth also gives us the option to configure membership in the blockchain,
which is an important characteristic with supply chains (not everyone should have access to
the supply chain information). Finally, we can choose the consensus protocol of choice, at run
Hyperledger Sawtooth
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Features of Hyperledger Sawtooth
• Support for Ethereum – – Run solidity smart contracts and integrate with Ethereum
tooling.
• Dynamic consensus – Modify the blockchain consensus protocol on the fly as your network
grows, enabling you to integrate more scalable algorithms as they are available.
• Broad Language Support – Program safe smart contracts in your preferred language,
with support including Java, JavaScript, Python, and more.
Platform
We chose the Ethereum platform because we see how it has improved since its inception.
Due to transaction confirmation, the response time becomes longer. It can impact the
operation of the system and affect the mood of the audience. Also, for each Ethereum
transaction, users will be charged payment commission, paid in ETH currency.
ByteBall platform is not used yet so widely as Ethereum, but Byteball uses not blockchain
technology, but DAG, that solves the above potential issues of Ethereum: the response time
in ByteBall is less than 1 sec, the commission for making a transaction is cheaper than
Ethereum’s more than in 1000 times and now is on average $ 0.0001.
Until we are sure that one of the platforms is much more attractive for our users, we will
support both platforms. Tokens released on one platform can be exchanged for tokens from
another platform in a 1:1 ratio.
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3.1 Key advantages of the Vanig ecosystem
A. Competitive Pricing
As a blockchain-powered ecosystem, Vanig doesn’t have the notion of an intermediary,
hence every key stakeholder in the supply chain - from the manufacturer to the end
consumer – will have a direct, peer-to-peer communication. That allows producers to cut
down costs on brokering fees, and the end consumer gets a better deal. Price is driven by
market demand and production cost rather than mark up to go above a break-even point.
B. Authentic Reviews
Fake reviews are one of the biggest problems faced by consumers today. Affecting
buyer’s confidence and trust when shopping online. A vast majority of products that are
Our AI & ML algorithms detect fake reviews based on content of review, history of
orders, past reviews and many other factors to build a credibility score for the reviewer
and reviews they publish. This ensures buyer confidence on our platform.
Information about the recalled product is quickly propagated through the nodes in the
blockchain and registers in the immutable ledger to track and trace. This alleviates the
situation with information asymmetry which typically occurs when the recall process
backlog of cases to be investigated and acted upon, higher cost of storage, re-shipping
and clearance, and ultimately a possible loss of business with dissatisfied customers.
during a recall.
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D. Security
It goes without saying, that since we chose to use blockchain technology for Vanig, we get
the benefits of cryptographic hashes and secure transactions amongst participants in the
supply chain. It is worth noting that our smart contracts also live on the blockchain and
have their own encryption too. And finally, our choice of consensus mechanism enables
E. Real-time tracking
Manufacturers, wholesalers, retails and consumers can track the product in real time.
We have implemented an open ecosystem where external data feeds from sensors, data
oracles, and other popular trackers are easy to connect to via Vanig’s APIs. The journey of
a product has become open and visible in real time giving greater assurances about the
security of a transaction.
F. Transparency
Consumers are able to track products with ease and information about defects are
stored permanently in the blockchain, resulting in fraud detection and tamper proof
transactions. For example, if a defect or fraudulent product enters the marketplace, and
is detected, information pertinent to that product will be registered in the Vanig platform
and accessible to interested parties across the supply chain. Information transparency
gives greater confidence to consumers, sellers, and wholesalers which increases the
mechanism for the marketplace to avoid artificial price adjustments - no more overstock
or empty shelves. Pushing out uncleared stock is unjustifiable with new blockchain based
inventory systems as these are open and visible to consumers. The decision to purchase is
based on transparency of inventory and price, creating a level market place and efficient
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H. Easy Product Listings
We operate one-click product listings from popular e-commerce stores such as Amazon,
Walmart, and platforms such as WooCommerce and Shopify and BigCommerce. This is
an important step for a quick onboarding process of products from other marketplaces
and gives consumers access to millions of products; this function enables a CSV File bulk
upload, a robust API connection and automatic retrieval and upload of products.
I. Multi-party contracts
Vanig is an ecosystem powered by blockchain smart contracts. Processes are faster as
a result of contracts between multiple parties executed on the blockchain with smart
contracts; for example, the smart contract between a consumer and the Vanig marketplace
(via website, mobile) is different from the smart contract between a manufacturer and the
wholesaler’s depot. They serve one purpose: to automate transactions and record terms
on immutable ledgers.
J. Provenance
Vanig enables full origin and trace information providing unique-in-class provenance
information. Interested parties can perform audit trails at a click of a button to trace a
product all the way back to its origins. As our provenance trace makes use of Internet
of Things (IoT) sensors, interested parties can inspect any modifications or changes that
to make real time money transactions and money transfers. This is uniquely different from
current e-commerce platforms where the transactions aren’t real-time for all stakeholders;
for example, a consumer’s credit card might be charged at the point of sale however,
the retailer, manufacturer and distributor may have their funds clear days later. Clearing
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3.2 Vanig E-Commerce Features Comparison
In the table below, we list Vanig’s e-commerce features:
Per listing -
One Time Cost $0 to $40 $0 $0.05 to $0.20 $0 $0
Affiliate Referral
Commission 5% 4% 5% 5% 5%
15 to 20 days
Payment Cycle 15 to 20 days 15 to 20 days Real Time 2 to 4 days
(Excludes Paypal)
Seller or Amazon
Shipment Seller Seller Seller Seller
fulfillment
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4. Use Cases
One can consider a number of blockchain use cases pertinent to supply chains and e-commerce.
We have, in fact, a number of them on our pipeline for implementation. Below are noteworthy
samples.
the online toys’ market place is experiencing a period of rapid growth given the modern life
conveniences for e-commerce. However, as the toys’ market grows, so does the ever-complex
ecosystem of toys’ manufacturers, wholesalers, distributors and retailers. And with that
growth we have the ever-increasing parental oversight and alertness to the quality of toys
A toy that has hazardous plastic covers, for example, can cause havoc to a child’s health
and parents are becoming aware of these dangers thanks to the Internet and the speed
of information flow in our lives. For example, there have been reported cases of hazardous
brominated flame retardants were used in significant proportion of toys, such as toy robots.
Although the use of fire retardants is welcome, the use of dangerous chemicals to achieve a
fire-proof status is not. The problem with these findings is that they are postmortem, that is, the
toys were already bought and used by children, an accident happened and then investigation
This where the Vanig platform comes in. We are leveraging the use of blockchain ledgers to
record and save, forever, every part, component, and ingredients that were used to produce
a toy or product. When materials are deemed to be dangerous – cross referencing scientific
information and national safety databases – then an automatic smart contract triggers an
exclusion clause whereby the toy product in question will be blocked from registration or
acceptance on Vanig due to its hazardous materials. So, we prevent an accident before it
even happens. This preventive action can be inspected at any time by prospective consumers
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4.2 Logistics’ universal track and trace
The logistics industry is accustomed to using high tech for track and trace. For example, RFID
(radio frequency identification) market has grown to an industry of well over $5 billion from a
mere couple of hundred million a few years back. There are well over 90 million RFID sensors
in use and the technology is constantly maturing. Although the technology provides an instant
checkpoint to track the position of the object that is affixed onto, it has its limitations. There
are many different vendors and types of RFID sensors. Some are not compatible with each
other’s platforms. Information permanency is a challenge as well as RFID signals and geo-
position information is not stored long term and the data formats tend to differ from platform
to platform.
This is where the Vanig blockchain platform comes in. We envisioned and implemented a
powerful synergy between existing RFID sensor networks, and the Vanig platform. As
products are shipped from place to place within the Vanig ecosystem (manufacturer to
wholesale depot, to distribution agent, to consumer), they are RFID tagged as with normal
logistics procedure. But, in addition, we store RFID tracking information on the blockchain so
that at any point in time, we can retrospectively trace back the journey of a particular product,
by way of piecing together the data records from each RFID sensor. This undisputed proof
of origins and whereabouts of product movements has brought about and will continue to
bring efficiencies and cost savings to the logistics industry as the Vanig ecosystems gains
widescale adoption.
The International Trademark Association reported about $460 billion worth of counterfeit
goods were bought and sold in 2016. This is not surprising as most counterfeit products are
purchased over the internet. The Red Points, a leading research company in Barcelona, Spain,
revealed the top 10 lists of websites where fake products are often bought and sold using
the data provided by its custom-developed web crawlers. AliExpress, the leading Chinese
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Source: Red Points
In reality, six of the top 10 sites have their headquarters in the Far East—China, a region
known for its age-long reputation for counterfeit production and a relaxed attitude regarding
intellectual property. As the expensive products that draw much attention from the consumer,
handbags and footwear are also identified as the most often counterfeited products bought
This is where the Vanig blockchain platform comes in. Smart contracts governing the flow
of products and raw materials through the supply chain register and stores detailed product
information, thus the source of raw materials used for a product is captured and tracked and
traced. Stakeholders will know in advance the whereabouts of its component parts. Any part
that is not coming from a certified source information that can be fetched from and validated
through off-chain oracles – we flag it up and alert authorities, agencies and the stakeholders
affected.
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5. Vanig E-Commerce Platform
Products
Vanig makes the process of finding and choosing products for ordering convenient and simple
on the Vanig platform, all products traded on the Vanig platform are defined by detailed
parameters such as the name, description, price, volume, category assignment etc. which
There are varieties of products listed on the Vanig platform and consumers choose the type
of products to buy, select the details of delivery, and pay in ethereum (ETH), bitcoin (BTC), fiat,
Vanig has the product listing and customer reviews as part of the information registered on
Product Search
We use the decentralized file storage network to manage the updated databases of products
listed on the Vanig platform. Through this, consumers use filters and product sorting to choose
what they want to buy. We understand the difficulties inherent in searching tens of thousands
of retail products and we aim to make your shopping experience easy and convenient. For
example, we have adopted the use of catalogue filters for the different product attributes and
categories.
Curated Products
Vanig identifies 200 top selling products each from the top 5 e-commerce sites from a
region using our machine learning and data mining algorithms.
The algorithm factors in key points like:
i. Number and frequency of reviews by verified buyers
ii. Detection of paid reviews
iii. Checking the product reviews and customer questions to extract and catalogue issues
faced by customers using Natural Language Processing.
In a similar fashion, we build a list of ideal sellers for each product and our outreach team
starts working on on-boarding those sellers into our program using incentives like:
i. Quick, hassle free import of inventory from their existing platform to Vanig.
ii. Offering Additional Vanig tokens as a bonus to onboard our platform.
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Product Listing and seamless integration with major e-commerce platforms
such as Amazon, Alibaba and Walmart stores can be on-boarded to Vanig. Vanig enables
independent sellers, large and small to create their Vanig stores with just a single click and
ease of upload. This single click captures everything you need from existing e-commerce
platform databases creating a complete product listing in Vanig. Vanig sellers upload:
product descriptions, prices, and hi-resolution images, codes and a wealth of data about
the products. With this feature, Vanig can run parallel to existing seller channels and as
Vanig’s advantages are realized more sellers will be attracted to the Vanig platform.
another e-commerce store or if you want to make many changes to your products or
inventory. When importing, Vanig converts the data from the CSV file into products.
API Connection
Through the integration of the Vanig platform using API, we are able to search the web for
the best product images and detailed descriptions. Using your own merchant identification
and signature, we make sure that your prices and ongoing inventory levels is synchronized
WooCommerce.
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Incentives
Today’s consumers have an array of e-commerce options to choose from and sellers need
to convince buyers with competitive rewards and discounts in order to win their trust and
loyalty. Especially in the competitive e-commerce environment, discount and reward programs
incentivizes consumers and gives them more reasons to come back. In the Vanig ecosystem,
our retailers use any of the smart contracts logics to develop bespoke reward and discount
Product listing and 100 x VANIG token or $6 worth of VANIG tokens whichever
complete 5 sales
is lower.
Product listing and lesser 100 x VANIG token or $6 worth of VANIG tokens whichever
than market price including
is lower.
shipping and complete 5 sales
Text Review
1 x VANIG tokens or $0.25 (whichever is lower) per verified
purchase.
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Loyalty Program
The Vanig e-commerce site rewards customers for purchases, through the Vanig Reward
Program. Every purchase by the customer earns that customer Vanig tokens. The accumulated
tokens can be used for purchase within the site once it reaches the threshold for spending.
Vanig has a detailed Rewards Program. Here is an illustration of the rewards program that
Every subsequent
2% of the transaction back in VANIG tokens.
purchase
Token redemption Once accumulated rewards is > 100 VANIG tokens, it can be
threshold redeemed in subsequent product purchase in the site.
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Vanig Rewards App
Vanig is building a browser plugin and a mobile app to show the price comparison
between major ecommerce players and Vanig. This will help Vanig get more number
of people to purchase on the platform. On top of that, the users get cashback rewards in
Vanig tokens for all purchases made through the Vanig rewards app or through the plugin.
In case another platform offers better prices than Vanig, the users are linked to other platforms
using Vanig Reward App’s affiliate links and we pass the commissions back to the user
in form of Vanig tokens. Users can in-turn use Vanig tokens to purchase products through
Vanig. This helps to create demand for Vanig tokens, and is good for the entire platform.
These apps will also help us gather anonymized data about the shopping habits of users, and
will help us in improving our platform. These metrics will also help Vanig measure how we are
doing in comparison with our peers, and help us chalk our future strategy.
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6. Vanig Token Sale
Vanig is an ambitious project aiming to revolutionize the world of e-commerce with a robust
supply chain support system. Vanig is conducting a token sale to allow stakeholders and
All token buyers and contributors will receive ERC20 exchangeable Vanig tokens on the
Ethereum network. The ERC20 token is accepted for exchange to a new token on a one to
one basis with the VANIG token. The Vanig token is a core component of the Vanig ecosystem
and is designed to facilitate a wide variety of operations that make the token an integral part
of the ecosystem and the driver for its economy. It is fractionally divisible, transferable and
fungible.
Token balances and transfers will be tracked by Vanig. To mitigate risk from unforeseen
circumstances such as large token theft, contract compromise, or a disrupting change in the
Ethereum protocol, Vanig may opt to freeze token transfers and issue a new token contract
with balances replacing that of the original token registry by a certain date. In the event of an
Ethereum fork, the Vanig team will timely announce which branch it will support.
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6.1 Allocation / distributionv
Ends on
Private Sale 14 Aug 2018
JOIN PRIVATE SALE
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SALE STAGE 3 SALE STAGE 4 SALE STAGE 5
Token Distribution
2% Legal
Team Tokens - 4 years lock down with first release after 12 months of TGE completion. 15% of tokens released every 6 months and last 10% at end of 4th year.
Advisors and Partners - 1 year lock down with first release of 25% of tokens after 3 months of TGE completion. 25% of tokens released every 3 months thereafter.
Legal - 2 Year lock down with first release after 6 months of TGE completion, 25% of tokens released every 6 months thereafter.
Incentives - 4 years incentive program, capped to release 25% every year. Arrived based on business plan and customer acquisition rate.
Operating Budget
10% Research
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6.2. Utility
The Vanig ecosystem serves a purpose with far reaching implications for our economic
little experience with cryptocurrencies and likely to have little-to-no knowledge of blockchain.
The Vanig ecosystem has expanded beyond the crypto community and focuses its activity
e-commerce and supply chain industry and its specifics. We have made it very simple and
straightforward for consumers to buy, earn and use Vanig tokens. The complexities of opening
and maintaining a cryptocurrency wallet are made seamless through the Vanig website and
apps.
6.3. Bounty
We are selecting several bounty programs for use with early supporters and token buyers,
we aim to introduce bounties for leading channels including: Twitter, Facebook, Medium,
Telegram, YouTube, Reddit, and Instagram. Our bounty programs have signature and avatar
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7. Token Velocity & Demand
7.1. Vanig Dual Token Strategy Model
Decentralized Marketplace and supply chain network interactions between multiple business
between parties
Proposed Solution:
1. Exchange Tokens (VANIG) - Its ERC20 token that is tradeable at crytpo exchanges
2. Utility Tokens (VNG) - Mintable ERC20 derivate token. Can be used to purchase product
on Vanig marketplace. supply chain players like brands, sellers and logistics companies
can use to transact between them. VNG utility token is not trade-able at any Crypto
exchange(s)
Vanig uses a dual token strategy to mint a derivative token (VNG) to insulate the consumers
from VANIG token volatility and also to allow the ecosystem participants like manufacturers
and suppliers to use the platform for B2B transactions. The derivative token VNG is generated
from VANIG through a staking smart contract that locks down the users VANIG token. There
is a variable number of VNG generated determined algorithmically based on several factors
like value of VANIG, platform activity, liquidity, volume etc. The consumers and other platform
users will have the opportunity to see how many VNG tokens they will receive prior to executing
the smart contract. There will be a distinct incentive for users to pay using VNG token but the
platform will also be accepting other cryptocurrencies that will be determined at the time of
platform deployment. The advantage of this model is to mitigate the volatility and inflationary
environment and generate liquidity that might arise because of over exposure of both digital
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The Vanig platform usage rights by manufacturers and suppliers will be based on the staking
contract that emits a variable amount of VNG for each VANIG token. The users will also be
able to pay in ETH or other ERC20 tokens that are acceptable. To prevent inflation of VNG, a
new VNG token will be generated after its consumed for specific transaction. The lockdown
period will be based on amount of the VANIG token that’s being staked and for the duration of
the transaction. This could be used to generate liquidity for the suppliers to purchase goods
from the manufacturers or loan an asset from other suppliers. This could also be used by
consumers to shop for products at an attractive price and there would be incentives for users
to stake VANIG tokens for VNG in addition to significant reduction of transaction fees. There
would be other benefits for using VNG like chargebacks , buying credits and being eligible for
specific promotions in the ecosystem.
profitable in Year 2 and will have YoY growth of 20 to 25% over the next few years until we
reach a 2% market share over the years, and it also means token demand goes up as well.
Our primary focus is South East Asia which is one of the fastest growing internet business
regions across the world. If required, business financial plan can be shared that will justify
these numbers.
commissions will be paid out as Vanig tokens, Vanig will purchase Vanig tokens using the
commissions paid out by the big retailers like Amazon, Lazada, walmart and 1000s of stores.
This means a continuous demand for Vanig tokens from Vanig itself to payout customers
without major costs to Vanig as we pass on Fiat payments from retailers to consumers as
Vanig tokens. For comparison, Ebates paid $800 Million in cashback so far.
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7.4. Token Burn
Vanig will burn all unsold tokens post the Token Sale in a publicly verifiable way. This will
immediately reduce the total Vanig tokens supply and make it more attractive for investors
considering all the other ways listed here for Vanig token demand.
Malaysia in Year 1 and ending with Indonesia and India in year 4. We will be profitable in year 2
onwards with profit (before tax) of $8M, $10.2M and 13.8 M in 2020, 2021 and 2022 respectively.
Vanig will use 20% of the quarterly profits to buyback Vanig tokens from the most liquid
exchange. We will continue the buyback every quarter to ensure overall tokens in circulation
8. Team
The Vanig team is driven and have been working tirelessly to realize the idea that is Vanig into
a solution and hope to build it into the product and ecosystem we envisioned.
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Executive team
Prem is an IT leader and Vinodh is an Visionary, high performing, Dan has very strong experience
entrepreneur, with over a decade results-oriented Entrepreneur and scaling organizations in software
of experience in Retail and executive Leader that builds and and blockchain development.
e-commerce. He is passionate inspires loyal, high performance, cross- Industries include security,
about Tech, Automation, AI, Process functional global teams that drive identity, financial, institutional and
efficiencies in the Retail space. for results who has over 10+ years of government for more than 20 years.
experience
Phil has a long list of accomplishments Geof has over 15 years experience Don is a supply chain innovator whose
ranging from creating one of the architecting, designing, implementing products established high-value
world’s top supply chain management and supporting enterprise industry footholds for global leaders,
systems — Manugistics to playing systems, a specialist in design and SMEs, and disruptive entrants. He
instrumental roles in companies like implementation of decentralized peer- helps us build a sound supply chain
General Motors & Kmart. to-peer networks and technology. ecosystem.
Lars manages the public relations Dr. Brodbeck is Physician, Vishal is serving as the Chairman of
and business communication Entrepreneur, Public Speaker, the Indian Blockchain Council. He has
for Vanig. Lars carries a MSc in and Educator with a passion for been working and designing products
International Business Management new advances in healthcare and which can leverage Blockchain
and has a history in sales and technology. At Vanig, he helps us Technology and efficiently solve
marketing. build our investor relationships. problems while reducing costs.
Thomas Copeland
Digital Marketing
Director
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Advisors
Paddy is a technology, startup and Alan is a respected ecosystem Jim is involved with projects like
e-commerce strategist, with vast builder, business advisor and airport development, logistics,
experience working with startups serial entrepreneur with a unique crypto, and publishing. As a business
mentoring and guiding them to combination of experiences in owner he brings 30+ years of
success. both large organizations and practical “hands on” experience to
entrepreneurial start-ups. the Vanig team.
Hans is a blockchain developer. His Ali is the head of supply chain Jeremy is the retail strategist at
experience ranges from system Strategy - Asia at Vanig. Ali Vanig. He is Group CEO of iFashion
analysis, design, development, to brings his vast supply chain and Group, an entrepreneur and
process modeling. Hans focuses on Operations expertise in Asia to Vanig a strategist. He will help Vanig
payment gateways, blockchains and guide us through the crucial manage and coordinate our retail
with foreign companies. region for us. plans and strategy.
Sami Alnadi
Glen Liu Zhenquan Mitchell Marrs
Business
Token Economist Strategic Advisor
Development Advisor
Glen has overseen business Prior to pursuing strategic business Sami Alnadi is a business oriented
development, accounts servicing, consulting, Mitchell worked for 4 of professional who raises the bar when
strategy planning and client the largest energy companies in it comes to business growth. His global
acquisition for over 6+ years. As a the world. He is adept in identifying knowledge will assist Vanig’s efforts to
token economist for Vanig he will lucrative opportunities & developing reach markets and adopt new supply
help us at Vanig with maintaining the strategic plays chain processes.
demand of the vanig token.
Destiny Aigbe
General Counsel /
Securities Counsel
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Developers
9. Our Partners
Token Sale Partners
Busniess Partners
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10. Roadmap
Here are the key upcoming milestones in the roadmap, full roadmap view is shown in the next
page.
Our MVP is getting ready, the whitepaper is ready and has been published in our
website.
Our Token Generation Event and the public sale event is scheduled for July 2018.
In December 2018, we plan to release the Vanig 1.0 as an e-commerce platform; and
The two major milestones for 2019 are onboarding of various players into the ecosystem
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MAR 2017
Vanig concept is born
MAY 2017
Core team was formed, Business process and
Technology solution framework created
JUN 2017
E-Commerce Development kicked off
DEC 2017
Build Smart Contract and Blockchain components
FEB 2018
Integration between e-commerce and
Blockchain
JULY 2018
VANIG Token Generation Event
DEC 2018
Launch e-commerce Alpha Version ecosystem
- Open up registration for Vanig team &
community
MAR 2019
Mobile App Launch and On-board up to 1000 supply
JUN 2019 chain Asia Manufacturers/Sellers to Ecosystem
Pilot Vanig e-Commerce to Asia -
Philippines & Malaysia Consumers for Health,
Home & Beauty Categories
SEP 2019
Expand categories to Apparels, Electronics & Toys;
On-board 5000 Sellers to ecosystem
DEC 2019
Launch Vanig to Malaysia;
Vanig 2.0 Product release
JUN 2020
Launch of Singapore 10,000 Sellers to Ecosystem
DEC 2020
Hong Kong Launch, Vanig 3.0 Product release
JUN 2021
Vanig Launch in Indonesia
DEC 2021
India Launch
JUN 2022
On-board 25,000 Sellers to Ecosystem
JUN 2024
On-board 100,000 Sellers followed by rest of world subsequent roll outs - US, UK, Germany,
France, South Korea, Canada, Russia, Brazil & Japan
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11. Financial Projections
Vanig will be profitable in 2020 (year 2 of operation).
We aim to capture 1 % of the SEA e-commerce market by 2022, generating revenue of over
$32 M in 2022. The YoY growth once we are profitable would be 25-30%.
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12. Conclusion
We built Vanig, the world’s first integrated supply chain e-commerce ecosystem powered by
blockchain technology. Vanig is set to change the world of supply chains and e-commerce by
We are integrating and operating with major e-commerce stores and platforms. We are
integrating and connecting to major supply chains and bring onboard manufacturers,
Vanig has and will continue to help more players participate in the online e-commerce boom,
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