1) Gender: Male Female

2) Address (Location of Residence): _________________________________

3) Age:

Below 15 years 15-25 years

25-35years 35-45 years

45-55 years Above 50 years

1. Attitude towards wearing jeans?

Enthusiastic Positive Indifferent Negative Hostile

2. What type of jeans do you normally purchase?

o Branded
o Unbranded

3. Mark the following attributes for the following denim brands on a scale of 1 to 7. (1
worst, 7- best)
Attributes/Brands Levis Lee Wrangler
Price
Durability
Range
Stretchability
Style
Design
Colours
Fit
Special Finish
Fabric
Recognition from
Peers
 4. What is the frequency of purchase?
Monthly Quarterly Half Yearly Annually

5.What are the important influencers while purchasing a pair of jeans? (1 – Very Un-important, 5
– Very Important)
Very Unimportan Neutral Important Very
Unimportant t Neutral Important
Brand
Personality
Price
Durability
Promotional
offers/
discounts

Stretchability
Range

Style
Special finish
Fabric
Fit .
Design
Colours
Recognition
from peers

6. Where do you make purchase of jeans?

Online
Physical Stores
Exclusive brand store
Multi brand outlets
Other
7. Do you buy clothing because you like the design or the brand?

Design

Brand

Both

8. What time of year do you spend the most on clothing?

Spring

Summer

Autumn

Winter

No difference

9. What mainly influences your style?

Friends/Family
 Current trends

Music/TV

Other (please specify)

10. What are your 2 main criteria when purchasing clothing?

Advertising

Quality

Price

Style

Color

Online shopping options