PATA’s Mission

The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst
for the responsible development of the Asia Pacific travel and tourism industry.

The theme of “Proud Past, Promising Future” determines the major objectives of PATA. In
PATA, the prime mission is to emphasize on sustainable growth, to enhance the value and
increase quality from all quarters of the travel industry.

Purposes and Objectives of the Pacific Asia Travel Association

To encourage and assist in the development of the travel industries throughout the Pacific
area by:

 Providing an instrument for close collaboration among the various territories,

countries and commercial companies concerned.
 Augmenting and assisting local promotional and development efforts of the members
and sources of capital for tourist accommodation and recreational projects.
 Providing a liaison between travel and transportation industries and all members.
 Carrying out advertising, promotional and publicity measures calculated to focus the
attention of the traveling public upon the Pacific as one of the world's outstanding
vacation areas.
 Encouraging the promotion of adequate passenger transportation services and
facilities to and within the Pacific area.
 Carrying out statistical and research work relating to travel trends and tourism
development for the benefit of its members.
 Negotiating with governments, whether directly or through the appropriate bodies, for
an easing of monetary regulations and travel formalities tending to be barriers to
tourist travel.

Activities of PATA

• PATA actives include assisting small and up-and-coming destinations to develop their
infrastructure, providing expertise, and planning group travel schemes, destinations,
hotels operations and discounts.

• It provides up-to-date information and practical and theoretical experience in the field
of tourism. Through its Research, Development, Education and Marketing Councils,
PATA serves as a central source, supporting its diverse membership in tactical
marketing programmes for their destinations and products together with training and
educational programmes for human resource development.
 • The annual conferences of the PATA and its workshops provide greater scope to its
members to share their ideas and exchange views about promotion of tourism in their
respective regions.

• PATA staffs are experts in their respective fields of marketing and research, and
regularly exchange with others, information on latest techniques and practice in their
respective areas. All members benefit directly or indirectly from the continuing
programmes of PATA, which include travel research, marketing, training
programmes, and the development of visitor plants and services.

Functions of PATA

The Pacific Asia Travel Association performs a variety of functions. These include

• Pacific Travel Conference and Workshop:

During the first four months of each year, PATA sponsors and organizes a conference of its
members with the objectives of reviewing the progress, exchanging ideas and planning for
future programmes. The meetings are held at different areas. The annual conferences attar a
large number of delegates from all over the world. The conference also serves as a unique
promotional tool for the host government providing an opportunity to the travel industry from
abroad to get a sample of what it has to offer in terms of tourist attractions and future tourism
plans to the foreign visitor.

• Marketing:

A long-range marketing programme coordinates all the promotional functions of PATA for a
maximum impact in the consumer market and also among sales agents. The marketing
programme includes: advertising, publicity and promotion.

An extensive advertising programme schedule is carried in leading national magazines of

North America with a view to increase interest in the Pacific region as a major travel area.
The association prepares and distributes a wide selection of selling aids and sales promotion
materials to travel agents and tour operators throughout the world.

A strong trade advertising programme is directed towards travel agents in order to

merchandise PATA’s consumer advertising and sales promotion efforts.

Weekly news releases, special feature stories and photographs are provided to the various
newspapers, magazines and radio and television networks by the Association’s Pacific News
Service. Members may use the Association’s materials, including photographs, for their own
publicity purposes.

• Research and Development:

The Association’s research programme is designed to provide it with the marketing
information needed to formulate its own marketing programme as well as to provide its
members with information which will assist them in designing their own programmes.

The Association organizes research seminars, research presentations and technical assistance
programmes for its members. Another important facet of the research programme includes
the collection, analysis and dissemination of Pacific travel statistics and an effort designed to
constantly improve and standardize the tourism statistics of the Pacific region.

Membership Categories of PATA

1. Active government: - Consist of primary official organization appointed by the

government of any nation.

2. Associate government: - Consist of any organization charged with the responsibility of

the domestic promotion of tourism as appointed by the government of any nation.

3. Active carrier members: - Consist of any government recognized, registered or certified

airlines providing regular scheduled services to and within the specific area.

4. Associate carriers: - Consist of any Govt. recognized, registered or certified airlines

providing non-regular passenger services to and within the specific area.

5. Active industry members: - Consist of any hotel organization having management

authority over one or more hotels with the total of thousand or more guest rooms.

6. Allied members: - Consist of travel agencies, hotel representatives and firms, serving as
general agents or representing various segments of the pacific travel agency.

7. Affiliated allied members: - Consist of branch offices of an allied member travel agency
or tour operators.

8. Associate members: - Consist of individual operating organization and firms such as

communication media, media representative, advertising, public relation and research
agencies hawing definite interest in pacific travel.

9. Sustaining Members: - Consist of those organization, firms or individual whom

commercial or cultural interest, in the judgment

PATA’s 2012 Priorities

On behalf of its members, PATA’s current strategic direction is to:

• Build the Business for members
• Provide valuable insights, forecasts and analysis help members make better business
decisions
• To take a lead position on travel industry issues that needs to be addressed