Tourism and Hospitality

Organizations
CHAPTER 6

Macro Perspective in Tourism and Hospitality

Learning Outcomes
At the end of this chapter, you should be able to:
1. Explain the international tourism organizations;
2. Get acquainted with the regional tourist organizations;
3. Discuss the role of a national tourism office in the promotion of
tourism and hospitality;
4. Explain the importance of national professional tourism
organizations in the development of tourism and hospitality;
and
5. Enumerate the different national professional tourism and
hospitality organizations in the Philippines and in the United
States.
Macro Perspective in Tourism and Hospitality
Tourism Organizations

Macro Perspective in Tourism and Hospitality

 Tourism Organizations

Since tourism and hospitality is a diverse industry made

up of many different segment, there is a need to
interrelate and share information.

Macro Perspective in Tourism and Hospitality

International Tourism
Organizations

Macro Perspective in Tourism and Hospitality

 Public 01 International
Organization
02 Regional

03 National

04 State
Private
Organization 05 Local level
Macro Perspective in Tourism and Hospitality
 International

The chief international

Organization in the field
of travel and tourism. It is
United Nations an intergovernmental
World Tourism technical body which
deals with all aspects of
Organization
tourism.

Macro Perspective in Tourism and Hospitality

United Nation World Tourism
Organization

IUOTO -Organization The value of UNWTO WTO

-International was work of legal October 2003
Union of Official reestablished IUOTO was existence in Became an
Travel Organization in London recognized January 2 established
- The Hague, -Transferred agency of United
Netherland to Madrid Nation

1925 1946 1963 1975 2003

 International Civil Aviation Organization
Is an organization of around
134 governments established
for the purpose of promoting
civil aviation on a worldwide
scale.
It is established at the Chicago
conference of 1944. The 96
aarticles of the Chicago
convention established the
privileges and restrictions of
the member countries ICAO is the United Nation's specialized agency
for international civil aviation
 International Air Transport Association

Established in 1945 in Havana. It was

composed of airline operators attached
to the national delegations of the ICAO
conference in Chicago.

Objectives are to promote safe, regular and

economical air transport, faster air commerce
and study problems connected to industry.
 World Travel and Tourism Council

It is the only global forum whose

members are the top decision makers in
the travel and tourism industry.

It is the only body representing the

private sector in all parts of the industry
worldwide.
 Development Organization

Islamic Development Bank

World Bank OFID ADB
is an international is the development is an international is a multilateral is a
financial institution that finance institution development multilateral
provides loans and grants established by the finance institution development
to the governments of Member States of dedicated to finance institution
poorer countries for the OPEC in 1976 as a reducing poverty in that is focused on
purpose of pursuing channel of aid to the Asia and the Pacific Islamic finance
capital projects. developing countries. through loans located in Jeddah,
Saudi Arabia
Regional Tourism
Organizations

Macro Perspective in Tourism and Hospitality

 The Organization for Economic
Cooperation and Development (OECD)
was set up in a convention
signed Paris on December 14,
1960
Shall promote policies designed
to achieve the highest
sustainable economic growth
and employment and a rising
standard of living in member
countries

Macro Perspective in Tourism and Hospitality

 Pacific Asia Travel Association (PATA)
Was organized in Hawaii in
1951
Purpose is to develop, promote
and facilitate travel in the
Pacific area(including Pakistan,
the United States and Canada)

Macro Perspective in Tourism and Hospitality

 Asia-Pacific Economic Cooperation
(APEC)
It represent 15 countries.
Its purpose is to establish
coordination of national
economies for the benefit of
countries in the Asia-Pacific
region as a whole

Macro Perspective in Tourism and Hospitality

National Tourism
Organizations

Macro Perspective in Tourism and Hospitality

 Roles of National Tourism
Organizations
The government plays an important role in formulating
policies to guide tourism development and promotion in
line with other national economic and social objectives.
The WTO Manila Declaration Provides the basic
foundations and guidelines that help governments in
defining their tourism role.

Macro Perspective in Tourism and Hospitality

 Roles of National Tourism
Organizations
Governments can play a decisive role in the following areas:
1. Planning- attracts foreign investment and funds
infrastructure development
2. Employment and Training- determines manpower needs,
develops tourism training programs
3. Coordinating Public and Private Sectors- determines
roles in mixed economics

Macro Perspective in Tourism and Hospitality

 National Tourism Office
National Tourism Office(NTO) is responsible for the
promotion of tourism in a particular country and for the overall
development of the tourist industry (ex. DOT)

Macro Perspective in Tourism and Hospitality

 National Organizations
Tourism
Department of Infrastructure and Tourism Promotion Intramuros
Tourism Enterprise Zone Board (TPB) Administration (IA)
Authority (TIEZA)

National Parks Duty Free Philippine

Nayong Pilipino
Development Philippines Retirement
Foundation (NPF)
Committee (NPDC) Corporation (DFPC) Authority (PRA)

Philippine
Commission on
Sports Scuba Diving
(PCSSD)

Macro Perspective in Tourism and Hospitality

Professional Tourism and
Hospitality Organization

Macro Perspective in Tourism and Hospitality

Professional Tourism and Hospitality
Organization
Several professional tourism organizations have been
established to bridge the gap between government and
industry. By working together, they promote a very
favorable tourism climate.

Macro Perspective in Tourism and Hospitality

The United States Travel Data Travel and Tourism Research
Center(USTDC) Association(TTRA)
Aims to improve Aims to maintain current
the quality and communications in travel
range of statistical research developments and
methodology occurring in
data describing the field.
travel and tourism

Travel Industry Association of American Society of Travel

America(TIAA) Agent(ASTA)
Main objective is to Largest travel
develop and implement association in the US. It
programs that benefit includes travel agencies
the travel supplier and and tour operators from
consumer. Formed to US and Canada.
promote travel in US.
Macro Perspective in Tourism and Hospitality
 Association of Travel Marketing
Executives (ATME)
Aims to assist travel
marketing executives
toward greater personal
achievement, success and
satisfaction.

Macro Perspective in Tourism and Hospitality

 Universal Federation of Travel
Agent Association (UFTAA)
Objectives are to act as a
negotiating body for the
various branches of the
tourism and travel
industries

Macro Perspective in Tourism and Hospitality

 Council on Hotel, Restaurant And
Institutional Education (CHRIE)
Works to foster the
international advancement
of teaching, training,
learning, research and
practice in the field of
hospitality and tourism

Macro Perspective in Tourism and Hospitality

 International Society of Travel and
Tourism Educator
Founded in 1980. There are
300 members representing
all levels of travel and
tourism educators

Macro Perspective in Tourism and Hospitality

 Professional Tourism and
Hospitality Organization in
the Philippines

Macro Perspective in Tourism and Hospitality

 Professional Tourism and Hospitality
Organization in the Philippines
• Philippine Travel Agencies Association (PTAA)
• The Hotel and Restaurant Association of the Philippines (HRAP)
• Union of Filipino Tourism Educators (UFTE)
• Council of Hotel and Restaurant Educator of the Philippines (COHREP)
• The Association of Administrators in Hospitality, Hotel and Restaurant
Management Educational Institution Incorporated(AAHRMEI)
• The Women in Travel, Philippine Chapter
• Philippine Association of Conventions/Exhibitions, Organization and Suppliers,
Inc. (PACEOS)
• Network of Independent Travel Agencies (NAITAS)
• Movement of Incentive TravelMacro
Executives
Perspective in Tourism(MITE)
and Hospitality
 Professional Tourism and Hospitality
Organization in the Philippines
• Philippine Travel Agencies Association (PTAA)
• The Hotel and Restaurant Association of the Philippines
(HRAP)
• Union of Filipino Tourism Educators (UFTE)
• Council of Hotel and Restaurant Educator of the Philippines
(COHREP)

Macro Perspective in Tourism and Hospitality

ACTIVITY

Macro Perspective in Tourism and Hospitality

 GROUP ACTIVITY
1. Prepare a presentation on National Tourism Office and
Professional Tourism and Hospitality Organizations
assigned to your group.
2. Include the following information in your presentation:
a) Logo
b) Brief Description
c) Founder
d) Date it was founded
e) Types of membership
f) Website and FB page

Macro Perspective in Tourism and Hospitality