WELCOME TO YOUR

WEEK 1-3
DISCUSSIONS
 ULOa
WHAT IS ART AND ITS IMPORTANCE?
WHAT IS THE VALUE OF ART?
WHAT ARE THE DIVISION OF ARTS?
LANGUAGES OF ARTS AND ART AND
EXPERIENCE

ART HAS GROWN AS UNIVERSAL “LANGUAGE EXPRESSING MAN’S FEELINGS.”

THE IMPORTANCE OF ART.
THE ART CONSTITUTES ONE OF THE OLDEST AND MOST IMPORTANT MEANS OF
EXPRESSION DEVELOPED BY HUMAN BEING.
AS IT DEFINED , ART HAS SOMETHING TO DO WITH BEING MAN-MADE. A POPULAR
TERM USED TO DESIGNATE ART TODAY IS DESIGN AS IN GRAPHIC DESIGN. THIS IS
A NARROW USE OF TERM BUT WIDER USE OF IT CAN EQUATE ART DESIGN.
DESIGN COMES FROM THE ITALIAN WORD” DESIGNARE” WHICH MEANS TO DRAW
OR TO DRAW A LINE; IT ALSO MEANS TO SET “ BOUNDERIES”. JAVELLANA,
( P5.,UNDERSTANDING VALUING & LIVING ART)
 THE VALUE OF ART?
• THE VALUE OF ART. WHAT’S AN ARTWORK WORTH? WELL, THAT DEPENDS. WHAT
ARE THE BENEFITS OF ART? TO IMPRESS YOUR CLIENTS? IS AN ART OBJECT
COMMERCE OR CONTEMPLATION? THE ANSWER TO THESE QUESTIONS BRINGS
MANY FACTORS BEYOND ARTISTIC MERIT INTO PLAY.
 THE DIVISIONS OF ART

THE DIVISIONS OF ART

• ART IS SO BROAD THAT WE SHALL DIVIDE IT INTO TWO GROUPS:
• A. COMMERCIAL ART - PRIMARILY AIMS TO PLEASE, SATISFY AND SELL THE
INTENDED BUYERS HIS PRODUCTION.
• DESCRIPTION
• COMMERCIAL ART IS THE ART OF CREATIVE SERVICES, REFERRING TO ART
CREATED FOR COMMERCIAL PURPOSES, PRIMARILY ADVERTISING. COMMERCIAL
ART USES A VARIETY OF PLATFORMS FOR VIEWERS WITH THE INTENT OF
PROMOTING SALE AND INTEREST OF PRODUCTS, SERVICES, AND IDEAS. 
WIKIPEDIA
B. ART FOR ART’S SAKE - AIMED FOR PERSONAL EXPRESSION
AND SATISFACTION OF THE CREATOR OR OF THE ARTIST.

• "ART FOR ART'S SAKE" IS THE USUAL ENGLISH RENDERING OF A FRENCH SLOGAN
FROM THE EARLY 19TH CENTURY, "L'ART POUR L'ART", AND EXPRESSES A
PHILOSOPHY THAT THE INTRINSIC VALUE OF ART, AND THE ONLY "TRUE" ART, IS
DIVORCED FROM ANY DIDACTIC, MORAL, POLITIC, OR UTILITARIAN FUNCTION. 
WIKIPEDIA
 THE THREE LANGUAGES OF ART

THE THREE LANGUAGES OF ART

• A. PRIMARY LANGUAGE - BUILT INTO US AS PART OF OUR HUMAN HERITAGE
• B. SECONDARY LANGUAGE - IT IS MADE UP OF CONVENTIONS, THE TRADITIONS AND STYLES,
WHICH HAVE ACCUMULATED OVER THE AGES
• C. THIRD LANGUAGE - IN WHICH THIS AND OTHER BOOKS ON THE ART ARE WRITTEN

• ART AND EXPERIENCE. IT HAS BEEN SAID THAT ART IS EXPERIENCE, BECAUSE ALL ART
DEMANDS EXPERIENCE. BUT PROBABLY, IT IS CLEARER TO SAY THAT ART INVOLVES
EXPERIENCE, THAT THERE CAN BE NO APPRECIATION OF ART WITHOUT EXPERIENCE. IT HAS
BEEN SAID THAT ART IS EXPERIENCE, BECAUSE ALL ART DEMANDS EXPERIENCE. BUT
PROBABLY, IT IS CLEARER TO SAY THAT ART INVOLVES EXPERIENCE, THAT THERE CAN BE NO
APPRECIATION OF ART WITHOUT EXPERIENCE.
 ART AND NATURE

• ART IS MADE BY MAN. NO MATTER HOW MUCH IT RESEMBLES NATURE, IT REMAINS TO

BE DIFFERENT FROM ART.
• FACTORS AFFECTING THE WORK OF THE ARTISTS. COMMON DENOMINATORS OF
SUBJECT MATTER, TREATMENT AND EMPHASIS, WHICH APPEAR AGAIN AND AGAIN IN
ART WORKS OF A GIVEN EPOCH.
AN EPOCH IS A PERIOD OF TIME MARKED BY CERTAIN CHARACTERISTICS: YOU MIGHT
DESCRIBE SEVERAL PEACEFUL DECADES IN A NATION'S HISTORY AS AN EPOCH OF
PEACE. ... THE NOUN EPOCH IS FROM NEW LATIN EPOCHA, FROM GREEK EPOCHĒ, "PAUSE,
CHECK, FIXED TIME."
 REFERENCE

• TEXTBOOK:

 
• JAVELLA, R. (2018). UNDERSTANDING, VALUING, AND LIVING ART: ART APPRECIATION FOR COLLEGE, DAVAO CITY: VIBAL GROUP, INC.

 
• REFERENCES:

HTTPS://WWW.BRITANNICA.COM/TOPIC/THE-ARTS

HTTPS://ARTSANDCULTURE.GOOGLE.COM/CATEGORY/ARTIST
 THAT’S ENOUGH
FOR NOW…

I WELCOME ALL OF YOU

IN THIS CLASS.

Thank
You!