KAHOOT – TEAM OMEGA

Q1: Ambush marketing is a practice by which a company that is an official sponsor of an event.

True of false?  False

Q2: Choose the right word for this definition: ‘’A brief description of the product’s major benefits to
the buyer that the advertiser might include in his advertisement’’ is:

1. Advertising platform
2. Target market
3. Advertising appeal
4. Budget and media scheduling

Answer 1 and 3 are correct

Q3: A slogan is a catchy phrase relating to the marketing message.

True or false?  True

Q4: Is the following statement true or false? ‘’The most frequent started sponsorship objectives are
‘increasing brand awareness’, ‘enhancing brand image’ and ‘creating goodwill’.

True or false?  True

Q5: What is the duplicated reach? The number of people...

 …within a publication interval who see an issue intended

 …exposed to an ad for the second time
 …exposed to an ad a single time

Correct answer: …exposed to an ad for the second time.

Q6: Briefing is looking at the customer's wants.

True or false?  False

Q7: Can an individual consumer provide funding to a sponsored organization by making a donation?

True or false?  True

 KAHOOT – TEAM OMEGA

Q8: Choose the right word for this definition: ‘’What do we call the percentage of the
communication target group that is reached by a given medium?’’

1. Current reach
2. Total reach
3. Coverage
4. Cumulative reach

Correct answer is: 3: Coverage.

Q9: How do you call the actual identity of a company?

1. Public identity
2. Corporate identity
3. Actual identity
4. Desired identity

Correct answer: 2: Corporate identity

Q10: Which of the following does not fit in the three criteria for selecting media?

1. The medium’s communication capability

2. The reach
3. The cost of each medium
4. The country where the media is the biggest

Correct answer is: 4; The country where the media is the biggest