Marketing Quiz: Advertising

1. During the market growth stage the company is engaged in stimulating primary
demand.
 True
 False

2. Give a synonym for collective advertising.

 Pioneer advertising
 Combination advertising
 Cooperative advertising
 Advocacy advertising

3. Which of the following is advertising option in the market growth stage?

 Lower the price
 Affective product attributes
 Focus on the brand’s advertising

4. On what position stays the advertising in the hierarchy of corporate communication

strategy?
 1
 2
 3
 4

5. What part of the marketing mix includes the advertising?

 Product
 Promotion
 Price
 Place

6. Bacardi suggested serve lime along with the new BacardiCoke, this is an example of:
 Theme advertising
 Consumer advertising
 Product advertising
 Public advertising

7. Is advertising a strategic tool for helping to achieve the marketing objectives?

  True
 False

8. What does it stand for USP?

 Unique Selling Promotion
 Unique Selling Proposition
 Ultimate Sales Proposition

9. Identifying new potential applications is an important option in the:

 Introduction stage
 Growth stage
 Decline stage
 Maturity stage

10. In the maturity stage advertising’s task is to further increase brand loyalty.
 True
 False

Answers:
1. False
2. Pioneer advertising
3. Affective product attributes
4. 4
5. Promotion
6. Theme advertising
7. True
8. Unique Selling Proposition
9. Decline stage
10. True