Marketing Research

Assignment 4

Topic: The impact of promotion schemes and digital advertising on

consumer purchase intention in food industry during corona
pandemic

 Define the population

Our target population constitutes of all the young people residing in Lahore includes both
genders (male and female) who have access to the internet and are food lovers who
continuously like to eat from restaurants often whether dine in, takeaways or deliveries
under the corona pandemic
 Determining the sample frame
As sampling frame is defined as the list available to draw the sample from, we do not
have a sampling frame for this research as it is impossible for us to know all the young
people in Lahore who has access to the internet and are food lovers
 Select sampling technique
The sampling technique that we are using for this research is convenience sampling
which is a non-probability sampling technique. We have chosen this sampling technique
because we as students do not have resources or the time to cater to such a large
population in these trying times (corona virus and the lockdown). So we have chosen this
technique as this would help us in gathering data from convenience by using subjects that
are nearest and available to participate in this research.
 Determine the sample size
N=50
 Execute the sampling process
For the execution of the sampling process, we have made a questionnaire on google
forms that we are going to send to our friends and family that are young, have access to
the internet, in Lahore and are food lovers. We will share the survey through Facebook
and WhatsApp from there we will collect 50 responses.