Synopsis

 Title : Title:Marketing Strategies in Indian Paint Industries of top 5 Companies.

 Introduction : As per ASSOCHAM study the Indian paint industry is likely to see 20
percent growth by 2019. This rise can be attributed to increasing demand from retail
consumers, on rapid urbanization, and development of rural markets. The same report
also mentions that the industry will reach the level of Rs 62,000 crore in the next two
years. A rise in disposable income of the average middle class coupled with increasing
investment on education, urbanization, development of the rural market and various
launches of many innovative products will be major drivers also are other reasons of this
rising demand. India is the second largest consumer of paint in Asia.
 Objectives :
o To find out the impact of the advertisements of paint industries on the
customers.
o To survey the total purchase of different kinds of paints by the contractors.
o To understand the source of awareness about the paint industry.
o To find different marketing strategies used to attract customers.

 Hypothesis : Nil
 Research Methodology :
o Setting :Place of study is Bjapur
o Sample Size :200
o Sample Selection : youth between the age of 20-25 (Male and Female)
o Data Collection procedure :Google Docs
o Data Analysis Procedure :(MS Excel)Analyze the data in Excel with various
tools available and find out the conclusion.
 References :
https://www.bergerpaints.com/

https://www.asianpaints.com/

https://www.nerolac.com/

https://www.dulux.in/
https://www.nipponpaint.com/

https://www.worldwidejournals.com/international-journal-of-scientific-research-
(IJSR)/recent_issues_pdf/2016/September/September_2016_1492770607__67.pdf