THE LEITH SOCIETY

1. Would Leith Society as a business work in your home country? Why yes and why
not?

1. Yes, The Leith society would work as a business in India. Keeping Cultural differences
aside, a key variable for the success of an intangible service organization like Leith is year-to
year retention rates of the membership. There are several factors that’s contributes to this in
India.

 In India people usually stay till the end in the gatherings which according to Groth
increases member satisfaction.

 Knudsen came ready-made with insights and tools that could lead to a more
professionally managed organization. An organization managed like Leith would
work in most of the countries and not just India.

 India is the right place to find potential candidates for a society like Leith, in fact
many people would prefer to be member of such organization where they can develop
professionally.

 India has ample amount of resources needed for making an organization successful.

 Less or no competitors will make it easy for a society like this in India

2. What adjustments need to be made to the way Leith Society operates, to ensure
success in your home country?

2. There are few adjustments that can be done in the way Leith Society operates, to ensure
success in India:

 Fees and Administrative charges can be reduced.

 New venture should be started with formal business plan, much market research about
demand factors, competitors, appropriate price points, break-even calculations.
 Should recruit more people like Jonas
 Retention Rates of membership can be improved
 They need more projects like “Dream Machine”, ERP and Customized CRM.