Mark Daniel A.

Borja BE-ABM 12Y1-BUS-1

18-0928-295

Effectivity of online advertisements.

Nowadays, online advertisement has been one of the most renowned methods of advertising

products. It seems like that most of companies today choose online advertisement in any sort to

show their products. But according to Khalid Saleh, their resear h shows that Click rates for

display Ad campaigns average only 0.1%, which means that only one in a thousand Ads in a

campaign is clicked. This doesn't look promising since most of the companies today rely on

online advertisements to promote their products. But the statistics show that these ads are just

mostly ignored. And they even stated that even though the ads were making an impression 72 %

of the time, still, these impressions are made with other products which are not at all related to

the product being advertised. Hence, rendering the advertisement as almost non-effective