Professional Documents
Culture Documents
Daburrr
Daburrr
Dabur India Limited is one of the leading consumer goods company of India with
interests in healthcare, personal care and foods. For more than a century Dabur has
worked in active collaboration with nature to provide the best of herbal health and
personal care products to its consumers. Today, Dabur is all set to take this
abundant knowledge of Ayurveda to global frontiers.
Dabur India Limited is the fourth largest FMCG Company in India with
interests in Health care, Personal care and Food products. Building on a legacy
of quality and experience for over 100 years, today Dabur has a turnover of
Rs.2233.72 crore with powerful brands like Dabur Amla, Dabur Chyawanprash,
Vatika, Hajmola & Real.
CORPORATE PHILOSOPHY:
Knowledge is the key to growth in today's world. Whatever the industry, it is the
knowledge, which provides cutting edge to individual and organizations. For more
than a century nature has been a rich source of knowledge for Dabur. Nature has
not only given us the ingredients for all our products but has also taught us how to
create a harmony within and without the organization. Nature has inspired us in all
our acts. Ayurveda - the science of life is based on principles of nature. All
Ayurvedic preparations have their ingredients derived from Nature. Dabur has
converted the healing properties of natural ingredients and the age-old knowledge
of Ayurveda into contemporary healthcare products to alleviate health problems of
its consumers.
Dabur is committed to expand the reach of this age-old knowledge of Ayurveda and
Nature through web. Through web, they aim to overcome the physical boundaries
to take Ayurvedic way of life to global frontiers.
OBJECTIVE
VISION
Dabur, Nature acts as not only the source of raw material but
With a basket including personal care, health care and food products, Dabur
India Limited has set up subsidiary Group Companies across the world that
can manage its businesses more efficiently. Given the vast range of products,
sourcing, production and marketing have been divested to five leading group
companies that conduct their operations independently:
AT A GLANCE
OVER THE YEARS:
The story of Dabur goes back to 1884, to a young doctor armed with a degree in
medicine and a burning desire to serve mankind. This young man, Dr. S. K.
Burman, laid the foundations of what is today known as Dabur India Limited. From
those humble beginnings, the company has grown into India's leading manufacturer
of consumer healthcare, personal care and food products. This phenomenal
progress has seen many milestones, some of which are mentioned below:
1896 -As the demand for Dabur products grows, Dr. Burman feels the need for mass
production of some of his medicines. He sets up a small manufacturing plant at
Garhia near Calcutta.
1900s -
The next generation of Burmans take a conscious decision to enter the Ayurvedic
medicines market, as they believe that it is only through Ayurveda that the
healthcare needs of poor Indians can be met.
1919 -
The search for processes to suit mass production of Ayurvedic medicines without
compromising on basic Ayurvedic principles leads to the setting up of the first
Research & Development laboratory at Dabur. This initiates a painstaking study of
Ayurvedic medicines as mentioned in age-old scriptures, their manufacturing
processes and how to utilize modern equipment to manufacture these medicines
without reducing the efficacy of these drugs.
1920s -
A manufacturing facility for Ayurvedic Medicines is set up at Narendrapur and
Daburgram. Dabur expands its distribution network to Bihar and the north-east.
1936 -
Dabur India (Dr. S K Burman) Pvt. Ltd. is incorporated.
1940 -
Dabur diversifies into personal care products with the launch of its Dabur Amla
Hair Oil. This perfumed heavy hair oil catches the imagination of the common man
and film stars alike and becomes the largest hair oil brand in India.
1949 -
Dabur Chyawanprash is launched in a tin pack and becomes the first branded
Chyawanprash of India.
1956 -
Dabur buys its first computer. Accounts and stock keeping are one of first
operations to be computerized.
1970 -
Dabur expands its personal care portfolio by adding oral care products. Dabur Lal
Dant Manjan is launched and captures the Indian rural market.
1972 -
Dabur shifts base to Delhi from Calcutta. Starts production from a hired
manufacturing facility at Faridabad.
1978 -
Dabur launches the Hajmola tablet. This is the first time that a classical Ayurvedic
medicine is branded - from Shudhabardhak bati to Hajmola tablet.
1979 -
The Dabur Research Foundation (DRF), an independent company, is set up to
spearhead Dabur's multi-faceted research.
1979-
Commercial production starts at Sahibabad. This is one of the largest and most
modern production facilities for Ayurvedic medicines in India at this time.
1984 -
The Dabur brand turns 100 but is young enough to experiment with new offerings
in the market.
1986 –
Dabur becomes a public limited company through reverse merger with Vidogum
Limited, and is re-christened Dabur India Limited.
1989 -
Hajmola Candy is launched and captures the imagination of children and
establishes a large market share.
1992 -
Dabur enters into a joint venture with Agrolimen of Spain for manufacturing and
marketing confectionery items such as bubble gums in India.
1993 -
Dabur sets up the oncology formulation plant at Baddi, Himachal Pradesh.
1994 -
Dabur India Limited comes out with its first public issue. The Rs.10 share is issued
at a premium of Rs.85 per share. The issue is oversubscribed 21 times.
1994 -
Dabur reorganizes its business with sales and marketing operations being divided
into 3 separate divisions.
1994 -
Dabur enters the oncology (anti-cancer) market with the launch of Intaxel
(Paclitaxel). Dabur becomes only the second company in the world to launch this
product. The Dabur Research Foundation develops the unique eco-friendly process
of extracting the drug from the leaves of the Asian Yew tree.
1995 -
Dabur enters into a joint venture with Osem of Israel for food and Bongrain of
France for cheese and other dairy products.
1996 -
Dabur launches Real Fruit Juice which heralds the company's entry into the
processed foods market.
1997 -
The Foods division is created, comprising of Real Fruit Juice and Hommade
cooking pastes to form the core of this division's product portfolio.
Dabur India approved the demerger of its pharmaceuticals business from the
FMCG business into a separate company as part of plans to provider greater
focus to both the businesses. With this, Dabur India now largely comprises of
the FMCG business that include personal care products, healthcare products
and Ayurvedic Specialities, while the Pharmaceuticals business would include
Allopathic, Oncology formulations and Bulk Drugs. Dabur Oncology Plc, a
subsidiary of Dabur India, would also be part of the Pharmaceutical business.
Maintaining global standards
As a reflection of its constant efforts at achieving superior quality standards,
Dabur became the first Ayurvedic products company to get ISO 9002
certification.
Science for nature
Reinforcing its commitment to nature and its conservation, Dabur Nepal, a
subsidiary of Dabur India, has set up fully automated greenhouses in Nepal.
This scientific landmark helps to produce saplings of rare medicinal plants
that are under threat of extinction due to ecological degradation.
2005 - Dabur aquires Balsara
Dabur India announced issue of 1:1 Bonus share to the shareholders of the
company, i.e. one share for every one share held. The Board also proposed an
increase in the authorized share capital of the company from existing Rs 50
crore to Rs 125 crore.
2006 - Dabur crosses $2 bin market cap, adopts US GAAP.
Moving forward on the inorganic growth path, Dabur India decides to raise
up to $200 million from the international market through Bonds, FCCBs,
GDR, ADR, QIPs or any other securities.The capital raised will be used to
fund Dabur's aggressive growth ambitions and acquisition plans in India and
abroad.
2007 - Celebrating 10 years of Real
Dabur Foods unveiled the new packaging and design for Real at the
completion of 10 years of the brand. The new refined modern look depicts the
natural goodness of the juice from freshly plucked fruits.
2007 - Foray into organised retail
Dabur India announced its foray into the organised retail business through a
wholly-owned subsidiary, H&B Stores Ltd. Dabur will invest Rs 140 crores
by 2010 to establish its presence in the retail market in India with a chain of
stores on the Health & Beauty format.
2007 - Dabur Foods Merged With Dabur India
Migration from Baan and Mfg ERP Systems to centralized SAP ERP
system from 1st April 2006 for all business units.
Implementation of a country wide new WAN Infrastructure for
running centralized ERP system.
Setting up of new Data Centre at KCO Head Office.
Extension of Reach System to distributors for capturing Secondary
Sales Data.
Roll out of IT services to new plants and CFAs.
Future Challenges
"What is that life worth which cannot bring comfort to others", these words of Dr.
S K Burman have inspired generations of Dabur. Keeping these golden words in
mind, Sundesh or the Sustainable Development Society was set up to carry out
welfare activities aimed at improving the quality of life of the rural people in its area
of operation. This society is given complete financial and managerial support by
Dabur India Limited.
In addition to the mobile OPDs, other health services rendered include training of
traditional birth attendants, immunisation programmes for children, maintenance
of family health records, ante-natal check ups, pulse polio programmes and health
awareness meetings for women on topics such as family planning, ante-natal care,
post-natal care, the importance of vaccinations, baby care and AIDS prevention.
jvs & subsidiaries:
Dabur India has entered into joint ventures with well established international firms
as well as created subsidiary units that further highlight its business philosophy of
providing the best products to its customers.
JOINT VENTURES
Dabon International Limited - Dabur has also collaborated with Bongrain of France
for the manufacture and marketing of specialty cheese and other dairy products.
This joint venture company has already made its presence felt in the Indian cheese
market through the launch of processed cheese under the brand name LeBon, and a
specialty cheese under the brand name Delicieux.
SUBSIDIARIES
Dabur has six subsidiary units, which come under the umbrella of the Dabur India
organization. These are:
Dabur's foray into food processing industry. The company, set up in April 1999, is
marketing a range of fruit juices under the brand name Real, Homemade Cooking
Paste and Sauces and Lemoneez lemon juice. Dabur was the first company in India
to introduce fruit juices in packaged form without any artificial additive. Real is
today the market leader in this category with more than 50% market share.
Homemade cooking paste is the only national brand in this category. Lemoneez is
the only product in its category available in unique drop and trickle pack and
Dabur Nepal was the first manufacturing base overseas for Dabur group. The
company is today the leading exporter of Nepal and the third largest and most
modern manufacturing base for Dabur. Dabur Nepal is today involved in promoting
cultivation of herbs and apiculture activities in Nepal. The company has set up state
of the art greenhouse at Banepa for developing saplings for 20 medicinal plants.
Dabur Nepal has also set up an Apiculture centre for promoting bee-keeping
activity in Nepal and developing queen bees and bee colonies for exports.
Dabur Egypt is groups gateway to Africa. This manufacturing base set up a couple
of years back to cater to the demands of Middle East and African market is
Set up recently in UK, this subsidiary of Dabur India Limited will be manufacturing
setting up manufacturing base near London and is expected to start operation from
year 2001.
DABUR OVERSEAS LIMITED
TOWARDS GREEN TOMMOROW
plants. DRF has developed cultivation packages for a number of herbs especially of
endangered ones. A 15,000sq. ft. greenhouse built in Nepal is now functional and
DRF conducts training for harvesting and post harvesting processing of herbs to
ensure the sustainable usage of this natural resource. The Foundation promotes
cultivation and organizes planting materials for selected herbs to farmers. It
imparts training to farmers for cultivation of these medicinal plants, their drying
and proper packaging in roadworthy condition. The fundation also organizes
complete buy back arrangement for these select herbs. This effort has not only
ensured development of a sustainable source of rare herbs but also has provided an
alternative source of income to the farmers.
DRF has developed tissue culture protocols for a number of herbs specially those of
alpine habitat and those diminishing in the nature.
PROTECTION FOR NATURE AND PROTECTION FROM NATURE
For well over a century, Dabur has worked hand in hand with nature. Drawing its
strength and inspiration from nature's vast resources, Dabur has used herbs and
minerals found in natural form as the ingredient for its products. As a company,
Dabur understands its responsibility to contribute towards maintaining the
ecological balance, and realises the need to replenish what it takes from nature. The
direct result of this realisation has been 'Project Plant for Life', under which the
company has set up tissue culture laboratories, a state-of-the-art greenhouse and
contract cultivation with complete buy back facilities. This project not only ensures
sustainable source of medicinal plants, but also improves the standard of living of
the participating villagers. Since time immemorial, Dabur has received lots from
nature, and it takes pride in
DABUR RESEARCH FOUNDATION
of developing many new molecules to fight this dreaded disease. In fact, DRF
was the first organization in the world to develop a process for extraction of
paclitaxel, a drug for cancer, without harming the source tree. The process is
Herbal health care is an area where Dabur Research Foundation has made
For a research organization like Dabur Research Foundation, people are its
biggest asset. At DRF, more than 125 scientists are engaged full time in
has on its board independent advisors and consultants for guiding the team in
their specific areas. The team of scientists is culled from various disciplines
the effort of this team of scientists with whom Dabur has networked for
Dabur Research Foundation is possibly the only of its kind in the country
carrying out research in diverse fields. Today, the scientists at DRF are
Dabur Research Foundation has over the years built associations with various
etc. engaged in the Research & Development activities. This network has
delivery system.
Institutions in the country and abroad. Some of the organizations with which
DRF conducts training for harvesting and post harvesting processing of herbs
foundation also organizes complete buy back arrangement for these select
herbs. This effort has not only ensured development of a sustainable source of
rare herbs but also has provided an alternative source of income to the
farmers.
DRF has developed tissue culture protocols for a number of herbs specially
within.
that experimentally proved to be better than coconut oil alone. Today, that
product, christened Vatika Hair Oil, has created a niche for itself with others
trying to emulate it. Vatika shampoo normal and anti-dandruff are well set to
DRF is the first organization in the world to isolate the anticancer drug,
Paclitaxel, from the leaves of Himalayan Yew Tree using a unique eco-friendly
process without causing any harm to the tree. The Foundation is only the
Paclitaxel.
medicine for the patients in India and many other countries of the world.
manufactured out of it. This facilitated testing of each lot of raw materials with
DRF has till date conducted more than 200 studies to validate the claims
Studies, 135 Clinical Trials and 10 Toxicological Studies. At DRF, blending the
infant to a grand old man, from poor to rich; that's how the Dabur's range of
health personal care and food products could be best explained. Today Dabur
trust has travelled beyond the boundaries of India and are available in more
than 50 countries worldwide. These value for money products have made
A vast array of products touching the lives of almost every individual, from an
infant to a grand old man, from poor to rich; that's how the Dabur's range of
health personal care and food products could be best explained. Today Dabur
trust has travelled beyond the boundaries of India and are available in more
than 50 countries worldwide. These value for money products have made
Healthcare is one of the biggest and oldest divisions of Dabur with a wide
range of OTC healthcare products. It comprises of:
Dabur Chyawanprash-
Dabur Chyawanshakti- Hajmola -
Glucose D- Hajmola Candy -
Pudin Hara -
(Liquid and Pearls)
Pudin Hara G -
Dabur Hingoli -
Shilajit Gold -
Nature Care -
Sat Isabgol -
Shilajit -
Shankha Pushpi -
Sarbyna Strong -
Dabur's Health Care range brings for you a wide selection of herbal
products, to provide complete care for varying individual needs. We derive
our products from the time-tested heritage of Ayurveda, backed by the most
modern scientific test and trials. That ensure unfailing quality and safety in
anything.
BRAND MANAGEMENT STRATEGIES
Marketing strategies
Until the early 1990s, Dabur, the 100-year old ayurvedic products manufacturer,
was looked upon as a rather staid company that marketed herbal and ayurvedic
products.
Dabur Vatika in 1995 brought about a sea change in that perception. Within six
years of its launch, Vatika had become the market leader in the value-added hair
oils segment. Its success pushed Dabur into the league of top FMCG product
companies in India. Dabur Vatika’s success can be attributed to the company’s
differentiated product offering and meticulous brand building initiatives. The
company concentrated on differentiating the brand in all aspects, right from
positioning to packaging. At the time of its launch, Dabur positioned Vatika as
value-added hair oil that contained pure coconut oil enriched with natural
ingredients such as henna, amla (gooseberry), and lemon. Till then, the hair oil
market had been dominated by plain coconut oil brands with Marico’s flagship
brand, Parachute, being the market leader.
1. Dabur Vatika, one of the youngest brands in the country (launched in 1995),
has become a leading brand in the natural personal care product segment.
What were the factors that enabled Vatika to become a flagship brand of
Dabur in such a short span of time?
Chyawanprash
the most well known Ayurvedic product in India and abroad. An effective herbal
over 50 other herbs. Dabur has conducted several clinical trials on this product
which confirm its efficacy as a unique product that strengthens the body from
within.
Digestives
Hajmola Tablets
Hajmola Tablets are the first classical Ayurvedic product to be branded and
name derived from Hajma which means digestion in Urdu. It is available in regular
HajmolaCandy
Candy in 1989. Since then, the company has added Mango and tamarind flavours
PudinHara
One of the oldest products in Dabur portfolio, Pudin Hara is available in liquid as
well as capsule form. It has a special combination of mint oils and cures gastric
Hingoli
used a lot in Indian cooking. Dabur's Hingoli has all the goodness of asafoetida and
other herbs.
Childcare Products
DaburLalTail
The largest baby massage oil in India, it has the goodness of herbs which helps in
DaburJanmaGhutti
This Ayurvedic preparation helps in strengthening the digestive system of new
borns.
FAMILYCARE PRODUCTS
The largest division in terms of sales, the Family Products Division of Dabur has in
its portfolio hair care and skin care products, oral care and select foods like honey.
Dabur is the leader in hair care products in India, and has covered almost all the
As a brand has made its mark beyond India and is a leading hair oil brand in
middle East and Africa. A perfumed heavy hair oil, it is Dabur's largest brand.
It is a light hair oil that combines the natural hair care properties of lemon and
hibiscus.
Vatika -
The fastest growing hair oil brand of India, Vatika has single handedly created an
altogether new category of herbal enriched natural oils. The Vatika range also
includes a herbal shampoo which has made its mark in the very first year of its
Rose water derived from best of Indian roses makes the skin supple and glowing.
ORAL CARE
Dabur Lal Dant Manjan - It is the second largest tooth powder brand of India and
the largest in coloured tooth power category. This herbal tooth powder is very
Binaca Toothbrushes - After having acquired this dormant brand a few years back,
Dabur launched toothbrushes under this umbrella. There are plans to launch other
AYURVEDIC SPECIALITIES
Dabur's own research and development. Dabur has products for all the 16
categories as defined in the Ayurveda. Some of the leading products in this category
are:
Asav Arishtas -
These are medicated decoctions with a self generated alcohol content. Dabur has a
range of over 30 Asav Arishtas. Some of the well known ones include
These are finely ground medicinal powders used to treat a variety of ailments
Ras Rasayanas -
Rasayanas. Dabur has a range of more than 50 Ras Rasayans which are used by
Medicated Oils -
The oils boiled alongwith certain prescribed durgs are known as medicated oils.
These oils retain the curative properties of herbs and is used for inunction and
massage.
PHARMACEUTICALS
Branded Pharmaceuticals -
It includes a range of natural ethical products like New Livfit, Honitus, Ulgel etc.
Oncology -
This wide and formidable range includes brands such as Intaxel, Docetaxel and
Topotecan, all of which were manufactured for the first time in India by Dabur.
Little wonder then, that Dabur is the undisputed market leader in this category in
India and has plans to establish itself as a generic oncology player in select global
markets.
FOODS
Launched over two years back, the Dabur Foods range include juices under the
brand name Real and cooking pastes under the brand name Hommade. To give a
better focus to this division. This division has been carved out as a subsidiary
SUBSIDIARIES
Dabur Foods Limited - Dabur Foods Limited, a 100% subsidiary of Dabur India
Limited, is spearheading Dabur's foray into food processing industry. The company,
set up in April 1999, is marketing a range of fruit juices under the brand name Real,
Passion For Winning: We all are leaders in our area of responsibility, with a
deep commitment to deliver results. We are determined to be the best at
doing what matters most
People Development: People are our most important asset. We add value
through result driven training, and we encourage & reward excellence
Ayurvedic Research:
Pharmaceutical Research:
Validation of processes
PHYTOPHARMACEUTICALS:
sources
Extraction technologies
Biotechnology:
AGRONOMY:
technology
ANALYTICAL:
products
Synthetic Chemistry:
Process development
scales
synthetic molecules
Anti-angiogenic screening
Tumor xenography
RESEARCH APPROACH
Survey approach was chosen for this research work. Survey research is the
behavior can often find out by asking individuals directly. The major
Schedules, which is the most commonly used instrument, was opted for
this research.
CONTACT METHOD
Personal individual interview method was opted for this research work, as
The data thus collected was tabulated, analyzed and interpreted with view
to make the study more meaningful. They were tabulated in manner so that
examine the views of respondents. The use of tables, charts and diagrams
The sample size taken is 100, which is not sufficient to represent the entire
universe. The size could not be increased due to time constrained.
The areas covered were restricted to SIDCUL (Rudrapur) only and as such the
results of the surrey are valid for the above said areas.
All information, which has been collected form, the respondents have been
considered authentic and final.
Besides all this the report has been on individual attempt and also involves the
human process of interpretation and analysis, so there are chances of human
error.
Despite repeated proof reading there is a possibility of spelling error of
otherwise which may have been overlooked
BIBLIOGRAPHY
2.Internet : www.dabur.com
www.google.com
www.hll.org.
www.daburproducts.co.in