MARKET PROJECTION “EVIDENCE 2”

ANA ISABEL DOVALES

OSCAR IVAN SANCHEZ RIVERA
WALTER ALEXANDER RIAY SARMIENTO

NATIONAL LEARNING SERVICE SENA

INTERNATIONAL NEGOTIATION TRAINING PROGRAM
FILE:1966038
 BOGOTÁ CUNDINAMARCA
2020
INTRODUCTION

Market marketing there are two important issues to consider: how to

project the market share and the marketing plan or strategy to be
implemented for the development of objectives proposed in a company.

For this reason we will implement a concept map that will explain how to
project the market share and an explanatory chart of essential words in
the field of a marketing plan.
Reading concept map Market Share Projection Tips for Small Businesses
Fifteen of the reading Steps for the Success of a Marketing Plan
 ENGLISH SPANISH DEFINITIO IMAGE EXAMPLE
N

Contingency Plan de Set of In a company,

Plans Contingencia steps that when an idea
we can use does not work,
in an we need to
emergency implement
another, is a
plan B

Technological Avances It is an the sewer: not

Advances Tecnológicos evolutionar having this
y process system, the
of creating result of civil
tools that engineering,
model and many of the
control the diseases that
environmen are kept under
t control today
could strongly
shake society
Marketing Plan Plan de Marketing It is the publicize the
basic products that
manageme the brand
nt tool that offers
any
company
market
oriented
that wants
to be
competitive
, must use

Consultant Consultor who thinks write questions

about a about a
certain specific topic
topic

Market Escenario de space mini markets

Scenario Mercado covering
the
commerce
sector
Business Plan Plan de Negocio strategy to restaurants,
achieve coffee shops,
business small
goals companies,
large
companies

Price Promotion Promoción de strategy to two for one

Precios increase exercise
sales

Retention Estrategia de strategic special

Strategy Retención plan to customer
build experience that
customer generates
loyalty purchase
satisfaction
 Customer Estrategia de plans that provide
Acquisition adquisición de help exciting new
Strategies Clientes generate products
new
customers
to the
business

Feedback Retroalimentación reiterate step by step

information verification of a
about a topic to be
process agree

Implementation Implementación act of the strategy

putting into plan paid off
action a thanks to it is
strategic implementation
plan
Variety of Ideas Variedad de Ideas various brainstorm
options to
implement
an action
plan

Test Run Prueba de verification check list

Funcionamiento of steps for
the correct
operation
of a plan

Commercializati Comercialización act of at a coffee

on selling or shop, offer
exchanging products like
a product hot drinks and
or service pastry

Priority Prioridad preference potential

in first stay customer is
preferred and
important