UNIVERSIDAD AUTONOMA DE NUEVO LEON

PREPARATORIA NO 23

ACTIVIDAD INTEGRADORA
ETAPA 3

EQUIPO 5

INTEGRANTES DEL EQUIPO:

2029922 HUERTA MARTINEZ SOFIA
GUADALUPE
2025684 MACIAS CONTRERAS AYLIN
MONSERRAT
2014975 MARTINEZ MARTINEZ GREGORIO

1996611 MARTÍNEZ GÓMEZ TANIA CECILIA

2029552 MEDINA HINOJOSA GAEL

EMILIANO
 STAGE THEMES

 1- PRODUCTION LINES
 2- MARKETING
 3- FINANCES.
 4- SALES
 5-QUALITY PROCESS
 6-BUSSINES STRATEGIES
1- PRODUCTION LINES
A production line is factory configuration that features a series
of manufacturing steps. Ítems Flow from step-to-step moving
closer to becoming a finished producto, part or component with
each step.

• Batch production vs mass production

Production lines are used both in batch production and
mass production. Batch production involves moving a set
of times through each step together as a batch. For
example, a bakery may process 1200 donuts a step at a
time moving the donuts together from Workstation tp
Workstation. Afterwards, the production line may be
reconfigured for a batch of cookies.
Mass production exacutes every step in the manufacturing
process concurrently for example, if cars are produced in
a 28-step process the production line may have a single
cat at each step at all times.
 2- MARKETING
How Marketing Works

Product, price, place and promotion are the Four Ps of

marketing. The Four Ps collectively make up the essential
mix a company needs to market a product or service.

4.
1.PRODUCT 2.PRICE 3.PLACE PROMOTION

Its refers to the

It refers to an item or
It refers to how much distribution of the The fourth P, refers to the
items the business plans integrated marketing
the company will sell product. Key
to offer customers. The communications compaing.
the product for. When considerations include
product should seek to Promotion includes a variety
whether the company
fulfill an absence in the establishing a to the will sell the product
of activities such as
market or fulfill consumer advertising, selling, sales
unit cost price, through a physical
demand for a greater promotions, public relations,
marketing costs and storefront, online, or direct marketing,
amount of a product
distributivo expenses. through booth sponsorships and marketing.
already available.
distribution channnels.
3- FINANCES.

Includes the purchasing of financial

PERSONAL products such as credit cards,
FINANCE. insurance, mortgages and various
types of investiments.

Finance represents Include tax, spending, budgeting and

money management debt issuance policies that affect how a
PUBLIC
and the process of government pays for the services it
FINANCE.
acquiring needed funds. provides to the public.

Refers to the financial activities related

CORPORATE to running a corporation, usually with a
FINANCE. division or department set up to
oversee the financial activities.
4- SALES
WHAT IS A SALE?
A sale is a transaction
between two or more parties
in which the buyer receives
goods-either tangible or
intangible- services, and/or
assets in Exchange for
money or in some cases,
other assets paid to a seller.
UNDERSTANDING A
SALE?
HOW SALES WORK?
A sale determines that
the seller provides the
buyer with a Good or Every day, millions of people
service, in Exchange for take part in countless sales
transactions across the
a specific amount of
globe creating a constant
money or assets. Flow of assets which forms
the backbone of the
associated economies.
5-QUALITY PROCESS
Process quality refers to the degree to
which an acceptable process, including
measurements and criteria for quality,
has been implemented and adhered to
in order to produce the artifacts. Software development requires a complex web of
sequential and parallel steps. As the scale of the project
increases, more steps must be included to manage the
complexity of the project. All processes consist of product
activities and overhead activities. Product activities result
in tangible progress toward the end product. Overhead
activities have an intangible impact on the end product,
and are required for the many planning, management, and
assessment tasks.
The objectives of measuring and assessing process quality are to:

Manage profitability and resources

Manage profitability and resources

Manage and maintain budgets, schedules, and

quality

Capture data for process improvement

To aid in your evaluation of the process and product quality, the Rational Unified
Process (RUP) has included pages such as:

Activity: a description of the activity to be performed

and the steps required to perform the activity.

Improvements in
Work Guideline: techniques and practical advice quality in terms of
useful for performing the activity. organizational quality;
process quality;
Artifact Guidelines and Checkpoints: information on product quality; and
how to develop, evaluate, and use the artifact. customer perceived
quality.

Templates: models or prototypes of the artifact that

provide structure and guidance for content.
6-BUSSINES STRATEGIES
Business strategy can be understood as the course of
action or set of decisions which assist the entrepreneurs
in achieving specific business objectives.

Business level Nature of business

strategy:
The strategies that relate to a particular business
are known as business level strategies. It is
developed by the general managers, who convert
mission and vision into concrete strategies.
strategy:
A business strategy is a combination of proactive actions
on the part of management, for the purpose of enhancing
the company’s market positions and overall performance
and reactions to unexpected developments and new
market conditions.

Functional level
strategy:
Developed by the first line managers or supervisors,
functional level strategy involves decision making at the
operational level concerning functional areas like
marketing, production, human resource, research and
development, finance and so son.