ARMY INSTITUTE OF BUSINESS ADMINISTRATION, SAVAR

AN ASSIGNMENT ON

“Association Analysis”

Course Name: Business Research Methodology

Course Code: BUS 3601

Prepared by Supervised By
Zulfikar Pasha Dipto Afzal Hossain
ID- B3160B024 Assistant Professor
BBA- 03 AIBA, Savar

Date of Submission: 13th May, 2018

 Consider the given data set and generate the association and check their validity

Trans. ID
1 {Bread, Milk, Diaper}
2 {Bread, Diaper, Beer, Egg}
3 {Milk, Diaper, Beer, Cola}
4 {Bread, Milk, Diaper, Beer}
5 {Bread, Milk, Diaper, Cola}

Frequent Item Set

Here,
Total Data = 6, where minimum support = 3
Candiate Item Set 1
Item Set Support Count Selection
{Bread} 4 
{Milk} 4 
{Cola} 2 
{Eggs} 1 
{Diaper} 5 
{Beer} 3 

Candidate Item Set 2

Item Set Support Count Selection
{Bread, Milk} 3 
{Bread, Diaper} 4 
{Bread, Beer} 2 
{Milk, Diaper} 4 
{Milk, Beer} 2 
{Diaper, Beer} 3 

Candidates Item Set 3

Item Set Support Count Selection
{Bread, Milk, Diaper} 3 
{Bread, Milk, Diaper, 4 
Beer}
{Milk, Diaper, Beer} 2 
Frequent Item Set
{Bread, Milk, Diaper}
Association Rules:
Here, frequent item set: {Bread, Milk, Diaper}
(i) {Bread}  {Milk}
(ii) {Bread}  {Diaper}
(iii) {Bread}  {Milk, Diaper}
(iv){Milk}  {Bread}
(v) {Milk}  {Diaper}
(vi){Milk}  {Bread, Diaper}
(vii) {Diaper}  {Bread}
(viii) {Diaper}  {Milk}
(ix){Diaper}  {Milk, Bread}
(x) {Bread, Milk}  {Diaper}
(xi){Bread, Diaper}  {Milk}
(xii) {Milk, Diaper}  {Bread}

Association Analysis:
{Bread}U {Milk}
Support {Bread}{Milk}=
N

{Bread}{Milk}

=
N
= 3/5
= .60
= 60%

{Bread, Milk}
Confidence of {Bread}{Milk}=
{Bread}
= 3/4
= .75
= 75%
 {Bread}U {Diapers}
Support {Bread}{Diapers}=
N
{Bread, Diapers}
=
N
= 4/5
= .80
= 80%

{Bread, Diapers}
Confidence of {Bread}{Diapers}=
{Bread}
= 4/4
=1
= 100%

{Bread, Milk, Diaper}

Support {Bread}{Milk, Diaper}=
N
= 3/5
= .60
= 60%

{Bread, Milk, Diapers}

Confidence of {Bread}{Milk, Diaper}=
{Bread}
= 3/4
= .75
= 75%
 {Milk}U {Bread}
Support {Milk}{Bread}=
N

{Milk, Bread}
=
N
= 3/5
= .60
= 60%

{Milk, Bread}
Confidence of {Milk}{Bread}=
{Bread}
= 3/4
= .75
= 75%

{Milk}U {Diapers}
Support {Milk}{Diapers}=
N

{Milk, Diaper}
=
N
= 4/5
= .80
= 80%

{Milk, Diaper}
Confidence of {Milk}{Diaper}=
{Bread}
= 4/4
=1
= 100%
 {Milk, Diaper, Bread}
Support {Milk}{Diaper,Bread}=
N
= 3/5
= .60
= 60%
\
{Milk, Diaper, Bread}

Confidence of{Milk}{Diaper,Bread} =
{Bread}
= 3/4
= .75
= 75%

{Diaper U Bread}
Support {Diapers}{Bread} =
N
{Diapers, Bread}
=
N
= 4/5
= .80
= 80%

{Diapers, Bread}
Confidence of {Diapers}{Bread}=
{Bread}
= 4/4
=1
= 100%
 {Diaper U Milk}
Support {Diapers}{Milk} =
N
{Diapers, Milk}
=
N
= 4/5
= .80
= 80%

{Diapers, Milk}
Confidence of {Diapers}{Milk}=
{Milk}
= 4/4
=1
= 100%