Progress Report

UNIVERSITI KUALA LUMPUR INSTITUTE OF MEDICAL SCIENCE
TECHNOLOGY (UNIKL MESTECH)
MPU 3242 INNOVATION MANAGEMENT
PROGRESS REPORT
TITLE: INNOVATION PROJECT OF PEST CONTROL MANAGEMENT
PRODUCTS
PROGRAMME: BACHELOR OF ENVIRONMENTAL HEALTH (HONS) AND

BACHELOR OF BIOMEDICAL SCIENCE
PREPARED BY:
1) TILAGAVATI D/O SUBRAMANIAM 12214219032
2) BENNARD S/O SELVARAJO 12214219036
3) MUHAMMAD HAZIM ZAKWAN BIN AB RAHIM 12214219039
4) SUMEN A/L AMARAN 12213118158
5) ILA SABRINA BINTI ISMAIL 12214219042
PREPARED FOR: MOHAMAD RAMZAN MOHAMAD
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No Contents Page
Number
1 Introduction
1.0 About Us 3
1.1 Vision 3
1.2 Mission 3
1.3 Objective 4
1.4 Name Of the Business 5
1.5 Company Profile 6
2 Introduction to Group Members
2.1 Organizational Chart 11
2.2 Human Resources Plan 12
2.3 Employment of Knowledge Workers 14
3 Problem Statement 26
4 Product Description
4.1 Form of Innovation 40
4.2 Type of Innovation 40
4.3 Factors that affect Innovation 43
4.4 Sources of Innovation 46
4.5 Product Classification 48
4.6 Process Model 50
4.7 Innovation Process Design 52
TABLE OF CONTENT
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1.0 INTRODUCTION
1.1 About Us
Victory Sdn. Bhd. was founded on March 2010. Our company is mainly produce products
for pest control management. We also involve in improvising pest control products based
on customer’s needs to protect people and enhance lives from the threat of pests. Our
company located at No. 88, Cheras Utama Industrial Estate, 43200 Cheras, Selangor.
We will continuously improve all the aspects of our business by innovate our products in
order to sustainable growth and profitability on meeting the needs of the present market
and also sustain long term of success. We also ensure that all of our products are
environmental friendly and using best quality material for our product that meet
customers satisfaction. We producing pest control products to protect public against
rodents, insects and many other types of pests. Our company consists of 270 employees
including top management, marketing, logistics, R&D and production.
1.2 Vision
Our vision is to be first choice of consumers and to be the most preferred pest control
company in Asia by making everyday life safer and healthier for every home, business
and facility.
1.3 Mission
Our ultimate goal is to be recognized as the best ‘Pest Control’ service company in our
industry. Our mission is to make sure pest control services available to all, operating with
reliability, effectiveness, customer orientation with affordable price.
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1.4 Objective
1.4.1 General Objective
 To become a well-known pest control company in Asia with highest technological

innovations for long-term financial success.
1.4.2 Specific Objective
 To share the best quality of pest control services and products with a harmonious
relationship with the customers.
 To produce the products that fulfil the customer’s needs and desires.
 To build a brand reputation and a good image in industry.
 To become the market leader in pest control management equipment industry.
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1.5 Name of Business
Our company name is ‘Victory Sdn. Bhd.’. We use this name because we want to
achieve victory in ensuring customers’ satisfaction in all of our projects and also nullify
the effect of competitors in order to stay ahead in the business.
1.4.1 Nature Of The Business

Our main activity is to provide or produce the highest quality of pest control products to
ensure effective pest control management in our country. Our primary concern is to
protect public and to reduce pest issues without complaints with highly trained pest
management professionals. In conjunction with that, our marketing system also handy for
customers whereas the main product does not only exist in tangible market system but
also can be purchase through out online platform. Our company also use social media and
our website to advertise and market our product.
1.4.2 Industry Overview
Prevention is better than cure ever holds true even in our pest control industry. Hence,
our company mainly producing environmental friendly pest control products to help
customers free from hazards of various types of pest. Moreover we also involve in
innovation and produce the handy using tools and equipment in controlling pest in the
market. The highest quality pest control equipment from our company suitable to use in
our local weather and condition. Our products are on its own level of quality with
economical maintenance cost.
Besides that, the products itself is checked accordingly for its quality control by company
experts to maintain the level of high quality product. This is done by our competent
technician from our company. Our signature pest control equipment namely the Insect
Repellent Cloth, Ultrasonic Insect Repellent and Motorised Hudson X-Pert Spray Can
will help to ease our frontlines pest controller in conducting their role. Rather than using
the traditional or manually method in pest control, our company comes with a better and
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proper way in completing their work. We help these people to burden out their task by
innovate and improving the ‘normal weapon’.
1.6 Company Profile
1.6.1 Company Background
Together we achieve the

VICTORY
Company Name Victory Sdn. Bhd.
a. Insect Repellent Cloth

Name of Product
b. Ultrasonic Insect Repellent
c. Motorised Hudson X-Pert Spray Can
No. 88, Cheras Utama Industrial Estate, 43200 Cheras,

Company & Correspondence Address
Selangor.
Website www.victory10.com.my
Email victory88@gmail.com
Telephone Number 03 4233 8851
Form of Business Private Limited Company
Main Activity Pest control management
Date of commencement 08 January 2006
Date of Business Registration 08 May 2010
Business Registration Number BK 007599836-K
Table of Company Background

1.6.2 Company logo
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1.5.2.1 Explanation of Logo and Motto
3 set of V represents our three signature innovation of products,

which is : Insect Repellent Cloth, Ultrasonic Insect Repellent, and
3 set of V Hudson Express Spray Can.
Circle of pest represent our target to get rid and distinguish the
unbeneficial pest in environment.
Pest
The word “Together we achieve the VICTORY” indicates our intent
Together we achieve the to hit the victory in our field and achieve victory in ensuring
VICTORY customers’ satisfaction.
1.6.3 Company location
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Our company is located at No. 88, Cheras Utama Industrial Estate, 43200 Cheras,
Selangor. This location was chosen because this is a strategic place to start a business
with a set of reachable facilities. In addition, the company also located in industrial area
which is obviously pest control is one of a must in their organization.
1.5.3.1 Supply Factor of Location
 Transport Cost
Our company location is very strategic as it is located at industrial area. Hence,

infrastructure such as road for heavy vehicles are available and in good condition.
Moreover, it help to shorten transport times for our suppliers and for distribution. Besides
that, we also experiencing maximum net advantage past 10 years with lowest unit cost of
production because of nearness to source of raw materials.
 Energy Cost
Electricity and water facilities available at this industrial area. Hence, high usage of
energy will not be a problem for our factory. Also there will be no shortage of electricity
or water as these energy are available through out of the year. We will build a power
backup generator and water storage area for emergency use in case of blackout or during
water service maintenance.
 Labour cost
Another factor that affecting choice of location is availability of skilled workforce in this
area. As Cheras is a growing city, it is very sure there will be more people looking for
employment. So, staff hiring process can be easily manage by our administrative
management.
1.5.3.2 Demand Factor of Location
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 Labour skills
The company is located at Cheras, which is a growing city and Kawasan Perindustrian
Cheras is very demand for employer to find for jobs. For continuous improvement in
every aspect of business in our company, a lot of skillfull graduates and experienced
workforce will be needed. Hence, at this location it will be easier for recruitment process.
Other than that, we also able to send employees for training to improvise our products as
there area many training centres available near the company area. Moreover, most of our
research and development (R&D) project is collaborated with accredited laboratory
within the area.
 Site suitability
The site/location is very suitable for the business as it is an industrial area. Therefore it
will be far away from housing area to avoid complaints from people about noise
pollution. Besides that, the effluents from the company can be disposed in a proper way
as there is a facility of effluent pathway behind our company. Before the effluent pathway
being used, our company have to apply for the licence in Environmental Department.
1.5.4 Location Map
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WE ARE HERE
Victory Sdn Bhd
Figure 1.5 a : Location Map of Victory Sdn.Bhd

Source : Google Maps, 2020
WE ARE HERE
Victory Sdn Bhd
Figure 1.5 b : Location Map (Satellite View) of Victory Sdn.Bhd

Source : Google Maps, 2020
2.0 INTRODUCTION TO GROUP MEMBERS
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2.1 Highest Management Team
2.1.1 Organizational Chart
CHAIRMEN
DATO SERI SHARVIN KUMAR
CHIEF EXECUTIVE OFFICER
DATO BENNARD SELVARAJOO
ACOUNTS MANAGER
CHIEF FINANCE MANAGER
CONTROLLER
MUHAMMAD HAZIM ZAKWAN
INTERNAL AUDITOR
DIRECTOR OF HUMAN HR RECRUITER

RESOURCES
ILA SABRINA ISMAIL HR BENEFITS ADMINISTRATOR
INNOVATION MANAGER
CHIEF TECHNOLOGY
RESEARCH AND DEVELOPMENT
OFFICER
MANAGER
TILAGAVATI SUBRAMANIAM
INFRASTRUCTURE MANAGER
INFORMATION MANAGER
DISTRIBUTION MANAGER
DIRECTOR OF MARKETING
CUSTOMER RELATIONSHIP
AND SALES
MANAGER
CHIN LAI LEONG
SALES SUPERVISOR
LOGISCTICS SUPERVISOR
PRODUCTION SUPERVISOR
OPERATION MANAGER
SUMEN AMARAN PRODUCTION TEAM LEADERS
QUALITY CONTROL OFFICER

2.1.2 Human Resource Plan
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Position/Role Year 20 Year 21 Year 22
Managing Director
Managing Director 1 1 1
Executive Secretary 1 1 1
Executive Director/CEO
Executive Director/CEO 1 1 1
Personal Assistant 1 1 1
Financial Department
Chief Finance Manager 1 1 1
Acount Manager 1 1 1
Senior Account Executive 1 1 1
Junior Account Executive 1 1 1
Controller 2 2 2
Internal Auditor 1 1 1
Clerk 2 2 2
Human Resource Department
HR Recruiter 1 1 1
HR Benefits Administrator 1 1 1
Risk Management Officer 1 1 1
Clerk 2 2 2
Technology Department
Engineering Manager 2 2 2
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Innovation Officer 3 3 3
R & D Officer 5 5 5
Infrastucture Officer 1 1 1
Information Officer 1 1 1
Clerk 2 2 2
Marketing And Sales Department
Distribution Manager 2 2 2
Customer Relationship Manager 1 1 1
Sales Supervisor 1 1 1
Logistics Supervisor 1 1 1
Clerk 2 2 2
Operation Department
Production Supervisor 5 5 5
Production Team Leaders 10 10 10
Production Operators 200 200 200
Quality Control Officer 2 2 2
Technician 2 2 2
Clerk 2 2 2
Total 260 260 260
2.1.3 Employment Of Knowledge Workers
We have realized that a strong management team is very important because it able to
bring successful to an organization. Hence, Victory company usually will arrange each of
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the position of management team based on their education, knowledge, skill and
experience. In Victory Sdn. Bhd. Company, there are Chief Executive Officer, Chief
Financial Officer, Chief Technical Officer and seven managers of management team
which are Innovation Manager, Operation Manager, Human Resource Manager, R&D
Manager, Engineering Manager and Sales & Marketing Manager and administrative
manager.
Name Bennard S/O Selvarajo

38, Jalan Mahkota Cheras, Taman Mahkota Cheras, 43200
Address
Cheras, Selangor.
Phone Number 014-3459022
Email Bennard@Victory.com.my
Position Chief Executive Officer (CEO)
Shareholder’s 40%
 Master in Business Management and Administration
(UPM)
Education
 Bachelor in Chemical Engineering (UM)
Background
 Diploma in Environmental Health in Allied Health
Science College, Sungai Buloh
Profesional
Certificate  Completed High Speed Training Pest Control Course in
United Kingdom
 Certificate in Economics Entrepreneurship
 Certificate in Computer Programming 2014
 Certificate in Decision Making and Communication
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Course
 Speaking and Writing Proficiency
- English (excellent)
- Tamil Language (excellent)
- Malay Language (excellent)
Skills
- Mandarin Language (intermediate)
 IT Proficiency
- Computer Skills
- Microsoft Office Application
 General Manager in Terminex Sdn. Bhd. (5 years)
 Assistant Technical Officer in Vector Control
Management, Ministry of Health (4 years)
Working Experience
 Chemical Engineer at Trix Sdn, Bhd. (3 years)
 Environmental Health Inspector, Pejabat Kesihatan
Daerah Muar (10 years)
 Primary responsibilities include making major company
decisions, managing the overall operations and resources
of our company acting as the main point of
communications between the board of directors (the
Job Descriptions
board) and corporate operations and being the public
face of our company.
 Involving in researches and development of pest control
products.
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Name Muhammad Hazim Zakwan bin Ab Rahim
Address 25, Jalan Bukit A7, Taman Bukit Mewah, 56100 Kuala Lumpur.
Email Hazim@Victory.com.my.
Position Chief Finance Manager
Shareholder’s 20%
 Association of Charted Certified Accounts (ACCA)

Education  Master of Financial Management (UM)
Backgrounds  Bachelor of Accounting (UTAR)
 Diploma in Banking Studies, UiTM, Tapah
 Certificate in Economics Entrepreneurship

Profesional
 Certificate in Computer Programming 2014
Certificate
 Certificate in Communication Course

Skills
 IT Proficiency
- Computer Skills
- Advanced Excel (Accounts)
 Financial Manager in Pestop Sdn. Bhd. (6 years)

Working Experienc
 Acountant at RHB Bank (5 years)
 Assistant Acountant at Lypo Metal Sdn. Bhd. (3 years)
Job Descriptions
 Managing and coordinating daily and monthly reporting,
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budgeting and reforecast processes.
 Providing back office services such as accounts payable,
collection and payroll
 Monitoring cash flow and ensuring our company meets
all its statuary and compliance, obligations, including
statuary accounting and tax issues.
Name Tilagavati D/O Subramaniam

Address 4, Jalan Mayuri 4, Taman Mayuri, Kajang, Selangor.
Phone Number 01136004403
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Email Tilagavati@Victory.com.my
Position Chief Technology Officer
Shareholder’s 20 %
Education  Masters of Science in Global Technology and

Background Innovation Management & Entrepreneurship (TUHH)
 Bachelor in Chemical Engineering (UM)
 Diploma in Business Management (UNITAR)
Profesional  Completed High Speed Training Pest Control Course in

Certificate United Kingdom
 Compeleted GIMI Certificate
 Certificate in Public Health Course
Skills  Speaking and Writing Proficiency

- Tamil Language (excellent)
 IT Proficiency
- Microsoft Certified Solutions Expert (MCSE)
- Maintaining servers, routers, and PCs
Working Experience  Technology Officer in Sunway Group, Kuala Lumpur (6
years)
 Technical Officer in ST Pest Control Sdn. Bhd. (3 years)
 Chemical Engineer at Eco Spray Sdn. Bhd. (3 Years)
 Administrative Assistant in Finisar Sdn. Bhd. (4 years)
Job Descriptions
 Managing and provide guidance for innovation team to
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create more effective pest control products, products and
ideas.
 Doing constant analysis at current market products,
improvise and implementing new ideas to compete other
pest control products.
Name Ila Sabrina Binti Ismail

87, Lorong Pandan Jaya, Taman Pandan Jaya, Ampang,
Address
Selangor.
Phone Number 0108230440
Email Ilasabrina@Victory.com.my
Position: Human Resources Manager
Education
Backgrounds  Master in Business Administration (UTM)
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 Bachelor of Human Resources Management (UiTM)
 Diploma in Business Administration ( UiTM)
Profesional  Obtained Certification in Corporate Psychology (IPC)

Certificate  Certificate in Training and Development Course

Skills
 IT Proficiency
- Computer Skills
 Human Resources Manager in Bumi Pest Sdn. Bhd.

(5years)
Working Experience
 Human Resources Manager in Maxi Garment Sdn. Bhd.
(5years)
 Administrative Assistant in Caltex Sdn. Bhd. (8 years)
Job Descriptions:
 Manage, create, implement and supervise policies or
regulation, which are mandatory for our employee and
also have knowledge of its appropriate functioning.
 Monitoring attendance and tracking leaves of our
employees.
 Taking care welfare of our employees.
 Working along with Operations manager to recruit new
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staff and also involve in interviewing.
Name Sumen Amaran

Address 30, Lorong Permai, Taman Sri Permai, Gombak, Selangor.
Phone Number 013- 2020411
Email Sumen@Victory.com.my
Position: Operation Manager
Education  Master in Operations Management (USM)

Backgrounds  Bachelor in Operations Management (UITM)
 Diploma in Business Administration (PTPL)
 Obtained Occupational Safety & Health Certificate in
Profesional NIOSH
Certificate  Certificate in Environmental and safety Course

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 IT Proficiency
- Computer Skills
Working Experience  Operation Manager in Vector Sdn. Bhd. (5 years)
 Operation Manager in Golden Sdn. Bhd. (5 years)
 Administrative Assistant in Mirage Sdn. Bhd. (8 years)
 Responsible for managing activities that are part of

production of pest control products and services.
 Managing operation process, embracing design,
Job Descriptions planning, control, performance improvement and
company’s operation strategy.
 Working along with human resources to recruit more
employers and promote company culture that encourage
top performance and high morale.
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Name Chin Lai Leong
Address 12, Jalan 3/10, Taman Tenaga Ria, Klang, Selangor.
Email Laileong@Victory.com.my
Position Marketing and Sales Manager
Education  Master in Marketing (UTHM)

Backgrounds  Bachelor in Sales Management (UMP)
 Diploma in Business Administration (UMK)
 Obtained Occupational Safety & Health Certificate in
Profesional NIOSH
Certificate  Certificate in Environmental and safety Course

- Mandarin Language (excellent)
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 IT Proficiency
- Computer Skills
Working Experience  Marketing Manager in Ridpest Sdn. Bhd. ( 5 years)

 Senior Sales Executive at Aeon, Ipoh (8 YEARS)
 Assistant Administrative Officer at Perodua Sdn. Bhd. (4
years)
 Managing organizational sales by developing business

plans, meeting planned goals, and coordinating with
marketing department on lead generation.
 Responsible in activities and performance of sales team
by tracking sales goals, setting individual sales targets,
and facilitate the ongoing training of your sales people.
Job Descriptions
 Developing sales team through motivation, counseling
and product knowledge education.
 Promoting the organization and products.
 Understand ideal customers and how they relate to our

products.
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3.0 PROBLEM STATEMENT
There are thousands of pest control products in the market that promise to deliver results.
At best these tend to be costly, messy and miserably ineffective. At worst, they can end
up provide dangerous for human being, putting our health at risk. While pesticides are
useful for the control of various pests, many of them are hazardous chemicals. They are
hazardous because they can poison the land, the water and the air. When people using
pesticides become careless they run the risk of poisoning themselves, other people and
animals and plants. Pesticides are poisons and, unfortunately, they can harm more than
just the “pests” at which they are targeted. They are toxic, and exposure to pesticides can
cause a number of health effects.
In addition, there are some pest repellent equipment at market that promotes pest control.
But are they really works well to expel the pest they mention on their products. Some
equipments are just able to repel one insects but claims at the advertisement it can repel
more than that. Many available pest controller equipment are not certified by Ministry or
Organization. So, this promote a unsafe equipment to the consumers.
Besides that, there are some equipment at the market that need improvement. The
available equipments are compatible with all the aspects such as approved legally and no
poisonous chemical but they did not fulfill the market needs and fulfill today’s trend and
situation.
3.1 Insect Repellent Cloth
Most insect repellent cloth available nowadays have dependence on insecticides. The
main insecticides they will use is Permethrin. Permethrin is an insecticide in the
pyrethroid family. Permethrin is used in a number of ways to control insects. Products
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containing Permethrin may be used in public health mosquito control programs.
According to M.Tisch (2004), skin irritation, including itching, swelling, and redness,
may occur with treatment with Permethrin. If overdosed it has serious symptoms such as
passing out or trouble breathing. Irritative or allergic reactions have also been reported for
synthetic pyrethroids (Flannigan et al. 1985). These consist primarily of dermal
symptoms, which include itching, burning, and paresthesias, as well as respiratory and
ocular signs of irritation. These are the problems facing by consumers that they are scared
to interact with chemical. Although the current available insect repellent cloth are not
dangerous and the dosage of Permethrin is low, but if exposed regularly it can harm our
health.
To overcome this problem, our company will create a eco-friendly insect repellent
cloth. The insecticides used will be from plant extracts. We will be using the extract of
Neem Leaves (Azadirachta indica), Lemon Grass (Cymbopogon citratus), Rosemary
(Salvia rosmarinus), Clove (Syzygium aromaticum) and Catnip (Nepeta cataria) – also
known as Misai Kucing among locals of Malaysia. These are the natural elements that
will not bring harms to human being. According to G.Jilani (1991), using a natural
product and non-chemical will bring lesser harm to human health.
3.2 Ultrasonic Insect Repellent
Most Ultrasonic Insect Repellent devices sold on the market today have frequencies that
are said not to be harmful to human health. However, to date no such certification or
validation has been made by any seller or manufacturer. Besides that, some device just
emits sound and didn’t work as a insect repellent device. Furthermore, the current
available Ultrasonic Insect Repellent has only one or two function on it. The most of them
are depended on electricity. There is portable Ultrasonic Insect Repellent available on
market but the battery is not sustainable for long term of period. According to John
O’Hara and J.Monte Ross (2007), says that animal repelling devices should be always be
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upgraded from time to time as the animal will be adaptive and mutate from environment.
So the old device will not function properly.
Studies designed to investigate the efficacy of ultrasonic pest repellents have shown
mixed results. One extensive test performed by Kansas State University in 2002 found
that the devices were effective at repelling some insects, such as crickets, but the same
devices had little effect on cockroaches. Ants and spiders were unaffected by any of the
devices. Of the pests that seem to be bothered by the noise, some tests have shown that
they soon become habituated as they realize the noise is harmless. Even models proven
successful in tests are unlikely to perform adequately in real-world situations, where
signal strength rapidly diminishes and can be blocked by walls and furniture. There are
the problems facing by the consumers nowadays. They couldn’t get a good Ultrasonic
Insect Repellent devices on the market.
These are the problems facing by the consumers nowadays. They couldn’t get a
good Ultrasonic Insect Repellent devices on market. Our newly invented Ultrasonic
Insect Repellent are just a way better than the previous version of the product in market.
We at Victory will ensure that the Ultrasonic Pest Repellent at our company with the
endorsement and certification of the Department of Occupational Safety and Health and
the Ministry of Health Malaysia. This is one of the forms of social responsibility and our
duty to the safety and health of the community, especially the users of our products.
There will be torch light on this device for emergency use. We will be adding USB port
on the device to allow the device charge by power cable or power bank. Besides that, the
USB port will read pen-drive to allow users listen to songs while using it for hiking or
any activities with the help of audio jack. There will be also LCD screen showing time,
date and battery percentage. It’s very useful when you have a power cut at your home or
no electricity area. Faster charging because these are highly powered devices. It can be
recharged easily by attaching to any USB port. Power banks are always giving freedom to
use our Ultrasonic Insect Repeller without worrying about its battery. No more trouble
while using on battery down condition.
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3.3 Hudson Express Motorised Spray Can
Vector control is the key intervention for global malaria control and elimination efforts. It
is critical for the reduction and, ultimately, for the interruption of malaria transmission.
According to Global Malaria Action Plan (GMAP), currently, the two most common
vector control interventions are long-lasting insecticidal nets (LLINs) and indoor residual
spraying. Together, these account for almost 60% of global investment in malaria control.
According to the database of Ministry Of Health, most Health District Office that control
Malaria Outbreak will be using Hudson Spray X-Pert Spray Can as they can measure the
pesticides according to the volume of the spray can.
The existing Hudson Spray X-Pert Spray Can that widely used is very non-user
friendly. Where, at the beginning of usage, the tank cover should be opened by rotating
the handle horizontally. After that the water should be put into the tank up to a gallon
level. Prior to that, the outer pack of pesticides (75gram) should be opened from the edges
and to be put into the sprayer barrel with the water should be added to the tank up to 2
gallons / 7.5 liters equal to 3/4 tank. And once the tank cover is neatly closed, the sprayer
pump must be manually pumped to a pressure of 55 psi. More complicated the spray
barrel needs to be shaken by turning it up and down 5 times. Also, the user of this existing
pump have to manually check that the spray output on the nozzle and need to ensured that
the output spray is in fan-shaped and horizontally.
Our newly invented Hudson X-Pert Motorised Spray Can will be equipped with a
motor. This mean there will be no manual pumping to set the pressure and users will
continually use the spray can until the content finish. This will help save the time for
spraying and save some energy and time. We will be adding motor to the can to maintain
the pressure all through the spray process and no manual pumping which is more user
28
friendly. Another innovation that ergonomically benefiting the users is just set the
digitalised control pressure on the motor and can start the spraying proses. The motor was
portable, can last for 5 hours and electric rechargeable. Convenient to operate as it is light
in weight, water proof, small and easy to carry.
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4.0 PRODUCT DESCRIPTION
4.1 DESCRIPTION OF PRODUCT
Our company has come out with new idea of product innovation. We will be inventing
Ultrasonic Insect Repellent, Eco-Friendly Insect Repellent Cloth and Motorized Hudson
X-Pert Spray Can. Our products are redesigned from existing product in market for a
good and better service for the consumer.
4.1.1 Ultrasonic Insect Repellent
Ultrasonic pest repellent are electronic devices that emit high-frequency sounds designed
to repel, kill or injure household pests, such as insects and rodents. Mostly all the device
are being tested at lab and international sales will be tested by the U.S. Federal Trade
Commission (FTC). Rodents and insects can transmit salmonella, hantavirus and other
diseases if left unchecked, as well as cause significant building damage. Cockroach
infestation, which is arguably the most pervasive and hard-to-eliminate type of pest
infestation, especially in urban areas and industrial and commercial kitchens, is evidenced
by the pest's droppings, which are pepper-like specs, typically found in kitchen
cupboards, as well as their egg sacs, which are often spotted in hard-to-reach locations,
such as cracks and crevices in kitchen cabinets and drains, and behind dishwashers and
refrigerators. Ultrasonic pest repellent are claimed to eliminate even these types of
household pests.
The ultrasonic devices are plugged into a home’s electrical receptacle outlets which then
purportedly emit high-frequency sounds that are disruptive to pests. The sound
supposedly causes a physiological response known as audiogenic seizure response, which
is characterized by non-directional running, convulsions, and possibly death from cerebral
hemorrhage. The theory behind the devices is that confused rodents and insects when the
30
disruption prevents them from gathering food, breeding, building nests or
communicating. Ultrasonic devices are popular and appealing to consumers because of
their ease of use and the fact that they are silent to human ears and allegedly eliminate the
need for traps and poison.
Most of the Ultrasonic Insect Repellent that are selling now a days have only one or two
functions on its device. And the main focus of the many devices are to placed in house
and in a fixed position. Our Ultrasonic Insect Repellent will be innovated with extra
features and functions for the confortable use of consumer.
Below are the detailed information of our newly invented Ultrasonic Insect Repellent :
Content Description / Explanation

Model : G880
Main Material : Plastic Light weight
Size : 112mm x 60mm x 30mm Small in size
Easy to carry and hold
Only need small place to keep it
Weight : 307 gram Easy to carry and hold
Colour : Black
Effective Coverage Area : Large cover area.
150 – 180 Sq.Ft
Plug : Via USB Cable Easy to charge anywhere and anytime
Mobile cable will do / Mobile Power Bank
1 hour period of time for full battery
Full battery can be used for 8 hours
Frequency Range : 50KHz – 150KHz Emit frequency waves making pests
unable to adapt.
High frequency pest repellent leaves your
house clean being safe even for the pests
which don’t die but just leave your
property.
Suitable place to keep / Bring : Easy to carry
Home, Warehouse, Restaurant, Hotel, Have hook to hang
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Supermarket, etc
Suitable for hikers / Travellers /
Joggers
Quite and No Noise Will not interrupt the work or activity of
user.
Frequency noise only will heard by insects
but not humans.
Have Torch Light 20 lm and beam distance of 37m
Have USB Port To charge the device
To read MP3 via USB Flash Drive. Users
can listen to song while travelling /
jogging
Have headphone Jack Allow users to listen to songs while
travelling / jogging
Have LCD Screen that’s shows time
and date
This device only repels insects
(mosquitoes, ants, spiders, cockroaches, fruit fly, ticks, bed mites.)
Based on the content and description of our newly invented Ultrasonic Insect Repellent,
there are new features been added. First the device will have a torch light with 20 lm
and beam distance of 37m. This allows travellers, joggers or workers at night time to use
it when there is no light source. Secondly, our device will have a USB port to allow it
charging via adapters or via mobile power bank. Besides that’s the USB port allows to
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read MP3 files so that users can listen to song. Third, there will be a headphone jack
for the users to listen to the songs. Lastly, infont of the screen there will be a LCD screen
showing time, date and battery percentage. There four features are very rare and some
features are not found in current available Ultrasonic Insect Repellent device. Besides
that, our product will go endorsement and certification of the Department of Occupational
Safety and Health and the Ministry of Health Malaysia to ensure the safety to the public.
4.1.2 Eco-Friendly Insect Repellent Cloth
Innovations in clothing that prevent insect bites have primarily come from the United
States military. Mosquito-borne disease is a major concern for military around the globe.
Our country Malaysia itself facing many Mosquito-borne disease such as Dengue Fever,
Malaria and so on. The Insect Repellent Cloth usually will be treated with Permethrin.
Permethrin is an insecticide in the pyrethroid family. Pyrethroids are synthetic chemicals
that act like natural extracts from the chrysanthemum flower. Permethrin is used in a
number of ways to control insects. Products containing Permethrin may be used in public
health mosquito control programs. They may be used on ornamental lawns, in structures
and buildings, and on clothing. Permethrin can affect insects if they eat it or touch it.
Permethrin affects the nervous system in insects, causing muscle spasms, paralysis and
death. Permethrin is more toxic to insects than it is to people and dogs. This is because
insects can't break it down as quickly as people and dogs.
While Permethrin will repel some mosquitoes, treated clothing most effectively works by
killing the mosquitoes landing and trying to bite through the fabric. Clothing treated with
Permethrin has been shown to protect against mosquitoes and ticks, as well as other biting
insects and mites. For these studies, clothing was generally soaked in solutions or sprayed
with insecticides to ensure adequate protection.
Our innovations on Insect Repelling Cloth did not use Permethrin as the insecticide but
we use the natural ingredients to repel the insects. We will be using the extract of Neem
33
Leaves (Azadirachta indica), Lemon Grass (Cymbopogon citratus), Rosemary (Salvia
rosmarinus), Clove (Syzygium aromaticum) and Catnip (Nepeta cataria) – also know as
Misai Kucing among locals of Malaysia. These are the natural elements that will not bring
harms to human being. According to R.C Saxena (1989), says that Neem are the best
plant that change the behavioral and physiological effects on insects. Thus, when there is
a scent of Neem, insects will not come closer to the source.
A.O. Oyedele et all (2002) says that lemongrass is an effective item to repel insects
especially in tropical weather. In his study, lemongrass extract were tested on people skin
and there is less mosquito and bug bites on them. S.E Sharawi et all (2013), says that the
usage of Rosemary and Clove with correct extract concentration can repel insects and
toxify them. Their study also shows that Rosemary and Clove have a promising botanical
insecticides. Based on their lab study, insects have been exposed to the extract of
Rosemary and Clove at certain concentration. At high concentration of exposure it shows
that many insects change their behaviour and not confortable.
Last but not least, according to C.J Peteson et all (2007), says that Catnip plants is a
repellent to insects such as German cockroach, House Fly, Yellow Fever Mosquitos and
certain bugs. The plant extract will make the insects uncomfortable. Based on the theory
above, it is clearly shows that these plants have the capability to repel insects and not
harmful to human beings. So, our innovations on this Insect Repelling Clothes are to use
eco-friendly insecticide.
Below are the detailed information of our newly invented Eco-Friendly Insect Repellent
Cloth :

Model Number : AC-1744
Gender : Unisex Can be wear by both men and women
Available Size : Available in various sizes so everyone can
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S,M,L,XL,XXL, XXXL, XXXXL fit in
Colour Available :
Black, Dark Blue
Material : 88 % Cotton and 12 % Light Weight
Polyester
Quick Dry
Durable
Cloth Type : Coverall Focused for outdoor field workers (Pest
Controller, Foggers,)
For this coverall, the repellency is tightly bound to the fabric that it lasts abaut 1 ½
weeks / 1 washes.
For the next usage, consumer can use the our eco friendly spray and continue this
coverall as insect repellent.
Based on the content and description of our newly invented Eco-Friendly Insect Repellent
Cloth, the main invention done is by substituting the chemical insecticide (Permethrin)
used to eco-friendly insecticide from natural source. Our insecticide will be drawn from
plants extract such as Neem Leaves (Azadirachta indica), Lemon Grass (Cymbopogon
citratus), Rosemary (Salvia rosmarinus), Clove (Syzygium aromaticum) and Catnip
(Nepeta cataria) – also known as Misai Kucing among locals of Malaysia. These plant
have the capability to repel insects at higher rate.
There are many organics product available at market now a days. But many are not
certified and not approved by authorities. Our Eco Friendly insecticide are lab tested,
allergy tested and will be approved Ministry Of Health and Ministry of Agriculture and
Agro-based Industry. Besides that, our insecticide can be used by minor asthma patient
and minor respiratory problem patient as there is no chemical used. Besides that, it is
odourless, colourless and didn’t leave stain on your clothes.
4.1.3 Hudson X-Pert Motorized Spray Can
35
Malaria remains a public health problem in Malaysia. The National Strategic Plan for
Malaria Elimination aims to eradicate malaria from Peninsular Malaysia by 2015, and
from Malaysia Borneo by 2020. Although the number of reported malaria cases has
decreased since the implementation of the malaria control program, malaria remains a
public health problem in Malaysia especially in Sabah, Sarawak and in the interior central
regions of Peninsular Malaysia.
At the moment, the weapons needed against malaria include an efficient way of detecting
the disease, finding out the exact species causing the infection and since malaria is a
mosquito-borne disease and efficient vector control program.
One of the method to control Malaria is by doing Indoor Residual Spray. Indoor Residual
Spraying or IRS is the process of spraying the inside of dwellings with an insecticide to
kill mosquitoes that spread malaria. A dilute solution of insecticide is sprayed on the
inside walls of certain types of dwellings. Mosquitoes are killed or repelled by the spray,
preventing the transmission of the disease. According to World Health Organization, in
2008, 44 countries employed IRS as a malaria control strategy and the number of Malaria
cases seems to be dropped.
The main equipment used for the IRS is Hudson X-Pert Spray Can. But the can is
manually handled. When users want to start spraying, they have to pump the can
according to the pressure needed. While spraying, when the pressure dropped, users have
to stop the work and start pump to reset the pressure.
Our newly invented product will called Hudson X-Pert Motorized Spray Can. We will be
adding motor to the can to maintain the pressure all through the spray process and no
manual pumping. Users will just set the pressure needed on the motor and can start the
spraying proses.
Below are the detailed information of our newly invented Hudson X-Pert Motorised
Spray Can :
36
Hudson X-Pert Spray Can
Model : X-Pert 67322AD
Material : Stainless steel tank Corrosion resistance
All stainless steels have a high resistance

to corrosion. Resist corrosion in most
acids, alkaline solutions, and chloride
bearing environments, even at elevated
temperatures and pressures.
Stainless steel is one of the most hygienic
materials and does not support the growth
of bacteria and other pathogens.
Colour : Silver
Hose Type :
Chemical resistant, braided power
sprayer style hose
Spray Can Motor
Model : BT-6545
Main Material : Ceramic shaft, copper Light Weight

coil, full resin potting, plastics Water Proof
The device is electric chargeable
Power : 60 W Can last for 5 hours
Voltage : 220 V
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Size : 160mm X 105mm X 118mm Small
Easy to carry
Specification : No manual pumping
Digitalised pressure control Safe energy
4.2 FORMS OF INNOVATION
4.2.1 Product Innovation
When people think of innovation, often, they’re thinking of product innovation. Product
innovation can come in three different forms. First, the development of a new product,
such as the Fitbit or Amazon’s Kindle. Second, an improvement of the performance of the
existing product, such as an increase in the digital camera resolution of the iPhone 11.
Third, a new feature to an existing product, such as power windows to a car. Drivers of
38
product innovation might be technological advancements, changes in customer
requirements, or outdated product design.
Our innovation is categorized in Product Innovation. For the Eco-Friendly Insect

Repellent Cloth, we will be improving the product by using eco-friendly and harmless
insecticides on the cloth which the insecticide used is derived from plant extract. The
existing Insect Repelling Cloth are treated with Permethrin which is a chemical that
maybe bring harm to human being if exposed for a long period. But our product is an eco-
friendly product and will not bring harm to humans. Besides that, the product will be lab
tested, allergy tested and will be approved by Ministry Of Health and Ministry of
Agriculture and Agro-based Industry. This can be a plus point for selling this product.
Next for the Ultrasonic Insect Repellent, we will be adding some new features to an
existing product in the market. For example, currently existing Ultrasonic Insect
Repellent doesn’t have time display screen, USB port and headphone jack. Our product
will includes these specification for our customer. These features been added to target
outdoor sport customer such as Hikers, Joggers and also Night Shift Working Guards. By
adding these extra features, users can not only be repelled from insects but also can listen
to songs while doing their activity.
As for Hudson X-Pert Motorized Spray Can, the current available Hudson X-Pert Spray
Can is pumped manually. To ease the work and save some time and energy, we will be
adding a motor to set up the pressure and help maintain the pressure during spray. By this
users also will not have to stop half way to set up the pressure again as the pressure will
be maintain automatically.
4.2 Type Of Innovation
39
Innovation can be a confusing topic because there are so many different kinds of
innovations out there and everyone seems to use the term differently. Most innovations
are smaller, gradual improvements on existing products, processes and services while
some innovations can be those ground-breaking technological inventions or business
models that transform industries. Because the environment and the needs of customers are
constantly changing, we need to be able to improve different areas of our business to
solve emerging problems and to keep creating new value for your customers. Knowing
what types of innovations there are for an organization to pursue can help an organization
to discover the ones that are most suitable for their business. Understanding and focusing
on the most potential ones not only helps to respond to these changing needs but also
allows us to improve our ability to grow the business.
Our newly invented Eco-Friendly Insect Repellent Cloth is a Discontinuous Innovation.

This is because our product is totally different from the previous existing Insect Repellent
Cloth, leading to a significant change in consumption habits and behavior. The reason
why our Eco-Friendly Insect Repellent Cloth is different from the existing Insect
Repellent Cloth is because we will be using non chemical insecticides from extract of
plants which will not bring any harm to human being. While the current existing Insect
Repellent Cloth will be using Permethrin, a chemical that will bring harm to human being
if exposed in long term period. This factor can change consumer habits and behavior to
buy our product as people now a days are very precise about their health.
Our newly invented Ultrasonic Insect Repellent is an Incremental Innovation.

Incremental innovations are just a little better than the previous version of the product or
service and has only slight variations on an existing product formulation or service
40
delivery method. Our product is classified as Incremental Innovation because there will
be some improvements in existing products. There will be torch light for emergency use.
We will be adding USB port on the device to allow the device charge by power cable or
power bank. Besides that the USB port will read pendrives to allow users listen to songs
while using it for hiking or etc with the help of audio jack. There will be also LCD screen
showing time and date.
Our newly invented Hudson X-Pert Motorized Spray Can is an Incremental Innovation.
Our product is classified as Incremental Innovation because there will be some
improvements in existing products. Hudson Express Spray Can will be equipped with a
motor. This mean there will be no manual pumping to set the pressure and users will
continually used the spray can until the content finish. This will help save the time for
spraying and save some energy.
4.3 Factors that affect Innovation
Cracking the question of what factors will best lead you to success can help you focus on
the right areas of your personal development and make you more successful in an
innovation. But, by determine the factors that will affect your innovation will lead you
closer to success as you will find a solution to fix the factors.
4.3.1 Insect Repellent Cloth
1. Time
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As we know, our Insect Repellent Cloth will be using pesticides from plant
extract. Our Research And Development Department will need some time to
prepare the insecticides at a correct concentration and for lab testing. This may be
cause a delay in introducing our product if the lab testing fail and we will have to
repeat the whole process.
2. Legal Factors
Our eco-friendly pesticides will not bring harm to human being. To strengthen this
fact, we need the approving of Ministry Of Health Malaysia and Ministry of
Agriculture and Agro-based Industry Malaysia. If the Ministry did not approve
our product, then we have to redo the sample according the specification and
standard needed by the Ministry. This will step down our product release as we
need to prepare and submit related document to the Ministry again.
3. Financial Factors
No money, no talk. That’s the proverb we always hear when we talk abaut
financial. For our Insect Repellent Cloth, Financial Factors is a major factor that
will affect the innovation. More financial support will be needed for the Research
And Development Department as they will be conducting many lab test and
producing a quality eco-friendly pesticides.
1. Time
Our Ultrasonic Insect Repellent will be adding some extra features on the device.
This process of innovation will consume some time as we will be testing the
effectiveness of device.
2. Legal Factors
Our Ultrasonic Insect Repellent will not bring harm to human being. To
strengthen this fact, we need the approving of Ministry Of Health Malaysia and
42
Department of Occupational Safety and Health. If the Ministry did not approve
our product, then we have to redo the sample according the specification and
standard needed by the Ministry. This will step down our product release as we
need to prepare and submit related document to the Ministry again.
Financial support is a need for this device innovation. This is because the
innovation of the device circuit and program is expensive and components selling
are very expensive.
1. Time
Our newly invented Hudson X-Pert Motorized Spray Can will be adding a motor
to set up the pressure and maintain the pressure while pumping. The development
of the motor will take some time as it is new and we will have to test its
effectiveness on field. Besides that, the construction of its internal compartments
and its electronic board will consume so time.
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Financial support is a need for this motor innovation. This is because the
innovation of the device circuit and programme is expensive and components
selling are very expensive.
4.4 Source Of Innovations
Sources of innovation can be defined as the supply of knowledge that an organization

utilizes to enhance innovation and achieve success in the marketplace. Innovative ideas
can come from a wide variety of different places, and companies who leave sources out of
their innovative process are significantly reducing their innovative capabilities.
Innovation sources come from many way and it be divided into internal and external
sources
 Internal Sources
44
Employees.
Our employees can be said is the main source of this innovation as the come up
with good ideas and sketches. Their idea and thinking is the contribution to this
innovation to create a eco-friendly insect repellent that’s works well, a ultrasonic
insect repellent that have multi functions and a spray can which can be motorised
to set up pressure. Without the idea and hard work of our employees, these
innovation will not take place.
Internal Reserch and Department.

As we know, our Research and Department is actively finding a solution to the
occurring current problems. We are using our employees knowledge and idea to
create a pesticides made from plant extract which will not bring harm to mankind.
Our laboratory provide a good equipment and latest technology for the researchers
to work on this innovations. Besides that, our engineering department is working
hard to set up circuit and component that allows our ultrasonic insect repellent to
work with multi-functional functions and an innovation of motor to attached with
Hudson X-pert Spray Can.
 External Sources
Customers/users.
Since customers are the ones to provide the final evaluation of products and
services and well as drive sales, it is no wonder that they are the most fruitful
source for ideas. We always care about our customer value. As we will identify
their needs and complains through social media and mails. Users also one of the
main source of this innovation as they give feedback on the current product on
market and give suggestions to improve it. Those feedback and suggestion if are
45
acceptable and can be accomplished, we will make an innovation. For example,
many customers are afraid to use chemical pesticides. As an alternative, our
company innovate a eco-friendly pesticides made from plant extracts. Besides
that, many customer gave suggestions on the insect repelling that could have
multi-function to enable them save mobile phone battery. So we invented a
ultrasonic insect repellent that have multi functions. Furthermore, many workers
complain have back pain when pump manually the Hudson X-Pert Spray Can.
This give us idea to innovate a motorized spray can that no need manual pumping.
Competitors.
To survive in this era of globalization, we as a growing company need to compete
with many competitors that sell similar product outside. The innovation of our
three product which Is Eco-Friendly Insect Repellent Cloth, Multi-Function
Ultrasonic Insect Repellent and Motorized Hudson X-Pert Spray Can is boost to
our company growth as there isn’t much product alike in current market. So, by
this we will be a step higher from our competitors. Competing organizations and
firm leaders are two other underutilized sources for innovation. Attending industry
conferences, exhibitions and tradeshows is a good way to keep aware of what the
competition is developing or researching. Businesses can often use these ideas and
append or modify them to create new products themselves. On a higher level,
business leaders should endeavor to stay well-connected and networked with other
leaders in their industry as this is yet another avenue for gathering ideas.
4.5 Product Classification
Product characteristics and classification helps inventors focus their efforts using
consumers’ buying behavior. There are five types of product classification which is An
Improvement to the current product, A novel (New) replacement product, A new-to-the-
46
market product, A breakthrough product, and A me-too product. All our three innovations
are classified An Improvement to the current product.
As we know earlier, the available Insect Repellent Cloth using Permethrin chemicals. As
an alternative, our company will replace the usage of Permethrin by using eco-friendly
pesticides that will be derived from plant extracts. We believe this innovation will sustain
our business as well as our market share. According to Sinar Harian Newspaper Article
28 Feb 2020, Malaysians are more to the usage of organic and eco-friendly products in
their daily life. This is because some of the people are getting allergies while using
product contain chemicals and preservative. So, we hope that by innovate and improve
the current available Insect Repellent Cloth with a eco-friendly and non-chemical Insect
Repellent Cloth can change the behavior of consumers to buy our product.
Our company innovations of Ultrasonic Insect Repellent are classified as An

Improvement to the current product because we will improve the device with adding
some new features in it such as adding an USB port to charge the device and to read MP3
files, adding a headphone jack, adding a LCD screen showing date and time and adding a
torch light. Most of the current available Ultrasonic Insect Repellent are featured with one
function that’s is to repel insect. Our product is mainly targeted to outdoor workers,
joggers, hikers, travellers and so on. That’s is the reason this product will have
improvement on it to fulfill the customers need.
As we know, Malaysia is one of the country that have Malaria. In 2019, the country also
reported 499 cases (imported and introduced from other countries) of the human-to-
human type of malaria, and 4,131 cases of zoonotic malaria (macaque to human or
Plasmodium knowlesi infection). There are many prevention method used to control this
disease. One of the method used is Indoor Residual Spray (IRS) by using Hudson X-Pert
47
Spray Can which will be pumped manually. To ease the work to the public health
Inspectors and other co-workers, our company will invent a motor that will fixed together
with the Hudson X-Pert Spray Can. By doing this, users just have to set the pressure
needed and start spraying. The pressure will be maintain until the end of process. This
innovation is an improvement to the current product as we ease the work and improve the
product available.
4.6 Process Model
48
For this innovation our company will use The Rothwell Model – The Demand Push
Model Process. The model draws its innovation idea from the market place. They are
linear structure. Advantages of the model is firstly, all the tasks were completed as one
process had to be completed before moving on to the next one. Secondly, the model
reduced technical uncertainties.
4.6.1 Market Need
Market need is the main factor that contribute idea and production of our 3 products
(Multifunction Ultrasonic Insect Repellent, Eco-Friendly Insect Repellent Cloth and
Motorized Hudson X-Pert Spray Can). As we know, the current existing products have
some limitations. So our company have come up with some ideas to improve those
limitations. At the end, we hoped that all of our 3 product can fulfill the market need.
4.6.2 Development
When there is a market need, there will be lots of idea for innovation to fulfill the market
needs. The ideas will be filtered and we will take a good ideas to improve the current
product available. At the development stages, the ideas will be drawn at 2D and 3D to
give a better image. After that, models and prototype will be constructed to make easy for
the employees to determine size, material, time taken to build the product and so on. At
this strategy also we will recognize the abnormalities and malfunctions of the product
which can be corrected.
4.6.3 Manufacturing
49
At this stage, first a prototype will be created. The prototype will be tested its function.
Any abnormalities and malfunction on the product and software will be corrected. After
the prototype is 100% usable, then our company will manufacture our product at our
company. Production rate about 20% to 30% at the beginning to identify and test the
sales.
4.6.4 Sales
Product will be introduce to the public. Our product will be introduced with good
marketing and promoting strategies. We will advertise our product on Facebook,
YouTube advertisement and at our official website. Besides that, we will advertise our
product on magazines, newspapers, television and radio. Our products also will be
available on online platform such as Lazada, Shopee, Amazon.
4.7 Innovation Process Design
50
The innovation process describes the path of translating new and/or existing knowledge
into marketable solutions. Companies that pursue a successful innovation process have
something decisive that puts them ahead of others - they have designed the path of an idea
from generation, through development, to market entry. Below is our innovation Process
Design Diagram :
Insight/Research
 Our product design idea came from existing product.
We will innovate the existing product to perform better
and fulfil customer needs.
 Problems facing by users are observed when using
chemical treated insect repellent cloth (such as skin
irritation).
 Survey will be done to identify the problem facing by
current users.
 Research will be done to test the effectiveness of our
eco-friendly pesticides derived from plant extracts.
Development
 Development of product involves transferring ideas
into products.
 For this product, some sketches of ideas of coverall
clothes will be done.
 Models and prototype will be done to evaluate design,
engineering and manufacturing concept
 By constructing the models and prototypes, we can
easily determine the size, material, time taken to build
the product and so on.
 Our R&D Department will develop a good mixture of
51
plant extract to be used as the pesticides.
 Samples will be tested at lab on the insects.
 After the coverall design and eco-friendly pesticides
are ready, they will be go for certain process.
 First, Evaluation. The prototype build will be identified
if there is any abnormalities and malfunctions during
the testing.
 Second, Integration. The product will go checking on
the compartments such as materials, zips, pockets so it
can function well.
Design
 We will create a 2D and 3D model.
 Appearance - The design of the coverall will look
modern and trending.
 Utility – The product is safe as it use eco-friendly
pesticides and easy to use.
 Communication – The product is definitely a stand
mark of our production.
 Maintenance – The product is easy to main and last
long. The guidelines on maintenance will be provided
 Cost – will be sold at affordable price.
Product Engineering
 The coverall will be stitched
 Made from : Cotton and Polyester
 The pesticides made from plant extract (Neem Leaves,
Lemon Grass, Rosemary, Clove and Catnip – also know
as Misai Kucing
 Our product will be batch manufacturing.
Pilot Testing
 Our product need to ensure the safety and appeals to the
52
customers.
 The pilot test will be carried on among pest control
workers.
 Any changes will be recorded to improve the product.
 We will also give a survey form to the users to rate the
efficiency of our product.
Full-Scale Manufacture
 Fix the issue faced during the Pilot Test
 Finally, a certain amount of product will be manufacture
to launch to the market.
 Production rate abaut 20% to 30% at the beginning to
identify the sales.
Market Launch
 Product will be introduce to the public
 Social media such as facebook advertisement, youtube.
 Online sales – Lazada, Shopee, Amazon
 Supermarkets – Giant, Tesco, Aeon
 Advertisement on magazines, newspapers, television
and radio.
Insight/Research
 Our product design idea came from existing product.
53
We will innovate the existing product to perform better
and fulfil customer needs.
 The current available Ultrasonic Insect Repellent is
only have one or two functions on it.
 Our target customers for this product are outdoor
workers, joggers, hikers and travellers.
 Survey will be done to the consumer about the
effectiveness of the device and what improvement can
be made.
 Research will be done to test the effectiveness of the
device to repel insects.
Development
 Development of product involves transferring ideas
into products.
 For this product, some sketches of ideas of this
Ultrasonic Insect Repellent device will be done.
 By constructing the models and prototypes, we can
easily determine the size, material, time taken to build
the product and so on.
 Our Engineering Department will develop a good
device which will be capable with all the function
added.
 Our R&D Department will test the device effectiveness
on insects.
 After the device design are ready, they will be go for
certain process.
 First, Evaluation. The prototype build will be identified
54
if there is any abnormalities and malfunctions during
the testing.
 Second, Integration. The product will go checking on
the compartments such as buttons, USB port and etc so
it can function well.
Design
 Appearance - The design of the Ultrasonic Insect
Repellent will look modern and trending.
 Utility – The product is safe and easy to use.
 Communication – The product is definitely a stand
mark of our production.
 Maintenance – The product is easy to main and last
long. The guidelines on maintenance will be provided
Product Engineering
 The device will be assembled by technician and
engineers.
 Made from : Plastic and electronic compartments
Pilot Testing
customers.
 The pilot test will be carried on among joggers, hikers
and night shift guards.
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 Production rate abaut 20% to 30% at the beginning to
identify the sales.
Market Launch
 Advertisement on magazines, newspapers, television
and radio.
Insight/Research
 Our product design idea came from existing product. We
will innovate the existing product to perform better and
fulfil customer needs.
56
 Problems facing by users are observed when using
manual Hudson X-Pert Spray Can (such as tiredness,
back pain).
 Survey will be done to identify the problem facing by
current users.
 Research will be done to test the effectiveness of our
Hudson X-Pert Motorised Spray Can .
Development
 Development of product involves transferring ideas into
products.
 For this product, some sketches of ideas of motor for the
spray can will be done.
 By constructing the models and prototypes, we can easily
determine the size, material, time taken to build the
product and so on.
 Our Engineering Department will develop a good motor
with good electronic compartments for the spray can.
 The efficiency of the motor attached with Hudson X-Pert
Spray Can will be tested.
 After the Hudson X-Pert Motorized Spray Can design are
ready, they will be go for certain process.
 First, Evaluation. The prototype build will be identified if
there is any abnormalities and malfunctions during the
testing.
 Second, Integration. The product will go checking on the
compartments such as leakage test, efficiency to maintain
the pressure and etc so it can function well.
Design
57
 Appearance - The design of the Hudson Spray Can will
look alike and no changes. A motor to set up and
maintain the pressure will be added.
 Utility – The product is safe as will be light weight can
can be carried by human.
 Communication – The product is definitely a stand mark
of our production.
 Maintenance – The product is easy to maintain, easy to
wash and last long. The guidelines on maintenance will
be provided
Product Engineering
 The motor will be assembled by Engineers and
Technicians.
 Will be made from Ceramic shaft, copper coil, full resin
potting, plastics.
 It is a waterproof motor
Pilot Testing
customers.
 The pilot test will be carried on among pest control
workers.
58
 Production rate about 20% to 30% at the beginning to
identify the sales.
Market Launch
 Advertisement on magazines, newspapers, television and
radio.
59

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UNIVERSITI KUALA LUMPUR INSTITUTE OF MEDICAL SCIENCE

TECHNOLOGY (UNIKL MESTECH)

MPU 3242 INNOVATION MANAGEMENT

PROGRAMME: BACHELOR OF ENVIRONMENTAL HEALTH (HONS) AND

PREPARED FOR: MOHAMAD RAMZAN MOHAMAD

1.4.1 General Objective

 To become a well-known pest control company in Asia with highest technological

1.4.2 Specific Objective

1.4.1 Nature Of The Business

1.4.2 Industry Overview

1.6 Company Profile

1.6.1 Company Background

Together we achieve the

Company Name Victory Sdn. Bhd.

a. Insect Repellent Cloth

c. Motorised Hudson X-Pert Spray Can

No. 88, Cheras Utama Industrial Estate, 43200 Cheras,

Telephone Number 03 4233 8851

Form of Business Private Limited Company

Main Activity Pest control management

Date of commencement 08 January 2006

Date of Business Registration 08 May 2010

Business Registration Number BK 007599836-K

Table of Company Background

3 set of V represents our three signature innovation of products,

3 set of V Hudson Express Spray Can.

The word “Together we achieve the VICTORY” indicates our intent

1.6.3 Company location

1.5.3.1 Supply Factor of Location

Our company location is very strategic as it is located at industrial area. Hence,

1.5.3.2 Demand Factor of Location

1.5.4 Location Map

Victory Sdn Bhd

Figure 1.5 a : Location Map of Victory Sdn.Bhd

Victory Sdn Bhd

Figure 1.5 b : Location Map (Satellite View) of Victory Sdn.Bhd

2.0 INTRODUCTION TO GROUP MEMBERS

2.1.1 Organizational Chart

CHIEF EXECUTIVE OFFICER

DATO BENNARD SELVARAJOO

DIRECTOR OF HUMAN HR RECRUITER

ILA SABRINA ISMAIL HR BENEFITS ADMINISTRATOR

SUMEN AMARAN PRODUCTION TEAM LEADERS

QUALITY CONTROL OFFICER

Chief Finance Manager 1 1 1

Senior Account Executive 1 1 1

Junior Account Executive 1 1 1

Human Resource Department

Risk Management Officer 1 1 1

Marketing And Sales Department

Production Team Leaders 10 10 10

Production Operators 200 200 200

Quality Control Officer 2 2 2

Total 260 260 260

2.1.3 Employment Of Knowledge Workers

Name Bennard S/O Selvarajo

 Association of Charted Certified Accounts (ACCA)

 Certificate in Economics Entrepreneurship

 Speaking and Writing Proficiency

 Financial Manager in Pestop Sdn. Bhd. (6 years)

Name Tilagavati D/O Subramaniam

Education  Masters of Science in Global Technology and