Statistics for Business.

Evidence 1: Municipal Markets and Supermarkets.

13/03/2020.

Ivanna Medina Guzmán. A01197562.

Reynerio José Villeda A00827934

Mariana Aldana A00829199

1. What is the "Top of mind" of the Municipal Markets for consumers of the ZMG
(Guadalajara's Metropolitan Area? (Make a bar graph of the variable P5).

The municipal market that is most frequently visited is the ZMG Supply Market, followed by the
Atemajac Market, since the first option corresponds to the fact that the majority of the population
studied has never visited a municipal market.

2. What is the "Top of mind" of Supermarkets for consumers of the ZMG? (Make a bar
graph of the variable P4).
The supermarket that ranks first in this category of "Top of mind" is Walmart with a total of 98 people
who visit it more frequently, followed by Soriana with a total number of 72 people, and almost at par
is Bodega Aurrera and Chedraui with 32 and 30.

3. Mention the main sociodemographic characteristics of the people who most frequently visit
a municipal market and a supermarket:
○ Make a bar graph with the variables P3 and NSE

The studied population that frequents municipal markets is found in section AB (155 to 192) and C
(105 to 127); for supermarkets we can infer that the population that visits them the most is in an NSE
of C + (128 to 154). These being the values that are most manifested.

○ Make a bar graph with the variables P3 and Age

People who tend to go to these more have an age range of between 41 to 50 years and after 26 to 30
years, also people who do not usually visit them are between 16 and 20 years old; People who visit
supermarkets more frequently have an age range of between 21 to 25 years old followed by people
between 16 to 20 years old and 31 to 35 years old.

○ Make a bar graph with the variables P3 and Sex

The female sex is higher mainly in the respondents, so we can deduce that women tend to go more
frequently to supermarkets and municipal markets.

○ Make a bar graph with the variables P3 and Marital status

Those who reach the highest levels, that is, the respondents are mostly single or married with a
partner, being sec. of charts: single (2,7,9,8,10) and married (1,3,6,9).

4. On average, how many times a month do ZMG consumers visit the Municipal Market?

MEAN. 3.79342723

ERROR. 0.336361614

MODE. 1

STANDARD DEVIATION. 4.909036142

VARIANCE (SAMPLE). 24.09863584

RANGE. 29

MINIMUM. 1

MAXIMUM. 30

MEDIAN. 3

5. On average, how many times a month do ZMG consumers visit the Supermarkets?

MEAN. 3.819852941

ERROR. 0.146599395

MODE. 4

STANDARD DEVIATION. 2.41777916

VARIANCE (SAMPLE). 5.845656067

RANGE. 19

MINIMUM. 1

MAXIMUM. 20

MEDIAN. 4

6. On average, how much do consumers who go to the supermarket spend?

MEAN. 800.2610294

ERROR. 44.20696566

MODE. 500

STANDARD DEVIATION. 729.0799552

VARIANCE (SAMPLE). 531557.5811

RANGE. 3999

MINIMUM. 1

MAXIMUM. 20

MEDIAN. 600

7. On average, how much do consumers who go to the Municipal Market spend?

MEAN. 521.8967136

ERROR. 40.66897837

MODE. 300

STANDARD DEVIATION. 593.5441986

VARIANCE (SAMPLE). 352294.7157

RANGE. 6000

MINIMUM. 0

MAXIMUM. 6000

MEDIAN. 400

8. What are the most important reasons why ZMG consumers visit Municipal Markets?
 P7_1 P7_2 P7_3 P7_4 P7_5 P7_6 P7_8 P7_9

359 864 1079 881 1015 1665 1001 804

The most preferred ratio is rated 1 and the least preferred ratio is rated 8, so we can see that the graph
has the smallest bar as the most preferred ratio and the highest bar as the ratio that least preferred.

The most important reason why consumers prefer to visit a municipal market is "Buy what I need"
with a total of 359, as the second most selected option is "For convenience" with a total of 804, in
third place we have that the reason is for “Eating”, and in the last two positions “Walking” and
“Other” are positioned.

9. What are the most important reasons why ZMG consumers visit Supermarkets?

P14_1 P14_2 P14_3 P14_4 P14_5 P14_6 P14_7 P14_8

402 1291 1425 1039 1507 2117 1177 834

The most preferred is rated 1 and the least preferred is rated 8 is evident and a significant difference
can be seen in the reason why the sample of the population studied prefers to visit a supermarket,
which is “Buy what I need "as a second place we find" For convenience "followed by the third
position which is" Accompany someone "and so on, according to the results shown in our graph, as
the reason option that people in the study prefer the least we find" By tradition family ”and finally“
Other ”.

10. What is the proportion of consumers of the ZMG who usually do their shopping in:
Municipal Markets, Supermarkets, Tianguis, Outlets, Pharmacies?

P2_0. P2. Consumers. %

P2_1 Municipal Markets. 140 49.82%

P2_2 Supermarkets. 249 88.61%

P2_3 Tianguis. 100 35.59%

P2_4 Outlets. 13 4.63%

P2_5 Pharmacies. 96 34.16%

P2_6 Wineries. 49 17.44%

P2_7 Commercial stores. 96 34.16%

P2_8 Grocery stores. 118 41.99%

P2_9 Convenience stores. 141 50.18%

P2_10 Clubs. 114 40.57%

P2_11 Other. 0 0.00%

Most of the people surveyed tend to be consumers of supermarkets, exactly 88.61%, that is, 249
individuals out of the 281 who were interviewed. On the other hand, convenience stores have 49.82%
of consumers based on the survey, that is, 141 people out of 281 use to shop there. In third place, in
terms of higher percentages, are the municipal markets, with a percentage of 49.82% equivalent to
140 people of the total of respondents. It is important to emphasize that the variables are not
exclusive, so the sum of the frequencies does not equal 100%.

11. What is the probability that a consumer of the ZMG buys Bread in a Municipal Market?

P6_10

0 172

1 41

TOTAL 213
P(41/213)= 19.25%.

41 represents the number of ZMG consumers who buy bread, likewise 213 is the number of
consumers who buy and do not buy bread in the municipal markets; By dividing the main data that is
needed, we obtain a 19.25% that represents the probability that bread will be consumed in a municipal
market in the ZMG.

12. What is the probability that a consumer who usually makes their purchases in Municipal
Markets buys bread there?

P6_10 0 1 TOTAL.

0 69 7 76

1 103 34 137

TOTAL 172 41 213

34/137= 24.8%.

34 of 137 people buy bread in municipal markets, taking the probability we obtain a 24.8%.

13. Make a cross table: in the x axis place the sex and in the y axis place the place they visit
most frequently and answer the questions:

P3 1 2 3 6 7 8 9 10 TOTA
L

Hombr 22 42 6 3 6 4 6 4 93
e

Mujer 38 101 11 4 11 7 5 11 188

Total 60 143 17 7 17 11 11 15 281

○ If a person is randomly selected, what is the probability of it being a woman?

The aim is to find the probability that the person who frequents the market is a woman, so we have to
take the total number of women and divide it by the total of all the people (both genders) who can
frequent the place.

= 188/281 which is the total of women among 281 which is the total of men and women.

= 0.66903915 as a percentage 66.90%.

○ If a person is randomly selected, what is the probability that a supermarket is

the place most frequently visited?

The total number of people who visit a supermarket more frequently without specifying their sex is
143, so we take the total number of people in the sample studied and extract the probability by
dividing.

= 143/281

= .50889 or 50.88%
 ○ If a person is randomly selected, what is the probability? That she is a
woman and visits a supermarket?

Thanks to the cross table that we elaborated we can find that the number of women who visit a
supermarket is 101 to find the probability we take the total of men and women, which is 281. When
dividing these values we find the data that supports our answer.

= 101/281

= .3594 or 35.94%

○ If a person is randomly selected and known to be a woman, what is the

probability that she will visit a municipal market more frequently?

The total number of women who are women is 188; on the other hand, the total number of women
who frequently visit a municipal market is 38, these data obtained from the cross table.

= 38/188

= .2021 or 20.21%

○ Are gender and place independent? justify your answer

Gender and place are independent since the occurrence of one does not affect the occurrence of the
other, gender does not depend on where you are. The events are independent, since the result of the
second given event is not affected by the result of the first event.

14. If 50 consumers are selected at random to make their purchases in Municipal Markets:
○ What is the probability that at least 10 of them buy bread there?

x = 50

X ~ Binomial (P = 0.19)

x = 10

n = 50

p = 0.19

P (x => 10) = 0.50297808

At least 10 consumers, who want to buy bread there, will only get 5 consumers to purchase the
product, since there is a 50.29% probability with respect to the 10 consumers. that we were studying.

○ What is the probability that exactly 11 of them buy bread there?

x = 50

X ~ Binomial (P = 0.19)
x = 11

n = 50

p = 0.19

P (x = 11) = 0.1201243

The probability that 11 consumers buy bread there is quite limited, since there is only a 12.01%
probability that the condition is met.

○ What is the probability that at most 18 of them buy bread there?

x = 50

X ~ Binomial (P = 0.19)

x = 18

n = 50

p = 0.19

P (x <= 18) = 0.99841871

There is a 99.84% probability that 18 consumers buy bread there; This means that only 18 consumers
will buy the product, not more than this quantity, since we are asked for the probability of "at most 18
of them ...".

15. Assume that the variable "How much did you spend the last time you visited this
Supermarket?" follows a normal distribution with an average of 800 and standard
deviation of Determine
○ The probability that the amount spent in supermarkets is less than 756 T

x = Amount that was last spent in the supermarket.

x = Normal (μ = 521.896713615023, σ = 593.544198604195)

= NORMDIST (756,521.89,593.54, TRUE)

P (x <756) = 0.65336821

The probability that the amount spent in supermarkets is less than 756 is 65.33%, which indicates that
it is quite probable that the condition will be met, but even so there is a 34.67% of probability that this
condition is greater than the 756 that are established.

○ The probability that the amount spent in supermarkets is greater than 825

x = Amount that was last spent in the supermarket.

x = Normal (μ = 521.896713615023, σ = 593.544198604195)

= NORMDIST (825,521.89,593.54, TRUE)

P (x> 825) = 0.69521301

It is 69.52% probable that more than 825 will be spent in the supermarket by users, which makes it
quite feasible. On the other hand, there is still a 30.48% probability that consumers will spend less
than 825 pesos in the supermarket.

○ The 75th percentile

x = Amount that was last spent in the supermarket.

x = Normal (μ = 521.896713615023, σ = 593.544198604195)

= INV.NORM (0.75,521.89,593.54)

P (x = 75) = 922.2361

The person studied will spend a total of 922,2361 on his visit to the supermarket.

In addition to the statistical results, generate at least three proposals on how Jalisco's
government can use these results to attract and retain its customers. Remember that it is
important to choose the best way to represent in a tabular and graphical way the information
that supports each response. For this, it is necessary to use computational tools for data analysis
and visualization.

We can conclude from the information three proposals:

1. Due to the fact that the main reason for people to go to a supermarket is because it's a family
tradition, eat or accompany someone supermarkets (See info question 9) may create Leisure
areas for people to share experiences while they do shopping or other activities inside the
place.

2. As we can see most of the people who goes to a supermarket or municipal market are between
21 and 25 years old. As long as the word change the use of technology is becoming more and
more common, so we suggest to implement online platforms for supermarkets and municipal
markets to buy food online and just go to take it from the place.

3. Most of the people who goes to supermarkets are usually women, thanks to that information
we suggest to focus marketing tactics and designs to attract visually women attention,
creating special promotions for them we can retain women customers that already buy there
or attract new ones to the place.