NUR ATHIRAH BT MD ADANAN (2019722953)

BA232 3A

FARM FRESH. Ever since growing up in a small town in Perak, Loi Tuan Ee has held a deep
respect for agriculture and a love of nature. After that, farm fresh was growing faster then Loi
could have ever imagined. To help expand his operations, he enlisted the help old friend Azmi
Zainal as partner and brought on Khazanah National. To deal with the growing demand for his
uniquely fresh dairy, Mr Loi expand his operation, moving to larges plot in Melawi and Johor.
Just 6 years in inception, Farm Fresh now produce the best selling fresh milk in Malaysia, while
its yogurt and yogurt drink product are also people loved.

1) KEY PARTNER 2) KEY ACTIVITIES 3) CORE VALUES/propositions

 Manufacture  Marketing  Plentiful acceptable
 Selling it fresh milk supply
 Producing milk  All natural
ingredient

4) CUSTOMER RELATIONSHIP 5) CUSTOMER SEGMENT 6) KEY RESOURCES

 Young/teenagers  Brand-names
 Buyer-seller  Personal  Sales people
 Display  Small shop
5) DISTRIBUTION CHANNEL 6) COST STRUCTURE 7) REVENEUS STREAM
 Retailer  Promotion  Product sales
 Advertisement  Raw material
 Web page with nutritional  Packaging
info benefit.  Marketing
 Manufacturing R&D

Farm Fresh Milk