Uniform repetitive shapes give more strength to a structure, without the added weight of being a solid structure
Because of the direction of the corrugation in cardboard, it
has more strength in one direction than the other. The black lines are the ridges in the cardboard. The red spot is something really heavy. The cardboard will bend along the green line. The pink line is a much stronger line. This means if we layer our cardboard, we want to alternate the sheets with the going in different directions.