Social Change

Introduction:

- Social change means a change in the structure of a social system

- Example, change in social institutions, rules of social behaviour, value systems or the social
relations of a society or community, etc.

Diffusion:

- The spreading of the characteristics of one culture to another.

- It is also the process through which innovations are introduced into an organization or social
group
-  Things that are spread through diffusion include ideas, values, concepts, knowledge, practices,
behaviors, materials, and symbols.

There are three different ways how innovation is accepted in a society.

1. Optional: Every person has the option/right to accept or reject an innovation

2. Collective: The whole society collectively accepts or rejects an innovation
3. Authority: Decision makers such as, the government, decide for the society

MECHANISM FOR DIFFUSION OF INNOVATION

1. KNOWLEDGE: People should have an idea how the innovation works otherwise they may
oppose or ignore the concept
2. PERSUASION: person forms a favorable or unfavorable attitude toward the innovation
3. DECISION: After they use the innovation they decide whether to accept or reject it
4. IMPLEMENTATION: person puts the innovation into use
5. CONFIRMATION: people start depending on that innovation and it is confirmed that the
innovation has been diffused in the society

Barriers:

Physical: That can be seen or felt. Example: pressure groups, technical faults, etc.

Semantic: That is in the minds of people. Example: Reluctance, fear, etc.

Requirements for Social Change:

See pictures!!