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Breadroll

Marketing Plan

Cacayan, Nathaniel M.

Awatin, Vera Nicole B.

Dela Pena, Althea G.

Florendo, Kris Jamaica M.

Breadroll

Website

Email

Telephone

ABN

CAN
 Contents

Summary

Market Analysis
Summary
Market Analysis

PEST Analysis

Political

Some political factors in making food products are the new tax policy

Economical

Food is a basic need of people. Consumers nowadays, tend to buy products that are
convenient and have an exact amount for their budget. In food industry, many economic
factors have bearing on these products. First, the prices of commodities. Bread roll as a
food product has basic raw materials to prepare. When the prices of commodities rise,
the cost is passed to the consumers and have a significant effect in the price of the
food.

Social

Food trends shift based on what the consumers want. In some countries, people are
mostly conscious about their health and the food that they eat. (ACCORDING TO PH
STATISTICS) What we’re seeing is a rise in organic and whole foods as diets and
lifestyle changes come into play. In terms of demographic profile, the Generation Z or
people under the age of 20 are the most health-conscious group of consumers
(Medium, 2019).
Bread roll food product can market youth generation by change in branding and look by
providing the health factor or benefits induced on the food product.

Technology

Technology has been proven to improve the quality of life and fasten the productivity of
many industries. When it comes to business, especially in food, it can give a competitive
edge. By the use of internet and social media platforms, food products can be easily
promoted and can reach potential to customers to buy the product.
Strengths Weaknesses

 More attention to local productions.  Conservation of food.

 Convenient and a grab-and-go type  Stabilization.
of food.  Shelf life of food.
 Nutritious and healthy food.  Not well-known.

Opportunities Threats

 Grow of interest towards healthy  Rising cost of ingredients

issues in people  Intensifying competition from other
 Acceptance of the Internet as a group of sellers.
marketing and customer service
medium
Market Segmentation and Customer Analysis

Market Segmentation

Geographical

Consumer preferences differ in every location, which is why geography is important

when aiming to market a product or restaurant. Bread N’ Roll market students and
teachers inside the school campus where in most cases people tend to buy food that
are convenient and affordable.

Demographics

The demographical profile

Behavioural

Lifestyle
Market Research Findings
Objective and Goals

Mission Statement
Marketing Objectives

Goals
Pricing Strategy